HomeMy WebLinkAboutRes No 2679PLANNING COMMISSION RESOLUTION NO. 2679
A RESOLUTION OF THE PLANNING COMMISSION OF THE CITY OF
PALM DESERT, CALIFORNIA, RECOMMENDATION TO THE CITY
COUNCIL TO APPROVE A ZONING ORDINANCE AMENDMENT TO PALM
DESERT MUNICIPAL CODE SECTIONS 25.56.040, 25.56.050, 25.56.080,
AND 25.34.080 TO ALLOW YEAR-ROUND PEDESTAL SIGNS AND
BALLOONS ON A TEMPORARY BASIS FOR BUSINESSES WITHIN THE
EL PASEO OVERLAY DISTRICT, ADOPTING A NOTICE OF EXEMPTION
IN ACCORDANCE WITH THE CALIFORNIA ENVIRONMENTAL QUALITY
ACT
CASE NO: ZOA 16-265
WHEREAS, the Planning Commission of the City of Palm Desert, California, did on the
4th day of October, 2016, hold a duly noticed public hearing to consider the request by the City
of Palm Desert and recommended approval to the City Council of the above noted; and
WHEREAS, the El Paseo Merchants Association of the City of Palm Desert, California,
did on the 25th day of August, 2016, hold a duly noticed public hearing to consider the request
by the City of Palm Desert and recommended approval of the above noted; and
WHEREAS, establishing an Ordinance to allow year-round pedestal signs for
businesses along El Paseo within the El Paseo Overlay District, the use of helium balloons
no more than 40 days a year, subject to a Temporary Use Permit, and other code
modifications for signage will help the businesses along El Paseo and could increase the
City's sales tax; and
WHEREAS, according to the California Environmental Quality Act (CEQA), the City
must determine whether a proposed activity is a project subject to CEQA. If the project is
subject to CEQA, staff must conduct a preliminary assessment of the project to determine
whether the project is exempt from CEQA review. If a project is not exempt, further
environmental review is necessary. The application has complied with the requirements of
the "City of Palm Desert Procedure for Implementation of the California Environmental Quality
Act," Resolution No. 2015-75, the Director of Community Development has determined that
the proposed project is under Article 19 Section 15311 Accessory Structures (a) On -
premise signs (Class 11) of the CEQA; therefore, no further environmental review is
necessary; and
WHEREAS, the City of Palm Desert believes that the recommendations strike a
good balance between the merchants and the City, while preserving the upscale shopping
experience along El Paseo.
WHEREAS, the proposed project conforms to the development standards listed in
the City's Zoning Ordinance for the El Paseo Overlay District; and
PLANNING COMMISSION RESOLUTION NO. 2679
WHEREAS, at said public hearing, upon hearing and considering all testimony and
arguments, if any, of all interested persons desiring to be heard, said Planning Commission
did find the following facts and reasons, which are outlined in the staff report reasons to
recommend approval of the said request:
NOW, THEREFORE, BE IT RESOLVED BY THE PLANNING COMMISSION OF THE
CITY OF PALM DESERT, CALIFORNIA, AS FOLLOWS:
1. That the above recitations are true and correct and constitute the findings for
approval of the Planning Commission in this case.
2. That the Planning Commission does hereby recommend approval to the City
Council of ZOA 16-265.
PASSED, APPROVED, AND ADOPTED by the Planning Commission of the City of
Palm Desert, California, at its regular meeting held on the 4th day of October 2016, by the
following vote, to wit:
AYES: DE LUNA, GREENWOOD, GREGORY, and KELLY
NOES: PRADETTO
ABSENT: NONE
ABSTAIN: NONE
OHN REEKICAD, CHAI ON
ATTEST:
RYAN STENDELL, SECRETARY
PALM DESERT PLANNING COMMISSION
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PLANNING COMMISSION RESOLUTION NO. 2679
Exhibit "A"
Section 25.56.040 — Exempt Signs
An amendment to Section 25.56.040 N. "Open" is proposed to correlate with the
modifications to Section 25.56.080 G. "Pedestrian -oriented signs." Below is the current
language with the modifications in "bold font."
"Open" signs, not within the El Paseo Overlay District per Section 25.56.080 G.
"Pedestrian -oriented signs" are allowed, subject to the following: Mounted on the
inside of a window or on a pedestal near the main entrance, if a window sign is not used.
Maximum sign area shall be three (3) square feet. Signs may be double -sided. Pedestal
signs shall be located on private property and shall not interfere with pedestrian movement.
Signs shall not flash, move, blink, rotate, or appear to do any of the foregoing.
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PLANNING COMMISSION RESOLUTION NO. 2679
Exhibit "B"
Section 25.56.050 — Prohibited Signs
An amendment to Section 25.56.050 A. "Advertising devices" is proposed to also correlate
with modifications to Section 25.56.080 G. "Pedestrian -oriented signs" in regards to the use
of balloons as advertising devices. Below is the current language with the modifications in
"bold font."
The following signs, displays, and devices, as defined in Chapter 25.99 are prohibited in the
City:
A. Advertising devices, unless otherwise specified in another section within Chapter
25.56 Signs.
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PLANNING COMMISSION RESOLUTION NO. 2679
Exhibit "C"
Section 25.56.080 G. — Pedestrian oriented signs
Below is the current code for Section 25.56.080 G. "Pedestrian oriented signs," with the
proposed added language shown in "bold font."
1. Businesses in the commercial and industrial districts, excluding businesses within
the El Paseo Overlay District, may place a pedestrian -oriented A -frame or pedestal
mounted "open" sign in front of a business, subject to the following standards:
a. Maximum sign area shall be three (3) square feet for pedestal signs on each
side, and five (5) feet for A -frame signs on each side;
b. Maximum sign height shall be 54 inches;
c. Signs shall be placed on private property in a location that does not impede
pedestrian traffic flow;
d. Signs shall be designed and located so as to not distract from the appearance of
the building or violate the intent of this chapter;
e. Signs shall not include extraneous verbiage advertising the business, specials, or
sales events; and
f. Signs shall be removed when the business is not open for business.
2. For businesses within the El Paseo Overlay District between Portola Avenue
and Highway 74, the following standards apply:
a. Pedestal signs are allowed year-round during the business's operating
hours;
b. A -Frame signs are not permitted;
c. Businesses with less than 24 lineal feet of building frontage are allowed
one (1) pedestal sign up to a maximum of three (3) square feet and a
maximum sign height of 54 inches;
d. Businesses in excess of 25 lineal feet of building frontage are allowed one
(1) pedestal sign up to a maximum of 22" w x 14" h or 22" w x 28" h, and a
maximum sign height of 54 inches;
e. Signs may include the word "open" advertising the business with artwork
such as a model, product, and logo, business name, and promotional text;
f. Signs shall not include the word "sale" or "sales";
g•
No decorative elements are allowed on the pedestal frame;
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PLANNING COMMISSION RESOLUTION NO. 2679
h. Signs shall be placed on private property in a location that does not
impede the sidewalk and pedestrian traffic flow;
i. City approval of the sign is required by the Department of Community
Development/Planning. A City approval identity sticker will be issued and
must be placed on the sign;
Signs shall be professionally designed, fabricated, and well -maintained at
all times; and
k. Helium balloons are allowed subject to the following standards:
a) The business must obtain approval of a Temporary Use Permit (TUP)
from the Department of Community Development/Planning;
b) Each business is allowed no more than 40 days a calendar year, and no
extensions will be granted;
c) The dates must be identified on the TUP application;
d) No more than five (5) helium balloons are allowed;
e) Each helium balloon must be a solid color with no wording and shall not
exceed 18" in size;
f) Each helium balloon must be attached to the pedestal sign and floating
to a maximum of four (4) feet above the sign at all times;
g) Each helium balloon must not impede into the sidewalk or blow into
pedestrians;
h) The business must agree not to release the balloons into the air; and
i) If the City receives more than two (2) complaints about the business's
helium balloons, then the Director of Community Development may
revoke the TUP.
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PLANNING COMMISSION RESOLUTION NO. 2679
Exhibit "D"
Section 25.34.080 Temporary Uses
An amendment to this section is proposed to add the use of balloons subject to a TUP to
correlate with Section 25.56.080 G. "Pedestrian -oriented signs." Below is the current
language with the modifications in "bold font."
C. Allowed temporary uses. The temporary uses listed below are permitted with approval of
a temporary use permit in compliance with the provisions and limitations listed herein.
8. Helium Balloons — The use of helium balloons are allowed for businesses along El
Paseo within the El Paseo Overlay District per Section 25.56.080 G. "Pedestrian -
oriented signs."
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