HomeMy WebLinkAbout2013-08-27 r
CITY OF PALM DESERT
ARCHITECTURAL REVIEW COMMISSION
' MINUTES
August 27, 2013
I. CALL TO ORDER
The meeting was called to order at 12:30 p.m.
II. ROLL CALL
Commissioners Current Meeting Year to Date
Present Absent Present Absent
Chris Van Vliet, Chair X 13 2
Karel Lambell, Vice Chair X 15
John Vuksic X 13 2
Allan Levin X 14 1
Paul Clark X 14 1
Gene Colombini X 15
Michael McAuliffe X 11 1
Jim McIntosh X 11 1
Also Present
Lauri Aylaian, Director
Kevin Swartz, Assistant Planner
Pedro Rodriquez, Senior Code Officer
Diane Hollinger, Landscape Specialist
Janine Judy, Recording Secretary
Cancelled meetings: 05/28/13
II1. ORAL COMMUNICATIONS
None
IV. APPROVAL OF MINUTES: August 13, 2013
Action:
Commissioner Clark moved to approve the August 13, 2013 meeting
minutes with changes. Motion was seconded by Commissioner Levin and
carried by a 5-0-1-2, with Commissioner McAuliffe abstaining and Chair
Van Vliet and Commissioner Vuksic absent.
ARCHITECTURAL REX*ON COMMISSION <
N!INUTES August 27, 2013
V, CASES:
A. Final Drawings:
1. CASE NO: SA 13-262
APPLICANT (AND ADDRESS): SIGN OF SUCCESS, 1614 S.
Carlos Avenue M, Ontario, CA 91761.
NATURE OF PROJECT/APPROVAL SOUGHT: Final approval of
wall signage: Rite Aid.
LOCATION: 72-875 Highway 111
ZONE: PC-3
Mr. Kevin Swartz, Assistant Planner, stated the applicant is
requesting two wall signs over the main entrance, as well as two
trade signs below it; "Pharmacy" and "Thrifty Ice Cream." Staff is
recommending approval subject to the applicant painting the
raceway the same color as the building to blend in.
ACTION:
Commissioner Levin moved to approve subject to painting the raceway the
same color as the building to blend in. Motion was seconded by
Commissioner McIntosh and carried by a 6-0-0-2 vote, with Chair Van Vliet
and Commissioner Vuksic absent.
2. CASE NO: SA 13-261
APPLICANT (AND ADDRESS): BLONDE CLOTHING
BOUTIQUE, 73-200 El Paseo, Suite 3A, Palm Desert, CA 92260
NATURE OF PROJECT/APPROVAL SOUGHT: Final approval of
4 awnings with 1 awning identification; Blonde Clothing Boutique.
LOCATION: 73-200 El Paseo
ZONE: C-1, S.P.
Mr. Kevin Swartz, Assistant Planner, stated the applicant is
requesting approval of four new black awnings and identification
signage on one of those awnings. Staff is recommending approval
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subject to the property owner applying for an encroachment permit,
and executing a hold harmless agreement.
Commission Clark asked if the lettering would be painted or sewn
on and MR. JIM SADLER, American Awning, indicated it would be
painted on.
ACTION:
Commissioner Clark moved to approve subject to an encroachment
permit and executing a hold harmless agreement. Motion was
seconded by Commissioner McIntosh and carried by a 5-0-0-3
vote, with Chair Van Vliet and Commissioners McAuliffe and Vuksic
absent.
3. CASE NO: MISC 11-323
APPLICANT (AND ADDRESS): STARBUCKS COFFEE
COMPANY, Attn: Jon Alpert, 17700 Newhope Avenue, Suite 200,
Fountain Valley, CA 92708
NATURE OF PROJECT/APPROVAL SOUGHT: Approval of
revisions to previous approved awning; Starbucks.
LOCATION: 73-520 El Paseo
ZONE: C-1, S.P.
Mr. Kevin Swartz, Assistant Planner, stated this is a revision to a
previous approved awning and the applicant has requested a
continuance so they can make additional revisions.
ACTION:
Commissioner Levin moved to continue Case MISC 11-323 to a date
uncertain. Motion was seconded by Commissioner Colombini .and carried
by a 6-0-0-2 vote, with Chair Van Vliet and Commissioner Vuksic absent.
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ARCHITECTURAL RE N COMMISSION
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4. CASE NO: SA 13-253
APPLICANT (AND ADDRESS): SWAIN SIGNS, Attn: Ralph Solis,
1384 E. Fifth Street, Ontario, CA 91760
NATURE OF PROJECT/APPROVAL SOUGHT: Final approval of
walls signs and refacing existing monument sign; Walmart
Neighborhood Market.
LOCATION: 72-314 Highway 111
ZONE: PC-3
Mr. Kevin Swartz, Assistant Planner, stated this is a request for wall
signage and refacing two existing monument signs. Staff is
recommending approval subject to the green background being
opaque and non-illuminated. Staff has no concerns with the
proposed signage and how it relates . to the building and
surrounding areas.
The Commission reviewed and discussed the size of the letters.
ACTION:
Commissioner Levin moved to approve. Motion was seconded by
Commissioner Colombini and carried by a 6-0-0-2 vote, with Chair Van Vliet
and Commissioner Vuksic absent.
5. CASE NO: PP 12-223
APPLICANT (AND ADDRESS): AUBREY COOK MCGILL
ARCITECTS, Attn: Nick Fotias, 1045 14th Street, Suite 100, San
Diego, CA 92101
NATURE OF PROJECT/APPROVAL SOUGHT: Discussion of a
sign program; Whole Foods and Nordstrom Rack.
LOCATION: 44-419 —44-491 Town Center Way
ZONE: P.C. (3)
Mr. Kevin Swartz, Assistant Planner, presented the sign program
for Whole Foods and Nordstrom Rack. The applicant is proposing a
sign program for the whole center except for the bank on the corner
parcel. He described the changes to the monument signs and
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noted their locations; one along Highway 111, one along Fred
Waring, and one located on Town Center Way.
a
MR. BRIAN WILLIAMS, VP of Construction for Harsh Investment
Properties, stated they streamlined the site plan relating to the
monument signs making it less confusing for the Commission. The
monument signs have been redesigned and the stone used in the
center will be incorporated into the sign. Their center is down in a
hole and you don't see the center much until you crest over the
bridge on Highway 111. Signage obviously is a key element for
their tenants and for the success of the center. He described the
signage for each element and stated the sizes will be determined
proportionately with the element that it is placed on. He discussed
the changes in the size of the sign letters.
The Commission discussed the height of the letters on the signs for
Whole Foods and Nordstrom Rack. MR. WILLIAMS said the
maximum allowable height for an anchor tenant would be 4Y2'.
Vice Chair Lambell asked if this proposal met the City's sign
ordinance. Mr. Swartz explained the linear frontages of the
buildings and said the signs exceed the City's sign ordinance.
However, the purpose of a sign program allows flexibility for the
whole center and as long as each tenant complies with the sign
program it would be allowed.
The Commission and the applicant discussed the size and the
number of signs located on the four towers. Mr. Swartz stated that
the City Council (Council) approved the number of signs for each of
the towers. Ms. Aylaian, Director of Community Development
stated that both the Architectural Review Commission (ARC) and
the Council were concerned with the amount of signage that would
be on a tower and approved only two to three tenants. Staff is
concerned that it is still too much signage for a tower and from
staffs position we'd probably rather go back to more tenants, but
having them smaller with more white space around them.
The Commission and the applicant continued to discuss the towers
and the total square footage. Commissioner McIntosh was
confused and asked if the applicant was asking for signage in
excess of the City's sign ordinance. Ms. Aylaian said it is allowed.
The sign ordinance says if you have a signage program it goes to
the ARC and it can be different from the sign ordinance. In fact it
takes the place of the sign ordinance for that center. Commissioner
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ARCHITECTURAL RE W COMMISSION
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McIntosh asked if there was a limitation to that. Ms. Aylaian said
no. It is within the discretion of the ARC and the Commission can
approve whatever they choose. It is up to the Commission's
aesthetic judgment as to what is appropriate to any particular
center.
The Commission discussed the proportions and reducing the
percentage for the towers and wall signs for the center.
Commissioner Clark asked MR. WILLIAMS if he could re-study the
elevations. MR. WILLIAMS realizes that the Commission doesn't
want signs that are too big, but he also doesn't want them to look
too small. Mr. Swartz asked MR. WILLIAMS if there was a way
they could call out on the buildings what determines the percentage
sizes for each tenant. Commissioner Clark explained that the City
wants the signs to look aesthetically appropriate to the face of the
building. Commissioner McAuliffe said the height dimensions are
bound by two criteria; 80% of the element width, plus the "not to
exceed" height that is established. MR. WILLIAMS also pointed out
a third parameter which is a minimum distance from any edge - top
and bottom.
The Commission continued to discuss the criteria for the signs.
Commissioner Clark said the applicant was creating a document
that will essentially be around for the next 20 years and everything
in this sign program needs to be very specific. MR. WILLIAMS said
he would be happy to specify the elements and to make sure all the
scales are accurate. Mr. Swartz suggested they break down the
anchor, major, and standard tenants based on their lease space;
60%, 70% or 80%. Commissioner McAuliffe suggested that the
applicant include the "not to exceed" heights in the text for the sign
criteria.
ACTION:
Commissioner Clark moved to continue the sign program subject to: 1)
reducing the overall signage percentage from 80% to 60%; 2) provide a
rendering indicating the sign area for each building; 3) review signage
locations and sizes for the buildings closer to Fred Waring Drive and Town
Center Way. The Commission had no design concerns regarding the
monument signs. Commissioner Levin made the second. Motion carried
by a 6-0-0-2 vote, with Chair Van Vliet and Commissioner Vuksic absent.
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B. Preliminary Plans:
1. CASE NO: SA 13-246
APPLICANT (AND ADDRESS): WEA PALM DESERT LP, c/o
Westfield LLC, 11601 Wilshire Blvd., Suite 1100, Los Angeles, CA
90025
NATURE OF PROJECT/APPROVAL SOUGHT: Preliminary
approval of landscape; Westfield Palm Desert.
LOCATION: 72-840 Highway 111
ZONE: P.C. (3) S.P.
Ms. Lauri Aylaian, Director of Community Development, described
the landscape palette for this project and stated staff is
recommending approval subject to changes to the construction
drawings for the internal irrigation system and the thinning out of
the screening material for the loading dock, which is too dense.
MR. DAN COLBECK, Montalba Architects, Inc. described the entry
space, uniting tall palms with existing palms throughout the mall to
create a vertical presence from Highway 111, as well as shade
trees. He presented the plant palette to the Commission and
mentioned the planters that were of some concern to the staff and
stated there will only be two planters and the remainder of the
planting area will be irrigated with a drip system to each individual
plant. They have submitted their plans to Coachella Valley Water
District (CVWD) and they meet all the water requirements for
CVWD and the City.
The Commission and the applicant discussed the different varieties
of Lantana and the proper maintenance of it, screening of the
loading dock, and the maintenance of the landscape on the east
side of the mall.
ACTION:
Commissioner Levin moved to grant preliminary approval of landscape as
presented. Motion was seconded by Commissioner McIntosh and carried by
a 6-0-0-2 vote, with Chair Van Vliet and Commissioner Vuksic absent.
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ARCHITECTURAL REN COMMISSION
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C. Miscellaneous Items:
None
'V1. COMMENTS
Commission discussed Drive-thrus within the city.
V11. ADJOURNMENT
Upon a motion by Commissioner Levin, second by Commissioner Colombini, and
a 6-0-0-2 vote, with Chair Van Vliet and Commissioner Vuksic absent, the
Architectural Review Commission meeting was adjourned at 2:00 p.m.
KEVIN SWARTZ, ASSISTANT PLANNER
SECRETARY
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—RECCIRDING SECRETARY
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