HomeMy WebLinkAbout243667 ADDENDUM TO MASTER SIGN PROGRAM
THIS ADDENDUM TO THE MASTER SIGN PROGRAM (this "Addendum") dated
July 13, 2011 is entered into by and between PRU/Desert Crossing, LLC, a Delaware
limited liability company, as landlord ("Landlord"), and The City of Palm Desert.
RECITALS
The parties have entered into a certain agreement dated July 13,2011 (the "Agreement")
which pertains to the shopping center located at Highway 111 and Fred Waring Drive,
Palm Desert, California 92260, (the Desert Crossing Shopping Center).
The parties now desire to amend the Master Sign Program in accordance with the terms
and conditions in this Addendum:
AGREEMENT
NOW, THEREFORE, it is mutually agreed between Landlord and the City of Palm
Desert that, notwithstanding anything to the contrary in the Master Sign Program:
1. Channelized Letters: Small finline or pad) tenant shops that do not exceed
3,000 square feet may be allowed face lit channel letters if the design merits
such a sign based on Landlord and City Staff approval.
IN WITNESS WHEREOF, the parties have signed this Addendum to the Master Sign
Program as of the day, month and year written in the opening paragraph.
PRU/DESERT CROSSING, LLC,
a Delaware limited liability company,
By and Through its A ent, UCR Asse ervices
By:
Name: J. cott Weaver
Title: President
4 s
Revised: 07.12.2011
EXHIBIT Date: 09.23.1994
SIGN CRITERIA
PROJECT: DESERT CROSSING SHOPPING CENTER
HIGHWAY 111 and Fred Waring Drive
Palm Desert, California
A. INTRODUCTION
The intent of this Sign Criteria is to provide the guidelines necessary to
achieve a visually coordinated, balanced and appealing signage
environment at the above mentioned project. Performance of this Sign
Criteria shall be rigorously enforced and any non-conforming signs shall be
removed by the Tenant or its sign contractor.at Tenant's expense, upon
demand by Landlord. Exceptions to these standards shall be reviewed by
the Landlord. Landlord will retain full rights of approval of any sign used in
the Center.
NOTE: The Sign Criteria proposed herein varies from the signage
ordinance established by the City of Palm Desert for commercial uses.
The guidelines set by this criteria are consistent with the building
elevations approved by the City as part of the shop2ing center design
and the Landlord will seek approval from the City of the signage
program described below, including the proposed designs for
freestanding signs Landlord does not warrant or represent that the
signage guidelines proposed herein will be accepted by the City of
Palm Desert.
B. GENERAL OWNER/TENANT REQUIREMENTS
1. Tenant shall submit, within thirty (30) days of lease execution, five (5)
copies to the Landlord (one in full color) for written review, the
detailed shop drawings of the proposed sign, indicating conformance
with the sign criteria herein outlined. Send to:
Landlord:
Lowe Enterprises, Inc.
Attention: Mr. Rodney Chen
11777 San Vicente Boulevard
Los Angeles, CA 90049
310-820-6661 fax: 310-207-1132
2. Tenant shall submit a sign drawing approved by the Landlord to the
appropriate City authority for approval prior to the start of any sign.
construction or fabrication.
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C. GENERAL SIGN SPECIFICATIONS
1. No exposed raceway,crossovers,conduits,conductors,transformers,
etc., shall be permitted.
2. All lettering shall be restricted to the"maximum sign letter copy area".
See attached design criteria for specific information.
3. All signs and their installation must comply with all local building and
electrical codes and bear a U.L. label placed in an inconspicuous
location. Electrical service to the sign shall be paid for by Tenant.
4. For purposes of store identification, Tenant will be permitted to place
upon each entrance to its premises not more than four (4) square feet
of white vinyl decal application lettering not to exceed four (4) inches
in height, indicating tenant's name, hours of business, emergency
telephone, etc. The number and letter type shall be Helvetica,
Optima or Helvetica Italic.
D. CHANNELIZED LETTERS
1. Small (inline or pad) tenant shops that do not exceed 3,000
square feet may be allowed face lit channel letters if the design
merits such a sign based on Landlord and City Staff approval.
E. REVERSE HALO LIT CHANNELIZED LETTER SIGN SPECIFICATIONS
1. Shop signs shall be attached to the building wall or fascia in
designated areas only. The sign area shall be a minimum of sixteen
(16) square feet. In case of conflict, City requirements shall govern.
2. The face and sides of the channel letters shall receive a minimum of
two (2) coats of primer and one (1) coat of finish. Plastic sheet seam
joints shall be by electric weld only. Sign colors shall be limited to
the following: i ,� % N `6y,t
C,4Sign colors to be approved by the City
of Palm Desert.
3. The "copy" letter style, color, and logo design shall be consistent with
the Tenant's established identification program as it pertains to and
is in conformance with the guidelines set forth by the City of Palm
Desert and this Criteria. Sign designs shall be submitted to the
Landlord for written review prior to fabrication.
4. Tenant shall display only its established trade name of its basic
product name, e.g., "John's Jeans", or combination thereof.
5. All hall signs to be halo lit with4906WOW Reverse channel
letters to have service access to lamps, ballasts and wiring.
3. Tenant shall pay for all signs, their installation (including final
connection, transformers and all other labor and materials) and AMML
maintenance.
4. Tenant shall obtain all necessary permits.
5. Tenant shall be responsible for fulfillment of all requirements of this
Sign Criteria.
6. Tenant shall provide the wired connection from the Tenant's sign to
the Landlord's house timer to terminate at Tenant's electrical panel.
The Landlord shall have control over the timing of any building,
pylon, or monument sign and its hours of illumination.
7. It is the responsibility of Tenant's sign company to verify all conduit
and transformer locations and service prior to fabrication.
S. The location of all signs shall be per the accompanying design
criteria.
9. Except as permitted herein any illuminated sign or lighting device
shall employ only lights emitting a light of constant intensity, and no
sign shall be illuminated by or contain flashing, intermittent, rotating
or moving lighting or lights. In no event shall an illuminated sign or
light device be so placed or so. directed upon a public street,
highway, sidewalk or adjacent premises so as to cause glare or
reflection that may constitute a traffic hazard or nuisance.
10. All illuminated Building Wall and Fascia Signs shall be reverse
channel halo lit letters.
11. Banners or theme flags are permitted for special events only and
shall be subject to Landlord's approval and the approval of the City
of Palm Desert,
12. Temporary window signage for special or seasonal sales shall be
subject to Landlord approval and the approval of the City of Palm
Desert and shall be limited to a maximum of twenty-five percent
(25%) of the window area per elevation. All such signs shall be
professionally prepared. No window painting shall be permitted.
13. Tenant shall verify its sign location and size with Landlord prior to
fabrication.
14. Signs which vary from this sign criteria must first be approved by
Landlord and the respective City authority.
15. Tenant is required to maintain its sign in a first class condition and
replace bulbs, plex faces etc., as necessary.
6. All penetrations of the building structure required for sign installation
shall be seated in a watertight condition and shall be patched to
match adjacent finish.
7. Upon removal of any sign, the building or wall surface shall be
patched, textured, sealed and painted in order to match its original
condition.
F. PROHIBITED SIGNS
1. Signs Constituting a Traffic Hazard:
No person shall install or maintain or cause to be installed or
maintained any sign which simulates or imitates in size, color,
lettering or design any traffic sign or signal, or any other symbols, or
characters in such a manner to interfere with, mislead or confuse
traffic.
2. Immoral or Unlawful Advertising:
It shall be unlawful for any person to exhibit post, display, or cause
to be exhibited, posted or displayed upon any sign, anything of an
obscene, indecent, or immoral nature or unlawful activity.
3. Signs on Doors, on Windows:
No sign shall be installed, relocated, or maintained so as to prevent
free ingress to or egress from any door. No exterior sign shall be
placed on the exterior premises except as permitted herein. No sign
of any kind shall be attached to a stand pipe except those signs as
required by code or ordinance.
4. Animated. Audible or Moving Signs:
Signs which have any moving, swinging, rotating, flashing, or
otherwise animated light are prohibited. Any signs emitting an
audible sound are also prohibited.
. 5. Off-Premises Signs:
Any signs off-premises are subject to Landlord's written approval.
Any unauthorized off-premises sign may be removed without notice
by Landlord at Tenant's expense.
6. Vehicle Signs:
Signs, parking lot fliers on or affixed to trucks, automobiles, trailers,
or other vehicles which advertise, identify, or provide direction to a
use or activity not related to its lawful making of deliveries of sales or
merchandise or rendering of services from such vehicles, is
prohibited.
7. Any sign located on the roof or projecting above the roof line of a
building.
8. Freestanding Signs except as provided in this document.
G. PEDESTRIAN UNDER-CANOPY SIGNS
Under-canopy signs are intended to provide identification of tenants to
pedestrians near building storefronts. Such signs shall be located under
the canopy, perpendicular to the building storefront, and shall have a
maximum Sign Area of four (4) square feet per sign face. Such signs shall
have a maximum of two (2) faces. Tenant shall submit a sign drawing to
be approved by Landlord prior to the start of any sign construction or
fabrication. (See attached elevation.)
H. PEDESTRIAN BLADE SIGNS
Blade signs are intended to provide identification of tenants to pedestrians
where the building is designed without a canopy. Blade signs shall be
located on the pilaster or wall surface adjacent to the entrance storefront,
and shall have a maximum Sign Area of three (3) square feet per sign face.
Such signs shall have a maximum of two (2) faces. Tenant shall submit a
sign drawing to be approved by Landlord prior to the start of any sign
construction or fabrication. (See attached elevation.)
I. BUILDING WALL AND FASCIA SIGNS
Building wall and fascia signs which identify the name and associates
corporate logo of a business are permitted, subject to the provisions below.
1 . Maximum Sign Copy Area
A. Commercial businesses within one hundred feet of a public
right-of-way which they face, or businesses which front only on
a common use parking area shall be entitled to one square
foot of sign per lineal foot of frontage to a maximum of fifty
square feet unless the architectural commission determines
that the proposed size of the sign is not in harmony with the
design of the building. Such a sign must be located adjacent
to the right-of-way from which its area is determined.
B. Commercial businesses located greater than one hundred feet
from a public right-of-way which they face, shall be entitled to
one and one-half square feet of sign per lineal foot of frontage
to a maximum of seventy-five square feet unless the
architectural commission determines that the proposed size of
the sign is not in harmony with the design of the building.
Such a sign must be located adjacent to the right-of-way from
which its area is determined.
C. A single commercial business having lineal frontage on any
right-of-way in excess of fifty feet, shall be entitled in addition
to subsections A or B of this section, an additional one-half
square foot of area for each lineal foot of frontage in excess of
fifty feet up to one hundred feet, and an additional one-quarter
square foot of sign area for each lineal foot of frontage in
excess of one hundred feet.
2. Maximum Height to Top of Copy Area
The maximum height to the top of the copy area is as follows:
\ Maximum Height to
Top of Copy Area:
A. Major tenants 28'
7-U 21 lee- (21,000 s.f. and larger) along
'Panters Path.
efi�S�c7
B. All other tenants* 20'
*NOTE: Maximum height to top of copy located on tower elements
3. No maximum letter height is specified; however, letters must be in
proportion to overall sign copy area as determined by the City of
Palm Desert.
4. Maximum Sign Length
The maximum sign length for building wall and fascia signs is seventy
percent (70%) of the horizontal length of the building elevation or
tenant space of the wall on which they are located.
5. Number of Building Wall and Fascia Signs Permitted
a. In-Line Tenants -- In-Line tenants are permitted to have one building
wall and fascia sign facing the public street and/or main parking lot
or public entry. If the tenant space is located on an end cap position
such that the tenant is at the end or corner of a building, the tenant
may have one (1) additional building wall or fascia sign on one
additional elevation facing the parking area or public street.
b. Freestanding Tenants -- Freestanding "pad" tenants shall be allowed
one (1) building wall sign per frontage. Maximum sign copy area
shall be proportioned to individual wall faces according to frontage.
6. Except as specifically permitted herein, sign copy is limited to the
display of the business name and corporate logo or trademark.
7. Upon approval of the Palm Desert Design Review Commission,
tenants over 34,000 SF may have additional signs advertising sales
departments such as "pharmacy", "electronics", "garden center", etc.
Letter height shall be a maximum of twenty-four inches (24"). The
size of such signs shall be included in the maximum Sign letter copy
area permitted under Section H(1). Signs of this type may be
permitted for other uses if approved by Landlord and the City of Palm
Desert.
8. Signs identifying the location of specialized services or operations
that are provided at a particular location within an establishment such
as "installation", "Auto Service", "customer pick-up", etc. are permitted
for tenants over 34,000 SF upon approval by the Palm Desert Design
Review Commission. Such sign shall have a maximum letter height
of twelve inches (12") and shall have no internal illumination. The
size of such signs shall be included in the maximum Sign letter Copy
Area permitted under Section H(1).
J. FREE-STANDING SIGNAGE
1, As Permitted per attached exhibits.
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. NOTE: All lettering and_numerals
shall be painted or vinyl die cut
" Optima or Helvetica" type style,
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this sheet. Typical color shall be
white.
Color to match accent color.
REAR TENANT DOOR D ETAI L
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centered and "Optima or
Helvetica"type style.
6. Fixed glass in storefront.
M location of tenant information,
either on door or glass, tenant will
be permitted to Place upon each
entrance to Its'demised premises
not more than 144 square inches
of decal application lettering not
" to exceed 2 Inches In height.
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FRONT ENTRANCE DOOR DETAIL
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VA B. S H T.. M TLY------
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