HomeMy WebLinkAboutPalm-Desert-SS4A_narrative-finalSAFE STREETS
FOR ALL
Advancing Palm Desert’s Vision Zero Strategy
B
Table of Contents
SECTION 1: OVERVIEW . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1
Introduction ...........................................................................................................................................1
Commitment to Vision Zero .................................................................................................................1
SECTION 2: LOCATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2
SECTION 3: RESPONSE TO SELECTION CRITERIA . . . . . . . . . . . . . . . . . . . .3
Criterion 1: Safety Need .......................................................................................................................3
Criterion 2: Safety Impact ....................................................................................................................4
Criterion 3: Engagement and Collaboration ........................................................................................9
CRITERION 4: SUPPLEMENTAL PLANNING AND DEMONSTRATION ACTIVITIES . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11
The Safety Problem and Impact .........................................................................................................11
Evaluating the Projects .......................................................................................................................12
Project Schedule .................................................................................................................................12
ADDITIONAL CONSIDERATION: PROJECT READINESS . . . . . . . . . . . . . .13
ADVANCING PALM DESERT’S VISION ZERO STRATEGY
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Section 1: Overview
Introduction
With year-round sunshine and a growing
commitment to improving mobility and safety
for all users, Palm Desert is well-positioned to
enhance transportation options that serve resi-
dents, families, children, and visitors alike.
Many streets in Palm Desert consist of wide
arterials with high posted speed limits, heavy
traffic volumes, and few pedestrian and bicy-
clist crossings. Palm Desert’s leadership is
working to improve their multimodal system to
address the safety needs of the most vulnerable
road users, particularly in areas with the highest
proportion of collisions resulting in a fatality
or serious injury, while maintaining an efficient
roadway network for motor vehicles and transit
services.
The projects selected for this application
address areas of historically higher collision
rates and provide improvements for under-
served communities in Palm Desert, with a
focus on projects that benefit school-age chil-
dren and older adults.
Palm Desert community members provide feedback on
Vision Zero strategies.
Commitment to Vision Zero
The City of Palm Desert has taken an active
approach toward planning and designing road-
ways that consider all transportation options. In
2021, the City completed a Local Road Safety
Plan (LRSP) to identify emphasis areas to
inform and guide further safety evaluation of
the city’s transportation network. The analysis
of crash history in the city allows for oppor-
tunities to identify factors inhibiting safety
for roadway users, improve safety at specific
locations, and develop safety measures to
encourage safer driver behavior.
In June 2025, the City adopted a Vision Zero
Strategy, which included a Safe Routes to
School and Safe Routes for Older Adults
component to guide future investments and
programmatic activities related to improving
safe, active travel for school-age children, older
adults, and the community at large. The Vision
Zero Strategy was funded by an FY22 SS4A
Action Plan Grant.
Palm Desert has a significantly older popula-
tion (median age of 55) than Riverside County
(median age of 37) and California (median age
of 38). Older adults may choose to drive less
frequently due to physical or cognitive changes,
making access to safe, reliable transportation
alternatives essential for maintaining their
health, independence, and overall well-being.
When walking or biking, they may move more
slowly and face greater physical vulnerability
in the event of a collision, underscoring the
importance of designing streets that support
safe mobility for all ages.
Safe Routes to School is also a critical compo-
nent in building healthier and safer commu-
nities by educating school-age children and
their parents about the benefits of walking and
biking to school. More than half of the crashes
on Palm Desert roads between 2013 and 2022
(per the Statewide Integrated Traffic Records
System [SWITRS]) involved either a K–12
school-age child or an older adult (55+). One
California study found that implementing Safe
ADVANCING PALM DESERT’S VISION ZERO STRATEGY
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Routes to School infrastructure can reduce
collisions involving people walking and biking
up 75%. Protecting these vulnerable road user
populations will make Palm Desert streets safer
for everyone.
The Vision Zero Strategy included develop-
ment of a Systematic Safety Analysis and
Safety Data Dashboard, which will be main-
tained and updated as the City moves toward its
traffic safety goals. The High Injury Network
(HIN) and proposed implementation activities
in this application originated from the Vision
Zero Strategy.
Furthermore, the City has adopted a Vision
Zero Resolution (as shown on page 295 of
the Safe Routes to School Plan) in which the
City committed to eliminate traffic deaths and
serious injuries by the year 2040 through infra-
structure improvements, education, enforce-
ment, and system-wide coordination.
Section 2: Location
Palm Desert is in the center of the Coachella
Valley in Riverside County, California. Palm
Desert has a population of approximately
52,000 permanent residents and 32,000
seasonal residents. With its desert climate,
Palm Desert experiences warm temperatures
year-round and intense heat during the summer
months. The mean daily maximum during
the summer months is over 100 °F (National
Centers for Environmental Information), which
can create conditions for heat-related illnesses.
The median household income in Palm Desert
is $64,295, and 12.9% of the population lives
below the federal poverty line, which is above
the national poverty rate of 11.5% (Census,
2022).
The projects in this application touch or
connect with the City’s HIN and an Area
of Persistent Poverty (APP), indicating that
the census tract has a poverty rate of at least
20% as measured by the 2014–2018 5-year
American Community Survey. There are five
project areas in this application. Four project
areas include schools (Abraham Lincoln
Elementary/Palm Desert Charter School,
George Washington Charter School, James
Earl Carter Elementary, and Palm Desert High)
at which over 50% of students are eligible for
free or reduced-price meals from the National
School Lunch Program, an indicator of socio-
economic vulnerability, highlighting areas
where families may face financial challenges
that affect access to transportation. The fifth
project area at Fred Waring/Town Center is a
commercial area near an older adult affordable
housing community and was identified in the
Vision Zero Strategy as a priority area for older
adults. The project area radius is approximately
one-half mile around each school mentioned
above and one-half mile around the older adult
housing community on Fred Waring Drive.
Projects selected for implementation were
chosen for their potential to address colli-
sions, especially for vulnerable road users,
including pedestrians and bicyclists. Projects
were finalized by the City Council’s Active
Transportation Program (ATP) Subcommittee.
In addition to the infrastructure projects
recommended in the five project areas, this
application also recommends the continuation
of the Very Important Pedestrian (VIP) educa-
tional campaign to foster and support a culture
of roadway safety in Palm Desert. The VIP
Figure 1. All application projects are touching or
connect with the Palm Desert HIN.
83%
of serious
collisions for
all modes
occurred on
8%
of Palm Desert
roads.
ADVANCING PALM DESERT’S VISION ZERO STRATEGY
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campaign was an initiative of the Vision Zero
Strategy document, which was funded by an
FY22 SS4A Action Plan Grant.
Section 3: Response to Selection Criteria
Criterion 1: Safety Need
The Safety Problem
The Palm Desert LRSP studied 2015–2018
collision data from local law enforcement via
Crossroads Software analytics. The LRSP
compared Palm Desert collision data with
California data and determined that Palm
Desert has a higher percentage (43.5%) of
aggressive driving collisions (following too
closely or traveling at unsafe speed) compared
to the percentage of aggressive driving colli-
sions statewide (33%). In part due to the city’s
demographics, Palm Desert also has a higher
percentage of people aged 65 years and older as
the “party at fault” (50%) compared to state-
wide data (13%).
Palm Desert residents and visitors may benefit
from the existing 63-mile network of bike
lanes and off-street paths as well as sidewalks
within the Coachella Valley and Palm Desert.
Unfortunately, according to the crash analysis,
96% of crashes involving pedestrians within
the city resulted in some form of injury or pain
during the LRSP study years. Almost half of
these pedestrian collisions occurred at night
and half occurred while the pedestrian was
crossing in the crosswalk. Additionally, the
percentage of bicycle collisions compared to
the total of all collisions is almost 4% higher in
Palm Desert than statewide. Lighting improve-
ments have the potential to reduce crash types
throughout Palm Desert. While the city adheres
to a dark-sky ordinance, community members
have identified insufficient lighting as a barrier
to walking and biking after dark (as shown on
page 49 of the Safe Routes for Older Adults
Plan). There are opportunities to enhance
street lighting and roadway visibility for all
road users in ways that improve safety while
remaining compliant with the ordinance.
There are also community concerns about Palm
Desert’s roadways. When parents/caregivers
were asked about the top concerns that prevent
them from letting their student walk or bike
to school, 70% of respondents stated speeding
along the route was their top concern (as shown
on page 229 of the Safe Routes to School
Plan). When Palm Desert residents were asked
about their top three concerns when walking
or biking in Palm Desert, 63% of participants
said they were concerned about traffic safety
(e.g., speed). Missing or inadequate shade and
sdiewalks were second and third concerns but
were a much lower percentage (22% and 20%,
respectively) (as shown on page 163 of the Safe
Routes for Older Adults Plan).
Crash History
In addition to school-age children and older
adults, vulnerable users in the city include those
living in an APP, physically disabled people,
and people using active transportation. Based
on collision data between 2013 and 2022 (per
SWITRS) used in the Vision Zero Strategy
documents, the following collisions
have occurred in Palm Desert:
●School-age children (age 5 to 18)
and older adults (age 55+) were
involved in 52% of all collisions
citywide.
●35% of all collisions occurred within the SS4A application project areas. Of all collisions in the project areas, 16% involved a person walking or biking.
●26% of all killed or serious injury
(KSI) collisions in the project areas
involved a person walking or
biking, despite being involved in
only 16% of all total crashes.
●Of the pedestrian collisions within
the project areas, 88% occurred
while the pedestrian was crossing
the street.
ADVANCING PALM DESERT’S VISION ZERO STRATEGY
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High Injury Network
The Palm Desert HIN as developed for the
Vision Zero Strategy documents accounts for
83% of injury and fatal collisions for all travel
modes and 8% of roadway centerline miles in
the city between 2013 and 2022 (SWITRS).
The projects included in this application’s
implementation activities are entirely along or
near the HIN.
Safety Risk Summary
During the Vision Zero Strategy planning
process, walk audits were completed in each
priority area to understand where there are
community concerns, especially among those
walking or biking. Walk audits were completed
by multidisciplinary transportation profes-
sionals alongside local community members.
Walk audits help to fill in data gaps and provide
anecdotal evidence for areas that feel unsafe
due to near misses, high speeds, or aggressive
drivers. Walk audits also were used to identify
opportunities to eliminate or mitigate these
safety concerns. Summaries of walk audits are
described in Criterion 2: Safety Impact for each
project priority area.
Criterion 2: Safety Impact
Addressing the Safety Problem
As described in the Safety Need criteria, certain
groups are particularly vulnerable to colli-
sions in Palm Desert, including older adults,
school-age children, and active transportation
users.
Project Descriptions
This grant request focuses on five project areas
and the continuation of an educational roadway
safety campaign. The project areas span a wide
geographic area across the city, focused on
underserved communities and the HIN. The
projects have been designed to:
●Align with countermeasures recommended
to address HIN findings in the Vision Zero
Strategy and countermeasures included in
the LRSP Emphasis Areas and case study
locations.
●Employ low-cost, high-impact strat-
egies and use the Federal Highway
Administration’s (FHWA’s) Proven Safety Countermeasures and the National Highway
Traffic Safety Administration’s (NHTSA’s) Countermeasures That Work.
●Follow the FHWA’s Safe System Approach
elements of Safer People, Safer Roads, and
Safer Speeds.
●Involve an engineering and educational
approach in line with the “4 Es” strategy in
the FHWA Roadway Safety Data Program.
●Align with the California Safe Roads
Vulnerable Road Users (VRU) Safety
Assessment.
During walk audits community members identified
challenging areas for those walking and biking.
ADVANCING PALM DESERT’S VISION ZERO STRATEGY
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The projects include:
●Implementing intersection crossing improve-ments and pathway lighting improvements to make pedestrians and bicyclists more visible and to address collisions that occur at night.
●Installing speed feedback signs and traffic
calming to address aggressive driving.
●Improving active transportation infrastruc-
ture near schools and older adult project
areas to deploy life-saving countermeasures.
●Engaging and educating community
members through the VIP campaign,
promoting a culture of roadway safety in
Palm Desert.
ABRAHAM LINCOLN AND
PALM DESERT CHARTER
Lincoln Elementary School and Palm Desert
Charter School are located between two APPs
and serve many of the families that live in these
underserved communities. Lincoln Elementary
has the highest percentage of students eligible
for free or reduced-price meals in the city
(79.5% eligible based on data from 2022 to
2023).
During school walk audits parents stated they
avoid walking on Portola Avenue due to its
high motor vehicle speeds, and instead walk
in the neighborhood, which lacks sidewalks
and pedestrian lighting in some areas near the
schools. Portola Avenue is on the HIN. The
recommended improvements will provide a
new sidewalk on Desert Star Boulevard as well
as pedestrian-scale lighting on Magnesia Falls
Drive and Rutledge Way.
Some crosswalks near the schools are not
high-visibility and lack accessibility infra-
structure. Participants noted it feels stressful
using some of these crossings to get to school.
Adding high-visibility crosswalks to neighbor-
hood intersections is an FHWA Proven Safety
Countermeasure, and adding Americans with
Disability Act (ADA) curb ramps to these
intersections will provide accessibility for
all community members, including families
walking to school.
GEORGE WASHINGTON CHARTER
George Washington Charter School is in an
APP and on Portola Avenue, which is on the
HIN. Portola Avenue lacks sidewalks on the
west side of the street and lacks street lighting
approaching the school. Crosswalks in the
school area are not cohesively high-visibility,
though the City has begun to restripe cross-
walks along Portola Avenue.
Within just 1,000 feet of the school campus,
there have been two pedestrian collisions
(including one fatality) and two bicyclist colli-
sions (between 2013 and 2022, per SWITRS).
Due to the lack of sidewalk on Portola Avenue,
walk audit participants feel uncomfortable
walking here, especially due to the high vehic-
ular speeds.
Crosswalks at Rutledge Way and Santolina Drive are
missing ADA curb ramps.
ADVANCING PALM DESERT’S VISION ZERO STRATEGY
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Providing sidewalks is a FHWA Proven Safety
Countermeasure that will provide pedestrian
access for residents on the west side of Portola
Avenue. Pedestrian lighting, another Proven
Safety Countermeasure, will also enhance the
pedestrian environment on Portola Avenue. A
new high-visibility crosswalk at Larrea Street
will expand the City’s existing crosswalk
restriping program along Portola Avenue.
PALM DESERT HIGH SCHOOL
Palm Desert High School is located on Cook
Street, which is on the HIN and connects to an
APP to the north. The campus also connects
with an existing segment of CV Link, an
off-street path that is a part of a regional vision
for a 40-mile pathway for pedestrians and
bicyclists. The City has recently completed the
installation of a set of high-visibility crosswalks
around the school campus, including at the
campus entrance on Aztec Road.
Though there has only been one active trans-
portation collision along the Cook Street
project area, the FHWA’s Safe System
Approach calls for proactive tools to address
safety issues, rather than waiting for collisions
to occur. Walk audit participants observed
drivers speeding on Cook Street, and crash data
cannot account for the potential of near misses
in the past. Improving pedestrian infrastructure
now can prevent collisions in the future.
Of the collisions on Cook Street within 1,000
feet of the school campus, 66% were a result
of unsafe driver behavior such as driving
under the influence, unsafe speed, following
too closely, unsafe lane changes, and improper
turning—one such of these collisions resulted
in a fatality.
The sidewalk on the school side of Cook Street
is narrow (approximately six feet wide) and
places pedestrians directly next to traffic on a
50-mph posted speed street. A transit shelter on
the sidewalk also blocks access, narrowing the
pathway further. Sidewalks are a FHWA Proven
Safety Countermeasure in reducing crashes
involving pedestrians. Widening the side-
walk on Cook Street will provide more buffer
between pedestrians and high-speed motor
vehicles and will provide a more accessible
route to the existing transit stop.
Crosswalks on side streets approaching the high
school are not high-visibility, and some inter-
sections lack appropriate ADA curbs. Installing
high-visibility crosswalks at Fred Smith Way
and San Simeon Drive is a low-cost Proven
Safety Countermeasure to make pedestrians
more visible to drivers.
Speeding is a concern along Cook Street near the
entrance to Palm Desert High School.
Sidewalk gaps on Portola Avenue prevent accessible
pedestrian access to George Washington Charter from
the west side of the street.
ADVANCING PALM DESERT’S VISION ZERO STRATEGY
7
JAMES EARL CARTER
James Earl Carter Elementary is in an APP
and along the HIN on Hovley Lane. Hovley
Lane lacks pedestrian lighting, and there are
gaps in the crosswalk network at the nearby
intersection of Hovley Lane and Jasmine
Court. The City has recently restriped the
crosswalk at Portola Avenue and Hovley Lane
to be high-visibility.
On Hovley Lane close to the school, there has
been one pedestrian collision and one bicy-
clist collision (2013 and 2022 SWITRS). The
bicyclist collision occurred in the dark and
resulted in a fatality.
Implementing a high-visibility crosswalk
with ADA curb ramps at Jasmine Court
will provide a continuous accessible route
for pedestrians walking on the north side of
Hovley Lane. Installing pedestrian lighting
will further enhance the walking environ-
ment and is a countermeasure for reducing
collisions between vehicles and pedestrians,
especially at intersections.
FRED WARING DRIVE/
TOWN CENTER DRIVE
The Fred Waring Drive and Town Center Way
project area is a commercial area in an APP.
Both streets are on the HIN, and the area was
identified as a priority for older adults in the
Vision Zero Strategy’s Safe Routes for Older
Adults Plan (as shown on page 18). The inter-
section of Fred Waring Drive and Acacia Drive
is also identified as a case study location in
the LRSP based on the intersection’s collision
history and crash patterns.
Walk audit participants noted high speeds and
heavy vehicular traffic, especially on Fred
Waring Drive. Drivers were observed turning
in front of pedestrians in the crosswalk, and
pedestrians were observed crossing outside
designated crossing locations.
Of all the collisions within the project areas
identified in this application, approximately
19% occurred on Fred Waring Drive (according
to 2013 to 2022 SWITRS data). Of the colli-
sions on Fred Waring Drive within the project
area, approximately 20% were due to unsafe
speeds. Implementing a speed feedback sign
on Fred Waring Drive is strategic in alerting
drivers that they may be traveling at an unsafe
speed. The FHWA Safe Systems approach
includes a redundancy principle to strengthen
the transportation system. Speed feedback signs
can help in creating speed limit redundancy
and reducing collisions due to unsafe speed.
According to the NHTSA’s Countermeasures
That Work (page 4–36), speed feedback signs
are highly effective and low cost in managing
behavior change.
Drivers turn in front of a pedestrian that has the right-of-
way at an intersection along Fred Waring Drive.
The City is updating transverse crosswalks—like the one
at the intersection of Portola Avenue and Hovley Lane—
to be high-visibility. Additional improvements at James
Earl Carter will complement these crosswalk upgrades.
ADVANCING PALM DESERT’S VISION ZERO STRATEGY
8
VERY IMPORTANT
PEDESTRIAN CAMPAIGN
The VIP campaign launched in February 2025
and will run through June 2025. The campaign
included messaging on broadcast radio and
television, digital audio, social, connected TV
(streaming), transit, and digital out-of-home.
To date, the campaign has garnered over 3.3
million impressions, reaching over 1 million
people. The extension of this campaign for an
additional two years will position the City for
a long-term cultural shift rooted in the Vision
Zero Strategy.
A continuation of the traffic safety educational
campaign will align with the Safer People
objective in the FHWA’s Safe System Approach
to remind all drivers of the importance of
slowing down, refraining from driving while
impaired, and watching out for vulnerable
road users, including school-age children.
The campaign will use established and proven
paid media channels and the current engaging
campaign materials. The program will leverage
a mix of educational and grassroots elements
that align with the campaign goals, while also
giving the City tools to continue the effort
sustainably over time. Campaign ambassadors
will work with neighborhood partners and orga-
nizations to raise campaign awareness.
Continuing the VIP campaign will reinforce the
importance of sharing the road and yielding to
pedestrians. During the five-month campaign
phase in 2025, pre- and post-campaign surveys
showed promising results: the percentage of
respondents who reported that they “always”
yield to pedestrians at crosswalks increased
by 5% after the campaign. This positive shift
highlights the campaign’s effectiveness in
promoting safer driving behaviors and under-
scores the value of ongoing public education
efforts. Other studies have shown that roadway
safety campaigns can yield a 9% reduction in
all crashes.
To evaluate the benefits of the campaign,
ongoing surveys will monitor changes in
pedestrian and driver behaviors over time. The
campaign will assess media performance using
metrics such as digital impressions, reach, and
engagement. The campaign’s success will also
be measured by the number of active ambas-
sadors, partners, and participating schools and
businesses. Additionally, the City’s adoption of
campaign materials and toolkits will serve as
an indicator of tool utilization and long-term
impact.
Table of Proposed Countermeasures
The following countermeasures were identified
in the FHWA Proven Safety Countermeasures
and the FHWA Crash Modification Factors
Clearinghouse. The Crash Modification Factor
(CMF) and Crash Reduction Factor (CRF)
identified here does not consider that the
overlapping of these countermeasures will
likely increase their effectiveness in reducing
and eliminating collisions. In addition to the
table below, this application recommends the
installation of curb extensions, which do not yet
have a CMF identified by the FHWA, as well
as ADA curb ramps, which are important for
improving pedestrian accessibility.
CMF CRF Category Countermeasure
.60 40%Vehicle/Ped Sidewalk
.63 37%All Pedestrian Lighting
.81 19%
Angle, Head on, Left turn, Rear end, Rear to rear, Right turn, Sideswipe
High Visibility Crosswalk
ADVANCING PALM DESERT’S VISION ZERO STRATEGY
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Implementation Costs
The implementation costs provided in the
Implementation Grant Supplemental Estimated
Budget were developed to consider all probable
design and construction costs, including the
potential for right-of-way acquisition, environ-
mental, and administration. These costs were
conservatively estimated to ensure any received
funding can cover the required expenses for
implementation.
Many of the identified recommendations in this
application are listed in the FHWA Low-Cost Pedestrian Safety Zone Countermeasure Selection Resource, including high- visibility
crosswalks, lighting, and speed feedback signs.
Safety campaigns and messaging are also listed
as low-cost countermeasures and are identified
as an appropriate behavioral program to accom-
pany any of the engineering countermeasures.
When considering the projects that include
CMFs in the CMF Clearinghouse, the imple-
mentation projects are expected to lead to
$7.8 million dollars in safety benefits over 30
years. This figure is estimated by analyzing
collisions within 200 feet of each infrastruc-
ture recommendation. These benefits do not
measure proactive safety benefit or consider
the economic benefit of project and crash type
combinations without standard CMFs. They
also do not account for any multiplier effect
that may be expected by applying multiple
improvements along an intersection or corridor.
Still, the proposed improvements provide a
positive benefit-cost ratio.
There are also costs that may be saved indi-
rectly related to the improvement of active
transportation infrastructure and a healthy,
more active community that requires lower
medical costs and lower transportation costs for
families. The Southern California Association
of Governments (SCAG) estimates $5.20 in
value added to the region for every dollar spent
on active transportation (as shown on page 8 in
Investing in Walking, Biking, and Safe Routes
to School.) Based on the implementation and
demonstration projects in this application, that
could be nearly $37 million back in the pockets
of the City government and its residents.
Criterion 3: Engagement and Collaboration
Engagement in Palm Desert
The projects in this application are rooted in
APPs—communities that face socioeconomic
challenges and where engagement is critical
to ensuring meaningful, lasting impact. The
projects also touch or connect with the City’s
HIN. This overlap in the HIN and APPs means
the projects will provide safety benefits in
preventing roadway fatalities and serious inju-
ries for underserved communities.
During the planning phase of both Vision
Zero Strategy documents all recommended
projects, including those in this application,
underwent thorough community review as
part of the engagement process. This included
walk audits at eight schools and three priority
areas for older adults, conducted with parents,
school staff, and residents. Additional outreach
efforts involved school student travel tallies,
community surveys, and a series of in-person
and virtual workshops, as well as pop-up events
throughout the community.
ADVANCING PALM DESERT’S VISION ZERO STRATEGY
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The Palm Desert VIP Vision Zero program
launched in tandem with the Vision Zero
Strategy document and included messaging
about sharing the road as a driver with pedes-
trians. Through radio, television, social media,
and transit campaigns, VIP has garnered over
3.3 million impressions.
IN A POST-VIP CAMPAIGN SURVEY,
63% OF RESPONDENTS CLAIMED
THE CAMPAIGN INCREASED THEIR
AWARENESS OF THE IMPORTANCE
OF PEDESTRIAN SAFETY .
An Advisory Committee was also created
during the Vision Zero Strategy process to
represent neighboring city jurisdictions, the
City Recreation District, the Coachella Valley
Association of Government (the regional
Metropolitan Planning Organization), and
community centers. This Advisory Committee
provided different perspectives from the
community and discussed the feasibility of
planned improvements. The City will continue
working with members from this Advisory
Committee, as well as partners from the Desert
Sands Unified School District, the El Paseo
Parking and Business Improvement District
Board, and other governmental and commu-
nity organizations through the development
and implementation of the recommended
improvements.
The City Council’s ATP Subcommittee and
Vision Zero Strategy project team in Palm
Desert will be responsible for the continuation
of engagement efforts in the design and imple-
mentation of the recommended infrastructure
projects.
Continuing to Educate
The VIP educational campaign is rooted in
the “4 Es” educational strategy in the FHWA
Roadway Safety Data Program. The goal of
continuing the program is to create a lasting
cultural shift that promotes safety as a shared
community value. In addition to the extension
of the VIP media campaign, the campaign
will include developing a toolkit of materials
like banners, templates, and key talking points
that will be usable and editable beyond the
campaign timeline, providing safety benefits
that persist over time.
Nearly half (49%) of post-campaign survey respondents said they had seen or heard messages about pedestrian safety during the campaign period.
GIVE EVERY CROSSWALK
THE VIP TREATMENT
ADVANCING PALM DESERT’S VISION ZERO STRATEGY
11
Criterion 4: Supplemental Planning and Demonstration Activities
The Safety Problem and Impact
Palm Desert is committed to the rapid instal-
lation of proven safety countermeasures to
address safety issues reflected in historical
crash data and community feedback. The
demonstrations activities, including a quick
build median and curb extension will provide
traffic calming to roadways near Abraham
Lincoln Elementary School and Palm Desert
Charter and will act as pilot projects for similar
improvements in the city. These quick build
projects are located on or adjacent to the HIN
and connect to an APP.
Additionally, the City will assess opportuni-
ties for speed reduction in accordance with
California’s AB 43 legislation. The activity will
evaluate all roadways on the City’s HIN, which
represents approximately 8% of the city’s
streets.
Abraham Lincoln and
Palm Desert Charter
Walk audit participants noted that drivers speed
on wide neighborhood streets (Rutledge Way
and Desert Star Boulevard) near Abraham
Lincoln Elementary and Palm Desert Charter
(as shown on page 64 of the Safe Routes
to School Plan). Installing a curb extension
with delineators at Portola Avenue/Desert
Star Boulevard is a low-cost solution to slow
down turning motor vehicle speeds, shorten
the crossing distance for pedestrians, and
improve pedestrian visibility by positioning
them closer to the intersection. After moni-
toring its effectiveness, the City may choose
to install these curb extensions at other loca-
tions in the community. The California Safe Roads Vulnerable Road Users (VRU) Safety Assessment (page 48) and the FHWA Low-Cost Pedestrian Safety Zones: Countermeasure Selection Resource (page 6) list curb extensions
as an effective countermeasure to reduce speeds
and increase attentiveness.
Raised medians are typically higher-cost
strategies in potentially increasing driver
attentiveness, reducing speeds, and reducing
impact forces (FHWA Low-Cost Pedestrian
Safety Zones: Countermeasure Selection
Resource [page 53]). According to the CMF
Clearinghouse, converting two-way left turn
lanes (TWLTL) to a raised median has a crash
reduction factor of up to 23% for most colli-
sion types, and up to 47% for head on colli-
sions. While this demonstration project cannot
provide the same level of physical protection
as a concrete median, it will use flex posts
and striping to visually narrow the roadway
and provide meaningful traffic calming bene-
fits such as reducing vehicle speeds, reducing
U-turns, and increasing driver awareness.
This is particularly important for pick-up
and drop-off periods at Abraham Lincoln
Elementary School, where families with
school-age children will be walking, biking,
and driving in the area. After the completion
and evaluation of the demonstration project, the
City may consider installing a permanent raised
median at the demonstration location and in
other locations in the city.
Speed Limit Review
California Assembly Bill 43 provides jurisdic-
tions with more flexibility in reducing speed
limits such as in business districts, in areas with
high pedestrian and bicyclist activity, and on
roadways designated as a HIN. By conducting
an Engineering and Traffic Survey, Palm Desert
staff can determine if there are opportunities to
lower the speed limits on its HIN arterials and
collectors. Additionally, this study can consider
setting a prima facie speed limit reduction for
the business activity district near the El Paseo
Shopping District. Reducing speeds via AB 43
is in line with the Vision Zero Strategy plans
(as shown on page 46 of the Safe Routes to
School Plan).
ADVANCING PALM DESERT’S VISION ZERO STRATEGY
12
According to the NHTSA’s Countermeasures
That Work (page 4–11), lowering speed limits
is a highly effective and low-cost strategy in
reducing speeds, crashes, and injuries, espe-
cially fatalities and serious injuries.
Through an analysis of all non-propery damage
collisions along the HIN, it is estimated that
a reduction in speed limits along the HIN
could prevent over 200 crashes over a 10-year
period, saving approximately $114.7 million in
economic costs.
Evaluating the Projects
Surveys and analysis before and after demon-
stration projects and speed limit lowering
will compare user behavior and crash reduc-
tions. A speed study will be conducted prior
to the implementation of the curb extension
and median projects and prior to speed limit
reductions to identify baseline roadway user
behaviors and hazards. Public outreach surveys
will also be marketed and available for neigh-
bors, school families and school staff, crossing
guards, business owners, and other residents
near affected corridors to provide their input
about transportation challenges they face
and their initial feelings about the proposed
changes. Law enforcement will also be
surveyed before and after the installation of the
demonstration projects to assess the effective-
ness in improved driver behavior.
Following the implementation of the demon-stration projects and reduced speed limits, targeted speed and field surveys will be conducted to assess the effectiveness of these
roadway changes in reducing vehicle speeds
and curbing hazardous driving behaviors. These
evaluations may take place along selected
corridors to analyze the impact of speed limit
adjustments on the HIN. Public surveys will
ask participants about how the improvements
have changed the ways in which they navi-
gate their city, and if they feel safer driving,
walking, and biking.
Project Schedule
The project components described in this plan-
ning and demonstration section were drafted
to ensure they will be implemented and eval-
uated within 18 months of executing the grant
agreement.
10 months
planning / design / procurement
2 months
site prep
2 months
post-demo
evaluation
4 months
implementation
CMF CRF Category Countermeasure
.53 47%All Convert TWLTL to a raised median
.86 14%All Lower posted speed limit
ADVANCING PALM DESERT’S VISION ZERO STRATEGY
13
Additional Consideration: Project Readiness
The City of Palm Desert has experience working with state and federally funded
projects totaling $14,156,000 between the years 2020 and 2025. This includes
projects with timeline requirements and federal compliance requirements. The
City is prepared to implement the recommended projects in this application within
five years of grant agreement execution. The schedule below outlines how the
City will execute and complete the full scope of work in the Implementation Grant
application.
‘25 2026 2027 2028 2029 2030 ‘31
Activity Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1
Notice of SS4A Award
Grant Agreement
Consultant Procurement (as necessary)
Abraham Lincoln/ Palm Desert Charter
Public Involvement
Quick Build Demonstration Design
Quick Build Demonstration Construction
Quick Build Demonstration Evaluation
NEPA Documentation
Design + Engineering
Permitting
Bidding/Construction
James Earl Carter Elementary
Public Involvement
NEPA Documentation
Design + Engineering
Permitting
Bidding/Construction
George Washington Charter
Public Involvement
NEPA Documentation
Design + Engineering
Permitting
ROW
Bidding/Construction
ADVANCING PALM DESERT’S VISION ZERO STRATEGY
14
‘25 2026 2027 2028 2029 2030 ‘31
Activity Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1
Palm Desert High School
Public Involvement
NEPA Documentation
Design + Engineering
Permitting
ROW
Bidding/Construction
Fred Waring Drive/ Town Center Way
Public Involvement
NEPA Documentation
Design + Engineering
Permitting
Bidding/Construction
High Injury Network Speed Limit Review
Engineering and Traffic Study
Analysis of Contextual Data
Revise Speed Limits
Program
Overall Program Evaluation
5 Year Deadline from Grant Award
ADVANCING PALM DESERT’S VISION ZERO STRATEGY