HomeMy WebLinkAbout1105 MINUTES
PALM DESERT PLANNING COMMISSION MEETING
TUESDAY - NOVEMBER 5, 1991
7 :00 P.M. - CIVIC CENTER COUNCIL CHAMBER
73-510 FRED WARING DRIVE
I. CALL TO ORDER
Chairperson Whitlock called the meeting to order at 7 : 00 p.m.
II . PLEDGE OF ALLEGIANCE
Commissioner Jonathan led in the pledge of allegiance.
III . ROLL CALL
Members Present: Carol Whitlock, Chairperson
Bob Downs
Sabby Jonathan
Bob Spiegel
Jim Richards
Members Absent: None
Staff Present: Ray Diaz Steve Smith
Kandy Allen Dick Folkers
Tonya Monroe
"""IV. APPROVAL OF MINUTES:
Consideration of the October 15, 1991 meeting minutes .
Action:
Moved by Commissioner Downs, seconded by Commissioner
Jonathan, approving the October 15, 1991 meeting minutes as
submitted. Carried 5-0 .
V. SUMMARY OF COUNCIL ACTION
Mr. Diaz indicated there were no pertinent items from the
October 24, 1991 city council meeting.
VI . CONSENT CALENDAR
Chairperson Whitlock presented former Planning Commissioner
Rick Erwood with a plaque commending him for his service to
the city.
A. Case No. TT 25102 - DESERT COMMUNITY PROPERTIES,
Applicant
Request for approval of a first one year
time extension for a tentative tract map
subdividing 20 acres into 68 single
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family dwelling lots on the east side of r/
Deep Canyon Road, 1325 feet north of Fred
Waring Drive.
Action:
Moved by Commissioner Downs, seconded by Commissioner
Richards, adopting the consent calendar by minute motion.
Carried 5-0 .
VII . PUBLIC HEARINGS
A. Continued Case No. PP/CUP 90-5 Amendment - FELIDAZ, INC. ,
Applicant
Request for approval of an amendment to
an approved precise plan and conditional
use permit reducing the size of the
parking lot for a 35,000 square foot
commercial center on the east side of
Monterey Avenue between Highway 111 and
San Gorgonio Way.
Mr. Diaz noted that staff was recommending continuance to
December 3 to allow the city' s parking authority to make a rrd
determination on the eminent domain situation. He stated that
the parking authority hearing was scheduled for November 14 .
He indicated that this was the planning commission' s direction
so that the precise plan could be reviewed with the eminent
domain question settled.
Chairperson Whitlock opened the public testimony and asked if
anyone wished to address the commission on this project.
MS. RUTH GUIBERSON, 44-875 San Antonio Circle, stated
that she felt the opening statement was strange in view
of the September 17 meeting and the conclusions . She
stated that she did not understand why there was to be a
continuance asked for and why the matter was being
further pursued.
Chairperson Whitlock stated the reason for the continuance was
to allow this matter to go before the parking authority and
until the planning commission received their determination,
this public hearing was to be continued. She asked if Ms .
Guiberson had anything new to add to the original testimony
given.
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PALM DESERT PLANNING COMMISSION
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Mrs . Guiberson stated that her legal counsel was Mr.
Holtz of Rohrer and Holtz in Bellflower, California, and
he was not notified of the meeting. She stated the they
would both appreciate it if when there were meetings
concerning her lot, No. 137 in Palma Village, if they
would be notified.
Chairperson Whitlock asked if there was any reason why the
city could not provide the information if staff had a name and
address. Mr. Diaz noted that this was a continued hearing
from the September 17 meeting to this date awaiting a
resolution by the parking authority. The attorney did know it
was continued to this date unless he failed to write it down.
He indicated that the attorney could be notified.
Chairperson Whitlock informed Ms . Guiberson that this hearing
was being continued to December 3, 1991 and suggested that she
write that date down and notify her attorney as well . Mrs .
Guiberson concurred.
Mrs . Guiberson reaffirmed her testimony given from before
and stated that she was adamantly opposed to the project,
especially the 35,000 square feet which encompassed her
lot. She felt they should not have advertising for a
project on property the applicant did not own. She did
not feel it was in their best interest or the
community's . She indicated that this was detrimental to
the adjacent land owners and the community at large
because of traffic. She felt this was a process whereby
the City of Palm Desert was aiding and abetting a
citizen, rather than the land owners. She stated that at
the February 14, 1991 city council meeting, council
concluded that she and her mother could retain their lot
through perpetuity. She wondered why there was a meeting
on September 17 after that decision was made by city
council . She indicated that Felidaz advertised for a
project on property they did not own. She stated that at
the September 17 meeting she presented a rather long
letter, nine pages, and she obtained the minutes of the
meeting and while she enjoyed the comments of the
planning commission, which were very intelligent, well
thought out and valid and felt commission was aware of
the potential problems, she felt her comments in the
minutes could have been more extensive.
Chairperson Whitlock informed Ms . Guiberson that the meetings
are taped so the city had her complete testimony was on that
tape. Ms. Guiberson asked if she could have a copy of the
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PALM DESERT PLANNING COMMISSION
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tape. Mr. Diaz recommended that Ms . Guiberson have her �d1
attorney contact the community development department so that
she could be assured of getting an authentic copy. Ms .
Guiberson said that she would do that, otherwise she could re-
read her letter again. Chairperson Whitlock stated that they
had already heard it and did not feel that would be necessary.
Ms . Guiberson stated that she would like to be given a few
more paragraphs in the minutes. She indicated that a lot of
her comments for this evening were repetitious from her
opening statement about the project.
Commissioner Richards concurred that these comments were
repetitious and noted that this hearing was being continued
and felt that Ms . Guiberson would be better served to come
back at the next meeting. Commissioner Richards stated that
he understood her opinion very well and he also had some
questions and problems also. He requested that she keep her
comments to issues that were germane, pertinent and new.
Ms . Guiberson said that was a point well taken, but
indicated that it was such a surprise that this was going
on, and she was taken aback. She reiterated that this
appeared to be a process whereby the City of Palm Desert
was aiding and abetting for the advantage of one citizen
and for education; she also corrected the spelling of her
last name for the record.
Chairperson Whitlock asked if anyone else wished to address
the commission regarding this request. There was no one.
It was moved by Commissioner Downs to continue this hearing.
Commissioner Richards stated that he would like to speak to
the motion. He did not feel commission had been informed by
staff on what was happening with the parking issue. He wanted
to know more about what was taking place, why this was being
done, and also explain to the applicant what was going on with
regard to the parking commission. Mr. Diaz indicated that the
planning commission was as well informed as staff at this
time. What had occurred was that the applicant acquired all
the land he could, he came to the city and redevelopment
agency and agreed to pay for any cost of acquiring additional
land for the project through eminent domain. The
redevelopment agency had the power to do this if they deemed
it was appropriate. The applicant felt he had sufficient
comfort to proceed; the hearings occurred on acquiring the
entire Guiberson property before the city council; the city
council rejected acquiring the property through eminent
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�.. domain--the plan had already been approved by the planning
commission some time before the eminent domain question came
up. He explained that the property could not be acquired by
the applicant since the redevelopment agency refused to
acquire the property through eminent domain, so the project
was dead. Subsequently the applicant began processing a
project to only acquire a portion of the property. The matter
was scheduled for hearing before the planning commission and
apparently the applicant felt enough comfort to proceed. At
that hearing before commission, based on what had occurred
previously, commission wanted to know if eminent domain would
be used to acquire that portion of the Guiberson property
before making a decision on the proposed project. If the
decision was made not to take the property, then the matter
should not be before the commission at all . The matter was
continued to get that direction and as stated in the staff
report, it would be before the parking authority (city
council) at their November 14 meeting. The issue to be
decided on November 14 was whether or not eminent domain would
be used to acquire a portion of the Guiberson property. He
noted that Ms . Guiberson had an attorney and the rights of
individuals through eminent domain and what they receive for
their property would be decided by the courts and he felt the
key issue was whether or not eminent domain would be utilized
and that was a policy issue for the parking authority to
decide (city council) . He apologized that the decision was
not obtained before the matter came to the planning commission
for precise plan approval, but the case was continued until
the matter was decided.
Commissioner Richards noted that at two meetings the
applicant' s request was denied to obtain Ms . Guiberson' s
property and questioned staff 's assessment that the applicant
had reason to pursue this eminent domain question. Mr. Diaz
indicated that the planning commission on the original project
approved the project covering Ms . Guiberson' s property subject
to the applicant obtaining the property. Commissioner
Richards felt that when the project was approved with that
condition, it was his understanding that the only possible way
that property would be obtained was through some sort of a
satisfactory agreement with the property owner and what was
being lost was perhaps that the applicant had a reason to
continue based on the fact the planning commission approved
the project. He stated that he remembered that he did not
like the original project at all for many reasons and did not
approve taking someone's property under any circumstance. Mr.
Diaz informed commission that the issue of eminent domain was
not before the planning commission and had never been before
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PALM DESERT PLANNING COMMISSION
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the commission; secondly, as far as being against the eminent a+1
domain, the council was against the eminent domain for the
entire property and the issue now was would they take a
portion of the property, which they would decide on November
14 . If they said no to taking a portion of the property, then
the precise plan application would be a moot issue.
Commissioner Richards stated that originally the planning
commission approved the project subject to them acquiring the
land. That did not occur. The second time they came through
would take a portion of the parcel . Mr. Diaz confirmed the
project would leave the single family residence and a large
portion of the lot alone.
Commissioner Downs felt that the intent was that the applicant
would buy a portion of the lot, not use eminent domain to
acquire it. Mr. Diaz disagreed. Commissioner Richards did
not feel that the planning commission acted on any decision
that they approved that said they would take any property from
these property owners. Mr. Diaz clarified that the matter was
continued--the issue of whether or not eminent domain would be
utilized to acquire any site anywhere in the city was not an
issue for the planning commission and the planning commission
could not condition a project on the city not to utilize
eminent domain to acquire it. He indicated that when the plan �■/
comes back to the commission, the planning commission could
only act on the precise plan.
Commissioner Richards did not recall the use of eminent domain
being mentioned at the September 17 meeting and objected to
the fact that it was being discussed now and was not part of
the previous discussion. He indicated that if the applicant
and property owner have not been able to reach a satisfactory
agreement of what the property was worth then the developer
would have to develop around the property. He said that now
the parking commission was being discussed, which he did not
know where they came into the scheme of things . Mr. Diaz
explained that the parking authority (city council/
redevelopment agency) could use eminent domain to acquire the
property. Commissioner Richards asked why the subject was
never brought up that the city council/parking commission/
eminent domain commission could occur at the last session. He
did not feel it was ever talked about what would happen if
they could not reach a satisfactory compromise. He wanted to
know why it was possible now for the city and the parking
commission to perhaps buy Ms. Guiberson's land, pay her some
money, and this would be part of the deal and felt that was
never part of the overall discussion of this project. Mr.
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PALM DESERT PLANNING COMMISSION
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"r Diaz disagreed and stated that the reason the matter was
continued from the last meeting was to secure a determination
from the redevelopment agency/parking authority as to whether
or not eminent domain would be utilized. He indicated that
Ms . Guiberson in her nine pages of testimony reiterated again
and again that she did not want her property condemned and did
not want to sell her property and the issue of eminent domain
and whether or not it would be utilized came up. Staff
recommended that the matter be continued until that decision
was made so that commission would know that the plan before
them could be constructed if approved and if the agencies were
willing to acquire the property. That was why the issue was
continued--to determine if eminent domain would be utilized.
Action:
Moved by Commissioner Downs, seconded by Commissioner
Jonathan, continuing PP/CUP 90-5 Amendment to December 3,
1991 . Carried 5-0.
B. Case No. TT 27301 - WESTINGHOUSE DESERT COMMUNITIES,
Applicant
Request for approval of a four lot single
family subdivision within Bighorn Golf
Club southwest of Highway 74 and Cahuilla
Way.
Mr. Diaz outlined the salient points of the staff report and
recommended approval subject to conditions setforth in the
resolution.
Chairperson Whitlock opened the public testimony and asked if
the applicant wished to address the commission.
MR. CARL CARDINALLI, representing Westinghouse Desert
Communities, stated that he was present to answer any
questions .
Chairperson Whitlock asked if anyone wished to address the
commission in FAVOR or OPPOSITION to the proposal. There was
no one and the public testimony was closed.
Commissioner Downs stated that he would move for approval of
the findings . Commissioner Richards said he would like to
speak to the motion. He entered into the public testimony
that this was a unique four-site parcel map, one of which had
been a source of controversy in the past because it was within
the hillside development area. He noted that the city council
fam
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had been very sensitive on that issue. He stated that he went No
up to the site and asked the representatives from Westinghouse
to place a 2x4 board at the highest level and in the worst
possible place so that he could see the effect to travelers on
Highway 74 . He felt that while this was a sensational
location, any hillside development would have its detractions .
He indicated that there were four pad sites that wandered
around a natural rock outcropping. He wanted to make sure
that the council understood that the commission had looked at
the site; there would be a series of architectural approvals
necessary regarding the color of the buildings, streets and
tailings would occur in the cutting of the road, and in the
setbacks required. He felt the city made a reasonable
compromise to allow the developer to utilize this spot and
indicated it would be wonderful for whoever bought it. He
stated that when coming up and down the road houses would be
seen, but they would be harder to see with the approximate 700
yards to 1,000 yards setback from Highway 74 .
Chairperson Whitlock noted that there was a committee of city
officials and citizens that prepared the hillside residential
guidelines to prohibit anything that would be obtrusive. She
indicated that should protect the city from having anything
that the city would not want to visually see in that area.
Commissioner Richards said that he thought that was correct ter/
until Mr. Olinger built a house on the side of the hill that
violated many rules set up by the hillside ordinance, of which
he was a member on that committee, and he felt it was too
visible on the hill. He did not know how a certificate of
occupancy was obtained and the house was against policies made
by that committee. He felt it was necessary to really get
involved this time and indicated that the Westinghouse
Communities ' representatives were very cooperative. He felt
confident that the ordinance would be upheld legally.
Chairperson Whitlock called for a second on the motion.
Action:
Moved by Commissioner Downs, seconded by Commissioner
Jonathan, adopting the findings as presented by staff.
Carried 5-0 .
Moved by Commissioner Downs, seconded by Commissioner
Jonathan, adopting Planning Commission Resolution No. 1541,
approving TT 27301, subject to conditions . Carried 5-0 .
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ftw C. Case No. CUP 91-15 - OLIPHANT, LIZZA & ASSOCIATES,
Applicant
Request for approval of a conditional use
permit to allow a health food store and
deli to occupy 4,000 square feet of space
at the northeast corner of Highway 111
and Portola.
Mr. Diaz outlined the salient points of the staff report and
recommended approval subject to the conditions .
Commissioner Jonathan indicated that the project was approved
on a basis of one space per 250 and stated that there was a
different requirement for food stores . He asked what would be
required for a take-out deli . Mr. Diaz said it would be the
same; it would change if above 2,000 square feet.
Commissioner Jonathan asked what the procedure would be for a
new tenant and if they would also apply for a conditional use
permit. Mr. Diaz stated that if a new tenant went in, before
a permit was issued they would have to have a certificate of
use approved by the community development department and if it
did not match the conditional use approved, staff would be
aware of it.
..r
Chairperson Whitlock opened the public hearing and asked the
applicant to address the commission.
MR. TONY LIZZA informed commission that he agreed with
the findings and hoped for approval .
Chairperson Whitlock asked if anyone wished to speak in FAVOR
or OPPOSITION to the project. There was no one and the public
testimony was closed.
Action:
Moved by Commissioner Downs, seconded by Commissioner
Richards, adopting the findings as presented by staff.
Carried 5-0 .
Moved by Commissioner Downs, seconded by Commissioner
Richards, adopting Planning Commission Resolution No. 1542,
approving CUP 91-15, subject to conditions . Carried 5-0 .
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D. Case No. PP 91-9 - AVIS RENT-A-CAR, Applicant U0
Request for approval of a negative
declaration of environmental impact and a
precise plan of design to allow
construction of a 704 square foot office
building and car rental facility (car
wash and open car storage) at 74-881
Hovley Lane in the S. I . zone.
Mr. Smith outlined the salient points of the staff report and
recommended approval . He noted that preliminary approval had
been granted by the architectural commission.
Commissioner Downs asked if the necessary conditions were
included to keep the water and dirt clean from the use of the
car wash and chemicals they use; Mr. Smith replied that the
applicant went through the conservation manager and there was
a recycling plan.
Chairperson Whitlock opened the public testimony and asked the
applicant to address the commission.
MR. JEFF SMITH, 22-850 Crenshaw in Torrance, informed
commission that he was present to answer any questions .
Chairperson Whitlock asked if anyone wished to address the
commission in FAVOR or OPPOSITION to the project. There was
no one and the public testimony was closed.
Action:
Moved by Commissioner Jonathan, seconded by Commissioner
Richards, adopting the findings as presented by staff.
Carried 5-0 .
Moved by Commissioner Jonathan, seconded by Commissioner
Richards, adopting Planning Commission Resolution No. 1543,
approving PP 91-9, subject to conditions . Carried 5-0 .
E. Case Nos . CUP 91-14 and VAR 91-5 - HOLDEN & JOHNSON
ARCHITECTS, Applicant
Request for consideration of a
conditional use permit application and
sideyard setback variance to permit
construction of a 3055 square foot office
building in the R-3 zone on the north
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PALM DESERT PLANNING COMMISSION
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%MW side of Alessandro Drive, 135 feet west
of San Pascual Avenue.
Mr. Smith outlined the salient points of the staff report. He
felt the variance request was reasonable given the shape of
the property and recommended approval .
Chairperson Whitlock opened the public testimony and asked the
applicant to address the commission.
MR. RICK HOLDEN, 44-267 Monterey Avenue, stated that he
was present to answer any questions .
Commissioner Spiegel noted that time extensions had been
granted for office buildings recently because of economic
reasons and asked if this project were approved now, would
they be back in one year asking for an extension.
Mr. Holden stated that he was the architect and couldn't
answer that, but noted that the applicant planned to
occupy approximately half of the space and he hoped it
would proceed.
Commissioner Richards asked if there were any windows on the
law second story looking down on residential uses . Mr. Holden
replied no, noting that windows only faced Alessandro.
Chairperson Whitlock clarified that in the staff report it
stated that no two story windows would face residential areas .
Chairperson Whitlock asked if anyone wished to address the
commission in FAVOR or OPPOSITION to the project. There was
no one and the public testimony was closed.
Action:
Moved by Commissioner Richards, seconded by Commissioner
Jonathan, adopting the findings as presented by staff.
Carried 5-0 .
Moved by Commissioner Richards, seconded by Commissioner
Jonathan, adopting Planning Commission Resolution No. 1544,
approving CUP 91-14 and VAR 91-5, subject to conditions .
Carried 5-0.
F. Case Nos . PP 91-11, VAR 91-6, PMW 91-10 - MR. JAMES
SATTLEY, Applicant
Request for approval of a precise plan,
rear setback variance and lot line
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adjustment for a single story 13 unit r►
apartment complex on three lots on the
east side of San Rafael Avenue between
Catalina Way and San Gorgonio Way.
Mr. Diaz outlined the salient points of the staff report,
noted that architectural commission approval had been
received, and recommended approval subject to conditions .
Chairperson Whitlock owed the public testimony and asked the
applicant to address the commission.
MR. BERNARD LEUNG, Architect, 73-550 Alessandro in Palm
Desert, informed commission that the variance would allow
further landscaping in the front area. He described the
architecture and indicated that drought resistent plants
and landscaping would be used. He felt the project would
create an interesting architectural atmosphere.
Chairperson Whitlock asked if anyone wished to speak in FAVOR
or OPPOSITION to the proposal .
MS. BEE STEWART, 44-476 San Rafael, stated that her
property bordered the project and asked what the setbacks
were proposed to be on the north side. rr
Mr. Leung informed her they would be more than 20 feet and
indicated there would be four units on that side: two bedrooms
and two baths and one owners unit with three bedrooms and a
full garage. He said that all of the front units would be
three bedroom units with fully enclosed garages .
Ms . Stewart asked what owners unit meant.
Mr. Diaz clarified that it meant nothing; an owner could
occupy that unit, but it was not in any way required.
MR. W. KUDDLE, 44-525 San Carlos, informed commission
that his property joined the rear of the project. He
requested assurance that no windows faced the rear area.
Mr. Leung did so and Mr. Kuddle said that was his main
concern.
Chairperson Whitlock closed the public testimony.
Commissioner Downs corrected community development department
condition no. 8 to read six foot block wall . Staff concurred.
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PALM DESERT PLANNING COMMISSION
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tow Action:
Moved by Commissioner Downs, seconded by Commissioner Spiegel,
adopting the findings as presented by staff. Carried 5-0 .
Moved by Commissioner Downs, seconded by Commissioner Spiegel,
adopting Planning Commission Resolution No. 1545, approving PP
91-11, VAR 91-6, PMW 91-10, subject to conditions . Carried 5-
0 .
G. Case No. CUP 91-13 - COLLEGE OF THE DESERT ALUMNI
ASSOCIATION, Applicant
Request for approval of a conditional use
permit to allow continued operation of
the College of the Desert Street Fair at
the College of the Desert between the
hours of 8: 00 a.m. and 2 : 00 p.m. on
Saturdays and Sundays on a year-round
basis and additional times around certain
holidays .
Mr. Smith outlined the salient points of the staff report,
including the issues that had been raised in oral and written
submissions as delineated in the staff report. Mr. Smith
concluded by recommending that the street fair should operate
on Sundays only between the hours of 8 : 00 a.m. and 6 : 00 p.m.
He stated that Saturday operations should be eliminated due to
the higher traffic volumes and the additional conflicts
created by the street fair for traffic attempting to shop
elsewhere in the city. Mr. Smith advised commission that he
had surveyed the street fair--most recently on Saturday,
November 2, 1991 . At this time the lot south of Park View was
80% full, the lot west of McCallum Theatre was 90% full, the
lot east of McCallum Theatre 100% full, and the lot at the
golf academy was 80% full . He indicated that these numbers
were considerably higher than those observed October 5, 1991 .
Chairperson Whitlock thanked Mr. Smith for such a complete and
thorough report. Commissioner Downs asked if all the vendors
had city business licenses; Mr. Smith stated that code
compliance department regularly visited the site twice per
month and checked for that and the code compliance director
said he felt very comfortable that all the vendors had
licenses . Mr. Smith added that on the public works condition
it should say 30 days, not 80 days, for the submission of the
traffic control plan.
low
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PALM DESERT PLANNING COMMISSION
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Commissioner Spiegel informed commission and the audience that
he was a current member of the College of the Desert
Foundation Board of Directors, which raises funds for the
college, and because of that he would be abstaining from the
discussion and voting.
Commissioner Jonathan noted that in staffs conclusion it was
stated that while the street fair attracts shoppers to the
community it may negatively impact on some of the permanent
businesses in the community. Mr. Smith clarified that he was
referring specifically to the ability of shoppers entering the
city to get to their destinations because of the volume of
traffic and the conflicts created around COD on Saturdays .
Commissioner Jonathan clarified that to mean that shoppers
going to the Town Center or El Paseo were hindered by street
fair congestion. Mr. Smith concurred and felt this was more
so on Saturdays than if it were in operation only on Sundays .
Chairperson Whitlock opened the public testimony and asked the
applicant to address the commission.
DR. GEORGE addressed the commission and said that as he
saw it, there were two main issues : 1) the strength of
higher education in the valley; and 2) the impact of the
street fair on the retail establishment in Palm Desert, „fir
specifically as to the nature of the impact being either
positive or negative. He said that higher education was
not a technical part of the planning commission' s agenda,
but indicated that it was part of the college' s agenda
and part of society's agenda. He stated that the street
fair had become an extremely important, vital part of the
college' s financial strength and they were committed to
pursuing the integrity of the street fair as long as that
was prudent. He also added that when he said that he was
not implying that the opponents were against education,
they simply did not agree on the prospective of the
street fair' s impact on the retail establishment. He
indicated that if one believed that the street fair was
a negative impact, you might come up with certain
conditions and issues; if one believed that it was
positive, another set of conditions would be arrived at.
At the college they felt that the popular street fair
activity was not only not having a negative impact on the
retail environment, but was having an overall positive
impact on the environment. Customer surveys indicated
that individuals coming from all over the region shop at
the street fair and continue on to the Town Center, E1
Paseo, gas stations and restaurants and other retail
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PALM DESERT PLANNING COMMISSION
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establishments in the valley. He felt it was very
difficult to prove the allegations or comments made by
either side. He indicated that in terms of gross retail
sales activities, Palm Desert had improved its position
in the valley from 12% in 1982 to approximately 25% of
all retail sales in the valley as of 1990 and Wheeler' s
Desert Letter could support those figures . Palm Desert
eclipsed every other city in the valley and was now
generating about $50 million more than its nearest
competitor and in the last year, three and five year
periods had increased its retail sales more than any
other city in the valley. He felt that these figures
reflected a retail environment in excellent health. He
suggested that his participation in a total retail
environment, as they have grown in the last three years,
was strongly indicated in the information that was found.
He suggested looking at the number of street fair
vendors, or swap meet vendors; those individuals
positioning themselves around the valley to develop their
own interpretation of the street fair should the college
lose it. He indicated that if that occurred the city
would see a substantial loss to the Palm Desert retail
environment. He felt that Palm Springs and Cathedral
City would love to have traffic jams people thought were
occurring as people get to the retail establishments . He
commented that the College of the Desert Alumni
Association attempted to address every planning issue
raised by anyone in this process, from providing parking
guards to parking lots, which were built at no small cost
even if they were not aesthetically pleasing and sited on
areas of the college that would be new buildings that
would open in the future. They could not afford and did
not see the propriety of putting in new parking lots and
then ripping them up in a short time. He accepted the
fact that the street fair was not perfect but they had
attempted to address the raised issues and accepted most
of the recommendations by staff except the condition for
Sundays only. He felt it came from the concept that the
street fair was negative to retail establishments and
Sunday only sales would drive the vendors out into the
other street fairs that would come up rapidly once this
street fair was gone, thereby killing the street fair.
He felt this would be the perfect ploy if the city wanted
the street fair dead. He said that if the college were
unsuccessful in not having the street fair two days on
the weekend, they would stop the street fair now, rather
than seeing it die a slow, lingering death. He felt that
rather than fighting within the retail establishment in
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PALM DESERT PLANNING COMMISSION
NOVEMBER 5, 1991
Palm Desert, why not have them join together in r
developing a unique, whole retail shopping experience.
They had made suggestions about sharing in the problems
and sharing the opportunities, and sharing the cost of a
marketing program and developing a unique, creative
transportation system that would help alleviate some of
the congestion problems staff brought up. They were
prepared to work together with any and all merchants in
Palm Desert to make this the strongest retail environment
within the desert. He felt they had shown that they
could draw individuals in, despite the bad economic
times, and felt that they would continue to persevere
with an active, strong street fair as a primary retail
environment within the valley. He concluded that the
society could not have it all ways . He denounced the
condition of education and felt it was in deplorable
condition and felt those that pleaded for assistance in
terms of a competent work force were the very people
trying to shut down the street fair and those would be
the first ones to say that good employees were needed,
and the college understood that and was trying to provide
them in a society that was continually failing to provide
adequate resources even though the college was a tax
supported organization. He felt this was a local, social
and in some cases a national issue. He asked for rr
approval of the conditional use permit with the
modifications suggested and felt that would be a vote for
higher education and strong retail health in Palm Desert.
MS. JULIE BORNSTEIN, President of the College of the
Desert Board of Trustees, informed commission that the
four areas she wanted to cover were the facts, funds,
fairness and fun of the street fair as put forth by the
COD Alumni Association. She also congratulated staff on
the thoroughness in presenting to commission the issues
raised by some of the representatives of the local
merchants . She indicated that there were many members of
the chamber that were commercial residents of El Paseo
and participants in the Town Center Association who
support the continued success of the street fair and feel
it enhances their business . She did not feel the
position taken was the position of all since she also was
a member of the chamber. She stated that the facts have
been put before the commission and it was true that all
their vendors have city business licenses, state sales
tax numbers, 70% of their vendors were members of the
community college district and many of those things had
always been true. She stated that it was also true that
16 "'r
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PALM DESERT PLANNING COMMISSION
NOVEMBER 5, 1991
low on their own they submitted to the jurisdiction of the
city, while respectfully disagreeing with the implication
of the staff report that previous case law had so
required them to submit. She said there were very clear
distinctions between the one case that came down
governing this issue and the street fair, but as a
continued good neighbor of the city they voluntarily
submitted to the city' s jurisdiction so that they might
work together to create a healthy, integrated retail
environment. She felt the facts were out there. She
noted that Dr. George stated how necessary the funds were
to them and she felt that was a very important point.
They were being criticized for being a non-profit entity
that operates a street fair on the weekend, but if one
looked at precedent set by most of the public schools,
they would see that in order to supplement state funding
they have bake sales, wrapping paper sales, book sales,
and candy sales, which all compete with local merchants .
She stated that the precedent was certainly there and
they do it on a broader scale. She felt this was
traditionally how public entities have supplemented state
funds by going into the community and selling products
and in this case they have had a street fair that had
grown over the years and provided a sale of product. She
low indicated that the sales generated were vital and
necessary and would be more necessary next year because
of the expected $8 billion state deficit, and she did not
feel the governor would suggest another tax increase to
close that deficit. There was a major portion of the
staff recommendation that the college disagreed with;
that being the recommendation that the operation be cut
in half and not be there on Saturdays, only Sundays . She
noted that as the suggestion did not work for Solomon in
dividing the baby between two mothers, that solution
would not work for the street fair. She said it was
clear to them, and felt there were some people present
willing to open street fairs and that have been present
for previous meetings, to see exactly what would happen
to them because they have their plans ready to go to
provide a swap meet operation outside the city' s
jurisdiction and the college vendors would go there. She
did not feel the vendors could be expected to pay them
twice as much money, which was being recommended by
having one sale day only, because they would have to
double their booth fee. If staff ' s recommendation was
followed and the baby split in half, the baby would be
dead. She felt it was crucial that the commission be
persuaded that the street fair should be open the two
ftw
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PALM DESERT PLANNING COMMISSION
NOVEMBER 5, 1991
days . In terms of fairness, aesthetics and traffic, she �■rl
indicated that 289 vendors meant 289 additional
businesses were paying for licenses and sales tax
revenues to Palm Desert. With the closing of the street
fair, 289 businesses would be lost. She said that 70% of
those vendors reside within the community college
district and in doing so they contribute not only like
any other resident because they operate businesses at
their street fair, they probably bank at our banks and
spend the majority of their proceeds here because this is
where they live and conduct their entertainment, as well
as enhance the local community. She said that 30% of the
vendors come from outside the area, which meant they
generally come on Friday night and reside at local
motels, paying the occupancy tax and eating at local
restaurants which generated income for those businesses .
They often purchase needed items in the area and purchase
gasoline here, which benefited the overall commercial
environment in the city. They stay over again Saturday
night, generating income for hotels and restaurants, and
leave on Sunday afternoon. As an overall comment, she
indicated that the staff report assumed there was a
negative impact to the local business environment. She
said there was not a single bit of data indicating a lose
of sales by anyone and the growth data indicated that in r1
spite of a weak retail economy Palm Desert had its retail
sales growing and more revenue was generated here than
for cities twice Palm Desert' s size, age, and national
recognition. She felt the assumption of a negative
impact on the commercial environment was false; no data
had been presented and no findings could be made on any
particular evidence or fact--it was only an assumption.
When questioned, staff' s assumption was that people had
trouble making it through traffic and assumed that
everyone came down Monterey. She thought a lot of people
used Highway 111 and did not even come near the college
when traveling to other shopping areas in Palm Desert.
She indicated that the concerns of staff on the
environmental impact report were agreeable to them, but
felt that traffic issue should not limit the street fair
to Sunday and did not make sense. She used as examples
the traffic from students to the college during the
school week that were not present on the weekends, of
which there were parking permits issued to approximately
4,806 students, 775 staff members, 52 motorcycle permits,
for a total of 5,633 vehicles that visit the college
Monday through Friday. In addition to that she pointed
out the visitor parking area, special event parking areas
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PALM DESERT PLANNING COMMISSION
NOVEMBER 5, 1991
"" such as the foundation house that were not included in
that count and indicated that those people were not there
on the weekend. She felt that traffic was down on
Saturday compared to the rest of the week and perhaps
even lower on Sundays. She did not feel it was of such
significant magnitude on Saturday to justify termination
of the street fair and did not feel that the reason of
traffic justified limiting the number of days for street
fair operation. She stated that most of the conditions
were supported by the college such as the materials and
they supported staff ' s position on the annual review,
cash registers, and reminded everyone that the reason why
the college submitted to this process was at the request
of the business community to have a level playing field,
and suggested that it run level in both directions and
that they should be treated the same as the business
community. She felt this also applied to the sign
approval to which they concurred. She stated that they
have an on-campus recycling program and did not have any
objection to belonging to the city' s program and felt
there were adequate restroom facilities . In terms of the
impact on public facilities, they would operate with the
rest of the college and the McCallum Theatre to reduce
any problems and felt that could be done internally. The
impact to local streets she felt relied on past impacts
and one issue at the college for students and staff was
lack of parking. When she ran for office that was the
biggest issue presented to her in her election campaign.
She stated that they had never had the money to build
those lots before and now the lots were there and they
served the students during the week and noted that the
amount of students since she had been in the valley had
grown from 6,000 to 11,000 district-wide and they needed
those lots. She also felt they really helped to mitigate
the traffic problem. She pointed out that there was an
inconsistency in the staff report where they said that
traffic was a problem, but the new parking lots made the
traffic go much better and that some of the lots were
only 20% to 30% occupied. She felt that perhaps traffic
might have been a problem in the past, but was not a
problem now that the new lots had been provided. She
stated that from time to time traffic was a problem in
many commercial areas: the day after Thanksgiving the
parking lot at the Town Center was inadequate and
everyone knew there were cars parked up and down Monterey
on both sides of the street and persons running across
the street and that was not a situation unique to that
day and occurred often during the high-peak vacation/
"aw
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PALM DESERT PLANNING COMMISSION
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shopping time. Also, in front of the Board of Realtors .r
when the board meets the parking lot was inadequate and
cars were on the street and slowed down traffic on
Monterey. She said these were things they attempt to
anticipate and work out with the individuals or entities
concerned and resolve them and that didn't justify
throwing the baby out with the bath water. She suggested
that commission was using a somehow perceived delay in
traffic without any specifics and without any data
concerning a negative impact would be an inappropriate
conclusion. She said that she was very proud of Palm
Desert 's image as a resident and was proud that the
college was located here. She believed that they
contributed strongly to that positive image. She also
felt the positive image could be attributed to the
variety of shopping. On the one hand the commercial
establishment claimed that the street fair was contrary
to a high-image Palm Desert wants to project and on the
other hand they say their customers were being taken
away. If the college was taking their customers away,
then they must be consistent with the image they have--
and if they aren't their customers, because they are
beneath the level of customers they are looking for, then
she did not see how they were taking their customers
away. She felt there was a variety of customers at the �.rr
street fair and felt that was very positive. It was
there for all economic segments and was a fun atmosphere.
She did not feel an open air market detracted from a
positive shopping interest and noted that in biblical
times there were open markets on Mondays and Thursdays
and now in every major city in the world there was an
open air market: Petticoat Lane in London, the flea
market in Paris and Moscow, the street fair in Amsterdam,
the Columbus Circle open air market in New York City, and
felt that most people look for an open air market when in
a major world capital because people know it' s fun and a
variety of merchandise could be seen without making a
major investment. She said that people were not
expecting to buy designer dresses at the street fair, or
sheets and towels, or pots and pans, or shoes, but they
expected to go there for fun. If people were to buy a
roll and coffee or a trinket on the spur of the moment,
that money would not have been normally spent but now
generated sales tax revenue for Palm Desert. She felt
the street fair had a positive impact on Palm Desert and
provided a full range of the shopping experience and felt
some of the other speakers would be able to give the
commission some very specific instances where it provides
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PALM DESERT PLANNING COMMISSION
NOVEMBER 5, 1991
"" a full and complete shopping experience so that people
could shop 'till they drop. Some of the merchants on E1
Paseo have creatively worked with the street fair and one
local gift store recently advertised in the Desert Sun
that if the street fair left you looking, you could go to
their store--they were air conditioned. She felt that
was a positive way to work with them. She said that in
the past they have offered booths to the E1 Paseo
Merchants Association and the Town Center merchants for
free to help educate the street fair participants and
shoppers to know what else was available in the city.
They also provided a number of booths to non-profit
organizations so that they would have a way to get their
message out at no cost and to a wide variety of people.
She said they had done and would continue to do what they
could to make the street fair a first-class operation.
She indicated that the street fair manager Betty Houston
was also present, as well as Alumni Association Director
June Teran, and they had developed a logo for the street
fair and they had shopping bags, sweat shirts, t-shirts,
and a brochure at the street fair telling how the money
was spent. She noted that while in the past they have
provided mostly scholarship money, it now generated funds
to keep the child care facility open, to provide
furniture on campus that they have no other funds to pay
for them, and provided the parking lots that had been
long needed, not only for street fair shoppers, but for
their students who attend to complete their education.
She said that if the commission adopted the resolution
and cut the street fair down to one day, it would kill
it. She noted also that there was a condition included
requiring a full indemnification of actions brought
against the city by the College of the Desert. She
stated that it was her understanding that was not a usual
condition and not normally done and the only precedent
was the bighorn sheep development. She asked again for
a level playing field and asked that the street fair be
kept open for two days a week--it was good for the
community and was supported by the entire Coachella
Valley and was fun. That would be fair and it also
generated funds .
Mr. Diaz informed commission that the first time the condition
for indemnification was imposed was on the Altamira project
that involved the Bighorn Institute; this was the second time
it was being imposed and commission would see it more and
more--probably on every major conditional use permit or
application. He said it was nothing new and the County of
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PALM DESERT PLANNING COMMISSION
NOVEMBER 5, 1991
Riverside had been doing that for a number of years; he noted
that the County of Riverside imposed the same condition on the
Bighorn Institute expansion, so it would be seen more and
more. Staff recommended that the condition remain. Upon
questioning by Commissioner Richards, Mr. Diaz clarified that
the implications of the condition were that if the conditional
use permit were approved and litigation was filed against the
city, then the applicant would be required to pay and mount
the defense for the city. He also indicated that if the
condition was not in there, the city would not be required to
defend either--they could throw in the towel and go home; he
said this meant that even if the condition was not present the
city would not necessarily defend the litigation. The
condition meant that the applicant would have to pay for the
defense.
MR. DAN EHRLER, Executive Vice President for the Palm
Desert Chamber of Commerce, said that as communicated to
commission recently, this had been an interesting
experience and provided a lot of education and was an
eye-opening experience and ultimately it could and should
be more positive for the community as a whole. He said
that the chamber of commerce was before the commission in
support of the application with conditions. He stated
that staff did have some 23 and more issues brought up r1
originally. He was pleased that there had been a very
complete communication process in the decision making and
to the best of their ability they had brought down those
issues from 23 to 10 at the meeting that was held with
the chamber of commerce' s board representatives
subcommittee on this issue and through the communication
with the college they were able to essentially agree upon
seven of the items . There was agreement on those seven
items that were being suggested as conditions and there
were just three that remained at the end of that meeting
that they disagreed upon. One of those was the item
dealing with an advisory board which would include
representatives from various geographical commercial
areas in the city, the city itself, COD, the Alumni
Association and so forth. It was believed by the
committee and supported by the board that the advisory
committee would be advantageous to the communication
process between all facets of the business community and
they felt the street fair was a very viable business and
had proven such within the community. He said that after
the meeting with COD representatives, the committee still
made that recommendation to the board that they be
included, which the board endorsed. The second area
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PALM DESERT PLANNING COMMISSION
NOVEMBER 5, 1991
Now still being recommended was that an environmental impact
report be completed. The belief of the board and
subcommittee was that an E. I .R. would provide solid
empirical data that could specifically answer the kind of
questions dealing with safety and traffic congestion that
was well presented by city staff in the report. There
were still concerns even with the additional parking lots
and in reviewing staff 's report, there was still concern
that cars were still on the streets and would continue to
be there. He said that neither the board or the
subcommittee had seen the staff report. He said that he
would be reporting back to the board and to the
subcommittee and felt the staff presentation might
satisfy them regarding the continued recommendation for
the E. I .R. being completed. Regarding the Sundays only
recommendation, he said that came up from the economic
development advisory board members and came up a number
of times in meetings between various merchants from not
only E1 Paseo, but also the Town Center. He reminded
everyone that the Palm Desert Chamber of Commerce was an
organization that was formed by business people
representing a cross section of the business community
from all over the community. Those representatives were
from the service, retail, and financial industries and
IMP that board of directors reviewed and looked at the
conditional use permit and in their vote to endorse the
recommendation of the subcommittee, they were reflecting
the constituents regarding these issues . He felt it was
the board and subcommittee 's belief that the Sundays only
operating hours would be advantageous to the total
community and would still be successful for the college,
their goals and the participating vendors . He said that
the board and subcommittee shared the concerns that Dr.
George said about education and appreciated that fact and
felt they were sensitive to educational needs and knew
that there were positive aspects of the street fair
impacts, but it was also believed strongly by merchants
and business people of various geographical areas within
the community that it had negative impacts and it was
that belief that was reflected in the recommendations
that the chamber of commerce presented to commission that
they felt should be adopted. He said that the chamber
was strongly dedicated to an appropriate decision making
process and responded to a request by a number of
businesses for a position. They went through a
deliberate process to best represent their members and
how they felt about this issue. He indicated that their
recommendations were not unanimous and there were some
low 23
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PALM DESERT PLANNING COMMISSION
NOVEMBER 5, 1991
businesses in the community that disagreed with the �■r
recommendations the chamber presented to the commission.
Mr. Ehrler stated that it was not the chamber's intent or
a ploy that the street fair be closed down. This only
reflected what they received from their membership on
what would be appropriate. In terms of competition, it
was believed by community businesses that there was
unfair competition going on at the street fair versus
what the other businesses have to do to maintain their
operations and businesses. He commended COD in
proceeding very quickly, judiciously and positively to
meet the concerns that had been received. It was
believed by businesses that the chamber' s recommendation
was still right and he hoped their recommendation would
instill a more fair and competitive marketplace in this
community. He noted that there was a disagreement and
that was the way it was and both sides very strongly
believed their courses were correct. He addressed
comments by Ms . Bornstein regarding Solomon and recalled
that the baby was saved because the real mother said,
"Sacrifice me" . He was not saying that the chamber' s
recommended solution was that mother saying let' s save
that child, but that it was a very sincere, honest
attempt at coming to a resolution of a very difficult
situation. He appreciated the commission's consideration ..r
of their request.
Chairperson Whitlock asked what the criteria was that
determined there was a negative impact on the existing
businesses given the fact the street fair had been in
operation for about seven years . She asked how it was
determined by the merchants that it was a negative impact.
Mr. Ehrler indicated that the street fair had been growing and
maturing into a viable business operation. The board had been
told that there was a marked decrease in foot traffic during
that time of the operation and given the understanding of the
economic situation, during that period of operation they were
negatively impacted and when customers or patrons of both or
all of the shopping areas brought items into the stores, they
noticed an item just bought for a different price.
MR. BEN WATSON, 73-280 Santa Rosa, informed commission
that he lived across the street from the street fair and
indicated that in his surveys made every Saturday and
Sunday morning when he woke up, he noticed a lot of noise
right at daylight and while he also enjoyed the street
fair, he felt there was still a big problem with the
parking, which he observed every Saturday and Sunday. He
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PALM DESERT PLANNING COMMISSION
NOVEMBER 5, 1991
felt one of the reasons the parking lot was not filled up
was because people didn't know there was parking there
and said he went to the college and even offered to help
make signs to let people know there were parking lots on
the college site. He also indicated there were safety
problems and said he would like to see the parking
problems/traffic cut down in their neighborhood. He
stated that people crossing Fred Waring/Monterey against
traffic presented a safety problem also.
MS. MARY ANN HUTCHINS, owner of Kitchen Fancy located for
19 years at 73-930 El Paseo. She implored the commission
to consider the permanent business community of Palm
Desert and the amount of foot traffic generated by the
street fair on the weekends directly affecting all
merchants in Palm Desert: the Town Center, Cook Street,
One Eleven Town Center and E1 Paseo. She said that 14
months ago she spent almost $100,000 on interior
renovations for her store. That required numerous city
permits, many fees were charged and she paid them to
better her business in Palm Desert. She said that the
college said they were not retailers, but they competed
directly with the retail force in this small desert. She
thanked commission for their consideration for the
.., merchants who work six to seven days per week in
buildings they rent and who pay payroll taxes and support
the college. She said that she recently taught a class
at the college and was currently involved in one of their
annual fund raisers and she supports the community and
recognized the importance of education, but felt the
street fair was big retail. She supported the stand
taken by the chamber of commerce and felt it would put
all of them on equal ground. She also applauded staff
for their Saturday support given to them.
MR. DARRYL SPEACH, 78-655 Villeta Drive in La Quinta,
stated that he represented the Director of Marking for
VIP Coastal Transportation and they were the ones with
the limousines, busses, and VIP express taxi-cab vans .
He said that every weekend Thursday through Sunday they
run a shuttle and that shuttle goes to E1 Paseo, the Town
Center and the Desert Fashion area in Palm Springs . He
said they also have a shuttle that stops off at the
street fair that was done with a coach. He said they
have 25 taxis on the road in the Coachella Valley and
they would be adding 16 more within the next one or two
months . The amount of Saturday and Sunday trips from
major and small hotels throughout the whole valley to the
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PALM DESERT PLANNING COMMISSION
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street fair was enormous and was growing consistently.
He felt that had to do with the concierge at the hotels .
He also felt that street fairs were fun and malls were
everywhere and a shopping mall was a shopping mall . He
felt a street fair was unique to each area. He said that
he had visited street fairs in Rome and San Francisco and
each one was unique and sold items unique to that area.
Because of that the concierge and front desk people
recommend the street fair as a unique opportunity to go
out and see the palm trees, get some fresh air, get a sun
tan and do some shopping at the same time. He indicated
that he talked to his drivers and people seemed to buy
things like t-shirts, fun things, southwestern cactus and
things like that. He said that more interestingly is
that after the street fair, they go on over to Sizzler
for lunch and to the Town Center and shop or to E1 Paseo
for lunch and shop there. The trips were not just to the
street fair and back. He said they have pick ups at the
Radisson, Hyatt, and Palm Springs Hilton. He noted that
they were in the process of establishing discounted meter
rates and for Hyatt Desert Champions, Marriott Desert
Springs, and the new Weston they have established rates
considerably less than what would be on the meter to go
to these shopping areas . He said this promotes
themselves and shopping in Palm Desert. He asked that ri
the commission consider this and stated that he was
willing to work with E1 Paseo and the Town Center and the
street fair. He said they would like to take people to
all of those locations. He felt that it would slit the
throat college to only have it one day.
MR. DALE HODGES, 73-373 Country Club Drive, stated that
he was a Palm Desert resident and a general partner of
Native Cycles and affiliated with the Tri-A-Bike store on
San Pablo. He was in support of the college and because
he was in the bicycle business he said that he would be
before the commission again when bicycle paths and the
CVAG proposal came before them. He said he was not
present to talk about bicycles in general or that more
bicycles would mean fewer automobiles, but was giving
commission the response he got from the Alumni office
staff when he approached them with an idea for a guided
tour around the college campus itself and they took his
idea and ran with it in a sincere way to encourage him to
take his patrons up onto E1 Paseo for a guided tour and
to point out the highlights and merchants along the
route. He asked that commission consider the earnestness
26
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PALM DESERT PLANNING COMMISSION
NOVEMBER 5, 1991
of the Alumni in their outreach to the conventional,
traditional marketers in the area.
MR. TED GUSTON, a five year Palm Desert resident, felt
that the chamber wanted to change the ordinance to help
them and now they were turning around and deciding that
as far as unfair competition was concerned that they
should be open six days a week and on the one day they
rest, the street fair operation should be in operation.
He felt this was reverse unfair competition and people
coming to Palm Desert on Saturdays to the street fairs
would not have the entity to go to and would go to their
stores . He felt the chamber of commerce was jealous and
did not realize the business that was brought to the
retail community. He felt the retail stores were doing
less that before and also that street fair vendors were
also doing less than before. Everyone was struggling as
hard as they could and he felt the street fair was one of
the biggest draws Palm Desert had and to curtail it to
one day a week would reduce the tourist rate here. He
said that he did not see the gasoline stations,
restaurants, or the theaters or other vendors/merchants
coming to the city saying they don't want the street fair
here on Saturdays because they receive benefit from it.
... He felt the chamber did not get their way so they wanted
the street fair closed down completely and to allow only
certain items to be sold. When that did not work, they
got the ordinance changed to their favor and now wanted
to close the street fair on Saturdays . He said that they
were dealing with people who only wanted to benefit their
own operations and yet many merchants on E1 Paseo, in
Rancho Mirage, and in Palm Desert were still closing
three months per year and somehow they were still making
enough money and their income was going up. He stated
that this was all started by one merchant who opened a
store three years ago in Rancho Mirage and took a look at
the street fair and decided he wanted all the revenue at
the street fair going to him so he started this process
and the city was going along with it.
MR. MICHAEL QUAKE, a resident of Palm Desert, informed
commission that he had been involved in this issue since
it started and felt that the previous speaker might have
been talking about him. He stated that he opened his
store four years ago and the gentleman who just spoke had
the business ethics of a rattlesnake and that gentleman
was a vendor who sold him merchandise at his store. He
said that he was doing business in buying that
"" 27
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PALM DESERT PLANNING COMMISSION
NOVEMBER 5, 1991
gentleman' s merchandise and again stated that he had no
problems with the swap meet--he did not want it in Palm
Desert. He said the reason it was brought up on
legalities was down the road and it was in the courts and
he indicated that with Mayor Snyder not being present the
city council had not voted that ordinance through, and
according to what was going to happen, he was going along
with that and there would be a change in the ordinance
and the city would decide what the conditions would be
for a conditional use permit. He wanted to make clear
his own position and said that he was buying merchandise
to sell at what he felt was a fair mark-up price. Then
he found out that the vendor opened a stand at the street
fair/swap meet and while he was selling a ring for $5 . 00
and was it selling for $10 . 00, this business competitor
was at the swap meet selling the ring for $5 . 00 to the
community. He said that he does not complain about the
competition, he did what he had to do and was no longer
buying rings and was still making a living and hoped to
continue making a living. He noted the editorial in the
Desert Sun of October 26 regarding, "Street Fairs, Tough
Business for Valley Cities" and felt enormous decisions
for planning committees and city councils were being
made. He felt that whatever happened with Palm Desert in
allowing this to go on and what had happened in the law WAO
process in the last seven months was water under the
bridge. He believed there would be more swap meets and
these types of organizations going on and there was an
article by Mr. Eichelberger who was running the Expo 111
in Coachella who had obligated himself through the paper
that he would contribute $100,000 to the college. He
thought that was wonderful and hoped that he was able to
continue his own contribution because he was a firm
believer of the College of the Desert in Palm Desert and
was thrilled to have it here. His complaint and
irritation was not on any emotional factor and was not a
ploy of being against education or motherhood, it was
strictly on a legal basis and he felt it was handled
exactly that way. He felt the whole procedure came down
to the bad guys, who were the legitimate business owners
and residents of the city and anyone who opposed the swap
meet was automatically against the College of the Desert.
He felt that he could not beat that image and for the
newspaper to pick up the type of report that the
merchants on E1 Paseo or Town Center were robbers because
they try to charge a legitimate mark-up to support their
families and the city where they pay taxes and do the
legitimate things they do to support their businesses--
2 8 ..r
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PALM DESERT PLANNING COMMISSION
NOVEMBER 5, 1991
low that makes them outrageous retailers . He did not believe
that but was glad that he could have his opinion and
could respect the opinion of the opposition. He said
that was the balance of what he had to say, noting that
he was not a member of the E1 Paseo Business Association
but was welcomed by them because of his stand in trying
to iron out the legalities of the street fair, and that
his personal feeling was that whatever the planning
commission felt was correct for Palm Desert was something
the residents of Palm Desert and the people shopping in
Palm Desert would have to live with. He hoped the
commission would come to a decision based on the
chamber' s recommendation and was sure there were many
hours of contemplation toward what decision to be made.
He said he was not against any free enterprise and
anybody making a living and as far as any name calling
and slinging was concerned, he felt he did not get
involved with anything like that but wanted to get his
position across and he congratulated staff on their
wonderful understanding of the situation and wished the
commission the best in making the correct decision for
Palm Desert.
Mr. Diaz noted that so far points were being argued but felt
�., the last two speakers were getting down to personalities and
did not feel that was Palm Desert and asked that the
discussion be kept to the points .
MS. EDA BRONOWITZ, a vendor at the street fair, said that
she had been there for the past six or seven years . She
said that the previous gentleman talked about legitimate
businesses . She said that they were legitimate business
people also and they had a license to operate. When they
talked about competition, what happened to Marshall ' s,
Labels for Less, Standard Shoes, what happened to
Cabazon. She said that they did not put E1 Paseo out of
business--El Paseo put themselves out of business .
Cabazon came in with their factory stores and the same
stores were on E1 Paseo today and she felt that they
should be fighting Cabazon because they were the same
company stores as what was on E1 Paseo. She said they
were legitimate business owners trying to earn a living
the same as anyone else that operate six days a week.
She indicated that many of them were retired people and
they were not looking for charity, but were trying to
earn their own way the best they could on what they had.
She felt it was very unfair for them to talk about
putting them out to only one day per week. She stated
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PALM DESERT PLANNING COMMISSION
NOVEMBER 5, 1991
that there was fair competition everywhere in the world
and she had been to street fairs in Italy, Hong Kong,
Spain, England and many other places and they had not
effected the businesses over there at all and this would
not effect these business either if they would
concentrate on what they had to do instead of
concentrating on what people were doing at the street
fair. She informed commission that a lot of people from
E1 Paseo came to the street fair to buy merchandise to
sell in their stores.
MR. KEN POLLARD, seller at the street fair, stated that
he had two points he felt compelled to discuss. He said
they heard the points about competition and how unfair
they were and the way they compete and indicated that
they were only trying to run a legitimate business and
offer something to the public. The free enterprise
system founded this country and that was why people live
in the United States and why people love it here and many
ancestors came here for that reason. If it wasn't
religious freedom it was free enterprise so that they
could start with nothing, like Marriott did selling A&W
Rootbeer for only a nickel and now there was a Marriott
Desert Springs in Palm Desert now. That was a free
enterprise system that founded that type of thing. The v
same as Bob' s Big Boy--he wondered if someone complained
about Kraft when he had his cart and decided to cut
cheese up and sell it in slices . He said he wondered if
the stores tried to make him a second class citizen--he
doubted it. He felt that was what was being done to them
now. He wondered if the people offering the one day a
week could take a 50% cut in their monthly salary and
still make those house payments, charge accounts or
second mortgages, put the kids through school and pay for
those braces on a 50% cut in their wages . He did not
think it would be that easy to just go somewhere else and
replace that income.
Chairperson Whitlock asked Ms . Bornstein if she wished to make
a final statement.
Ms . Bornstein felt that it was clear that there was a lot
of emotion generated by this dispute and they regretted
that. She believed that the community would be best
served if they all worked together to enhance the
community and make a wholesome and integrated retail
environment. She said she was present to answer any
questions. She indicated that the street fair in
30 ""�
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PALM DESERT PLANNING COMMISSION
NOVEMBER 5, 1991
addition to the taxes it pays through sales tax or
business licenses, also employs over 200 people every
weekend including 11 students . She stated that this was
not an illegitimate business . It was a major employer
that just happened to exist only two days a week. In
addition, the Alumni Association was the operator of the
street fair. They were a non-profit organization and if
a for-profit business enterprise took the street fair and
moved it out of the city of Palm Desert as some of the
speakers in opposition suggested might satisfy them,
money made by the operator would leave the city as well .
Many of those operators didn't even reside in Riverside
County. The College of the Desert as a non-profit
organization puts all of those proceeds back into the
community by scholarships, allows students to attend the
college and have money for living expenses spent in this
community, and operates a child care center that provides
child care, a recognized public need in the community,
plus other items at the college they would not otherwise
have the funds to provide, but which were essential to
meet their educational purpose. No money generated by
the operator of the street fair left the area. They
stayed here. As a non-profit organization their goal was
to provide a fun experience for those who participate and
�.. to provide a fair operation for those in the city whether
they be in city government, city tax payers or members of
the city business community. They also believed that
free enterprise was the key and were somewhat surprised
and had discussed completely with the chamber a
philosophy that seemed to be contrary to what most
chambers of commerce would do in supporting free
enterprise and they were able to discuss that fully
because the controls they suggested seemed contrary to
that philosophy. They recognized that many items they
were already doing and many were suggestions that would
enhance the street fair and those were welcomed. She
felt the condition of limiting the street fair to Sundays
only was intolerable and while Solomon ultimately did not
kill the baby because in his wisdom he realized that was
not the solution, but was simply to flush out or identify
the real mother, he had logic to support his wisdom. She
did not feel the commission had logic or fact to support
the belief that the street fair was the cause of the
disappointment of the merchants . She felt there were
lots of reasons the merchants might be disappointed with
their performance and they at the college would like to
work with them to erase that disappointment and help them
to recognize their goals and in the academic programs
taw 31
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PALM DESERT PLANNING COMMISSION
NOVEMBER 5, 1991
they had the resources to help them do that. In terms of
the street fair, she felt there was no data to show that
they were the cause of their disappointment and felt the
contrary was true. She asked that the commission let the
status quo to continue and felt they ran a fair and fun
operation and generated funds that stayed in the
community and by limiting the street fair they would
surely leave.
Chairperson Whitlock closed the public hearing and asked for
comments from the commissioners .
Commissioner Jonathan said that he would address the question
of competition head-on because that seemed to be the center of
much of the discussion. He said that the planning commission
was present to review an application for a conditional use
permit and as planning commissioners would follow the question
of competition to its logical conclusion. The question of
whether there was competition caused by the street fair that
created a detriment to other merchants either was there or
not. If it did not create unfair competition, the question
was moot. If it does cause competition to other merchants,
then as planning commissioners they had no place restraining
trade. In granting a CUP, they could not look at the issue of
whether competition was created. He noted that earlier that
night they granted conditional use permits for restaurants,
health food stores/delis, office buildings, and have done it
for dance studios and the list went on. Never had they asked
themselves that if a dance studio were approved would it
create unfair competition for another existing dance studio.
He said that if competition was not created, the question was
moot, and if it did that was not a question for the planning
commission to consider and was still moot and not part of
their discussion. He noted that some of the practical aspects
of the conditional use permit was the effect on traffic and
the safety of the public. From the testimony given, he did
not feel there was a detriment in the traditional sense of the
conditional use permit. He said that he lives here, he sees
the traffic and did not think it was bad, especially compared
to other traffic problems in the city. To say that the fair
created a problem getting to the Town Center was literally a
two-way street and it could be said that the mall created
traffic jams getting to the street fair. He did not feel
there was enough of a problem to restrain the operation and he
was impressed by the work staff did and agreed with the
conclusions except for the limiting of the operation to
Sundays . He felt that Saturdays and Sundays from 8 : 00 a.m. to
2 : 00 p.m. and two additional days per year was reasonable. He
32 r■�
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PALM DESERT PLANNING COMMISSION
NOVEMBER 5, 1991
.... noted that this was a conditional use permit and if future
traffic problems were generated, it would come back to the
planning commission for review and it could be terminated if
the problem could not be worked out. He said he was ready to
recommend approval.
Commissioner Richards reported that he and Chairperson
Whitlock were present at a session of the economic advisory
committee and those minutes were included in the planning
commission packet. He felt that this committee was a good
cross section of people in the city. Among various members
were Mr. Ceriale from the Marriott who had commented that that
was what people wanted--they wanted to experience the area and
that meant E1 Paseo, the Town Center and the street fair. He
felt there were other benefits that had not been noted. He
said he was a product of the community college system and was
proud of it. He felt one of the side benefits was that people
visit the college and that helped the college. When people
understood that it was there and how nice it was and the
cooperation they have extended to the business community was
a benefit. He said this was a political and emotional issue.
He felt that the benefit of what the foundation brought was
very significant, and the negatives when weighed with a scale
of justice, he would have a hard time leaning toward the other
w side. He also agreed that the street fair had problems
associated with any big business and that was what it had
become. At the economic development advisory committee
meeting it was looked at like a business and they discussed
what was wrong and there were suggestions made, some of which
the staff included. He felt staff ' s recommendation that came
from the fire department, the sheriff 's department, and the
traffic commission should be taken without any changes in
their entirety. He felt the city' s traffic engineers were the
finest and if they suggested closing streets or opening
parking lots, or changing exits, that should be done to its
absolute finite point. Likewise if the sheriff ' s department
wanted someone there four hours a day, he did not feel there
was any possibility of change from a planning standpoint. He
said he was against any restriction of time for Saturdays or
Sundays . He indicated that one issue discussed at the
advisory committee was what the cost was to the city. He also
wondered how many of the 289 vendors belonged to the chamber
of commerce and suggested that the chamber think about getting
them as members also. He felt that the city had many cost
factors--one being that the sheriff' s department did not
direct traffic for free. The city would receive the bill for
that service. He also indicated that the business merchants
in town had legitimate questions about whether sales tax was
`w 33
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PALM DESERT PLANNING COMMISSION
NOVEMBER 5, 1991
being collected, whether things were being rung up on a cash
register, but concurred it was not pertinent to talk about a
cash register because it had not been done to anyone else and
he agreed with that. When talking about the absolute cost
factors, he felt there were some other things that staff did
not bring up such as setting a fee structure that would put
support back into the general advertising/promotional
activities of the rest of the city. He felt that the street
fair did not contribute to things like that and there were
some legitimate costs and expenses they should share. He said
he did not have a number, but felt that staff could probably
come up with a cost for the sheriff 's department and felt the
city should donate a lot of their time and expertise to handle
the traffic issues and on an on-going basis there was probably
some legitimate costs the college should take a good look at
and some transferring of these costs back to the city should
be imposed. He said they also talked about complaints such as
condition of restrooms, safety of electrical outlets and
things like that and felt that once the college knew they had
an on-going business that would not be shut down, he felt they
would undertake some capital improvements to handle that and
felt the vendors would appreciate that and he would like to
see that done. He said there was a condition regarding an
advisory board; he felt that was a good deal but advisory
boards with "no teeth" were not really any good and if they
had no power nothing would happen. He felt that if the board
was created it should be given some power; otherwise, don't
create it.
Commissioner Richards indicated that his recommendations were
that started with condition no. 7 on page 4, which should be
amended to read Saturday and Sunday 8:00 a.m. to 2 :00 p.m.
(College of the Desert representatives concurred) .
Commissioner Richards also felt that condition nos . 8 and 9
should be eliminated and public works department with their
traffic engineers should work out a program with the college
and the city being in a lead position to tell them how to run
the parking lots and access points . Mr. Diaz suggested
amending public work's condition to read that they submit a
traffic and control plan for review and approval by the
director of public works . Commission concurred. Dr. George
concurred. Commissioner Jonathan felt that the condition that
the parking lot be closed so the vendors would not park there
should be kept in. Commissioner Richards said that he did not
really like that because he did not know if that was the only
way to solve the problem and was not sure that was the best
thing. He felt that if there was a cooperative city staff and
a college that wanted to do the right thing, this could be
34 ..�
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PALM DESERT PLANNING COMMISSION
NOVEMBER 5, 1991
�... resolved without itemizing every single item. Commissioner
Jonathan concurred that conditions 8 and 9 be eliminated and
would be handled in a cooperative manner. It was clarified
that if a satisfactory agreement could not be worked out
between the city and college, then the planning commission
would decide the issue. Commissioner Richards recalled the
testimony given by Mr. Watson and felt the whole picture
should be considered, not just one area. Commission
determined that the signs were just like store signs and
should be regulated. Commission also discussed condition no.
14 limiting the number of vendors to 340 . Commissioner Downs
noted that if the number of spaces for rent wasn't limited,
parking space would run out.
Dr. George told the commission that they had no intention of
increasing the size and felt it was as large as it was going
to get.
Commissioner Jonathan felt the condition should remain and if
they wanted more in the future they could request it.
Commissioner Richards concurred and felt the rest of the
conditions by the fire department and sheriff ' s department
should remain without change. Commissioner Jonathan concurred
except for having an advisory board. Commissioner Richards
••• clarified that if an advisory board was approved, he felt it
should be given some "teeth" ; otherwise there shouldn't be
one. He felt the chamber, the Town Center and other retailers
would like to see some sort of association to have a place to
talk and express concerns and that was why it was one of their
recommendations. Dr. George concurred with the chamber and
agreed to work with the chamber and other merchants in town to
address a variety of issues just on the street fair, but again
looking at the overall retail environment they would be
willing to participate in that; however in terms of giving the
advisory committee "teeth" , the street fair would still have
to be under the authority of the college and they could not
submit to the authority of some other outside group, but would
be willing to participate with those other merchants to work
on issues about the street fair or retail in general for Palm
Desert. Ms . Bornstein noted that the Board of Trustees was an
elected body and was accountable and had publicly noticed
meetings with public comment provisions on their agendas so
that there was a mechanism to do that and supported comments
by Dr. George that it would have to remain under the control
and accountability of the body elected to do that.
Commissioner Richards suggested facilitating their request by
having one of the board members attend or speak to it or see
if there was some common ground to create some sort of input
�Nw 35
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PALM DESERT PLANNING COMMISSION
NOVEMBER 5, 1991
to their group. Ms . Bornstein assured the commission that the ..r
College of the Desert Alumni Association was an association
member of the chamber, like the Town Center and El Paseo
Merchants Association, in addition to some of the board
members being individual members of the chamber and many of
the college faculty participated in the chamber functions .
She felt she and Mr. Ehrler could assure the commission that
they would continue to communicate and make sure they worked
together on this . In terms of the legal accountability issue,
they were a publicly elected body and they already had that
accountability there.
Commissioner Jonathan felt the details had been ironed out.
Commissioner Richards concurred except for the issue of public
works working with the college. Mr. Folkers assured
commission that they could "rise to the challenge. "
Chairperson Whitlock concurred with Commissioners Jonathan and
Richards and added that she felt the decision made by the
chamber of commerce was undoubtedly a painful one for them to
make and congratulated them on being able to come forward and
give their opinion and felt that they deliberated long and
hard on the decision they arrived at. She also felt that
staff did an excellent job in coming up with a compromise for
a difficult decision. However, the arguments heard in the ,
public testimony persuaded her to understand the need for
having the street fair open on Saturdays and Sundays and she
supported the changes that had been made to the conditions .
Commissioner Downs also concurred with the changes made to the
conditions .
Action:
Moved by Commissioner Jonathan, seconded by Commissioner
Richards, adopting the findings as presented by staff.
Carried 4-0-1 (Commissioner Spiegel abstained) .
Moved by Commissioner Jonathan, seconded by Commissioner
Richards, adopting Planning Commission Resolution No. 1546,
approving CUP 91-13, subject to conditions as amended.
Carried 4-0-1 (Commissioner Spiegel abstained) .
VIII. MISCELLANEOUS
None.
36 r.r
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PALM DESERT PLANNING COMMISSION
NOVEMBER 5, 1991
ftwIX. ORAL COMMUNICATIONS
None.
X. COMMENTS
None.
XI . ADJOURNMENT
Moved by Commissioner Downs, seconded by Commissioner Spiegel,
adjourning the meeting. Carried 5-0 . The meeting was
adjourned at 10 : 36 p.m.
RAMON A. DIAZ, S&cr&lary
ATTEST:
(/k.6-C- Z,6t/�
CAROL WHITLOCK, Chairperson
/tm
"" 37