HomeMy WebLinkAbout243669 SiGNAGE SOLUTIONS
September 7, 1993
Mr. Steve Smith
City of Palm Desert/Planning Department
73510 Fred Waring Drive
Palm Desert, CA 92660
RE: DESERT SPRINGS MARKETPLACE - Sign Program
Dear Steve:
The intent of this letter is to address those issues in the Desert Springs Marketplace sign program
which have been amended or corrected during the recent ARC meeting.
REVISIONS
1. Color Palette: (Section VII - written criteria)
The color palette for the sign program is to be revised to:
i) J3ed 185C pms
ii) Teal 327C pms
Blue 301 C pms (similar value)
iii) White (White White)
2. The ground mounted signs are to employ an off-white (Frazee #5411 W "Saturn") for the
stucco. This color is a slightly darker value than "Polar Bear" which has been presented
by the architect as the overall value of "Polar Bear" as perceived in context with the other
project building colors and materials. This revision is in response to the concern voiced by
the ARC that stucco colors are blanched in the desert sun and it was suggested a darker
value would be preferable.
3. Written Criteria:
SECTION VI "Pad Tenant I.D." (Sign Type #10)
6. Pad tenants with trademark logo graphics may use their business identity
typestyle upor, review and approval by the owner and the City of Palm Desert.
(typestyle - not graphics and colors)
SECTION VII - Tenant Storefront I.D. Fabrication Standards
4. ("internally illuminated cabinet" - will be deleted)
7. Revise 24 gauge to 22 gauge sheet metal. Specifications for 4500 neon will
be added. -------
(continued on next page)
'33C -'iic-c �.ree[ 4r.ahe;rn California ��� 92BOS 714491 0299 FP,X-y -Oa39
Desert Springs Marketplace
Sign Program Revisions
Page 2
REVISIONS (continued)
3. Written Criteria:
SECTION IX - Store Number (Sign Type #12)
1. Number height to be revised to 7" (code) from 4".
ITEM #1
4. Project I.D. Monument letters are to be halo lit letters with the face color to
match "Teal" 327C pms.
APPROVALS
1. Major Tenant I.D. - ITEM #8
It is requested that the majors be given approval for front face illuminating channel
letters. It is particularly a concern of Ralphs to be allowed this type of sign with the
consideration by the city of the concessions they have made from their usual sign
standards in an effort to provide a special look for this "desert" project.
2. A provision is requested for the approval of the accent yellow color which is utilized
within the icon of the Payless Drugs sign standards.
3. City Council approval of four (4) sign program colors (teal and blue being a similar
value).
Please contact me if you have any questions or concerns regarding this submittal, otherwise, we
will revise the sign program to reflect the issues as specified and re-submit the program for
ARC/City Council approval.
kerely,
Dave Holt
Operations Manager
DH/kbm
cc: Bret Gove/Makena Properties
Tim Pitts/Heath and Company
Lisa Foss/Image Media
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Desert Springs Marketplace TENANT SIGN PROGRAM" ,
SECTION I
INTRODUCTION
The purpose of this sign program is to ensure the design and production of quality signage which reflects Pad Tenant I.D.
the integrity of the architecture and the intent of the owner and the City of Palm Desert for this center.This •11• Undercanopy Tenant I.D.
sign program has been developed to communicate the particular parameters each tenant is to follow so '12. Store Number/Window Vinyl
their individual store signage will be effective and also compliment the project as a whole. Performance will •13. Delivery I.D.
be strictly enforced and any non-conforming signs will be removed and signage area repaired by the owner •14. Building Address
or association at the tenant's sole expense. 'These sign types are part of the written tenant criteria.
ITEM
Tenant signs are encouraged to be designed and produced in a fashion which exceeds the quality and the SECTION IV
aesthetic impact of most shopping center tenant signs.Within the context of the sign program, innovative GENERAL SIGN CRITERIA 8- 13
use of materials,fabrication techniques,typography,and color are encouraged in an effort to create an
exciting and unique graphic atmosphere which will add to the shopping experience of this center.
1. Tenant signage shall include only the business name, as registered on the lease agreement, and SIGN TYPE
This sign program has been written in sections with numbered articles for easy reference. Each tenant and established logo symbol. Subject to approval by owner or association. TENANT
their sign contractor is to read Section I to Section X. Section V to X deals with specific sign types and 2. Maintenance of each sign is the responsibility of the tenant who erected and installed it. Letter CRITERIA
related design drawings contained within this sign program. For those sign types which are to be employed forms or letter faces which require repair will be replaced or repaired within thirty(30)days of
by any given tenant, the section relating to each sign type must be reviewed and adhered to by each tenant damage or notice from owner. If the signage is not rectified within the thirty day period,the OPTION
and their sign contractor. owner will repair the sign at the tenant's expense.
The program establishes minimum and maximum letter sizes,sign area allowances, and locations for each 3. Signs will be free of all labels and manufacturer's advertising with the exception of code
sign type which is subject to the sole discretionary approval of the owner or association,within the context requirements.
of this sign program.
In addition to this sign program, all signs are limited to the requirements of the City of Palm Desert sign 4. Roof mounted signs will not be allowed. STATUS
ordinance.
5. Banners, pennants, or temporary signs may not be displayed on any building or in the parking FINAL DESIGN
SECTION II area, and temporary signs may not be placed on the inside surface of any window or hung closer
than ten feet (10) behind the inside window without prior approval of the owner, and compliance
DATE
APPROVAL PROCEDURE with the City of Palm Desert. 8-12-93
Tenant shall submit to owner through the tenant's sign company for ( ) 6. Cooperative tenant seasonal promotions signing will be permitted only upon review and approval
9 o Y approval before fabrication,three 3 of the owner or association and the City of Palm Desert.
copies of detailed drawings indicating the location,size, layout,design and color of the proposed sign,
including all the lettering and/or logo, prior to submitting to the City of Palm Desert for review, approval, QUANTITY
and permit. pproyal 7. As a general rule,tenant signs must be located visually centered, horizontally and vertically,within
the fascia(sign band)above their lease hold. Refer to the elevation drawings which are a part of
All permits for signs and their installation shall be obtained by tenant or its representative at it's sole cost. the sign program.
Tenant shall be responsible for submittingIts sign drawing to the a SCALE
9 9 appropriate city agency for approval. 8. The tenant will be fully responsible for the operation of it's sign contractor and will indemnify,
A dated signature of approval by the owner will be placed on each sign working drawing prior to submittal to defend and hold harmless the owner or association and it's agents from damages or liabilities
the City of Palm Desert for a building permit. resulting from it's contractors work.Tenant will also provide owner adequate evidence of tenant
sign contractor insurance coverage naming owner and/or association as additionally insured. DESIGNER i DRAWN BY
SECTION III SIGN TYPE SCHE 9. Tenant shall immediately remove all signs representing a discontinued service and/or project. DH
DULE
10. Upon removal of any sign by tenant any damage to the building fascia or sign area will SALES
ITEM SIGN TYPE be repaired by tenant,or by the owner at tenant's expense. Repair work to be completed within DM
a ten(10)day period.
GROUND MOUNTED: JOB NO.
_ SECTION V
1. Corner Monument ENTRY MONUMENT(Sign type#2) B-1528-1
•2. Entry Monument
• . (Deleted) of the 1. Availability tenant identification areas on ITEM #2 "Entry Monument" is based on PROJECT
4. Vehicular Directional the sole discretion of the owner. DESERT SPRINGS
5. Parking Code Entry Sign , MARKETPLACE
6. Handicap Stall Sign Refer to the design drawings contained within this sign program designated as ITEM #2"Entry
7. Stop Sign Monument"for fabrication standards,maximum area allowance,maximum letter height, letter
EXTERIOR WALL MOUNTED
style,and color. SIG NAG E
SOLUTIONS
r�t�A'S
'8. Major Tenant LD. J LlJ 1 1 V
.9. Shop Tenant I.D. 1336 Allec Street.
Anaheim, Ca 92805
714 / 491 0299
FAX 491 0439
SECTION VI g
TENANT STORE FRONT I.D.(Sign Type #8-#10)
Tenant Storefront Identification signs have been further categorized based upon the tenant's gross leasable reduced to thirty-three percent(33%)of the allowable area and that the logo may not exceed three
space as determined within the lease document.The Following criteria defines these categories and the feet (3')in any dimension. Logo sign shall also be sized to be in proportion to the building face to
specific sign size,color, and fabrication standards for each type of tenant. .,hich it is attached.This sign is also subject to approval by the owner and the City of Palm Desert. 9
MAJOR TENANT I.D.(Sign Type#8) Refer to the section"TENANT STOREFRONT I.D. FABRICATION STANDARDS"for the production
standards).
1. A major tenant is defined as any tenant occupying a gross leasable space of 20,000 square feet or
more.
PAD TENANT I.D. (Sign Type#10) ITEM
8- 13
2. The maximum allowable letter(or cabinet height) is not to exceedeight footthree inches (8'-3")for 1. A pad tenant is defined as any tenant occupying fifty percent (50%)or more of a single
a single line. freestanding pad building.
3.-,, Major tenants may utilize their trademark logo, logotype and colors upon approval of the owner 2. The maximum allowable letter height is not to exceed twenty-four inches (24")to a maximum of
,and City of Palm Desert thirty inches (30")for ascenders,descenders, swashes and flourishes. SIGN TYPE
' TENANT
$: The maximum allowable sign area is not to exceed one and a half square feet(1d112;s. q per 3. The maximum allowable sign area is not to exceed one square foot (1 sq.ft.)per linear foot of
linear foot of tenant store frontage to a maximum of one hundred and eighty-five (185) square feet. tenant store frontage to a maximum of fifty square feet (50 sq.ft.) per elevation.The sign area will CRITERIA
The sign area will be calculated b creating a rectangle around the individual letters or cabinet),9 Y 9 9 ( ) be calculated by creating a rectangle around the individual letters,then multiplying the length by
then multiplying the length by the width. the width. OPTION
5. One(1) major tenant storefront identification sign is allowed per elevation facing street or parking 4. One (1)pad tenant identification sign will be allowed per elevation facing street or parking lot to a
l lot. maximum of four(4) elevations.Additional signs will be allowed on architectural canopies to a
a maximum of two (2) (one per side).
(Refer to the section "MAJOR TENANT I.D. FABRICATION STANDARDS",for the production standards .-
-. STATUS
�` .N 5. Pad tenant signs are to be individually mounted internally illuminated reverse halo letters.
f
SHOP TENANT I.D. (Sign Type#9) y 6. Pad tenants with trademark logo graphics may use their business identity graphics and colors FINAL DESIGN
1. A shop tenant is defined as any tenant occupying a gross leasable space less than 3,000 square + upon review and approval by the owner and the City of Palm Desert.
feet within a multi-tenant building. DATE
(Refer to the section "TENANT STOREFRONT I.D. FABRICATION STANDARDS"for the production 8-12-93
2. Shop tenant signs are to be individually mounted, internally illuminated, reverse halo, channel starn:l I• 's).
letters per design drawing ITEM#9"Shop Tenant I.D.".
SECTION VII
3. Letter height for shop tenants signs are to be a minimum of forteen inches (14"), and a maximum l QUANTITY
of twenty-four inches(24") including ascenders,descenders, swashes and flourishes. TENANT STOREFRONT I.D. FABRICATION STANDARDS (Sign Type#8 -#10 )
4. Shop tenants with nationally or regionally recognized logo graphics may use their business identity
The following standards further specify the design and production requirements for tenant storefront signs. SCALE
typestyle upon review and approval by the owner and the City of Palm Desert. After reviewing the text, refer to the location plan for the corresponding sign type and locate the particular
store to be signed. Then, as part of this sign program, refer to the design drawing which illustrates the
5. Tenants wishing to initiate logo graphics for their business,which are not concurrent with the typestyles or fabrication techniques stipulated within this sign program, must submit a storefront with the sign area indicated on the elevation with a dashed line. The dashed area indicates the
professionally prepared design drawing (in scale and in color)of the proposed sign for review by maximum area within which the tenant sign may be placed.
DESIGNER/ DRAWN BY
the owner. Upon the approval by the owner(in writing),the tenant must submit the design to the Along with the requirements of this section, the tenant must also comply with all the requirements outlined DH
City of Palm Desert for approval, and permit. in Section IV'General Sign Criteria'.
6. The maximum allowable sign area is not to exceed one square foot (1 sq.ft.)per linear foot of GENERAL STANDARDS: SALE"
tenant store frontage to a maximum of fifty square feet(50 sq.ft.) per elevation.the sign area will
be calculated by creating a rectangle around the individual letters,then multiplying the length by 1. All tenant signs are to be illuminated signs which are connected to an assigned J-box provided by DM
the width. the owner which must be controlled by a dedicated time clock, and have a disconnect means JOB NO,
7. The maximum length of shop signs shall not exceed seventy-five percent(75%)of the store (switch)within visual proximity to the sign.
B-1528-1
frontage. 2• All signs and installations of signs must conform to the appropriate building and electrical codes.
8. One (1)pad tenant identification sign will be allowed per elevation facing street or parking lot. The tenant and the sign contractor will obtain any and all permits required. PROJECT
9. The sign layout shall be a one (1) line format for storefront identification.Two line format may be 3• In no case will there be any exposed electrical raceways, conduit,transformers,junction boxes, DESERT SPRINGS
conductors,or crossovers. Exposed hardware will be finished in a manner consistent with quality MARKETPLACE
considered on a case by case basis but not to exceed a height which would encroach eightfean q Y
fabrication practices and the installation will be approved b the owner.
inches (18") from the top of the bottom of the fascia"sign band" area.(Refer to design drawing pp y S t G NAG E
ITEM#9"Shop Tenant I.D."). 4. Major tenant storefront identification signs may be fabricated per tenant standard, including but not
10. If a logo symbol is to be employed as part of the shop tenant sign, it must be confined within an --- limited to:individually mounted closed pan or reverse pan channel letters, i ed_ SOLUTIONS
area three times (3X)the capital letter height in width,and must not exceed 130%of the height of ! :
the capital letter. A registered trademark/logo,without adjacent individual letters, may be included 5. Shop tenant storefront identification signs are to be fabricated as individually mounted closed pan 1336 Allec Street.
within the calculated sign area provided the allowable sign area for the trademark/logo letters is reverse pan (halo)channel letters. (Refer to section detail enclosed).
Anaheim, Ca 92805
714 / 491 0299
FAX 491 0439
6. Pad tenant storefront identification signs are to be fabricated as individually mounted reverse pan 3. The maximum area allowed for this sign is 144 square inches and maximum letter height must not
(halo)channel letters. (Refer to section detail enclosed).
exceed one inch (1")
7. Channel letter,and logo forms, are to be fabricated from minimum 24 gauge sheet metal or.063 4. Refer to the design drawing contained within this sign program designed as ITEM #12"Window
aluminum formed into a pan channel configuration with a three and a half inch(3 1/2") return. Vinyl".
Each letter must have a minimum of two(2) 1/4"dia. seep holes for drainage of water. The inside
of the metal letter, and logo form,are to be painted white. Internal illumination to be 30 milli-amp
neon tube lighting.The letters are to be pinned off the building fascia one and a half inch (1 1/2") SECTION X
t� t� witha 1/4"steel stud.
DELIVERY ENTRY I.D. (Sign Type#13)
8. Tenant and/or tenant's sign contractor shall not, in course of sign installation or removal, damage 1
any of the buildings exterior or structure.Tenant will be held full res Each tenant may place a sign at their delivery entry to identify their store number and business
yponsible far all cost
to repair any damage, at the sole discretion of the owner. s incurred name.
ITEM
9. All penetrations of the exterior fascia are to be sealed watertight, then painted to match the existing 2' Each sign is to be fabricated in the same manner and installed in the same relationship to the 8- 13
fascia color. g delivery door.
3•
COLOR: Refer to the design drawing contained within this sign program designed as ITEM #13 "Delivery
Entry I.D.".
SIGN TYPE
MAJOR, SHOP, & PAD TENANTS: TENANT
1. Major tenants, & Pad tenants with established trademark logo graphics may utilize their custom CRITERIA
colors upon approval by the owner and the City of Palm Desert.
OPTION
2. Shop tenants and tenants without established graphics must select from the following colors:
i) Red.- PMS 185c �h,t ��
iii seal PMS327c
1�O� �GAZB�- -4 � STATUS
3. Channel letter returns are to match the face color. i FINAL DESIGN
------------
SECTION VIII DATE
UNDERCANOPY TENANT I.D. (Sign Type#11) 8-12-93
1. Tenant shall install,at sole cost of tenant,one (1)"Undercanopy Tenant I.D."sign suspended from
the canopy at their primary entry to act as a pedestrian oriented identification sign. QUANTITY
SECTION IX
STORE NUMBER, WINDOW VINYL (Sign Type#12) SCALE
STORE NUMBER: , DESIGNER/ DRAWN BY
1. Owner shall install a store number over each front door and on rear door. These numbers DH
must be vinyl machine-cut numbers, four inches (4") in height utilizing the project typestyle.The
numbers are to be installed centered both vertically and horizontally within the glass panel area SALES
over the door.
DM
2. Refer to the design drawing contained within this sign program designated as ITEM #12"Store Number"for layout example. JOB No.
WINDOW VINYL:
B-1528-1
1. Each tenant is allowed one (1) information sign at the entry to their store. The copy for this sign is PROJECTDESERT SPRINGS
limited to pertinent business information such as store hours, telephone numbers, emergency MARKETPLACE
information or other business information.
2. This sign is to be white vinyl machine-cut copy in the project typestyle, applied to the store window S G NAG E
adjacent to the entry door.
SOLUTIONS
1336 Allec Street.
Anaheim, Ca 9280E
714 / 491 • 0299
Optima,
Semi Bold
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OPTION
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SCALE
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NOPQRSTUVWXYL SIGNAGE
SOLUTIONS
0123456789 ' " � � O/� � p * � " � � � • � • / • 1 336 im, Street.
� � Anaheim, Ca 92805
714 / 491 • 0299
FAX 491 • 0439