HomeMy WebLinkAbout2010-05-11
CITY OF PALM DESERT
ARCHITECTURAL REVIEW COMMISSION
MINUTES
May 11, 2010
I. CALL TO ORDER
The meeting was called to order at 12:30 p.m.
II. ROLL CALL
Commissioners Current Meeting Year to Date
Present Absent Present Absent
Ronald Gregory, Chairman X 8 1
Chris Van Vliet X 9
John Vuksic X 9
Karel Lambell X 9
Pam Touschner X 7 2
Allan Levin X 9
Ken Stendell X 9
Also Present
Lauri Aylaian, Director
Tony Bagato, Principal Planner
Kevin Swartz, Assistant Planner
Missy Grisa, Assistant Planner
Diane Hollinger, Landscape Specialist
Hart Ponder, Code Compliance Manager
Christine Canales, Assistant Engineer
Janine Judy, Senior Office Assistant
III. ORAL COMMUNICATIONS
Ms. Carol Prinzmetal, 361 Sandpiper stated that she is supportive of the
proposed Rosewood Hotel, but was concerned with the height and asked that the
review process follow the height ordinance. Referring to the night sky, she had
concerns with the lights as proposed. She stated that the materials and
architecture proposed is beautiful, but pointed out that there are other options for
the same architecture; for instance The Getty going from white to a sand color.
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IV. APPROVAL OF MINUTES: April 27, 2010
ACTION:
It was moved by Commissioner Levin, seconded by Commissioner
Lambell, to approve the April 27, 2010 meeting minutes. Motion carried
6-0-0-1, with Commissioner Touschner absent.
V. CASES:
A. Final Drawings:
1. CASE NO: MISC 10-161
APPLICANT (AND ADDRESS): LITTLE ARCHITECTS, 1901
Newport Blvd #300, Mesa, CA
NATURE OF PROJECT/APPROVAL SOUGHT: Final approval of
storefront design; Lucky Brand Jeans
LOCATION: 73425 El Paseo #112
ZONE: C-1
Mr. Bagato summarized this project and stated that this was a
storefront at The El Paseo Village. He described the materials and
off white picture molding around the perimeter of the building and
basic aluminum storefront windows and awnings. He stated that
staff is recommending approval and pointed out that Mr. John
Vuksic is representing the applicant.
Mr. John Vuksic, architect stated that this is nicely detailed with
wood frame and the color has a sense of old style and blue jeans.
Commissioner Van Vliet and Mr. Vuksic discussed the wood frames
and the anodized doors. Mr. Vuksic stated that the front doors
were recessed for depth.
ACTION:
It was moved by Commissioner Van Vliet and seconded by Commissioner
Lambell, to grant approval. Motion carried 5-0-1-1, with Commissioner
Vuksic abstaining and Commissioner Touschner absent.
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2. CASE NO: SA 10-148
APPLICANT (AND ADDRESS): THE THIRD CORNER PALM
DESERT, INC., 73-101 Highway 111, Palm Desert, CA 92260
NATURE OF PROJECT/APPROVAL SOUGHT: Final approval of
restaurant signage; The Third Corner
LOCATION: 73-101 Highway 111
ZONE: C-1
Ms. Grisa presented the project and summarized the staff report.
She said three wall signs and two monument signs are proposed as
a part of this signage package. Staff has determined that one
monument sign requires a variance. Three wall signs have been
proposed on the northwest, south, and east sides of the building.
The Third Corner logo has been placed upon a solid back-lit
cabinet to match the existing rock monument on-site. The signs
located on the south and east sides are not illuminated, but the sign
on the northwest tower is proposed as an internally illuminated
cabinet.
An existing rock monument sign is located on the north lawn of the
site. This jagged shape is what exists today and is left from a
previous tenant. Existing up lighting exists in this location and no
internal sign illumination is proposed as a part of this monument
sign. This existing rock slab was used to further develop the wall
signage as proposed. The applicant is seeking to add awnings to
the southwest and northwest sides of the façade for the extension
of outdoor seating. This work will not be a part of this approval. The
applicant will seek another approval when drawings are complete.
Staff believes the overall design and locations of the signage could
be further developed. It is staff’s opinion, that the use of the existing
rock monument for the design concept does not enhance the logo
or the visual effect of the signage. The sign logo and color separate
from the background are excellent. The wall sign located on the
northwest tower element has a nice night view effect. Staff
recommends removing the logo and lettering from the background
and providing individually illuminated letters and logo to match the
color effect as shown in the drawings. Staff does not recommend
placing a wall sign on the east building fascia. This area is right
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above a trash enclosure area, and the sign would further draw your
attention to an area that never looks appealing.
Mr. Edmond Moore, applicant stated that they have a signage issue
with the restaurant especially given the fact that it is off Highway
111 and Highway 74. The proposed signage above the trash area
will be an illuminated sign just like the ones in the front. They are
looking for ways to direct traffic into the restaurant and it would be
hard if all the signage was in the front. They reviewed the entire
side of the building to see where they could put a sign for people to
see as a homing beacon to get them around to the front of the
building.
The Commission reviewed and discussed the signage above the
trash enclosure area. Mr. Moore explained that people are not
walking up to the trash enclosure to look at the sign they are
looking at it from a distance of 400 to 500 yards away. Once you
enter the parking lot there is no reference to get to the restaurant.
Commissioner Vuksic stated that the Commission has to look at the
sign on its own merit and how it fits on the building.
Commissioner Van Vliet felt like all the signs are being driven by
the existing monument sign and Mr. Moore stated that to a certain
extent it is. He said that they do not have a logo and pointed out
that every municipality has their own sign ordinance.
Commissioner Van Vliet stated that the shape of the signs do not
work well with the building because they don’t fit with the parapets
and moldings. He stated that the monument sign is dictating their
direction. Mr. Moore stated that that was a point well taken and
said that he was looking for signs that were illuminated at night so
people can see the restaurant. Commissioner Van Vliet asked if
they have all the space that the Palomino had and Mr. Moore
stated that they do and that is why they are actively seeking the
awning program so it will define them as a restaurant. He is more
than willing to listen to any advice for the signs. He recommended
a drive into the parking area to experience the issues that he will
face.
The Commission reviewed and discussed the illuminated signs.
Commissioner Lambell wondered how the vehicular traffic would
find its way to the restaurant and asked if the applicant would
require directional signage. Mr. Moore stated that was a great
comment and said that most people call for directions.
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Commissioner Lambell urged the applicant to look into directional
signage.
Commissioner Lambell moved for approval and Commissioner Levin
made the second. Commissioner Gregory asked for any further
comments. Commissioner Levin asked if Sign A & B were too close
together and Mr. Bagato stated that per the ordinance they should be
separated and it was recommended that Sign A be eliminated.
Commissioner Lambell amended her motion to grant approval of
signage subject to removing Sign A. Commissioner Gregory asked if
it could be shifted down. The Commission discussed shifting Sign A.
Commissioner Levin amended the motion to approve Sign A and B to
comply with the ordinance and subject to staff approval.
Commissioner Lambell agreed to the amendment and the vote was
called.
Commissioner Vuksic discussed the drawings regarding Signs A & B.
He pointed out that one had frayed edges and the other was more
organic and artful looking. He suggested they modify the drawings to
reflect the correct one.
ACTION:
It was moved by Commissioner Lambell and seconded by Commissioner
Levin, to grant approval subject to shifting Sign A further down on the
building to comply with the ordinance and subject to staff approval. Motion
carried 5-0-1-1, with Commissioner Gregory abstaining and Commissioner
Touschner absent.
3. CASE NO: SA 10-163
APPLICANT (AND ADDRESS): TEAVANA, 3475 Lenox Road
#860, Atlanta, GA 30326
NATURE OF PROJECT/APPROVAL SOUGHT: Final approval
new storefront design, awnings and signage; Teavana
LOCATION: 73545 El Paseo #1104
ZONE: C-1
Mr. Swartz presented and summarized the project. He stated that
this store will be going into The Gardens. He presented photos to
the Commission and stated that the letters are illuminated reverse
channel. The letters are 14” with 4” in between the top and bottom
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rather than 6”. He spoke with the applicant and discussed reducing
the letters to 12”.
The Commission discussed the size of the letters and 10” was
suggested. Commissioner Gregory wondered if they would still get
the same effect with 10” letters. Mr. Swartz stated that is what the
applicant was worried about as well. Commissioner Van Vliet
asked about the awning and Mr. Swartz stated that the awning well
come out three feet. Commissioner Gregory thought that the 4”
margin on top and bottom was inadequate with what they are
proposing.
Commissioner Lambell thought it may look crammed and said that
it needs more relief on the top and bottom. Commissioner Van
Vliet suggested 5” top and bottom. Commissioner Levin suggested
5” on the bottom and 4” on the top and reducing the letters to 13”.
Commissioner Stendell stated these were individual letters standing
off 4” or 5” giving it more relief.
Commissioner Gregory made a motion for approval subject to
reducing the letters to 12” with a 5” margin on the top and 5” on the
bottom. Commissioner Stendell made the second. Commissioner
Gregory asked for any further comments. Commissioner Levin
asked if 12” would be enough. Commissioner Gregory stated that it
is in proportion and he wanted to keep it simple. The vote was
called.
ACTION:
It was moved by Commissioner Gregory and seconded by Commissioner
Stendell, to grant approval subject to reducing letters to 12” with a 5” margin
top and bottom. Motion carried 5-0-1-1, with Commissioner Vuksic
abstaining and Commissioner Touschner absent.
B. Preliminary Plans:
None
C. Miscellaneous Items:
Commissioner Van Vliet asked for an update on the RV ordinance and
wanted to know if Code Compliance documented the RVs that were
permitted or not. Mr. Hart Ponder, Code Compliance Manager stated that
an inventory was completed. He also said that there were certain sections
in the ordinance that conflicted with others. This has been corrected by
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the City Attorney and approved by the City Council. Now that the
ordinance has been updated, Code Compliance along with the Planning
Department will start with the Country Club area first dealing with the RVs
and carport issues. Ms. Grisa explained that if there is no public
opposition it will be approved by staff. If there is opposition it will come
through the Architectural Review Commissioner for review.
VI. ADJOURNMENT
It was moved by Commissioner Lambell, seconded by Commissioner Levin to
adjourn the meeting. Motion carried 6-0-0-1, with Commissioner Touschner
absent. The meeting was adjourned at 1:20 p.m.
TONY BAGATO
PRINCIPAL PLANNER