HomeMy WebLinkAboutRes 2025-012RESOLUTION NO. 2025-012
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF PALM
DESERT, CALIFORNIA, ESTABLISHING A PUBLIC AFFAIRS
MARKETING PANEL TO BE ADVISORY TO THE PUBLIC AFFAIRS
MANAGER
WHEREAS, the City Council of the City of Palm Desert established the Marketing
Committee to serve as a conduit for information between their own professional network
and the City in terms of industry trends, local promotion ideas, and business activity and
projections as they relate to tourism; and
WHEREAS, the Marketing Committee is comprised of up to seven members who
represent the following categories: large hotel; small hotel; large retailer; small retailer;
shopping center; restaurant; cultural, visual, or performing arts; real estate; local
attraction; or marketing professional; and
WHEREAS, the Marketing Committee was established by the City Council to
provide advisory support, but has experienced difficulties in maintaining regular meetings
due to the members' professional commitments, resulting in three out of nine meetings
being canceled due to a lack of quorum over the past 18 months; and
WHEREAS, the City Council recognizes the need for a more flexible and efficient
advisory structure that can accommodate the demanding schedules of its members while
still providing valuable input to the City; and
WHEREAS, the City Council intends to streamline the advisory process by
establishing a new panel that will be advisory to the Public Affairs Manager, thus enabling
more flexible meeting arrangements, including the option for virtual meetings; and
WHEREAS, the new Public Affairs Marketing Panel will continue to draw from a
diverse range of industry professionals, ensuring that the City receives comprehensive
and relevant input on matters related to tourism, marketing, and local business activities;
and
WHEREAS, the establishment of the Public Affairs Marketing Panel aligns with the
City's commitment to effective governance and efficient use of resources.
NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of Palm
Desert, California, as follows:
SECTION 1. Recitals. That the foregoing recitals are true and correct and are
incorporated herein by this reference.
SECTION 2. Establishment. The City Council hereby establishes the Public
Affairs Marketing Panel, which shall replace the existing Marketing Committee.
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SECTION 3. Purpose and Scope. The Panel shall serve as an advisory body to
the Public Affairs Manager, providing insights and recommendations on matters related
to tourism, marketing, and business activities within the City.
SECTION 4. Responsibilities. The Panel has the following responsibilities:
A. Review, monitor, and evaluate the City's marketing, advertising, and public
relations efforts including the annual marketing plan, media plans, and related
budgets.
B. Review print, radio, digital, and social media advertising and collateral materials
produced by the City or its representatives.
C. Monitor the City's website to ensure it is utilized to its fullest potential in the
promotion of the City and its marketing/tourism goals.
D. Review and make recommendations on requests for financial support for
special events and activities.
E. Make recommendations about the selection of consultants and agencies
providing professional marketing/advertising services required by the City.
SECTION 5. Composition. The Panel shall consist of up to seven members
representing diverse sectors, including but not limited to large hotels, small hotels, large
retailers, small retailers, shopping centers, restaurants, cultural, visual, or performing arts,
real estate, local attractions, and marketing professionals.
SECTION 6. Appointments and Removal. The Public Affairs Manager shall have
the authority to appoint members to the Public Affairs Marketing Panel for terms of three
years. To ensure continuity, the initial appointments shall be staggered, with two members
serving a one-year term, two members serving a two-year term, and three members serving
a full three-year term. The Public Affairs Manager may remove any member at their
discretion, provided that the City Council is notified of such removal in a timely manner.
SECTION 7. Meetings. The Panel shall meet as needed and may conduct meetings
virtually to accommodate members’ schedules, ensuring a more consistent and efficient
advisory process.
SECTION 7. Agendas and Minutes. A recording secretary appointed by the City
Clerk shall be responsible for preparing agendas and action minutes for the Public Affairs
Marketing Panel. Agendas must be posted at least 72 hours prior to eac h meeting.
Minutes shall be recorded at all meetings. All meetings of the Panel shall be open to the
public, and the public is invited to attend.
SECTION 8. Prohibition of Serial Meetings. Serial meetings, where a majority of
the members discuss, deliberate, or take action on any matter within the Panel's
jurisdiction outside of a properly noticed public meeting, are strictly prohibited. This
includes any series of communications, whether in person, by phone, email, or other
means, that may lead to a collective concurrence on an issue.
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SECTION 9. Communication of Advice. The Public Affairs Manager is responsible
for communicating the advice and recommendations of the Public Affairs Marketing Panel
to the City Council. The Manager shall not disregard or filter the advice provided by the
Panel, ensuring that the City Council receives the full scope of the Panel's input for
consideration.
ADOPTED ON FEBRUARY 27, 2025.
JAN C. HARNIK
MAYOR
ATTEST:
ANTHONY J. MEJIA
CITY CLERK
I, Anthony J. Mejia, City Clerk of the City of Palm Desert, hereby certify that
Resolution No. 2024-012 is a full, true, and correct copy, and was duly adopted at a
regular meeting of the City Council of the City of Palm Desert on February 27, 2025, by
the following vote:
AYES: NESTANDE, PRADETTO, QUINTANILLA, TRUBEE, AND HARNIK
NOES: NONE
ABSENT: NONE
ABSTAIN: NONE
RECUSED: NONE
IN WITNESS WHEREOF, I have hereunto set my hand and affixed the official seal of the
City of Palm Desert, California, on _______________.
ANTHONY J. MEJIA
CITY CLERK
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3/3/2025