HomeMy WebLinkAboutRes 2025-021RESOLUTION NO. 2025-021
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF PALM
DESERT, CALIFORNIA, ESTABLISHING A PUBLIC AFFAIRS
MARKETING PANEL TO BE ADVISORY TO THE PUBLIC AFFAIRS
MANAGER AND RESCINDING RESOLUTION NO. 2025-012
WHEREAS, on February 27, 2025, the City Council adopted Resolution No. 2025-
012, establishing the Public Affairs Marketing Panel to replace the Marketing Committee,
with the goal of streamlining the advisory process by creating a panel that reports directly
to the Public Affairs Manager, thereby allowing for more flexible meeting arrangements,
including virtual meetings; and
WHEREAS, it has been the City's established practice and interpretation that
members of the Marketing Committee must be actively employed professionals
representing one of the following business sectors: large hotels, small hotels, large
retailers, small retailers, shopping centers, restaurants, cultural, visual, or performing arts,
real estate, local attractions, and marketing professionals; and
WHEREAS, to eliminate any ambiguity regarding membership eligibility, it is
recommended that the City Council rescind Resolution No. 2025-012 and adopt this
resolution to explicitly clarify that members must be currently employed within the
Coachella Valley in one of the aforementioned business sectors at the time of
appointment and throughout their term of service; and
WHEREAS, the City Council also desires to preserve its involvement in the
appointment process by requiring that appointments to the Public Affairs Marketing Panel
be made by a majority vote of a three-member panel consisting of the City Council Ad
Hoc Subcommittee on Boards and Commissions and the Public Affairs Manager; and
WHEREAS, if the Ad Hoc Subcommittee on Boards and Commissions is not
established at the time of appointment, the Mayor and Mayor Pro Tem shall serve in its
place.
NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of Palm
Desert, California, as follows:
SECTION 1. Recitals. That the foregoing recitals are true and correct and are
incorporated herein by this reference.
SECTION 2. Establishment. The City Council hereby establishes the Public
Affairs Marketing Panel, which shall replace the existing Marketing Committee.
SECTION 3. Purpose and Scope. The Panel shall serve as an advisory body to
the Public Affairs Manager, providing insights and recommendations on matters related
to tourism, marketing, and business activities within the City.
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SECTION 4. Responsibilities. The Panel has the following responsibilities:
A. Review, monitor, and evaluate the City's marketing, advertising, and public
relations efforts including the annual marketing plan, media plans, and related
budgets.
B. Review print, radio, digital, and social media advertising and collateral materials
produced by the City or its representatives.
C. Monitor the City's website to ensure it is utilized to its fullest potential in the
promotion of the City and its marketing/tourism goals.
D. Review and make recommendations on requests for financial support for
special events and activities.
E. Make recommendations about the selection of consultants and agencies
providing professional marketing/advertising services required by the City.
SECTION 5. Composition. The Panel shall consist of up to seven members
representing diverse sectors, including but not limited to large hotels, small hotels, large
retailers, small retailers, shopping centers, restaurants, cultural, visual, or performing arts,
real estate, local attractions, and marketing professionals. Members must be currently
employed within the Coachella Valley in one of these fields at the time of appointment
and throughout their term of service.
SECTION 6. Appointments and Removal. Appointments to the Public Affairs
Marketing Panel shall be made by a majority vote of a three-member panel composed of
the City Council Ad Hoc Subcommittee on Boards and Commissions and the Public Affairs
Manager. If the Ad Hoc Subcommittee is not established at the time of appointment, the
Mayor and Mayor Pro Tem shall serve in its place. The Public Affairs Manager may remove
any member at their discretion, provided that the City Council is notified of such removal in
a timely manner.
SECTION 7. Meetings. The Panel shall meet as needed and may conduct meetings
virtually to accommodate members’ schedules, ensuring a more consistent and efficient
advisory process.
SECTION 8. Agendas and Minutes. A recording secretary appointed by the City
Clerk shall be responsible for preparing agendas and action minutes for the Public Affairs
Marketing Panel. Agendas must be posted at least 72 hours prior to each meeting.
Minutes shall be recorded at all meetings. All meetings of the Panel shall be open to the
public, and the public is invited to attend.
SECTION 9. Prohibition of Serial Meetings. Serial meetings, where a majority of
the members discuss, deliberate, or take action on any matter within the Panel's
jurisdiction outside of a properly noticed public meeting, are strictly prohibited. This
includes any series of communications, whether in person, by phone, email, or other
means, that may lead to a collective concurrence on an issue.
SECTION 10. Communication of Advice. The Public Affairs Manager is
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responsible for communicating the advice and recommendations of the Public Affairs
Marketing Panel to the City Council. The Manager shall not disregard or filter the advice
provided by the Panel, ensuring that the City Council receives the full scope of the Panel's
input for consideration.
ADOPTED ON APRIL 10, 2025.
JAN C. HARNIK
MAYOR
ATTEST:
ANTHONY J. MEJIA
CITY CLERK
I, Anthony J. Mejia, City Clerk of the City of Palm Desert, hereby certify that
Resolution No. 2025-021 is a full, true, and correct copy, and was duly adopted at a
regular meeting of the City Council of the City of Palm Desert on April 10, 2025, by the
following vote:
AYES: NESTANDE, PRADETTO, QUINTANILLA, TRUBEE, AND HARNIK
NOES: NONE
ABSENT: NONE
ABSTAIN: NONE
RECUSED: NONE
IN WITNESS WHEREOF, I have hereunto set my hand and affixed the official seal of the
City of Palm Desert, California, on ___________________.
ANTHONY J. MEJIA
CITY CLERK
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4/13/2025