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Home My WebLink About2025-02-20 EPPBID Regular Meeting Agenda Packet EL PASEO PARKING AND BUSINESS IMPROVEMENT DISTRICT BOARD CITY OF PALM DESERT MEETING AGENDA Thursday, February 20, 2025 8:00 a.m. Administrative Conference Room, City Hall 73-510 Fred Waring Drive Palm Desert, CA 92260 Pursuant to Assembly Bill 2449, this meeting will be conducted as a hybrid meeting and there will be in-person access to this location. To participate via Zoom, use the following link: https://palmdesert.zoom.us/j/84131730440 or call (213) 338-8477, Zoom Meeting ID: 841 3173 0440 • Written public comment may also be submitted to cityclerk@palmdesert.gov. E-mails received by 4:00 p.m. the day prior to the meeting will be distributed to the Committee. Any correspondence received during or after the meeting will be distributed to the Committee as soon as practicable and retained for the official record. Emails will not be read aloud except as an ADA accommodation. • Pages 1.CALL TO ORDER 2.ROLL CALL 3.NONAGENDA PUBLIC COMMENTS This time has been set aside for the public to address the El Paseo Parking and Business Improvement District Board on issues that are not on the agenda for up to three minutes. Speakers may utilize one of the three options listed on the first page of the agenda. Because the Brown Act does not allow the El Paseo Parking and Business Improvement District Board to act on items not listed on the agenda, members may briefly respond or refer the matter to staff for a report and recommendation at a future meeting. 4.CONSENT CALENDAR All matters listed on the Consent Calendar are considered routine and may be approved by one motion. The public may comment on any items on the Consent Agenda within the three-minute time limit. Individual items may be removed by the El Paseo Parking and Business Improvement District Board for a separate discussion. RECOMMENDATION: To approve the consent calendar as presented. 4.a APPROVAL OF MINUTES 5 RECOMMENDATION: Approve the Minutes of January 16, 2025. 4.b APPROVAL OF FINANCIALS 9 RECOMMENDATION: Approve the financial statements for the month ending on January 31, 2025. 5.CONSENT ITEMS HELD OVER 6.INFORMATIONAL REPORTS 6.a CITY STAFF 6.a.1 UPDATE FOR THE ON-STREET PARKING STRIPING PLAN 13 6.b SHERIFF UPDATE 6.c FASHION WEEK EL PASEO AND PALM DESERT FOOD & WINE 23 RECOMMENDATION: Update from Palm Springs Life on Fashion Week El Paseo and Palm Desert Food & Wine. 6.d MARKETING UPDATE 25 FG Creative marketing update report for January 2025. 7.ACTION CALENDAR The public may comment on individual Action Items within the three-minute time limit. Speakers may utilize one of the three options listed on the first page of the agenda. 7.a APPROVE THE EL PASEO PARKING AND BUSINESS IMPROVEMENT DISTRICT MID-YEAR BUDGET ADJUSTMENT 45 RECOMMENDATION: Approve the mid-year budget adjustment as discussed at the last EPPBID meeting. 7.b FISCAL YEAR 2025-26 BUDGET PLANNING DISCUSSION 47 RECOMMENDATION: Discuss and approve a schedule of meetings for planning the FY 25-26 EPPBID budget. El Paseo Parking and Business Improvement District Board Meeting February 20, 2025 Page 2 of 54 7.c COURTESY CART PROGRAM UPDATE 49 RECOMMENDATION: Provide feedback on the implementation of a Courtesy Cart Program. 8.COMMENTS 8.a EL PASEO PARKING AND BUSINESS IMPROVEMENT DISTRICT BOARD MEMBERS 8.b CITY COUNCIL LIAISON 8.c CITY STAFF 8.d ATTENDANCE REPORT 9.ADJOURNMENT The next Regular Meeting will be held on March 20, 2025, at 8:00 a.m. 10.PUBLIC NOTICES Agenda Related Materials: Pursuant to Government Code §54957.5(b)(2) the designated office for inspection of records in connection with this meeting is the Office of the City Clerk, Palm Desert Civic Center, 73-510 Fred Waring Drive, Palm Desert. Staff reports for all agenda items considered in open session, and documents provided to a majority of the legislative bodies are available for public inspection at City Hall and on the City’s website at www.palmdesert.gov. Americans with Disabilities Act: It is the intention of the City of Palm Desert to comply with the Americans with Disabilities Act (ADA) in all respects. If, as an attendee or a participant at this meeting, or in meetings on a regular basis, you will need special assistance beyond what is normally provided, the City will attempt to accommodate you in every reasonable manner. Please contact the Office of the City Clerk, (760) 346-0611, at least 48 hours prior to the meeting to inform us of your needs and to determine if accommodation is feasible. AFFIDAVIT OF POSTING I hereby certify under penalty of perjury under the laws of the State of California that the foregoing agenda for the El Paseo Parking and Business Improvement District Board was posted on the City Hall bulletin board and City website not less than 72 hours prior to the meeting. /S/ Damian Olivares Senior Deputy Clerk El Paseo Parking and Business Improvement District Board Meeting February 20, 2025 Page 3 of 54 Page 4 of 54 El Paseo Parking and Business Improvement District Board January 16, 2025 1 EL PASEO PARKING AND BUSINESS IMPROVEMENT DISTRICT BOARD CITY OF PALM DESERT REGULAR MEETING MINUTES January 16, 2025, 8:00 a.m. Present: Board Member David Fletcher, Board Member Alec Longmuir, Board Member Michelle Maspero, Board Member Mahasti Islami, Board Member Angela Rafferty, Vice Chair Rebecca Elliott, Chair Patrick Klein City Council Liaison: Mayor Jan Harnik Staff Present: Public Affairs Manager Thomas Soule, Marketing Assistant Christiani Aquino, Business and Community Outreach Coordinator, Recording Secretary Damian Olivares 1. CALL TO ORDER A Regular Meeting of the El Paseo Parking and Business Improvement District Board was called to order by Chair Klein on DATE/TIME in the Administrative Conference Room, City Hall, located at 73-510 Fred Waring Drive, Palm Desert, California. 2. ROLL CALL 3. NON-AGENDA PUBLIC COMMENTS None. 4. CONSENT CALENDAR Motion by: Board Member Elliott Seconded by: Board Member Islami Motion Carried 4.a APPROVAL OF MINUTES Motion by: Board Member Elliott Seconded by: Board Member Islami Motion Carried 4.b APPROVAL OF FINANCIALS Staff answered Board Member inquiries. Page 5 of 54 El Paseo Parking and Business Improvement District Board January 16, 2025 2 Motion by: Board Member Elliott Seconded by: Board Member Islami Motion Carried 5. CONSENT ITEMS HELD OVER None. 6. INFORMATIONAL REPORTS 6.a CITY STAFF 6.a.1 EL PASEO SCULPTURE EXHIBIT DEDICATION Business and Community Outreach Coordinator Mager presented staff report and answered board member inquiries. 6.a.2 ON-STREET PARKING STRIPING PLAN Staff Report was pulled and will be presented at the February 20, 2025, Regular Meeting. 6.b SHERIFF UPDATE Chair Klein mentioned the new Sheriff representative, Captain Sexton. 6.c MARKETING UPDATE Stephanie Greene, of FG Creative, provided the December Marketing Report and answered board member inquiries. 7. ACTION CALENDAR 7.a MID-YEAR BUDGET ADJUSTMENT Stephanie Greene, of FG Creative, presented mid-year budget adjustments. Board members provided feedback and input to move forward with the adjustments as presented and discuss Quest Promotion/Bandwango at a future meeting. Motion by: Board Member Fletcher Seconded by: Board Member Elliott Provide direction on a mid-year budget adjustment. Motion Carried 7.b PROVIDE FEEDBACK ON RESTRICTING DELIVERY VEHICLES ON EL PASEO. Board members provided feedback; no action taken. Provide feedback and direction to the city on the question of whether to restrict delivery vehicles from parking on El Paseo to make business deliveries. Page 6 of 54 El Paseo Parking and Business Improvement District Board January 16, 2025 3 8. COMMENTS 8.a EL PASEO PARKING AND BUSINESS IMPROVEMENT DISTRICT BOARD MEMBERS 8.b CITY COUNCIL LIAISON Mayor Harnik provided updates on Coffee with the Mayor, and comments for city sponsorships as they relate to events on El Paseo. 8.c CITY STAFF Staff provided information on upcoming events. 8.d ATTENDANCE REPORT Report provided; no action taken on this item. 9. ADJOURNMENT The El Paseo Parking and Business Improvement District Board adjourned at 9:45 a.m. Respectfully submitted, _________________________ Damian Olivares, Senior Deputy Clerk Recording Secretary _________________________ Thomas Soule, Public Affairs Manager Secretary _________________________ DATE APPROVED BY EPPBID BOARD Page 7 of 54 Page 8 of 54 Page 1 of 1 EL PASEO PARKING AND BUSINESS IMPROVEMENT DISTRICT BOARD CITY OF PALM DESERT STAFF REPORT MEETING DATE: February 22, 2024 PREPARED BY: Christiani Aquino, Management Aide SUBJECT: FINANCIAL STATEMENT ENDING ON JANUARY 31, 2025 RECOMMENDATION: Approve the Financial Statement ending on January 31, 2025 BACKGROUND/ANALYSIS: The Financial Statement for the month ending January 31, 2025, will be provided for the board to approve. ATTACHMENTS: 1. EPPBID Budget - Financials - FY2.12.25. Page 9 of 54 Page 10 of 54 July Aug.Sept.Oct.Nov.Dec.Jan.Feb.Mar.Apr.May June 12,773$ 22,075$ 22,372$ 32,260$ 32,228$ 21,838$ 19,117$ 17,485$ 19,303$ 21,228$ 16,689$ 12,632$ 250,000$ 14,728.53$ 21,045.10$ 48,385.13$ 44,956.65$ 85,424.95$ 37,099.59$ 24,636.60$ 276,276.55$ $ 1,955.53 $ (1,029.90) $ 26,013.13 $ 12,696.65 $ 53,196.95 $ 15,261.59 $ 5,519.60 $ (17,485.00) $ (19,303.00) $ (21,228.00) $ (16,689.00) $ (12,632.00) $ 26,276.55 July Aug.Sept.Oct.Nov.Dec.Jan.Feb.Mar.Apr.May June Budget 3,350.00$ 3,350.00$ 3,350.00$ 3,350.00$ 3,350.00$ 3,350.00$ 3,350.00$ 3,350.00$ 3,350.00$ 3,350.00$ 3,350.00$ 3,350.00$ 40,200.00$ Actual 3,350.00$ 3,350.00$ 3,350.00$ 3,350.00$ 3,350.00$ 16,750.00$ Budget 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 3,000.00$ Actual -$ Budget 1,000.00$ 1,000.00$ 1,100.00$ 1,100.00$ 1,100.00$ 1,100.00$ 1,100.00$ 1,100.00$ 1,100.00$ 1,100.00$ 1,100.00$ 1,100.00$ 13,000.00$ Actual 1,000.00$ 1,000.00$ 1,100.00$ 1,100.00$ 1,100.00$ 5,300.00$ Budget 10,000.00$ 10,000.00$ Actual -$ Budget 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 13,500.00$ Actual -$ Budget Actual 123.40$ 131.74$ 141.71$ 143.70$ 145.09$ 144.53$ 144.12$ 974.29$ Budget 2,000.00$ 2,000.00$ Actual 2,000.00$ 2,000.00$ Budget 2,200.00$ 6,800.00$ 4,400.00$ 4,400.00$ 6,800.00$ 5,000.00$ 29,600.00$ Actual 11,600.00$ 4,395.00$ 6,795.00$ 22,790.00$ Budget 2,500.00$ 2,500.00$ 2,500.00$ 2,500.00$ 2,500.00$ 2,500.00$ 15,000.00$ Actual -$ Budget 3,000.00$ 3,000.00$ 3,500.00$ 3,500.00$ 3,300.00$ 16,300.00$ Actual -$ Budget 2,200.00$ 2,200.00$ 2,200.00$ 2,200.00$ 2,200.00$ 2,200.00$ 2,200.00$ 15,400.00$ Actual 2,200.00$ 2,200.00$ 4,400.00$ Budget 2,500.00$ 2,500.00$ 2,500.00$ 2,500.00$ 2,500.00$ 2,500.00$ 2,500.00$ 2,500.00$ 2,500.00$ 2,500.00$ 2,500.00$ 2,500.00$ 30,000.00$ Actual 2,500.00$ 2,500.00$ 2,500.00$ 2,500.00$ 3,900.00$ 13,900.00$ Budget 500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 5,000.00$ Actual 527.29$ 1,205.47$ 1,732.76$ Budget 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 3,000.00$ Actual 500.00$ 250.00$ 500.00$ 250.00$ 1,500.00$ Budget 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 13,500.00$ Actual 3,000.00$ 3,000.00$ 6,000.00$ Budget 500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 5,000.00$ Actual 500.00$ 500.00$ 500.00$ 1,500.00$ Budget 1,250.00$ 1,250.00$ 1,250.00$ 2,500.00$ 2,500.00$ 1,250.00$ 1,250.00$ 2,000.00$ 2,000.00$ 2,000.00$ 2,000.00$ 1,800.00$ 21,050.00$ Actual 1,250.00$ 1,250.00$ 2,500.00$ 2,500.00$ 7,500.00$ Budget 1,500.00$ 1,500.00$ Actual 1,800.00$ 95.18$ 1,500.00$ 3,395.18$ Budget 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 2,000.00$ Actual 250.00$ 250.00$ Budget 3,100.00$ 3,100.00$ Actual -$ Budget 700.00$ 700.00$ Actual 425.00$ 425.00$ Budget 20,000.00$ 20,000.00$ Actual -$ Budget 5,000.00$ 5,000.00$ Actual -$ Budget 1,150.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 7,150.00$ Actual -$ Budget -$ Actual -$ Budget 11,300.00$ 8,600.00$ 12,700.00$ 26,150.00$ 19,050.00$ 25,450.00$ 26,050.00$ 51,800.00$ 29,700.00$ 31,000.00$ 22,700.00$ 10,500.00$ 275,000.00$ Actual 10,648.40$ 8,731.74$ 9,391.71$ 25,566.17$ 24,295.56$ 9,639.53$ 144.12$ -$ -$ -$ -$ -$ 88,417.23$ $ (651.60) $ 131.74 $ (3,308.29) $ (583.83) $ 5,245.56 $ (15,810.47) $ (25,905.88) $ (51,800.00) $ (29,700.00) $ (31,000.00) $ (22,700.00) $ (10,500.00) $ (186,582.77) Projected Budgeted: Income Assessments 2024 2025 YTD Totals Actual Received Assessments: Actual minus Budget (Variance): Expenses Acct. No.Category 2024 2025 Totals 10 0 Strategic Planning/Admin 110 Monthly Retainer 120 COPD Administration 130 Brand Concept/ Monthly Graphics Photo Licensing - PSL Photo Captures 310 Telephone 140 Strategic Planning 20 0 Advertising 210 Palm Springs Life/EMC Healthy Living 240 Online Digital 380 Digital/ Enewsletters / Consumers 260 Social Media 710 Social Media - Paid Campaigns 270 Website 310 Monthly Content Generation 320 Publicity/ Influencers Merchant Support 410 CVB Membership Dues 420 Palm Desert Chamber Membership 510 Street Activation 530 Catalogue Delivery 40 0 Partnerships/Sponsorships 430 Fashion Week El Paseo Sponsorship 30 0 330 Merchant Relations - Annual Meeting Mixer 340 330 Merchant Relations 88,417.23$ Cash Reserves (YTD Income minus Expenses):284,970.16$ 230 Outdoor Digital Rotating Campaigns Printing: Collateral for First Fridays Total Expenses Actual minus Budget (Variance): YTD Income Balance (Assessments + FY 22-23 Resrv): $ 373,387.39 YTD Expenses: 431 Palm Desert Food & Wine Sponsorship 50 0 El Paseo Street Activation Page 11 of 54 El Paseo Business Association FY 2024-2025 Description Budgeted Actual Variance Beginning Cash Balance 141,018.84 272,422.68 131,403.84 This Month's Assessments 21,838.00 24,636.60 2,798.60 Year To Date Balance 162,856.84 297,059.28 134,202.44 Beginning Expenses 77,800.00 76,928.11 871.89 This Month's Expenses 25,450.00 12,089.12 13,360.88 Year To Date Expenses 103,250.00 89,017.23 14,232.77 YTD Cash Balance 137,406.84 284,970.16 147,563.32 Budget vs Actual Recap - January Income Expenses Page 12 of 54 Page 1 of 1 EL PASEO PARKING AND BUSINESS IMPROVEMENT DISTRICT BOARD CITY OF PALM DESERT STAFF REPORT MEETING DATE: February 20, 2024 PREPARED BY: Christiani Aquino, Marketing Assistant SUBJECT: UPDATE FOR THE ON-STREET PARKING STRIPING PLAN RECOMMENDATION: Update for On-street Parking Striping Plan BACKGROUND/ANALYSIS: Public Works Director Martin Alvarez will give an update on the Public Works department’s project to add on-street parking striping to El Paseo, currently scheduled for the summer of 2025. ATTACHMENTS: 1. El Paseo On-Street Parking Striping Plan Presentation Page 13 of 54 Page 14 of 54 EL Paseo On-Street Parking Improvements – Between Monterey Avenue and San Pablo Avenue Page 15 of 54 •Existing on-street parking conditions on El Paseo: •Total distance between Monterey Ave./Hwy. 74 and Portola Ave. • is approximately 5,100 ft. •Parallel on-street parking on El Paseo is allowed between Monterey Avenue and San Pablo Avenue on both sides of the street. •No accurate count of existing on-street parking spaces can be provided because of random parking gaps. However, it can be estimated that approximately 150 cars can park on the street within these limits •None delineated on-street parking spaces can waste up to 10% or 10 spaces per 100 spaces due to big gaps between cars. •None delineated on-street parking could cause illegal parking in front of fire hydrant, red curbs, driveways, and around curb returns. Page 16 of 54 •FACTS: •None delineated on-street parking spaces can waste more than 15% of available on-street parking •None delineated on-street parking could cause illegal parking in front of fire hydrant red curbs, driveways, and around curb returns. •If Parking spaces are delineated, a total of 266 spaces will be provided on both sides of the street between Monterey Ave. and Portola Avenue. Page 17 of 54 The standard size is: 24 ft. x 8 ft. with beginning and ending stalls at 20 ft. x 8 ft. CA MUTCD ON-STREET PARALLEL PARKING DESIGN GIDELINES: COAST: Total cost $15, 241 or $58 per space Page 18 of 54 El Paseo Raised Crosswalk Materials Page 19 of 54 Locations Existing New Page 20 of 54 Material Choices Pavers Asphalt with Decorative Pattern Page 21 of 54 Page 22 of 54 Page 1 of 1 EL PASEO PARKING AND BUSINESS IMPROVEMENT DISTRICT BOARD CITY OF PALM DESERT STAFF REPORT MEETING DATE: February 20, 2025 PREPARED BY: Thomas Soule, Public Affairs Manager SUBJECT: UPDATE ON FASHION WEEK EL PASEO AND PALM DESERT FOOD & WINE RECOMMENDATION: Update from Palm Springs Life on Fashion Week El Paseo and Palm Desert Food & Wine. BACKGROUND/ANALYSIS: Palm Springs Life will provide a verbal update of this year’s Fashion Week El Paseo and Palm Desert Food & Wine events. FG Creative will remind the Board of its sponsorship benefits and the ticket distribution plan. Page 23 of 54 Page 24 of 54 Page 1 of 1 EL PASEO PARKING AND BUSINESS IMPROVEMENT DISTRICT BOARD CITY OF PALM DESERT STAFF REPORT MEETING DATE: February 20, 2025 PREPARED BY: Christiani Aquino, Marketing Assistant SUBJECT: MARKETING REPORT FOR JANUARY 2025 RECOMMENDATION: Receive and file the Marketing Report for the month ending January 31, 2025. BACKGROUND/ANALYSIS: Stephanie Greene of FG Creative will provide an update on the January 2025 Marketing Report. ATTACHMENTS: 1. EPPBID JAN 2025 Report Page 25 of 54 Page 26 of 54 El Paseo parking & business improvement district Monthly Marketing Update January, 2025 Budget Year: 2024-2025 February 20, 2025 Page 27 of 54 2 2024-2025 INITIATIVES 4 Create activations 3 Leverage Partnerships 2 Support the businesses 1 Evolve & Communicate the brand Page 28 of 54 3 A.Planning & Coordination ●Implement Marketing Plan and Budget ●Monthly Account Management ●Prepare for Monthly Board Meeting ○Compile Monthly Marketing Report ○Coordinate Partnership Reports ○Prepare Mid-Year Budget Adjustment Plan B.Brand Assets ●Develop campaign elements (next page) ○Prepare Mar 2025 ad for PSL ○Update Social Media Graphics ○Update Outdoor Billboard Campaigns ○Prepare Ad for EMC Healthy Living ○Prepare Graphic for PSL New Home Polybag C.Photo Captures // Brand Resources: ●January /February 1 Evolve & Communicate the brand Page 29 of 54 4 Graphics Produced in January March PSL Ad ●Feb Stand Alone Monthly EBlast ●New Home Polybag Insert Ad for: ●Desert X Program - Annual ●Healthy Living Magazine - Quarterly ●Desert Plein Air Program - Annual ●Indy Car Program - Special Event Monthly graphics Page 30 of 54 5 Outdoor Billboard Campaign Page 31 of 54 6 D. Social Media - January TOTAL FOLLOWERS:93,371 Jan 2025 Dec 2024 Jan 2024 COMBINED STATS: Impressions 145,850 +20% +5.9% Engagements 948 -46% -80% Audience Growth 93,371 +0.4% +1.5% Total Sent Messages 349 -23% -19% HIGHLIGHTS FROM INSTAGRAM: Profile Visits 1,899 Tagged Photos 208 Accounts Engaged 544 Accounts Reached 29,561 HIGHLIGHTS: ●Add new videos to Facebook Reels that are specific to select stores ●Work with more stores to “collaborate” and share posts ●As usual and as is expected, January numbers are down from December and from the excitement and social sharing of the holidays – except in 2 areas: our followers went up by 355 and our views went up by 50.8%Page 32 of 54 7 OTHER SOCIAL PLATFORM STATS Page 33 of 54 8 2 Social Posts 320 Views on Website Listing Page – 574 CT 1 Blog Posts 846 Views on Landing Page 195 Clicks to Site E. Visit Greater Palm Springs CVB - Website Page 34 of 54 9 Visit Greater Palm Springs CVB - Publicity & GPSCVB Mentions ●VGPS Social Media Posts - Instagram, Tiktok, Facebook ○Facebook ■No information provided ○Instagram: ■European Dining Reel, Jan 31 - https://www.instagram.com/p/DFibvmFPzix/ ■24 Hours in Greater Palm Springs, Jan 6 - https://www.instagram.com/p/DEfnsfnPylm/ ○TikTok ■No information provided ○Blog Posts ■Family Friendly Restaurants in Greater Palm Springs – January 10, 2025 ●https://www.visitgreaterpalmsprings.com/blog/post/family-friendly-restaurants-in-greater-palm-springs/ ● ○Articles ■12/13/2024 – Print – Mid-Century Magic written by Emma Tompkins published in Your Mayfair, Your Knightsbridge, Your Marylebone, Your West End, Your Docklands & City, Your St. John's Wood, Your Stratford City Page 35 of 54 10 G. WEBSITE - managed by PSL www.ElPaseoCatalogue.com www.ShopElPaseo.com 10,993 Sessions 8,700 Users 8,200 New 842 Directory Sessions 9,230 Directory Page Views 36,620 Page Views El Paseo Directory ●1,200 users ●950 new users ●150 clicks to advertiser website ●32 direct calls from directory ● print delivery ●2,724 catalogue print delivery Page 36 of 54 11 F. Other Advertising - January El Paseo Consumer E-Newsletter (PSL) Deployed: Thursday January 9, 2024 @ 6:00 am Subject line: Elevate your Style Game Sent: 9,952 Open Rate: 51.4% Opens: 4,736 Click rate: 2.8% PSL Exclusive E-Blast Sent: 50,000 + opt ins Deployed: Jan 14 Subject line: Where can you find everything under the sun? Sent:48,020 Opens: 20,654 Open Rate: 43.7% Click rate: 2.25% Lookbook Page Clicks: 640 https://elpaseocatalogue.com/lookbooks Page 37 of 54 12 ●City of Palm Desert ●Ongoing Merchant Outreach ●Monthly site walk with Vanessa Mager - Jan 20 ●Working with Courtesy Cart Staff ●Service requests via PD In Touch App ●Panther 5K - support with notice to merchants ●Support “Coffee with the Mayor” with notice to merchants ●El Paseo Partners ●Palm Desert Chamber of Commerce ○Ribbon Cutting ■Sumo Dog ●Riverside County Sheriff Department ○Emails/texts with BDT team and Sgt. Cryder G. OTHER PARTNERSHIPS Page 38 of 54 13 41 Businesses Visited Includes hand delivered info, emails, phone and texts. See List Next Page 2 One-on-One Meetings ●Peri Jean ●ReBath 2 Support the businesses Merchant Relations A.Overview of Stores Businesses Visited NEW STORES // OPEN SOON ●Peri G. Fine Art ●The Wine & Cheese Shop on El Paseo Open ●Carolina Herrera - Fall ●RE-Bath (Feb) ●Tumi (March) ●Ruthless Gallery (Feb) ●LoveSac PERMANENTLY CLOSED ●EQTY l Forbes Global Properties ●Brandini Toffee Pop Up TEMPORARILY CLOSED ●Abel, Krieger & Wilmeth CPA (due to fire) Page 39 of 54 14 B. Manage Database - Ongoing ●Send updates to PSL/VGPS ●Review Monthly C. Monthly Merchant E-Newsletters ●January Issue ●Special Alert: Fashion Week In-store Events D. Private Facebook Group ●Manage members/active merchants only ●Post relevant info Page 40 of 54 15 E. Private Facebook Group - 239 Members ●Curate members/active merchants only ●Post relevant info re: events, new stores, etc ●Post City of Palm Desert Updates Page 41 of 54 16 F. Photo Captures // Merchant Resource Photo Bank By Month & Store 23 Photo Captures to Date Featuring Influencers Merchants Shoppers 2,400+ Curated Photos in Bank Uses Graphic Assets By Merchants PR/Editorial PSL Content Social Content January - February Captures Page 42 of 54 17 A.Reimagined “ArtWalk El Paseo” ●Develop a plan for an increased support of the Galleries for Feb/Mar/Apr ArtWalks ●Update the new branded campaign - Include El Paseo Cruise Night ●NEW: Add Radio and Print Support for Mar/Apr ○Radio Spots ○Print Ad for CV Weekly ○Additional PR 4 Create activations Page 43 of 54 18 B. Desert Plein Air Festival ●Support with premium Sponsorship ●Facilitate “Paint Outs” with the City and the Gardens ●Assist with planning ●Provide marketing support Page 44 of 54 Page 1 of 1 EL PASEO PARKING AND BUSINESS IMPROVEMENT DISTRICT BOARD CITY OF PALM DESERT STAFF REPORT MEETING DATE: February 20, 2025 PREPARED BY: Thomas Soule, Public Affairs Manager SUBJECT: APPROVE THE EPPBID MID-YEAR BUDGET ADJUSTMENT RECOMMENDATION: Approve the mid-year budget adjustment as discussed at the last EPPBID meeting. BACKGROUND/ANALYSIS: At the January EPPBID meeting, a mid-year budget adjustment was proposed and discussed. Most of the recommendations were approved by the Board, with the exception of Bandwango. Staff now seeks the Board’s approval of that final piece, rounding out the mid-year budget adjustment for FY 24-25. Page 45 of 54 Page 46 of 54 Page 1 of 1 EL PASEO PARKING AND BUSINESS IMPROVEMENT DISTRICT BOARD CITY OF PALM DESERT STAFF REPORT MEETING DATE: February 20, 2025 PREPARED BY: Thomas Soule, Public Affairs Manager SUBJECT: FISCAL YEAR 2025-26 BUDGET PLANNING DISCUSSION RECOMMENDATION: Discuss and approve a schedule of meetings for planning the FY 25-26 EPPBID budget. BACKGROUND/ANALYSIS: It’s time to begin planning for the FY 25-26 budget, which this year will entail the following:  Goal-setting session  Recommended marketing plan to achieve those goals  Budget approval These steps can be worked into the Board’s regular meetings, or a special meeting may be called for one or more steps. Staff recommends one special meeting for the goal-setting session in late March or early April, date and time to be selected by the Board. The recommended marketing plan could then be presented at the April Board meeting, with final budget approval on the agenda for the May meeting. Page 47 of 54 Page 48 of 54 Page 1 of 1 EL PASEO PARKING AND BUSINESS IMPROVEMENT DISTRICT BOARD CITY OF PALM DESERT STAFF REPORT MEETING DATE: February 22, 2024 PREPARED BY: Christiani Aquino, Management Aide SUBJECT: COURTESY CART PROGRAM UPDATE RECOMMENDATION: Provide feedback on the implementation of a Courtesy Cart Program . BACKGROUND/ANALYSIS: The Courtesy Cart Program is operated by Circuit Transit with a fleet of three carts, including two standard and one ADA-accessible vehicle. Running seven days a week from 11 AM to 6 PM (mid-October to the end of May), except on Thanksgiving and Christmas, the service follows a fixed route from Highway 74 to Portola, with exceptions for special events. The current co ntract is set to expire on May 26, 2025. ATTACHMENTS: 1. Courtesy Cart Program Presentation Page 49 of 54 Page 50 of 54 COURTESY CART PROGRAM UPDATE Page 51 of 54 CURRENT PROGRAM OVERVIEW *Except Thanksgiving and Christmas. **Route exceptions for special events •Operator: Circuit Transit •Fleet: Three carts (two standard, one ADA accessible) •Schedule: Seven days a week, 11 AM – 6 PM* (mid-October to end of May) •Route: Fixed route from Highway 74 to Portola** •Contract Expiration: May 26, 2025 Page 52 of 54 TIMELINE Input from EPPBID (Feb. 20) City Council Study Session (March) Seek Council Direction on Program (March/April) Initiate Request for Proposals (RFP) (April/May) Review Proposals (May/June) Choose Operator (June) Council Approves Contract (July) Contract secured (July/August) Page 53 of 54 OPPORTUNITY FOR FEEDBACK Page 54 of 54