HomeMy WebLinkAbout2024-12-05 EPPBID Special Meeting Agenda Packet
EL PASEO PARKING AND BUSINESS IMPROVEMENT DISTRICT
BOARD
CITY OF PALM DESERT
MEETING AGENDA
Thursday, December 5, 2024
8:00 a.m.
Administrative Conference Room, City Hall
73-510 Fred Waring Drive
Palm Desert, CA 92260
Pursuant to Assembly Bill 2449, this meeting will be conducted as a hybrid meeting and there will be
in-person access to this location.
To participate via Zoom, use the following link: https://palmdesert.zoom.us/j/84131730440 or
call (213) 338-8477, Zoom Meeting ID: 841 3173 0440
•
Written public comment may also be submitted to cityclerk@palmdesert.gov. E-mails
received by 4:00 p.m. the day prior to the meeting will be distributed to the Committee. Any
correspondence received during or after the meeting will be distributed to the Committee as
soon as practicable and retained for the official record. Emails will not be read aloud except
as an ADA accommodation.
•
Pages
1.CALL TO ORDER
2.ROLL CALL
3.NONAGENDA PUBLIC COMMENTS
This time has been set aside for the public to address the El Paseo Parking and
Business Improvement District Board on issues that are not on the agenda for
up to three minutes. Speakers may utilize one of the three options listed on the
first page of the agenda. Because the Brown Act does not allow the El Paseo
Parking and Business Improvement District Board to act on items not listed on
the agenda, members may briefly respond or refer the matter to staff for a report
and recommendation at a future meeting.
4.CONSENT CALENDAR
All matters listed on the Consent Calendar are considered routine and may be
approved by one motion. The public may comment on any items on the Consent
Agenda within the three-minute time limit. Individual items may be removed by
the El Paseo Parking and Business Improvement District Board for a separate
discussion.
RECOMMENDATION:
To approve the consent calendar as presented.
4.a APPROVAL OF MINUTES 5
RECOMMENDATION:
Approve the Minutes of October 17, 2024.
4.b APPROVAL OF FINANCIALS 9
RECOMMENDATION:
Approve the financial statements for the month October 31, 2024.
5.CONSENT ITEMS HELD OVER
6.INFORMATIONAL REPORTS
6.a CITY STAFF
6.b SHERIFF UPDATE
6.c MARKETING UPDATE 13
Stephanie Greene, of FG Creative, will present the Marketing Update report
for October 2024
7.ACTION CALENDAR
The public may comment on individual Action Items within the three-minute time
limit. Speakers may utilize one of the three options listed on the first page of the
agenda.
7.a CONSIDERATION OF A $5,000 SPONSORSHIP OF THE CALIFORNIA
DESERT PLEIN AIR FESTIVAL
29
RECOMMENDATION:
Consider for approval a proposed sponsorship of the California Desert Plein
Air Festival in the amount of $5,000.
7.b VOTE ON NEW MEMBER TO FILL OPEN BOARD SEAT 41
RECOMMENDATION:
Consider three candidates and vote for one to fill the open board seat.
8.COMMENTS
8.a EL PASEO PARKING AND BUSINESS IMPROVEMENT DISTRICT
BOARD MEMBERS
8.b CITY COUNCIL LIAISON
8.c CITY STAFF
8.d ATTENDANCE REPORT 49
El Paseo Parking and Business Improvement District Board Meeting
December 5, 2024
2
9.ADJOURNMENT
The next Regular Meeting will be held on December 19, 2024 at 8:00 a.m.
10.PUBLIC NOTICES
Agenda Related Materials: Pursuant to Government Code §54957.5(b)(2) the
designated office for inspection of records in connection with this meeting is the
Office of the City Clerk, Palm Desert Civic Center, 73-510 Fred Waring Drive,
Palm Desert. Staff reports for all agenda items considered in open session, and
documents provided to a majority of the legislative bodies are available for
public inspection at City Hall and on the City’s website at www.palmdesert.gov.
Americans with Disabilities Act: It is the intention of the City of Palm Desert to
comply with the Americans with Disabilities Act (ADA) in all respects. If, as an
attendee or a participant at this meeting, or in meetings on a regular basis, you
will need special assistance beyond what is normally provided, the City will
attempt to accommodate you in every reasonable manner. Please contact the
Office of the City Clerk, (760) 346-0611, at least 48 hours prior to the meeting to
inform us of your needs and to determine if accommodation is feasible.
AFFIDAVIT OF POSTING
I hereby certify under penalty of perjury under the laws of the State of California
that the foregoing agenda for the El Paseo Parking and Business Improvement
District Board was posted on the City Hall bulletin board and City website not
less than 72 hours prior to the meeting.
/S/ Damian Olivares
Recording Secretary
El Paseo Parking and Business Improvement District Board Meeting
December 5, 2024
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1
EL PASEO PARKING AND BUSINESS IMPROVEMENT DISTRICT BOARD
CITY OF PALM DESERT
REGULAR MEETING MINUTES
October 17, 2024, 8:00 a.m.
Present: Vice Chair David Fletcher
Board Member Mahasti Islami
Board Member Alec Longmuir
Board Member Michelle Whittaker
Chair Patrick Klein
Absent: Board Member Rebecca Elliott
Staff Present: Public Affairs Manager Thomas Soule
Business and Community Outreach Coordinator Vanessa Mager
Recording Secretary Erika Castellano
1. CALL TO ORDER
A Regular Meeting of the El Paseo Parking and Business Improvement District Board was
called to order by Chair Klein on October 17, 2024, at 8:03 a.m., in the Administrative
Conference Room, City Hall, located at 73-510 Fred Waring Drive, Palm Desert,
California.
2. ROLL CALL
3. NONAGENDA PUBLIC COMMENTS
Alisa Williams, Palm Desert Area Chamber of Commerce (PDACC) CEO, provided an
update on upcoming PDACC events.
Susan Stauber opined that the El Paseo Parking and Business Improvement District
Board bylaws be reviewed and updated as necessary.
4. PRESENTATIONS
4.a CV MOSQUITO AND VECTOR CONTROL DISTRICT PUBLIC HEALTH
PRESENTATION
Jeremy Witte, General Manager of Coachella Valley Mosquito and Vector Control
narrated a PowerPoint presentation and responded to member inquiries.
5. CONSENT CALENDAR
Motion by: Board Member Islami
Seconded by: Board Member Whittaker
To approve the consent calendar as presented.
5
2
5.a APPROVAL OF MINUTES
Motion by: Board Member Islami
Seconded by: Board Member Whittaker
Approve the Minutes of September 19, 2024.
5.b APPROVAL OF FINANCIAL STATEMENTS
Motion by: Board Member Islami
Seconded by: Board Member Whittaker
Approve the Financial Statements ending July 31, 2024, August 31, 2024, and
September 30, 2024.
6. CONSENT ITEMS HELD OVER
None.
7. INFORMATIONAL REPORTS
7.a CITY STAFF
Business and Community Outreach Coordinator Mager, provided an update on
35 new trash bins and benches installation and advised the Board that a call for
artist for the El Paseo entrance signs will begin January 2025.
7.b SHERIFF UPDATE
None.
7.c MARKETING UPDATE
Report provided; no action taken on this item.
8. ACTION CALENDAR
8.a RAISED MIDBLOCK PEDESTRIAN CROSSING
Capital Projects, Manager Ryan Gayler narrated a PowerPoint presentation and
responded to member inquiries.
Motion by: Board Member Islami
Seconded by: Board Member Longmuir
Provide feedback on the concept of a new location for a raised mid-block
pedestrian crossing on El Paseo between Portola Avenue and San Luis Rey
Avenue.
8.b FALL MERCHANT MEETING UPDATE
Update for the Fall Merchant Meeting agenda provided; no formal action taken.
8.c UPDATE ON FISCAL YEAR 20242025 MARKETING INITIATIVES
Stephanie Greene, of FG Creative, provided update on Fiscal Year 2024 -2025
Marketing Initiatives. Board members provided feedback.
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3
Motion by: Vice Chair Fletcher
Seconded by: Board Member Whittaker
Provide direction on the FY 2024-25 Marketing Initiatives.
9. COMMENTS
9.a EL PASEO PARKING AND BUSINESS IMPROVEMENT DISTRICT BOARD
MEMBERS
Chair Klain provided update on new merchants as well as request to add
discussion on Dawn McCoy Media to the next agenda.
9.b CITY COUNCIL LIAISON
None.
9.c CITY STAFF
Business and Community Outreach Coordinator, Vanessa Mager reminded board
members of Paint El Paseo Pink happening Saturday. Public Affairs Manager,
Thomas Soule reminded board members of the Concerts in the Park.
9.d ATTENDANCE REPORT
Report provided; no action taken on this item.
10. ADJOURNMENT
The El Paseo Parking and Business Improvement District Board adjourned at 8:52 a.m.
11. PUBLIC NOTICES
_________________________
Erika Castellano
Recording Secretary
_________________________
Thomas Soule, Public Affairs Manager
Staff Liaison
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EL PASEO PARKING AND BUSINESS IMPROVEMENT DISTRICT BOARD
CITY OF PALM DESERT
STAFF REPORT
MEETING DATE: December 5, 2024
PREPARED BY: Christiani Aquino, Marketing Assistant
SUBJECT: FINANCIAL STATEMENT ENDING IN OCTOBER 31, 2024
RECOMMENDATION:
1. Approve the Financial Statement ending in October 31, 2024.
BACKGROUND/ANALYSIS:
The Financial Statement for month ending October 31, 2024 will be provided for the board to
approve.
ATTACHMENTS:
1. EPPBID Budget – Financials – 11.12.24
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10
July Aug.Sept.Oct.Nov.Dec.Jan.Feb.Mar.Apr.May June
12,773$ 22,075$ 22,372$ 32,260$ 32,228$ 21,838$ 19,117$ 17,485$ 19,303$ 21,228$ 16,689$ 12,632$ 250,000$
14,728.53$ 21,045.10$ 48,385.13$ 44,956.65$ 129,115.41$
$ 1,955.53 $ (1,029.90) $ 26,013.13 $ 12,696.65 $ (32,228.00) $ (21,838.00) $ (19,117.00) $ (17,485.00) $ (19,303.00) $ (21,228.00) $ (16,689.00) $ (12,632.00) $ (120,884.59)
July Aug.Sept.Oct.Nov.Dec.Jan.Feb.Mar.Apr.May June
Budget 3,350.00$ 3,350.00$ 3,350.00$ 3,350.00$ 3,350.00$ 3,350.00$ 3,350.00$ 3,350.00$ 3,350.00$ 3,350.00$ 3,350.00$ 3,350.00$ 40,200.00$
Actual 3,350.00$ 3,350.00$ 3,350.00$ 10,050.00$
Budget 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 3,000.00$
Actual -$
Budget 1,000.00$ 1,000.00$ 1,100.00$ 1,100.00$ 1,100.00$ 1,100.00$ 1,100.00$ 1,100.00$ 1,100.00$ 1,100.00$ 1,100.00$ 1,100.00$ 13,000.00$
Actual 1,000.00$ 1,000.00$ 1,100.00$ 3,100.00$
Budget 10,000.00$ 10,000.00$
Actual -$
Budget 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 13,500.00$
Actual -$
Budget
Actual 123.40$ 131.74$ 141.71$ 143.70$ 540.55$
Budget 2,000.00$ 2,000.00$
Actual 2,000.00$ 2,000.00$
Budget 2,200.00$ 6,800.00$ 4,400.00$ 4,400.00$ 6,800.00$ 5,000.00$ 29,600.00$
Actual -$
Budget 2,500.00$ 2,500.00$ 2,500.00$ 2,500.00$ 2,500.00$ 2,500.00$ 15,000.00$
Actual -$
Budget 3,000.00$ 3,000.00$ 3,500.00$ 3,500.00$ 3,300.00$ 16,300.00$
Actual -$
Budget 2,200.00$ 2,200.00$ 2,200.00$ 2,200.00$ 2,200.00$ 2,200.00$ 2,200.00$ 15,400.00$
Actual -$
Budget 2,500.00$ 2,500.00$ 2,500.00$ 2,500.00$ 2,500.00$ 2,500.00$ 2,500.00$ 2,500.00$ 2,500.00$ 2,500.00$ 2,500.00$ 2,500.00$ 30,000.00$
Actual 2,500.00$ 2,500.00$ 2,500.00$ 7,500.00$
Budget 500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 5,000.00$
Actual -$
Budget 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 3,000.00$
Actual 500.00$ 500.00$
Budget 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 13,500.00$
Actual -$
Budget 500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 5,000.00$
Actual 500.00$ 500.00$
Budget 1,250.00$ 1,250.00$ 1,250.00$ 2,500.00$ 2,500.00$ 1,250.00$ 1,250.00$ 2,000.00$ 2,000.00$ 2,000.00$ 2,000.00$ 1,800.00$ 21,050.00$
Actual 1,250.00$ 1,250.00$ 2,500.00$
Budget 1,500.00$ 1,500.00$
Actual 1,800.00$ 1,800.00$
Budget 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 2,000.00$
Actual -$
Budget 3,100.00$ 3,100.00$
Actual -$
Budget 700.00$ 700.00$
Actual 425.00$ 425.00$
Budget 20,000.00$ 20,000.00$
Actual -$
Budget 5,000.00$ 5,000.00$
Actual -$
Budget 1,150.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 7,150.00$
Actual -$
Budget -$
Actual -$
Budget 11,300.00$ 8,600.00$ 12,700.00$ 26,150.00$ 19,050.00$ 25,450.00$ 26,050.00$ 51,800.00$ 29,700.00$ 31,000.00$ 22,700.00$ 10,500.00$ 275,000.00$
Actual 10,648.40$ 8,731.74$ 9,391.71$ 143.70$ 28,915.55$
$ (651.60) $ 131.74 $ (3,308.29) $ (26,006.30) $ (19,050.00) $ (25,450.00) $ (26,050.00) $ (51,800.00) $ (29,700.00) $ (31,000.00) $ (22,700.00) $ (10,500.00) $ (246,084.45)
28,915.55$ Cash Reserves (YTD Income minus Expenses):197,310.70$
230 Outdoor
Digital Rotating Campaigns
Printing: Collateral for First Fridays
Total Expenses
Actual minus Budget (Variance):
YTD Income Balance (Assessments + FY 22-23 Resrv): $ 226,226.25 YTD Expenses:
431 Palm Desert Food & Wine Sponsorship
50
0
El Paseo Street Activation
510 Street Activation
530
Catalogue Delivery
40
0
Partnerships/Sponsorships
430 Fashion Week El Paseo Sponsorship
30
0
330 Merchant Relations - Annual Meeting Mixer
340
410 CVB Membership Dues
420 Palm Desert Chamber Membership
310 Monthly Content Generation
320 Publicity/ Influencers
330 Merchant Relations
Social Media
710 Social Media - Paid Campaigns
270 Website
Merchant Support
20
0
Advertising
210 Palm Springs Life/EMC Healthy Living
240 Online Digital
380 Digital/ Enewsletters / Consumers
260
10
0
Strategic Planning/Admin
110 Monthly Retainer
120 COPD Administration
130 Brand Concept/ Monthly Graphics
Photo Licensing - PSL
Photo Captures 310
Telephone
140 Strategic Planning
Actual Received Assessments:
Actual minus Budget (Variance):
Expenses
Acct. No.Category 2023 2024 Totals
Projected Budgeted:
Income
Assessments 2024 2025 YTD Totals
11
El Paseo Business Association FY 2024-2025
Description Budgeted Actual Variance
Beginning Cash Balance 121,730.84 162,247.75 40,516.91
This Month's Assessments 32,260.00 44,956.65 12,696.65
Year To Date Balance 153,990.84 207,204.40 53,213.56
Beginning Expenses 32,600.00 19,021.85 13,578.15
This Month's Expenses 26,150.00 9,893.70 16,256.30
Year To Date Expenses 58,750.00 28,915.55 29,834.45
YTD Cash Balance 127,840.84 197,310.70 69,469.86
Budget vs Actual Recap - September
Income
Expenses
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EL PASEO PARKING AND BUSINESS IMPROVEMENT DISTRICT BOARD
CITY OF PALM DESERT
STAFF REPORT
MEETING DATE: December 5, 2024
PREPARED BY: Christiani Aquino, Marketing Assistant
SUBJECT: EL PASEO MARKETING UPDATE FOR OCTOBER 2024
RECOMMENDATION:
Receive and File the El Paseo Marketing Update for October 2024.
BACKGROUND/ANALYSIS:
FG Creative will provide an update on El Paseo Marketing for October 2024.
ATTACHMENTS:
1. EPPBID Marketing Update – Oct 2024
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14
El Paseo
parking & business improvement
district
MOnthly Marketing Update
October, 2024
Budget Year: 2024-2025
November 21, 2024 v1.2 15
2
2024-2025
INITIATIVES
4
Create activations
3
Leverage Partnerships
2
Support the
businesses
1
Evolve & Communicate
the brand
16
3
A.Planning & Coordination
●Implement Marketing Plan and Budget
●Monthly Account Management
●Prepare for Monthly Board Meeting
○Compile Monthly Marketing Report
○Coordinate Partnership Reports
●Meet with Partners
○GPSCVB
○The Gardens
B.Brand Assets
●Develop campaign elements
○Prepare Dec ad for PSL —--------------->
○Update Social Media Graphics
C.Photo Capture:
●Scheduled for November
1
Evolve & Communicate
the brand
17
4
October Graphics
18
5
D. Publicity & GPSCVB Mentions
●VGPS Social Media Posts - Instagram, Tiktok, Facebook
○Facebook
■7 reasons to visit this fall - Oct 9
○Instagram:
■Mitch's - Oct 24
●https://www.instagram.com/p/DBhnI5GPCDl/
■Wilma & Frieda's - Oct 28
●https://www.instagram.com/p/DBrr5gKJOyX/
○TikTok
■None
○Blog Posts
■Dog friendly Itinerary - Oct 1
●https://www.visitgreaterpalmsprings.com/blog/post/dog-friendly-itinerar
y-in-greater-palm-springs/
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6
E. Advertising - October
El Paseo Consumer E-Newsletter (PSL)
Deployed: Thursday, October 10, 2024 at 6:00 am
Subject line: New Shops, Art Exhibitions, Fall Fashion
Sent: 9,721
Open Rate: 50.6%
Opens: 4,571
Click rate: 7.4%
Lookbook Page Clicks: 462
20
7
F. Social Media - October
TOTAL FOLLOWERS:93,157
Oct 2024 Sept 2024 Oct 2023
COMBINED STATS:
Impressions 354,058 +121%+146%
Engagements 10,494 + 25%+56%
Audience Growth 0%+0%+172%
Total Sent Messages 356 +20%+19.6%
HIGHLIGHTS FROM INSTAGRAM
Profile Visits 1,467
Tagged Photos 245
Accounts Engaged 620
Accounts Reached 19,028
21
8
G. Website
www.ElPaseoCatalogue.com
10,733
Sessions
9,217
Users
8,916 New 4,213
Directory
Sessions
38,791
Directory Page
Views
31,091
Page Views
El Paseo Directory
●3,705 users
●3,692 new users
●354 clicks to
advertiser website
●62 direct calls from
directory
22
9
225
Businesses
Visited
Includes hand
delivered merchant
meeting invitation
Includes email,
phone and text
See List Next Page
4
One-on-One
Meetings
436
Distribution
for
E-Newsletter
238
Members in
the FB Group
0 Removed
MERCHANT RELATIONS
A.Time on El Paseo - Visits to Businesses
a.Increased to promote Merchant Breakfast
B.One-On-One Meetings
C.Manage Database
D.Monthly Merchant E-Newsletter
E.Private Facebook Group
F.Merchant Events
2
Support the
businesses
23
10
F. Overview of Stores
BUSINESSES VISITED
PERMANENTLY CLOSED
●Modern Hacienda
●Elizabeth Sass Fine Jewelry
TEMPORARILY CLOSED
●Abel, Krieger & Wilmeth CPA (due to fire)
●Desert Luxury Estates (due to fire)
●Chuck Jones Gallery
NEW STORES // OPEN SOON
●Carolina Herrera - Fall
●Shake Shack - Fall
●Wizner Hair Salon - Opened
●The Wine & Cheese Shop on El Paseo
(Fall)
●RH Interior Design (Fall)
●Hat Bar by Pretty Please Collective
●Vuori (Nov)
●Alo (Nov)
●Maison Leveque Boutique (Nov)
●Elena Belatove (returns Nov)
●Iconic Palm Springs changing to an Art
Gallery renamed Iconic Gallery
●Le Nail Salon - Opened
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11
F. Photo Captures // Merchant Resource
Photo
Bank
By Month &
Store
19
Photo Captures
to Date
Featuring
Influencers
Merchants
Shoppers
2,300+
Curated
Photos in Bank
Uses
Graphic Assets
By Merchants
PR/Editorial
PSL Content
Social Content
25
12
3
Social Posts
521
Views on
Website Listing
Page – 265 CT
1
Blog Posts
557
Views on
Landing Page
69 Clicks to
Site
Visit Greater Palm Springs CVB
26
13
A. City of Palm Desert
●Ongoing Merchant Outreach
●Monthly site walk with Vanessa Mager - Oct 12
●Notifying merchants that the Courtesy Carts will return Oct. 14
●Working with Courtesy Cart Staff
●Service requests via PD In Touch App & Vanessa monthly walk - 17
B. El Paseo Partners
●Desert Cancer Foundation
○Paint El Paseo Pink
●PDACC
○Golf Cart Parade
●Visit Greater Palm Springs
○None
●Palm Springs Life
○Working on edits for 2025 directory printing
○Working on edits for the 2025 annual catalog
●Riverside County Sheriff Department
○Emails/texts with BDT team and Sgt. Cryder
○602 Trespass form submitted for
■Courtesy Carts
OTHER PARTNERSHIPS
27
14
●ArtWalk
●Coordinating ideas with Skidmore Gallery to
create a new ArtWalk event.
●Promote Nov 2 as a new “First Friday” planned
around the galleries that are doing exhibition
openings.
4
Create activations
28
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EL PASEO PARKING AND BUSINESS IMPROVEMENT DISTRICT BOARD
CITY OF PALM DESERT
STAFF REPORT
MEETING DATE: December 5, 2024
PREPARED BY: Thomas Soule, Public Affairs Manager
SUBJECT: CONSIDERATION OF A $5,000 SPONSORSHIP OF THE CALIFORNIA
DESERT PLEIN AIR FESTIVAL
RECOMMENDATION:
Consider for approval a proposed sponsorship of the California Desert Plein Air Festival in the
amount of $5,000.
BACKGROUND/ANALYSIS:
The City of Palm Desert recently approved a sponsorship of the California Desert Plein Air
Festival, which is seeking to greatly expand its presence and local impact for the upcoming 2025
iteration. Palm Springs Life has been brought on to assist the Festival with its marketing and will
present a sponsorship opportunity to the Board for consideration.
FINANCIAL IMPACT:
If approved, this sponsorship would become part of a mid -year budget adjustment. Funds are
available for this purpose in the EPPBID cash reserve.
ATTACHMENTS:
1. 2025 CA-DesertPleinAir-Sponsorship_Patron
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31
32
33
34
35
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37
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EL PASEO PARKING AND BUSINESS IMPROVEMENT DISTRICT BOARD
CITY OF PALM DESERT
STAFF REPORT
MEETING DATE: December 5, 2024
PREPARED BY: Thomas Soule, Public Affairs Manager
SUBJECT: VOTE ON NEW MEMBER TO FILL OPEN BOARD SEAT
RECOMMENDATION:
Consider three candidates and vote for one to fill the open board seat.
BACKGROUND/ANALYSIS:
The City has received two applications that have met the criteria to be considered to fill the open
board seat. Both candidates will have the opportunity to address the board, after which a vote
will be taken to select one of them to fill that position.
FINANCIAL IMPACT:
There is no financial impact to this action.
ATTACHMENTS:
1. EPPBID Board Application - Angela Rafferty
2. EPPBID Board Application - Susan Stauber
3. EPPBID Board Application - Julie Makrainis
41
42
Submit Date: Nov 16, 2023
First Name Middle Initial Last Name
Email Address
Home Address
City State Postal Code
Primary Phone Alternate Phone
Employer Job Title
City of Palm Desert
Boards, Commissions & Committees Application
Profile
Registered to vote in the City of Palm Desert since:
2015
Committees and Commissions
Which Boards would you like to apply for?
El Paseo Business Improvement District Board: Submitted
Are you currently serving on a board, committee or commission? (If yes, please list below)
no
Interests & Experiences
Why are you interested in serving on a board or commission?
I am a small business located on El Paseo and have always served on community boards wherever I've
owned businesses. Would like to contribute in this capacity to help El Paseo's future endeavors.
Education
My education is in all things spa related and business.
Angela D Rafferty
Palm Desert CA 92260
Chakra Esthetics Day Spa Owner/Operator
Angela D Rafferty
43
44
Submit Date: Sep 18, 2024
First Name Middle
Initial
Last Name
Email Address
Home Address
City State Postal Code
Primary Phone Alternate Phone
Employer Job Title
City of Palm Desert
Boards, Commissions & Committees Application
Profile
Registered to vote in the City of Palm Desert since:
No
Committees and Commissions
Which Boards would you like to apply for?
El Paseo Business Improvement District Board: Submitted
Are you currently serving on a board, committee or commission? (If yes,
please list below)
No
Applicants are encouraged to attend or view meetings of the advisory body
for which they are applying. Please indicate the committee name and
meeting dates you attended in person or viewed online.
I’ve been on the ELPBID board for 20 + years and only on a rare occasion I have been
absent. The last two meetings I attended were June 19, 2024 and July 18, 2024
Interests & Experiences
Why are you interested in serving on a board or commission?
I have worked on El Paseo for the last 30+ years as a general store manager or owner. I feel
it’s essential to be involved and give back to our community. I also feel it’s important to
continue to move forward and evolve El Paseo with new ideas to make it a great place for
visitors, snowbirds and locals to shop, dine and gather.
Susan D Stauber
La Quinta CA 92253
Grayseful Owner
Susan D Stauber
45
46
47
48
CITY OF PALM DESERT
ATTENDANCE REPORT
Prepared by:
Year 2023 2023 2023 2024 2024 2024 2024 2024 2024 2024 2024 2024 2024
Month Oct Nov Dec Jan Feb Mar Apr May June Jul Aug Sep Oct
Date 19-Oct 16-Nov 21-Dec 18-Jan 15-Feb 21-Mar 23-Apr 14-May 19-Jun 18-Jul 15-Aug 19-Sep 17-Oct
Elliott, Rebecca LynnPP - PE - PPPP - PE 2 0
Fletcher, David PP - PP - PPEP - P P 1 0
Islami, Mahasti P-PP 0 0
Klein, Patrick PP - PP - PPPP - PP 0 0
Longmuir, Alec PP - EE - PPPP - PP 2 0
Whittaker, MichellePP -PP -PPPP -EP 1 0
Palm Desert Municipal Code 2.34.010:
P
P
E
A
-
Present
El Paseo Parking and Business Improvement District Board
DAMIAN OLIVARES
Total
Absences
Total
Unexcused
Absences
Monthly: Three unexcused absences from regular meetings in any twelve-month period shall constitute an
automatic resignation of members holding office on boards that meet monthly.
Remote
Excused Absence
Unexcused Absence
No Meeting
49