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Signage and Awning Criteria
The purpose of this sign and awning program is to ensure the design and production of quality signage and
awnings which reflects the integrity of the architecture and the intent of the Landlord and the City of Palm
Desert for this Shopping Center. This sign program has been developed to communicate the particular
parameters each tenant is to follow so their individual store signage will be effective and also compliment the
project as a whole. Performance will be strictly enforced and any non-conforming signs will be removed and
signage area repaired by the Landlord at the tenant's sole expense
The program establishes minimum and maximum letter sizes,sign area allowances,and locations for each sign
type which is subject to the sole discretionary approval of the Landlord,within the context of this sign program
In addition to this sign program,all signs are limited to the requirements of the City of Palm Desert sign
ordinance.
Section H
Approval Procedure
Tenant shall submit to Landlord through the tenant's sign company for approval before fabrication,three(3)
copies of detailed drawings indicating the location,size,layout,design and color of the proposed sign,
all the lettering and/or logo,prior to submitting to the City of Palm Desert for review,approval and permit.
including
rmit.
All permits for signs and their installation shall be obtained by tenant or its representative at its sole cost.
Tenant shall be responsible for submitting its sign drawing to the appropriate city agency for approval.
A dated signature of approval by the Landlord will be placed on each sign working drawing prior to submittal to
the City of Palm Desert for a building permit.
Section III
General Sign Criteria
1• Tenant signage shall include only the business name,as registered on the lease agreement,and
established logo symbol,subject to approval by Landlord.
2• Maintenance of each sign is the responsibility of the tenant. Letter forms or letter faces which require
repair will be placed or repaired within thirty(30)days of damage or notice or notice from Landlord.
If the signage is not rectified within the thirty day period,the Landlord may repair the sign at the
Tenant's expense.
3• Signs will be free of all labels and manufacturer's advertising with the exception of code requirements.
4. Roof mounted signs will not be allowed.
5. Banners,pennants,or temporary signs may not be displayed on the Building or in the parking area,and
temporary signs may not be placed on the inside surface of any window or hung closer than ten feet
(10)behind the inside window without prior approval of Landlord,and compliance with the City of
Palm Desert.
6. Cooperative tenant seasonal promotions signing may be permitted only upon review and approval of
the Landlord and the City of Palm Desert.
Et Pase Square
Signage and Awning Criteria
7. As a general rule,tenant signs must be located visually centered,horizontally and vertically,within
fascia(sign band)space above their Ieasehold.
8. The tenant will be fully responsible for the performance of its sign contractor and will indemnify,
defend and hold harmless the Landlord and its agents from a damage of liability resulting from
contractor's work. Tenant will also provide Landlord adequate evidence of tenant's sign contractor
insurance coverage,naming Landlord as additionally insured.
9. Upon removal of any sign by tenant any damage to the Building fascia or sign area will be repaired by
tenant,or by the Landlord at the Tenant's expense. Repair work to be completed within a ten(10)day
period.
Section IV
Shop Tenant I.D.Signs
1. Shop tenant signs are to be individually mounted,non-illuminated,reverse channel illuminated or lit
from an exterior source as approved by the City of Palm Desert and Landlord.Letters to ill umina
the City of Palm Desert. te
by means of a halo. Corporate logos may be illuminated through the face if approved by Landlord and
2. Letter height for shop tenant's signs are to be a minimum of ten inches(10") and a maximum of
twenty-four inches(24")including ascenders,descenders,swashes and flourishes.
3. Shop tenants with nationally or regionally recognized logo graphics may use their business identity
typestyle upon review and approval by the Landlord and the City of Palm Desert.
Ask 4. Tenants wishing to initiate logo graphics for their business,which are not concurrent with the
typestyles or fabrication techniques stipulated within this sign program,must submit a professionally
prepared design drawing(in scale and in color)of the proposed sign for review by the Landlord. Upon
the approval by the Landlord(in writing),the tenant must submit the design to the City of Pahn Desert
for approval and permit.
5. The maximum allowable sign area is not to exceed one square foot(I sq. ft.)per linear foot of tenant
store frontage to a maximum of fifty square feet(50 sq. ft.)per elevation. The area of the sign shall be
within a single continuous perimeter of not more than eight straight lines enclosing the extreme limits
of writing,representation,emblem,or any figure of similar character,together with any material or
color forming an integral part of the display or used to differentiate such sign from the background
against which it is placed.
6• The maximum height of the tenant shop sign shall not exceed fourteen feet-six inches(14'-6").
"Height of a sign"means the greatest vertical distance measured from the floor level directly beneath
the sign to the top of the sign.
7. Shop tenant signs will be allowed on the curved elevation of the Building at the street comer in
addition to storefront signage. A maximum of two signs will be allowed in these 5 bays.
8. The sign layout shall be one(1)line format for storefront identification. Two line format may be
considered on a case by case basis. The sign layout shall not exceed a height which would encroach
within the area six inches(6")from the top and bottom of the fascia"sign band"area. Sign length
shall not exceed eighty percent(80%)of the width of the tenant storefront nor of the architectural
element on which the sign is mounted.
9. If a logo system is to be employed as part of the shopsign,tenant it must be confined within an area
three times(3 X)the capital letter height in width,and must not exceed 130%of the height of the
capital letter. A registered trademark/logo,without adjacent individual letters,may be included within
El Pasw Square
Signage and Awning Criteria
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the calculated sign area provided the allowable sign area for the trademark/logo letters is reduced to
thirty-three(33%)of the allowable area and that the logo may not exceed three feet(3')in any
dimension. Logo sign shall also be sized to be in proportion to the building face to which it is
attached. This sign is also subject to approval by the Landlord and the City of Palm Desert.
Section V
Shop Tenant I.D.Signs
The following standards further specify the design and production requirements for shop tenant signs.
Along with the requirements of this section,the tenant must also comply with all the requirements outlined in
Section III"General Sign Criteria".
GENERAL STANDARDS:
1. All tenant signs are to be illuminated signs which are connected to an assigned J-box provided by the
Landlord,which must be controlled by a dedicated time clock, and have a disconnect means(switch)
within visual proximity to the sign.
2. All signs and installations of signs must conform to the appropriate building and electrical codes. The
tenant and the sign contractor will obtain any and all permits required.
3. In no case will there be any exposed electrical raceways,conduit,transformers,junction boxes,
conductors,or crossovers. Exposed hardware will be finished in a manner consistent with quality
fabrication practices and the installation will be approved by the Landlord.
4. Reverse channel letter and logo forms,are to be fabricated from minimum 24 gauge sheet metal or
0 050 aluminum formed into a pan channel configuration with a five inch(5")return. Each letter must
have a minin um of two(2) '/<"diameter seep holes for drainage of water. The inside of the logo form
is to be painted white. Internal illumination to be 30 milli-amp neon tube lighting. The letters and
logos are to be pinned off the building fascia one and a half inch(1 ''/")with a'/4"steel non-corrosive
stud.
5. Tenant and/or tenant's sign contractor shall not, in course of sign installation or removal,damage any
of the buildings exterior or structure. Tenant will be held fully responsible for all costs incurred to
repair any damage,at the sole discretion of the owner.
6. All penetrations of the exterior fascia are to be sealed watertight,then painted to match the existing
fascia color and texture.
COLOR:
SHOP TENANTS
1. Shop tenants with established trademark logo graphics may utilize their custom colors upon approval
by the Landlord and the City of Palm Desert.
2. Shop tenants without established graphics must select from the following four(4)colors:
(i.)
(ii.) (to be determined based on tenant mix, landlord, City,etc)
(iii.)
(iv.)
El Pa-Square
Signage and Awning Criteria
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3. Use of white letters shall be considered a non-color.
4. Channel letter returns are to match the face color.
5. Additional colors for accent vinyl applications on tenant's signs will be acceptable provided the color
represents less than 25%of the total size of the sign,subject to approval by the Landlord and the City
of Palm Desert
Section VI
STORE NUMBER
1. Landlord shall install a store number over each store front door. The numbers must be vinyl machine-
cut numbers,four inches(4")in height utilizing the project typestyle. The numbers are to be installed
centered both vertically and horizontally within the glass panel area over the door.
WINDOW VINYL
1. Each tenant is allowed one(1)information sign at the entry to their store. The copy for this sign is
limited to pertinent business information such as store hours,telephone numbers,emergency
information or other business information.
2. The sign is to be vinyl machine-cut copy in the project typestyle,applied to the store window adjacent
to the storefront door.
3. The maximum area allowed for this sign is 144 square inches and maximum height must not exceed
four feet,six inches(4'-6")as measured from the top of the sign to the height of the floor.
4. In addition, the windows on the parking lot side may have signage in the glass as shown in the attached
diagrams.
AWNINGS
1. All awnings are to be of a type that has no apron at the face,no side panels,and is a simple angled
plane as opposed to a curve or a more intricate design. Exceptions are permitted,but would be
reviewed on a case by case basis,and must be approved by the Landlord and the City of Palm Desert.
2. Awning Colors will be reviewed on a case by case basis and must be approved by the Landlord and the
City of Palm Desert.
3. Signage is permitted on awnings and would undergo the same scrutiny as other building signage. Any
of the awning locations indicated in the attached diagrams would be a potential location for signage,
but all awnings may not be permitted to have signage.
4. Awning signage would be non-illuminated or illuminated from an external light source. An awning
illuminated through the face would not be permitted. An awning illuminated from an external light
source must be approved by the Landlord and the City of Palm Desert.
E!Pa eo Square
Signage and Awning Criteria
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