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HomeMy WebLinkAbout2024-04-02 MC Regular Meeting Minutes1 MARKETING COMMITTEE CITY OF PALM DESERT REGULAR MEETING MINUTES April 2, 2024, 3:00 p.m. Present: Committee Member Jan Hulahan, Committee Member Ray Rodriguez, Vice Chair Brian Simpson, Chair Rolf Hoehn Absent: Committee Member Franchesca Forrer Staff Present: Public Affairs Manager Thomas Soule, Recording Secretary Michelle Nance Click HERE to review the meeting video. Click HERE to access the meeting agenda packet. 1.CALL TO ORDER A Regular Meeting of the Marketing Committee was called to order by Chair Hoehn on April 2, 2024, at 3:00 p.m. in the Administrative Conference Room, City Hall, located at 73-510 Fred Waring Drive, Palm Desert, California. 2.ROLL CALL 3.NON­AGENDA PUBLIC COMMENTS None. 4.CONSENT CALENDAR Motion by: Committee Member Rodriguez Seconded by: Vice Chair Simpson To approve the consent calendar as presented. Motion Carried (4 to 0) 4.a APPROVAL OF MINUTES Motion by: Committee Member Rodriguez Seconded by: Vice Chair Simpson Approve the Minutes of December 5, 2023. Motion Carried (4 to 0) 5.CONSENT ITEMS HELD OVER None. Docusign Envelope ID: 21638AB5-5D3B-4492-B70C-852DE7E5F92F 2 6.ACTION CALENDAR 6.a FISCAL YEAR 2023/2024 TOURISM CAMPAIGN STATUS UPDATE Public Affairs Manager Soule, Sara Martin, Emma Kjaer and Emily Martin from Idea Peddler presented a status update on Tourism Campaign and answered member inquires. Motion by: Committee Member Rodriguez Seconded by: Committee Member Hulahan Receive and file Fiscal Year 2023/2024 Tourism Campaign Status. Motion Carried (4 to 0) 6.b FISCAL YEAR 2024/2025 PROPOSED MARKETING BUDGET PRIORITIES Public Affairs Manager Soule, Sara Martin, Emma Kjaer and Emily Martin from Idea Peddler presented a status update on Tourism Campaign and answered member inquires. The Committee provided feedback on the following items: •Potential for PlantWave collaboration at the JW Marriott garden; •Continue to work with influencers with established followers; and •Drive in markets. Motion by: Committee Member Hulahan Seconded by: Vice Chair Simpson Provide feedback on proposed budget priorities for Fiscal Year 2024/2025. Motion Carried (4 to 0) 7.INFORMATIONAL REPORTS & COMMENTS 7.a MARKETING COMMITTEE MEMBERS Committee Members provided updates on their respected industry including: •Desert Willow Golf Resort's activity in March 2024 and upcoming events; •Restaurant operations at Casuelas Cafe and CorkTree; •JW Marriott leisure and group bookings; and •BNP Paripas Open Tennis Tournament recap. Docusign Envelope ID: 21638AB5-5D3B-4492-B70C-852DE7E5F92F 3 7.b CITY COUNCIL LIAISON Mayor Pro Tem Harnik thanked Committee Member Hulahan for her service on the Committee as this is her final meeting as a Committee Member. Mayor Quintanilla expressed gratitude to the Committee for their continued support to the Community and provided feedback received at a Los Angeles based Southern California Association of Governments (SCAG) meeting. 7.c CITY STAFF Public Affairs Manager Soule provided a brief update on Fashion Week El Paseo and Palm Desert Food and Wine events and answered member inquiries regarding the two events. 7.d ATTENDANCE REPORT Report provided; no action taken on this item. 8.ADJOURNMENT The Marketing Committee adjourned at 4:16 p.m. 9.PUBLIC NOTICES _________________________ Michelle Nance, Deputy Clerk I Recording Secretary _________________________ Thomas Soule, Public Affairs Manager Secretary _________________________ DATE APPROVED BY MARKETING COMMITTEE Docusign Envelope ID: 21638AB5-5D3B-4492-B70C-852DE7E5F92F August 6, 2024