HomeMy WebLinkAbout1992-07-13MINUTES
ADJOURNED MEETING OF THE
PALM DESERT CITY COUNCIL
MONDAY, JULY 13, 1992
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I. CALL TO ORDER
Mayor Kelly convened the meeting at 1:30 p.m.
II. ROLL CALL
Present.,
Mayor Pro-Tempore Jean M. Benson
Councilman Buford A. Crites
Councilman Walter H. Snyder
Councilman S. Roy Wilson
Mayor Richard S. Kelly
Also Present:
Bruce A. Altman, City Manager
Paul Shillcock, ACM/Director of Economic Development
Mary P. Frazier, Deputy City Clerk
III. CONTINUED BUSINESS
A. REOUFST FOR AWARD OF CONTRACT NO. C06430 for Fiscal Year 1992-93
Advertising and Public Relations Services.
With concurrence of the Council, Mayor Kelly recessed the meeting at 1:32 p.m. for the
purpose of presentations by the two advertising agencies receiving the highest points in the
selection process, Multi -Media and The DA Group. He reconvened the meeting at 4:00 p.m.
Councilman Wilson moved to, by Minute Motion: 1) Award the contract for advertising and public
relations services for fiscal year 1992-93 to The DA Group, 2) direct staff to advise the Promotion
Committee that the Council will be changing the selection process for these services and requests that the
Committee begin the Request for Proposal (REP) process next spring, that it screen proposals received, and
that it recommend a minimum of three firms to be interviewed by the City Council, with the Council to
make the final decision as to award of the contract, but with the Promotion Committee invited to sit in on
said interviews. Motion was seconded by Benson and carried by a 3-2 vote, with Councilman Crites and
Mayor Kelly voting NO.
MINUTES
ADJOURNED MEETING OF THE
PALM DESERT CITY COUNCIL JULY 13, 1992
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Councilman Wilson moved to, by Minute Motion, direct staff to come up with guidelines as to
exactly what it is the Council expects out of the contract for advertising and public relations services and
what kind of performance objectives we want, with the Promotion Committee to monitor this on a monthly
basis.
Mayor Kelly suggested that the Promotion Committee have some input into this process.
Councilman Wilson agreed to the amendment and said he felt the staff liaison to the Committee as
well as the Chairman, Vice Chairman, and Council liaison should get together to formulate proposals to take
to the Committee when it meets in September.
Councilman Crites seconded the motion but expressed concern that it was very difficult to compare
figures submitted in the different proposals because there was no uniformity in listing budgeted amounts such
as what would be spent on overhead, actual advertising, etc. He asked that the motion be amended to
request that these discussions also include some type of uniform budget and accounting procedure so that
amounts for different expenses can be compared in the different proposals received.
Mr. Shillcock responded that staff had tried to do this in the RFP process and had asked that firms
submit their fee structures, which they had all done. He said the problem was in translating it into
actual expenditures in the budget. He added that staff would try to establish a procedure so that
in the future the expenditure figures submitted by different firms can be compared accurately.
Mayor Kelly called for the vote, and the motion carried by unanimous vote of the Council.
XX. ADJOURNMENT
Upon motion by Wilson, second by Crites, and unanimous vote of the Council, Mayor Kelly
adjourned the meeting at 4:10 p.m.
ATTEST:
MARY P.�tAZIER, DENY]. Y CITY CLERK
CITY OF PALM DESERT, CALIFORNIA
RIC11RD S. KELLY, MAYOR
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