Loading...
HomeMy WebLinkAbout1982-08-12MINUTES REGULAR CITY COUNCIL MEETING THURSDAY, AUGUST 12, 1982 CITY HALL COUNCIL CHAMBERS * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * I. II. IV. V. VI. CALL TO ORDER Mayor Wilson convened the meeting at 7:00 p.m. PLEDGE OF ALLEGIANCE - Councilman Walter H. Snyder INVOCATION - Mayor Pro-Tempore Alexis D. Newbrander ROLL CALL Present: Absent: Mayor Pro-Tem Alexis D. Newbrander Councilman Romeo S. Puluqi Councilman Walter H. Snyder Mayor S. Roy Wilson Also Present: Councilman James E. McPherson Martin J. Bouman, City Manager Carlos L. Ortega, Assistant City Manager David J. Erwin, City Attorney Ramon Diaz, Director of Environmental Services Barry D. McClellan, Director of Public Works Paul E. Byers, Director of Finance Sheila R. Gilligan, City Clerk AWARDS, PRESENTATIONS, AND APPOINTMENTS None CONSENT CALENDAR A. MINUTES of the Adjourned Meeting of July 15, 1982. Rec: Approve as presented. B. MINUTES of the Regular Meeting of July 22, 1982. Rec: Approve as presented. C. MINUTES of the Special Meeting of August 3, 1982. Rec: Approve as presented. D. CLAIMS AND DEMANDS AGAINST THE AGENCY TREASURY Demand Nos. 83-013, 83-014, 83-015, and 83-016. Rec: Approve as presented. E. STATEMENT OF CASH TRANSACTIONS FOR THE MONTH OF JUNE, 1982. Rec: Receive and file. MINUTES REGULAR CITY COUNCIL MEETING AUGUST 12, 1982 * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * F. REQUEST FOR REFUND OF BUSINESS LICENSE by Herman Reece, Palm Desert Dental Group. Rec: Approve the request and authorize a refund in the amount of $50.00. G. RESOLUTION NO. 82-106 - A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF PALM DESERT, CALIFORNIA, SETTING FORTH ITS FINDINGS AND AUTHORIZING THE DESTRUCTION OF FILES FROM THE DEPARTMENT OF BUILDING & SAFETY THAT HAVE BEEN MICROFICHED. Rec: Waive further reading and adopt. H. REQUEST FOR APPPROVAL OF FINAL TRACT MAP 13881, DAME CONSTRUCTION COMPANY, APPLICANT. Rec: Waive further reading and adopt Resolution No. 82-107, approving the Final Tract Map. I. REQUEST FOR APPPROVAL OF FINAL TRACT MAP 18495, DAME CONSTRUCTION COMPANY, APPLICANT. Rec: Waive further reading and adopt Resolution No. 82-108, approving the Final Tract Map. J. REQUEST FOR APPPROVAL OF FINAL TRACT MAP 18729, LAKESIDE PROPERTIES, INC. APPLICANT. Rec: Waive further reading and adopt Resolution No. 82-109, approving the Final Tract Map. K. REQUEST FOR APPROVAL OF CHANGE ORDER NO, 2, KICAK & ASSOCIATES FOR WORK COMPLETED ON ASSESSMENT DISTRICT 81-1. Rec: Concur with the approval of the City Manager and authorize the payment of $8,311.76 for Change Order No. 2. Mr. Bouman noted that the City Clerk had requested Items A, B, and C be continued for approval at the meeting of August 26, 1982. Upon motion by Puluqi, second by Snyder, the Consent Calendar, with the exception of Items A, B, and C, was approved as presented. VII. ORAL COMMUNICATIONS - A MR. LARRY SPICER, 49-200 Mariposa, Palm Desert, addressed the Council as Chairman of the newly formed Advertising & Promotion Committee. He read a letter outlining the Committee's progress and future goals and objectives (attached and made a part hereof as Exhibit "A"). He reviewed a letter which would be sent to prospective advertising agencies asking for proposals. The Council thanked Mr. Spicer and the entire committee saying they were impressed with its accomplishments in such a short time. MR. DON DRISKEL, 73-394 Tamarisk Street, Palm Desert, addressed the Council on behalf of property owners opposed to the recently Assessment District No. 81-1. He read a letter stating their concerns and reasons for continued opposition (attached and made a part hereof as Exhibit "B"). He requested Council's reconsideration of the formation of the District and to delay the project for sufficient time to resurvey the property owners. MS. OLIVE ENGLISH CORN, 73-498 Joshua Tree, Palm Desert, addressed Council in support of Mr. Driskel's statements and requests. Councilman Newbrander stated she could not see how the project could be - 2- MINUTES REGULAR CITY COUNCIL MEETING AUGUST 12, 1982 * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * delayed. Mayor Wilson advised staff would investigate the legal ramifications of delaying the project as well as whether or not it could be delayed. He said he would let Mr. Driskel know. VIII. PUBLIC HEARINGS A. CASE NO. VAR 02-82 - PALM DESERT MEDICAL CENTER et IMPERIAL SIGN COMPANY, APPLICANTS. REQUEST FOR CONSIDERATION OF AN APPEAL OF A PLANNING COMMISSION DECISION DENYING A VARIANCE REQUEST TO PERMIT AN INCREASE IN BUILDING SIGNAGE FROM A MAXIMUM OF 90 SQUARE FEET TO 116 SQUARE FEET IN THE PC(3) S.P. ZONE AT 72- 205 HIGHWAY 111. Mayor Wilson declared the Public Hearing open and asked for Staffs report. Mr. Diaz reviewed the report in detail noting that the Planning Commission had determined that the required variance findings could not be made and had denied the request. He reviewed the justification for Staff's recommendation for denial. Mayor Wilson invited input from the applicant. MR. OSBORNE BRAZLETON, Attorney at Law, 73-221 Highway 111, Palm Desert, addressed Council on behalf of Palm Desert Medical Center. He submitted pictures of the building and the proposed site of the sign as well as two additional letters of support (on file and of record in the City Clerk's office). He addressed sections of the Municipal Code wherein he felt the variance justification could be found. DR. PAUL DELUGE, 72-705 Highway 111, Palm Desert, addressed Council and read a letter from Edward D. Mullins in support of the request (on file and of record in the City Clerk's office). He defined emergency as it applied to his facility and emphasized their intent to bring the cost of medicine down. The sign would assist people in finding their medical facility. MR. FREDERICK W. HODGES, 47-111 Monroe Street, Indio, speaking on behalf of the National Medical Development Corporation, the sublessee, read a prepared statement (on file and of record in the City Clerk's office) in support of the request. He emphasized their intent to lower medical costs to the patient and the necessity for the sign. MS. MAURA DEMPSEY, 72-767 Fleetwood Street, Indio, California, spoke in support. MS. KATHLEEN TAUMPANE, 73-883 Iroquois Drive, Indian Wells, read a letter of support from Gloria A. Myers, 87-126 Center, Thermal, California. DR. CARL CARLSON, Staff Radiologist at Indio Community Hospital, stated this would reduce costs to the patient and bring more efficient treatment than in hospital emergency rooms. DR. ROBERT BRUSKY addressed Council on behalf of the request. MR. DARWIN OAKLEY, retired City of Indio police captain, spoke in support. Mayor Wilson invited any other public input, and none was offered. He declred the Public Hearing closed. Councilman Newbrander stated she felt the Council should enforce their own ordinance and deny the request. Councilman Snyder agreed. He felt the disagreement was between the -3- MINUTES REGULAR CITY COUNCIL MEETING AUGUST 12, 1982 * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * tenant and landlord and should be resolved in accordance with the sign ordinance. However, he did support the concept of reduced emergency care costs and was glad it was in Palm Desert. Councilman Puluqi agreed the problem was between the landlord and tenant, but stated he could support the variance request in that the facility was for emergency care and was open from 7 p.m to 11 p.m. Mayor Wilson felt Staff was right in recommending the denial inasmuch as the request was not in conformance with the sign ordinance. However, he too supported the concept of emergency care at a lower cost than provided by hospital emergency rooms and felt the City should support that concept. In response to question, Mr. Diaz responded that the sign ordinance could be amended to allow specials signs that would say urgent medical care facilities and to define urgent care. This could be done in Section 25.68.040 of the Municipal Code. Considerable discussion followed relative to the amending of the ordinance with additional input received from the applicants. Councilman Puluqi moved to modify the sign ordinance to allow for urgent medical care facilities for additional signage of 35 square feet. Mayor Wilson seconded the motion. Motion carried on a 3-1-1 vote with Councilman Newbrander voting NO and Councilman McPherson ABSENT. B. CASE NOS. GPA 02-82, C/Z 07-82 & DP 12-79 - CITY OF PALM DESERT AND DESERT VILLAGE ASSOCIATES, APPLICANTS. REQUEST FOR APPROVAL OF A GENERAL PLAN AMENDMENT FROM HIGH DENSITY RESIDENTIAL TO REGIONAL COMMERCIAL, A CHANGE OF ZONE FROM R-3(9) S.P. AND PR-6 S.P. TO PC(3) S.P. AND NEGATIVE DECLARATION OF ENVIRONMENTAL IMPACT AND AN AMENDMENT OF CERTAIN CONDITIONS IMPOSED ON THE DEVELOPMENT PLAN AT THE PALM DESERT TOWN CENTER LOCATED AT THE NORTHEAST CORNER OF EL PASEO AND HIGHWAY 111. Mayor Wilson declared the Public Hearing open and asked for Staff's report. Mr. Diaz reviewed the report in detail and the justifications for granting the request. Mayor Wilson invited input from the applicant. MR. ERNEST HAHN, 47-015 Eldorado, Indian Wells, addressed Council in support of Staff's recommendation. He requested, however, that they not be required to bond for drainage facilities along the rear parking lot until such time as the fifth store is built. He stated that this would not take place for about 5 years and the facilities would not be required until then. The bonding costs, however, would be tremendous. Mayor Wilson invited public input, and none was offered. He declared the Public Hearing closed. Councilman Snyder moved to waive further reading and adopt Resolution No. 82-111 and Resolution No. 82-112 as amended and to waive further reading and pass Ordinance No. 313 to second reading. Councilman Newbrander seconded the motion. Motion carried by unanimous vote of the Councilmen present. C. CASE NO. ZOA 07-82 - CITY OF PALM DESERT, APPLICANT. REQUEST FOR CONSIDERATION OF A ZONING ORDINANCE AMENDMENT RELATING TO PARKING REQUIREMENTS. Mayor Wilson declared the Public Hearing open and asked for Staff's report. Mr. Diaz reviewed the report in detail outling justifications for the amendment. -4- 1 MINUTES - REGULAR CITY COUNCIL MEETING AUGUST 12, 1982 * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * Mayor Wilson invited public input, and none was offered. He declared the Public Hearing closed. Upon motion by Newbrander, second by Snyder, and unanimous vote of the Councilmen present, Ordinance No. 314 was passed to second reading. D. CASE NO. C/Z 06-82 (UA) - CITY OF PALM DESERT, APPLICANT. REQUEST FOR CONSIDERATION OF A NEGATIVE DECLARATION OF ENVIRONMENTAL IMPACT AND A PREANNEXATION CHANGE OF ZONE FROM R-1-12,000 (RIVERSIDE COUNTY) TO PR-5 (UA) FOR 160 ACRES LOCATED AT THE NORTHEAST CORNER OF PORTOLA AVENUE AND COUNTRY CLUB DRIVE. Mayor Wilson declared the Public Hearing open and asked for Staff's report. Mr. Diaz reviewed the report and the required findings. Mayor Wilson invited public input, and none was offered. He declared the Public Hearing closed. Upon motion by Puluqi, second by Snyder, and unanimous vote of the Councilmen present, Ordinance No. 315 was passed to second reading. IX. RESOLUTIONS A. RESOLUTION NO. 82-92 - A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF PALM DESERT, CALIFORNIA, DETERMINING THE AMOUNT OF PROPERTY TAX REVENUE TO BE EXCHANGED BETWEEN THE CITIES OF PALM DESERT AND INDIAN WELLS RELATING TO LAFCO CASE NO. 82-19-4. (Continued from the Meetings of July 15 and 22, 1982.) Mr. Bouman reported this resolution had been continued twice to allow staff time to work out an agreement with Indian Wells. This had been accomplished, the resolution rewritten to reflect such agreement, and he recommended adoption. Upon motion by Newbrander, second by Puluqi, Resolution No. 82-92 was adopted by unanimous vote of the Councilmen present. B. RESOLUTION NO. 82-113 - A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF PALM DESERT, CALIFORNIA, RESCINDING RESOLUTION NOS. 81-98, 81-136, AND 82-18, AND THUS ESTABLISHING FOR THE 1982/83 FISCAL YEAR A REVISED TABLE OF SALARY RANGES FOR CLASSIFICATIONS AND POSITIONS, A REVISED SALARY SCHEDULE, POSITIONS EXEMPT FROM OVERTIME PROVISIONS, MILEAGE REIMBURSEMENT, AUTO ALLOWANCES, SERVICE CLUB REIMBURSEMENT, PROVISIONS FOR LONGEVITY ADVANCEMENTS, CITY PAYMENT OF THE EMPLOYEE CONTRIBUTION TO THE PUBLIC EMPLOYEES' RETIREMENT SYSTEM, MAXIMUM VACATION ACCUMULATION, OBSERVANCE OF HOLIDAYS FALLING ON SATURDAY ON THE PRECEEDING FRIDAY, AND A PILOT INCENTIVE PROGRAM TO REWARD EMPLOYEES FOR UNUSED SICK LEAVE. Mr. Bouman stated that the Council had indicated in Study Session they would like additional time to review this and the next companion resolution. Therefore he recommended a continuance of both to an adjourned regular meeting to be held at 7:00 p.m. on Thursday, August 19, 1982. Upon motion by Newbrander, second by Puluqi, and unanimous vote of the Councilmen present, Resolution No. 82-113 and No. 82-114 were continued to an Adjourned Meeting of the City Council on August 19, 1982, at 7:00 p.m. -5- MINUTES REGULAR CITY COUNCIL MEETING AUGUST 12, 1982 * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * C. RESOLUTION NO. 82-114 - A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF PALM DESERT, CALIFORNIA, RESCINDING RESOLUTION NO. 81-99, AND THUS ESTABLISHING A REVISED TABLE OF AUTHORIZED POSITIONS FOR THE 1982/83 FISCAL YEAR. Upon motion by Newbrander, second by Puluqi, and unanimous vote of the Councilmen present, Resolution No. 82-113 and No. 82-114 were continued to an Adjourned Meeting of the City Council on August 19, 1982, at 7:00 p.m. D. RESOLUTION NO. 82-115 - A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF PALM DESERT, CALIFORNIA, APPROVING THE APPLICATION FOR GRANT FUNDS UNDER THE ROBERTI-Z'BERG URBAN OPEN -SPACE AND RECREATION PROGRAM FOR THE PALM DESERT PARKS PROJECT. Mr. Bouman advised that this resulted from the 1982 census and would provide the City with additional money for park use. He recommended adoption of the resolution. Upon motion by Newbrander, second by Puluqi, Resolution No. 82-115 was adopted by unanimous vote of the Councilmen present. E. RESOLUTION NO. 82-116 - A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF PALM DESERT, CALIFORNIA, MAKING APPLICATION TO THE LOCAL AGENCY FORMATION COMMISSION FOR A CHANGE OF ORGANIZATION KNOWN AS "PALM DESERT ANNEXATION NO. 14", PURSUANT TO SECTION 35140 OF THE STATE GOVERNMENT CODE. F. RESOLUTION NO. 82-117 - A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF PALM DESERT, CALIFORNIA, MAKING APPLICATION TO THE LOCAL AGENCY FORMATION COMMISSION FOR A CHANGE OF ORGANIZATION KNOWN AS "PALM DESERT ANNEXATION NO. 15", PURSUANT TO SECTION 35140 OF THE STATE GOVERNMENT CODE. Mr. Diaz reported that these two resolutions initiated proceedings with the Local Agency Formation Commission for annexation of territory into the City of Palm Desert. He recommended adoption. Upon motion by Puluqi, second by Snyder, and unanimous vote of the Councilmen present, Resolution Nos. 82-116 and 82-117 were adopted. G. RESOLUTION NO. 82-118 - A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF PALM DESERT, CALIFORNIA, APPROVING THE ISSUANCE OF TAX ALLOCATION BONDS BY THE PALM DESERT REDEVELOPMENT AGENCY. Upon motion by Snyder, second by Puluqi, and unanimous vote of the Council, action on this resolution was continued to follow adjournment of the Redevelopment Agency meeting. H. RESOLUTION NO. 82-119 - RESOLUTION OF THE CITY COUNCIL OF THE CITY OF PALM DESERT, CALIFORNIA, APPROVING PAYMENT BY THE PALM DESERT REDEVELOPMENT AGENCY OF ALL OF PART OF THE COST OF CERTAIN PUBLIC IMPROVEMENTS. Upon motion by Snyder, second by Puluqi, and unanimous vote of the Council, action on this resolution was continued to follow adjournment of the Redevelopment Agency meeting. -6- MINUTES REGULAR CITY COUNCIL MEETING AUGUST 12, 1982 * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * X. ORDINANCES For Introduction: A. ORDINANCE NO. 316 - AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF PALM DESERT, CALIFORNIA, REGULATING AMBULANCE SERVICES AND REPEALING ORDINANCE NO. 290. Mr. Erwin advised that this ordinance had been prepared basically from that adopted by Riverside County. He reviewed the provisions of the ordinance. Councilman Snyder moved to continue action on this ordinance until the City Attorney could discuss it with the Cities of Rancho Mirage and Indian Wells as well as the Cove Communities Fire Commission. Councilman Puluqi seconded the motion. Motion carried by unanimous vote of the Councilmen present. For Adoption: A. ORDINANCE NO. 312 - AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF PALM DESERT, CALIFORNIA, REPEALING SECTIONS 2.52.500 THROUGH 2.52.560 OF THE CODE OF THE CITY OF PALM DESERT, CALIFORNIA, CONSTITUTING A PORTION OF THE PERSONNEL RULES AND REGULATIONS OF THE CITY OF PALM DESERT, CALIFORNIA, AND AMENDING THE PERSONNEL RULES AND REGULATIONS OF THE CITY OF PALM DESERT, CALIFORNIA. Mr. Bouman reported there had been no further input since first reading of the ordinance. Upon motion by Puluqi, second by Snyder, Ordinance No. 312 was adopted by a 3-1-1 vote with Councilman Newbrander voting NO and Councilman McPherson ABSENT. XI. CONSENT ITEMS HELD OVER None NEW BUSINESS A. REQUEST FOR AUTHORIZATION TO CALL FOR BIDS FOR THE PORTOLA AVENUE RECONSTRUCTION AT HOVLEY LANE PROJECT, CONTRACT NO. 1055. Mr. McClellan reported that this project would alleviate two problems at the intersection — drainage and a jog in traffic. He recommended approval of Staff's request. Councilman Newbrander moved to, by Minute Motion, authorize the City Clerk to advertise and call for bids on Contract No. 1055 for street improvements on Portola Avenue and Hovley Lane. Councilman Puluqi seconded the motion. Motion carried by unanimous vote of the Councilmen present. B. REQUEST FOR RECONSIDERATION OF PLANNING COMMISSION DECISION TO PERMIT LESS THAN MINIMUM SIZE APARTMENTS, ROWLAND SWEET, APPLICANT. Mr. Diaz reported that the Planning Commission had approved this request under the provisions of Ordinance No. 297 at less than the exiting minimum square footage requirements. Council had subsequently called the matter up for review. He reviewed the request and the history of the request. -7- MINUTES REGULAR CITY COUNCIL MEETING AUGUST 12, 1982 * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * Councilman Snyder felt the approval was a misuse of the ordinance. The apartments would be moved into an established area and would not be compatible. Councilman Newbrander stated she had opposed the reduced size and still did. Councilman Newbrander moved to overrule the decision of the Planning Commission and deny the varance. Councilman Snyder seconded the motion. Motion carried by a unanimous vote of the Councilmen present. XIII. CONTINUED BUSINESS B. REQUEST FOR CONSIDERATION OF A REDUCTION IN DRAINAGE FEES FOR ON -SITE RETENTION OF STORMWATER, SUNRISE COMPANY, APPLICANT. (Continued from Meetings of June 10 and 24, and July 15 and 22, 1982.) Mr. McClellan reviewed the staff report in detail and explained the justification in the staff's change of recommendation. Councilman Puluqi asked why they were now receiving more credit than originally requested. Mr. McClellan responded that the applicant had noted that a portion of their property did not fall within an area covered by any of the City's adopted Drainage Plans and therefore, under the State's Map Act, could not have a fee placed on it. Mr. Erwin explained that the City could collect these fees only within the boundaries of the drainage area. MR. PHIL SMITH, Sunrise Corporation, addressed Council as the applicant, and in concurrence with the legal opinion and staff's recommendation. MR. PAUL ASH, Engineer, Desco, 71-357 Highway 111, addressed Council in support of the staff recommendation. Councilman Newbrander moved that no credit for on -site retention be granted and that the drainage fee of $4,800 per acre be collected on the 140.8 acres within the drainage area, making the total drainage fee $675,840. Councilman Snyder seconded the motion. Motion carried by unanimous vote of the Councilmen present. XIV. OLD BUSINESS A. REQUEST FOR AWARD OF BID FOR CONSTRUCTION OF THE SPORTS COMPLEX AT COOK STREET AND FRED WARING DRIVE. Mr. Bouman advised the City had received excellent bids for the project, well below the architect's estimates. This would allow the City to proceed and include all five of the alternates for a total project cost of approximately $638,000. In addition to awarding the bid, Council was requested to adopt Resolution No. 82-120 which would transfer necessary funds from various accounts. Councilman Puluqi moved to waive further reading and adopt Resolution No. 82-120 and to approve the request and award the bid to A.J. Construction, low bidder. Councilman Newbrander seconded the motion. Motion carried by unanimous vote of the Councilmen present. XV. ORAL COMMUNICATIONS - B None -8- MINUTES REGULAR CITY COUNCIL MEETING AUGUST 12, 1982 * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * XVI. REPORTS AND REMARKS A. CITY MANAGER 1. AWARD OF BID FOR PICKUP TRUCK Mr. Bouman reported that three bids had been received for a pickup truck for Public Works. However, none were in conformance with the bid specifications. Therefore, staff recommended rejection of the bids with authorization to staff to negotiate for the best possible price. Councilman Newbrander moved to reject all bids and to authorize Staff to negotiate for the best possible price for a pickup truck. Councilman Puluqi seconded the motion. Motion carried by unanimous vote of the Councilmen present. B. CITY ATTORNEY None C. MAYOR AND MEMBERS OF THE CITY COUNCIL Mayor Wilson reported that in response to complaints from an area on the north side of Palm Desert where there have been frequent burglaries, the Sheriff's Department had assisted in establishing a neighborhood watch. He encouraged residents of other parts of the City to contact the Sheriff's Department to do the same thing. Mayor Wilson noted that in addition to the future meetings listed on the Agenda, there would be an adjourned meeting of the Council at 7:00 p.m. on Thursday, August 19, 1982. XVII. ADJOURNMENT Upon motion by Snyder, second by Puluqi, and unanimous vote of the Councilmen present, Mayor Wilson adjourned the meeting at 9:47 p.m. to immediately following adjournment of the Redevelopment Agency Meeting. Mayor Wilson reconvened the City Council meeting at 11:45 p.m. G. RESOLUTION NO. 82-118 - A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF PALM DESERT, CALIFORNIA, APPROVING THE ISSUANCE OF TAX ALLOCATION BONDS BY THE PALM DESERT REDEVELOPMENT AGENCY. Mr. Strausz, Agency Counsel, reviewed the provisions of the proposed resolution and its exhibits. Upon motion by Newbrander, second by Puluqi, Resolution No. 82-118 was adopted by uanimous vote of the Councilmen present. H. RESOLUTION NO. 82-119 - RESOLUTION OF THE CITY COUNCIL OF THE CITY OF PALM DESERT, CALIFORNIA, APPROVING PAYMENT BY THE PALM DESERT REDEVELOPMENT AGENCY OF ALL OF PART OF THE COST OF CERTAIN PUBLIC IMPROVEMENTS. Mr. Strausz reviewed the provisions of the proposed resolution. Upon motion by Puluqi, second by Newbrander, Resolution No. 82-119 was adopted by unanimous vote of the Councilmen present. Upon motion by Snyder, second by Newbrander, and unanimous vote of the -9- MINUTES REGULAR CITY COUNCIL MEETING AUGUST 12, 1982 * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * Councilmen present, Mayor Wilson adjourned the meeting to Closed Session at 11:55 p.m. for the purpose of discussing personnel and litigation. Mayor Wilson reconvened the meeting at 1:02 a.m. Councilman Puluqi moved to adjourn the meeting to 4:30 p.m. on Thursday, August 19, 1982, for the purpose of holding a Closed Personnel Session at 4:30 p.m. and an open meeting at 7:00 p.m. Councilman Snyder seconded the motion; carried unanimously by the members present. Mayor Wilson adjourned the meeting at 1:05 a.m. ATTEST: SHEILA R. GILLIGAN, CITY CLERK CITY OF PALM DESERT, CALIFORNIA �4L -10- MINUTES _ REGULAR CITY COUNCIL MEETING AUGUST 12, 1982 * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * EXHIBIT "A" PALM DESERT ADVERTISING AND PROMOTION COMMITTEE August 12, 1982 The Honorable S. Roy Wilson Mayor of Palm Desert 45-275 Prickly Pear Lane Palm Desert, CA 92260 Dear Mayor Wilson: The Advertising and Promotion Committee held its first meeting on Friday, August 6. The principal agenda items were to reach a consensus on the proper obJectives of this committee for the coming year and to devise a process for selecting an advertising agency to provide professional services. With respect to setting objectives, the committee believes that this is a fundamental step which will, first, allow the Council to endorse these objectives or to propose alternatives and, second, give direction to the advertising agency to be chosen. In short, we should all try to understand and agree upon where we are going before we start. As a major part of the process of setting these objectives, the committee made an informal inventory of Palm Desert's considerable assets. The list included the cultural resources of the College of the Desert and Living Desert Reserve, high quality stores on El Paseo and elsewhere, the Hahn regional center, outstanding restaurants, a variety of country club and resort facilities, financial and other professional services, a diversity of housing types and styles, convenient access to Palm Desert from Interstate 10 and Highway 74, a central Valley location and much more. The committee concluded -11- MINUTES REGULAR CITY COUNCIL MEETING AUGUST 12, 1982 * * * * * * * * * * * * * * * * * * * * * * * * * * * * * .*. * * * EXHIBIT "A" The Honorable S. Roy Wilson Mayor of Palm Desert August 12, 1982 Page -2- that there is an abundance of material to work with to create advertising campaigns and promotions. In the further discussion of objectives the committee recognized that for many residents Palm Desert's attraction is not necessarily its commercial or resort development but rather its opportunities to enjoy life in a beautiful desert setting. The following are the objectives the committee recommends to the Council: 1) Develop methods to promote Palm Desert for the benefit of all businesses and residents; methods that would enhance the life of the present community and attract desirable new populations -- whether resident, tourist or investor. 2) Target specific audiences in specific geographic areas rather than dilute the available budget with a broad brush approach. For the first year, at least, concentrate on the Coachella Valley and Southern California. 3) Direct advertising toward a generally upscale market, one that not only recognizes and is attracted by Palm Desert's qualities but is economically able to respond. 4) Define an identity for Palm Desert that more clearly sets us apart from other desert communities, that conveys an image of a first class place to visit or live. -12- MINUTES REGULAR CITY COUNCIL —MEETING AUGUST 12, 1982 * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * 1 EXHIBIT "A" The Honorable S. Roy Wilson Mayor of Palm Desert August 12, 1982 Page - 3 - 5) Develop a program of cooperative advertising with local businesses and institutions. For example, if local businesses in their individual advertising campaigns would emphasize their Palm Desert locations in a creative way, the cumulative impact on increasing public awareness of Palm Desert could be substantial. 6) Use the available budget for creative design, media expenditures and related work rather than for additional research. Ample research data are readily available from numerous sources. The committee may in the future add to or modify these objectives since it wishes to have an open mind that can accomodate new information and new ideas as they may arise. With respect to the selection of an advertising agency, a subcommittee has prepared a list of agencies and a letter to be sent to each one asking whether it wishes to be considered. Then each interested agency would be scheduled to make a presentation to this committee. After the presentations the committee would make its recommendation for selection to the Council. Copies of the proposed list of agencies and the invitation letter are attached. The committee does not wish to omit qualified agencies from the list and would invite any that wishes to be considered to contact the City Clerk, Sheila Gilligan. The committee invites your comments and suggestions. Respectfully, Larry Spicer Chairman Palm Desert Advertising and Promotion Committee -13- MINUTES REGULAR CITY COUNCIL MEETING AUGUST 12, 1982 * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * EXHIBIT "A" PALM DESERT ADVERTISING AND PROMOTION COMMITTEE You are invited to submit a proposal to the City of Palm Desert for an advertising and promotions compaign for the year 1982-83, the purpose of which is to increase tourist, Valley residential and investor interest in our community. A budget of $70,000 has been allocated for this purpose and an Advertising and Promotions Committee appointed to advise and oversee the project. The Committee will hear the creative presentations of the agency candidates and will select the winning agency. We are enclosing a copy of this year's Palm Desert Magazine, which may help you in your planning. In addition, you should know that the Committee prefers that agency compensation be on a commission basis. If you intend to make a presentation, please advise us of your intent by 4:00 P M. on or before Friday, August 27. Written notification should be sent care of Ms. Sheila Gilligan, City Clerk, City of Palm Desert, 45-275 Prickly Pear Lane, Palm Desert, CA 92260. Candidate presentations will be scheduled during the week of September 13-17. If you have any questions, please contact me care of Ironwood Country Club, 49-200 Mariposa Drive, Palm Desert, CA 92260 or call (714) 346-0551. RLS:sb Yours sincerely, Larry Spicer Chairman Palm Desert Advertising and Promotion Committee -14- MINUTES REGULAR CITY COUNCIL MEETING AUGUST 12, 1982 * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * EXHIBIT "B" August 10, 1982 City of Palm Desert 45-275 Prickly Pear Lane Palm Desert, Ca. 92260 Attention: City Council Gentlemen: This letter is a formal request to you as the City Council of the City of Palm Desert to delay the implementation of your prior authorization to install curbs and gutters in the Shadow Mountain Assessment District located in the City of Palm Desert. The Council's prior action is believed to be against the,will of the property owners involved by the formed Assessment District. Uncompleted tabulations of a resurvey of those owners indicate the majority to be against such work being done and liened against each property. Several areas indicate only some 20% in favor of such work, rather than the over 50% which would be expected if the majority rule prevails. The above indication of disapproval of this work is not surprising, as many owners believe this work to be totally unnecessary. 0ne of the'principal reasons given 'for' curbs and gutters is surface water cantrol. If this is so, why is it that areas which now have curbs and gutters are still prone to flooding; i.e. Portola, East Grapevine, El Paseo and the Frontage Road. It is highly possible the installation of curbs and gutters will increase floodino, since it reduces the areas of perculation and absorption of rain and run- off waters. Downstream properties could very well be subiect to more damage and flooding, not less. Surface water control has not been solved by curbs and gutters on Desert Lily at the Deep Canyon Tennis Club and on Grapevine at the Marrakesh Country Club and such problem areas are allowed to continue.and new projects are added to concentrate more surface water. Many property owners feel strongly about the changes acing_ on within the City as evidenced by nearly 100 people appearing on a hot summer night last month on the curbs and gutters issue. While some changes are necessary with the growth of the area, others are elective and some are unnecessary. -15- MINUTES REGULAR CITY COUNCIL MEETING AUGUST 12, 1982 * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * EXHIBIT "B" x' City of Palm Desert, can't. Pace 2 Financially, the installation of curbs and gutters presents a burden to all property owners. While the work authorized is bondable and can be paid over a period of time, it still represents additional expense to such owners. In addition, many owners of improved prop- erty will be forced into additional costs to alter their property: such as changes to driveways, irrigation systems and landscaping. These items represent additional costs which must be paid on their completion. While our City may be less effected than other areas by the current depressed condition of our economy, many residents, businesses and property owners are hurting financially. Palm Desert does represent many retired people living on fixed or diminishing incomes. The timing of this unneeded expense seems incongruous with the times. For these reasons it seems the Council, as representatives of the people, must reconsider their decision for the installation of curbs and gutters, if only for sufficient time to complete a resurvey of the assessment district to determine the true desire of those affected. Since we are all governed supposedly by 'majority' rule, no one should object to the results of a resurvey whatever they may be, if it is done completely impartially and objectively. Otherwise, we would appear to be governed by a Council not attune to the wishes of the electorate. Respectfully submitted, Don W. Driskel, in behalf of Concerned Citizens of Palm Desert 73-394 Tamarisk Street Palm Desert, Ca. -16-