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Home My WebLink About2014-10-14 ARC Regular Meeting Agenda Packet ''""' ""'•�. CITY OF PALM DESE ARCHITECTURAL REVIEW C" mg' J .$4 Ifh . AGENDA %'AN, oW OCTOBER 14, 2014 12:30 P.M. — COMMUNITY SERVICES CONFERENCE ROOM 73-510 Fred Waring Drive, Palm Desert, CA 92260 Please set your cell phones to silent mode CALL TO ORDER II. ROLL CALL III. APPROVAL OF MINUTES: September 9, 2014 IV. ORAL COMMUNICATIONS Any person wishing to discuss any item not otherwise on the agenda may address the Commission at this point by stepping to the table and giving his/her name and address for the record. Remarks shall be limited to a maximum of five minutes unless additional time is authorized by the Commission. V. CASES: A. Final Drawings 1. CASE NO: SA 14-234 APPLICANT AND ADDRESS: KAISER GRILLE PALM DESERT, 74- 040 Portola Avenue, Palm Desert, CA 92260 NATURE OF PROJECT/APPROVAL SOUGHT: Final approval of the color for six awnings; Kaiser Grille. LOCATION: 74-040 Portola Avenue ZONE: C.1, S.P. ARCHITECTURAL REVIEW COMMISSION AGENDA OCTOBER 14, 2014 2. CASE NO: SA 14-298 APPLICANT AND ADDRESS: BEST SIGNS, INC. 1550 S. Gene Autry Trail, Palm Springs, CA 92264 NATURE OF PROJECT/APPROVAL SOUGHT: Final approval of a comprehensive sign program: 1st Bank. LOCATION: 73-000 Highway 111 ZONE: C.1, S.P. B. Preliminary Plans 1. CASE NO: CUP 13-179 APPLICANT AND ADDRESS: AT&T MOBILITY, Attn: Mitchell Bryant, 16150 Scientific, Irvine, CA 92618 NATURE OF PROJECT/APPROVAL SOUGHT: Preliminary discussion to approve proposed location of a mono-palm located at the Heather James Fine Art gallery. LOCATION: 45-188 Portola Avenue ZONE: C.1, S.P. C. Miscellaneous Items None VI. ART IN PUBLIC PLACES UPDATE — Commissioner John Vuksic (10/8/14) VII. COMMENTS VIII. ADJOURNMENT F',Pports and documents relating to each of the following items listed on the agenda are on file in the Office of the City Clerk and are available for public inspection during normal business hours, Monday—Friday, 8:00 a.m.—5:00 p.bn.,73510 Fred Waring Drive,Palm Desert,CA 92260,760/346-0611. F lease contact the Planning Department,760/346-0611,for ADA assistance the Monday prior to the meeting. Declaration of Posting I, Janine Judy,Senior Office Assistant for the Department of Community Development of the City of Palm Desert, do hereby declare that the foregoing agenda for the ARCHITECTURAL REVIEW COMMISSION meeting of Tuesday, October 14, 2014 was posted on the bulletin board by the outside entry to the Council Chamber, 73-510 Fred Waring Drive, Palm Desert,sert,on Friday,October 10,2014. Cv te: October 10, 2014 Janine Judy Recording Secretary C:'I'Tanning\Janine Judy ARC\1Agendas\2014\141014ag.docx Page 2 of 2 ARCHITECTURAL REVIEW COMMISSION MINUTES August 12, 2014 2. CASE NO: SA 14-234 APPLICANT AND ADDRESS: KAISER GRILLE PALM DESERT, 74-040 Portola Avenue, Palm Desert, CA 92260 NATURE OF PROJECT/APPROVAL SOUGHT: Final approval of the color for six awnings; Kaiser Grille LOCATION: 74-040 Portola Avenue ZONE: C.1, S.P. Mr. Kevin Swartz, Assistant Planner, said this was an awning color change for Kaiser Grille. He presented photos of the restaurant's current awning color, as well as the previous awning color. About a month ago, the owner switched the restaurant from Chop House to Kaiser Grille. Staff approved the new wall signage and the new awning color. The orange awnings match the wall signage on Portola Avenue and Highway 111. However, staff has received a complaint regarding the color. Mr. Swartz said this building doesn't scream restaurant and the color draws attention to the building by giving it some pop. He passed around a sample of the awning fabric by Sombrella and suggested that if this fabric fades over time, the applicant should maintain this color and change it out when necessary. He also pointed out that the awnings were not tight on the frame and suggested that the applicant talk to the awning company to have it stretched tight. Mr. Tony Bagato, Principal Planner, said the code requires that a new color be approved. When staff saw the original photo simulations without a sample, it appeared to be similar to the previous awning color. Mr. Swartz said staff is looking for direction from the Commission. MR. ERIC MORCUS, owner, said he and his family have owned restaurants for quite some time here in the valley. At first he was going to keep the red awnings from the previous restaurant, but after doing some research on restaurant colors he learned that red was the wrong color for a fine dining restaurant. He then decided that orange would be the best color. So when the wall signage was approved by the City, he decided to go with orange awnings to match the signage. He pointed out that he did not add any additional awnings. Commissioner McAuliffe said the orange is striking. It's a very bold move and is sophisticated. He thinks the sign is fantastic and the Portola elevation works really well. The awnings frame the signage G:\Planning\Janine Judy\ARC\1 Minules\2014\140812min.docx Page 3 of 10 ARCHITECTURAL REVIEW COMMISSION MINUTES August 12, 2014 and don't compete with it. However, on the Highway 111 elevation there is so many awnings proportionate to the amount of the arcade and the glass it's shading that the orange is just screaming; almost to the point that it is competing with the signage. He suggested looking to their logo in between the text on "Kaiser Grille" and pulling color cues from it. There is a nice balance with the amount of orange within that square, as well as a neutral gray. By pulling some of those colors out of the logo, it will clearly identify this building as your brand. He thought they could use some of those colors on the two awnings directly below the signage. He didn't think orange in itself is the issue; it's just the quantity of it. MR. MORCUS talked about removing the awnings on Highway 111. Chair Van Vliet asked Commissioner McAuliffe what this would look like if they were removed. Commissioner McAuliffe said he actually likes what the awnings do for the building and thought it wouldn't enhance the building by removing them. He again suggested using colors from the logo for two of the awnings below the signage and the other two would be orange; like bookends. The Commission and the applicant discussed his suggestion. ACTION: Commissioner Lambell moved to continue Case SA 14-234 subject to the applicant choosing another color for two of the awnings based on the Commissioner's comments. Motion was seconded by Commissioner Clark and carried by a 6-0-2 vote, with Clark, Colombini, Lambell, Levin, McAuliffe, and Van Vliet voting YES and Commissioners McIntosh and Vuksic absent. 3. CASE NO: SA 14-252 APPLICANT AND ADDRESS: TUESDAY MORNING, 6250 LBJ Freeway, Dallas, TX 75240 NATURE OF PROJECT/APPROVAL SOUGHT: Final approval of wall and monument signage; Tuesday Morning. LOCATION: 44-250 Town Center Way#C-11 ZONE: P.C.-(3) Mr. Kevin Swartz, Assistant Planner, presented a proposal for wall and monument signage for a new Tuesday Morning. He presented a PowerPoint presentation of the building and the location of the signage. When the applicant first came to the City, he was G:'-limning\Janine Judy\ARC\1Minutes\2014\140812min.docx Page 4 of 10