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HomeMy WebLinkAbout1993-07-19MINUTES ADJOURNED JOINT MEETING OF THE PALM DESERT CITY COUNCIL AND THE PALM DESERT REDEVELOPMENT AGENCY MONDAY, JULY 19, 1993 * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * I. CALL TO ORDER Mayor/Chairman Benson convened the meeting at 9:00 a.m. H. PLEDGE OF ALLEGIANCE - Councilman Richard S. Kelly III. INVOCATION - Councilman Walter H. Snyder IV. ROLL CALL Present: Excused Absence: Councilman/Member Richard S. Kelly Councilman/Member Buford A. Crites Mayor Pro-Tempore/Vice Chairman S. Roy Wilson Councilman/Member Walter H. Snyder Mayor/Chairman Jean M. Benson Also Presi Bruce A. Altman, City Manager David J. Erwin, City Attorney Sheila R. Gilligan, City Clerk/Agency Secretary Carlos L. Ortega, ACM/Executive Director of Redevelopment Ramon A. Diaz, ACM/Director of Community Development Richard J. Folkers, ACM/Director of Public Works Paul Gibson, Finance Director/City Treasurer Pat Conlon, Director of Building and Safety Dave Millheim, Director of Human Resources John Wohlmuth, Environmental Conservation Manager V. CONSENT CALENDAR A. MINUTES of the Regular City Council Meeting of July 8, 1993. Rec: Approve as presented. MINUTES ADJOURNED MEETING OF THE PALM DESERT CITY COUNCIL AND REDEVELOPMENT AGENCY DULY 19, 1993 * , , * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * B. REOUEST FOR APPROVAL of a Correction to the Coachella Valley Water District Excess Property Grant Deed. Rec: By Minute Motion, authorize the Mayor to execute the appropriate deeds for the purpose of correcting an error in a legal description associated with the City's purchase of excess C.V.W.D. property. Upon motion by Snyder, second by Wilson, the Consent Calendar was approved as presented by unanimous vote of the Council/Agency Board. VI. ORAL COMMUNICATIONS - A None V I I. ORDINANCES For Introduction: None For Adoption: A. ORDINANCE NO. 724 - AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF PALM DESERT, CALIFORNIA, APPROVING AND ADOPTING A REDEVELOPMENT PLAN FOR PROJECT AREA NO. 4 OF THE PALM DESERT REDEVELOPMENT AGENCY. Mr. Ortega noted that no changes had been made to this ordinance since its introduction, and he recommended adoption. Councilman Kelly moved to waive further reading and adopt Ordinance No. 724. Motion was seconded by Wilson and carried by unanimous vote. VIII. CONSENT ITEMS HELD OVER None IX. CONTINUED BUSINESS A. CONSIDERATION OF A PROPOSED SIX-MONTH BUDGET FOR THE PROMOTION COMM' i i ht. (Continued from the Meeting of July 8, 1993). Mr. Shillcock reviewed the staff report, noting the proposed six- _ onth budget in the packets. He offered to answer any questions. 2 NfLN TES ADJOURNED MEETING Or THE PALM DESERT CITY COUNCIL AND REDEVELOPMENT AGENCY JL'LY 19, 1993 * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * Councilman Wilson questioned the $12,000 line item for the Golf Cart Parade in the Promotion Committee budget and noted that there was another $12,000 item listed for the News Bureau. He asked if this was just a duplication. Mr. Shillcock responded that they were the same item and that there was only one $12,000 line item for the Golf Cart Parade. Mayor Benson stated that she did not see where the budget included the $2,000 for the October Palm Desert Aquatics Team event which was previously approved by Council. Mr. Shillcock responded that it had inadvertently been left out and that it could be taken from the $10,000 contingency amount. Mayor Benson questioned the $15,000 for a Sports Fest in April and asked whether this was actually SpringFest. Mr. Shillcock responded that the Promotion Committee Subcommittee felt there should be some type of new event during the spring and just named it Sports Fest. He said SpringFest was a separate event with a separate budget, and the majority of the advertising for it would be from funds raised through sponsorships. Councilman Wilson noted that the Promotion Committee Subcommittee was basically given direction to plan for the next six months, and Council would look at new directions and perhaps new responsibilities for the Promotion Committee once the City Manager's 2013 study is done and we have more definitive goals for the City. Councilman Wilson moved to, by Minute Motion, approve the proposed six-month Promotion Committee budget as presented. Motion was seconded by Snyder and carried by unanimous vote of the Council. B. CONSIDERATION OF A PROPOSAL FROM AMATO, LEWINTER & ZOLT FOR SPRINGFEST '94 AND THE PALM DESERT MUSIC SHOWCASE (Continued from the Meeting of July 8, 1993). Mr. Shillcock noted the revised proposal from Amato, Lewinter & Zolt (ALZ) dated July 19, 1993, and stated that the contract with this firm would be for an amount not to exceed $20,000. Councilman Wilson expressed concern with the second paragraph on the page headed "Management" relative to the management of the event to be handled completely by ALZ. He said the Promotion Committee had come to the Council with a recommendation for an in- house Events Coordinator; Council decided not to hire an Events Coordinator. He also expressed concern with the third paragraph on the same page relative to ALZ taking care of "all strategy, writing, and implementation of publicity to both the trade and the public, locally, regionally and nationally". The City's Promotion Committee is charged with the responsibility to promote events, and the News Bureau executes the publicity. He noted that with regard to the last SpringFest, he was critical about there not being enough publicity of the event, and he said he saw this as a perfect chance to use this as a model to see whether or not this type of activity can work, with the Events Coordinator being ALZ (without a lot 3 MI UTES ADJOURNED MEETING OF THE PALM DESERT CITY COUNCIL AND REDEVELOPMENT AGENCY JULY 19, 1993 * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * of in-house staff time), and the Promotion Committee and News Bureau responsible for the promotion of the event. If the organization of the event fails, we will know who is responsible; if no one knows about the event because of poor publicity and promotion, we will then know whose responsibility that is. Councilmen Snyder and Kelly agreed. Mayor Benson stated she still had a problem with the City's $20,000 seed money and felt ALZ should also be able to raise this amount in sponsorships. She questioned the $500 expense for "Press Conferences PD" and said we have press conferences in Palm Desert all the time, they are well attended, and they do not cost us anything. She also questioned the $1,500 expense for "SXSW - March" and asked what this was. Mr. Shillcock responded that it was South by Southwest, a similar event held in Texas on a much larger scale. He said it was a gathering of industry people, both the music industry and manufacturers of musical instruments, electronics, etc. He noted that Ms. Kutt had made contact with organizers and spent several hours with them last year, and they indicated they would do the same again this year to help refine our event and also introduce Ms. Kutt to various industry people. Councilman Wilson stated that the proposal looked good as far as the month -by -month plan and said we have a lot more lead time than we had for the last event. However, he suggested that Council consider an abort date that if industry sponsorships do not come forward and are halfway into this, we can save money and bail out. He said he would hate to see us g down to January and still be looking for sponsors, knowing that we cannot fund the event the way it should be funded. Mr. Shillcock suggested that Council select a date, possibly in November, and at that time we can look at the results of efforts to obtain sponsors. If we have not reached the level indicated, the budget can then be redone and brought back to Council with a scaled down version that would still maintain the quality of the event. Mrs. Gilligan noted that the first Council meeting in November fell on Veterans' Day, while the second fell on Thanksgiving, and she suggested that Council consider having a meeting in between on the third Thursday of the month. Councilman Kelly stated he felt a date should also be set to look at the promotion plan and asked if this could be done in perhaps September. Mr. Shillcock agreed. Mr. Altman suggested that some kind of proviso be included in the contract that if the Council does abort the event, the fees paid to the consultant also stop. Council agreed. Upon question by Councilman Kelly relative to the role of the volunteers, Mr. Shillcock responded that they would mainly be needed the day of the event to serve as hosts and hostesses at the various VIP events and also in the concessions. 4 MINUTES ADJOURNED MEET1 f- Or --.`HE PALM DESERT CITY COUNCIL AND REDEVELOPMENT AGENCY JULY 19, 1993 * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * Mayor Benson stated she felt the "SpringFest '94" should be dropped from the title of this event. She said if we are going to have a music showcase, it should be so labeled, since we might wish to come back and actually have a SpringFest '94. Upon question by Councilman Wilson, Mr. Shillcock responded that there was no problem with focusing on the music showcase title, which is more descriptive of what this event is. Councilman Kelly moved to, by Minute Motion, approve the July 19, 1993, proposal for the Second Annual Palm Desert Music Showcase, provided that there will be a review of sponsorships in November, 1993, and review of the promotional plan at the second City Council meeting in September, 1993. MR. CHUCK DAVIS, Palm Desert News Bureau, stated that as a point of clarification, promotion is a combination of advertising, paid space, and editorial. He said the News Bureau had not had an opportunity to see this proposal and said there was no money in the proposed Promotion Committee budget just approved by Council for the paid advertising for this event. He asked where the funding would come from. Councilman Wilson responded that it was part of the budget that would primarily be coming from sponsorships of the various activities. He said what the Council envisions is the News Bureau sitting down with the Events Coordinator (ALZ) and working together on a promotional plan. He said they might wish to divide some of the tasks, since ALZ may work more closely with the trades. He said Council was looking to the News Bureau to do what it does best -- getting the word out to local, regional, and national media. Mayor Benson noted that the proposal indicated the Palm Desert Chamber of Commerce had pledged its support of the event through assistance in assembling a suitable and effective volunteer network, and she asked Mr. Davis to address this as President of the Chamber of Commerce. Mr. Davis responded that this had not as yet been presented to the Chamber of Commerce to see whether it would be interested in doing this and, therefore, no action had been taken. Councilman Kelly's motion was seconded by Wilson, with the assurance that concerns about the staff management and close working relationship with the Promotion Committee and News Bureau are included in the motion by Councilman Kelly. Kelly agreed. Motion carried by a 3-1-1 vote, with Mayor Benson voting NO and Councilman Crites ABSENT. 5 MINUTES ADJOURNED MEETIN(- OF THE PALM DESERT CITY COUNCIL AND REDEVELOPMENT AGENCY JULY 19, 1993 * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * X. REPORTS AND REMARKS A. CITY MANAGER 1. Request for Award of Contracts for Repairs to Civic Center Parking_Lot (Contract No. C06980) and New Civic Center Parking Lot (Contract No. C0698A). Councilman Snyder moved to add this item to the Agenda for discussion. Motion was seconded by Wilson and carried by unanimous vote. Mr. Folkers reviewed the staff report and offered to answer any questions. Upon question by Mayor Benson, stated that the work would begin as soon as the contracts are executed and bonds received. Councilman Snyder moved to, by Minute Motion: 1) Authorize the Mayor to enter into an agreement with Kruger McGrew for the repairs to the Civic Center parking lot project (Contract No. C06980) in the amount of $70,963.05, and authorize a ten percent contingency in the amount of $7,096.31; and 2) authorize the Mayor to enter into an agreement with Kruger McGrew for the new Civic Center parking lot project (Contract No. C0698A) in the amount of $107,605.00, and authorize a ten percent contingency in the amount of $10,760.50. Motion was seconded by Kelly and carried by unanimous vote. 2. Request for Approval of Easement for Desert Springs Marketplace (Carver). Member Wilson moved to add this item to the Agenda for discussion. Motion was seconded by Kelly and carried by unanimous vote. Mr. Ortega noted that this was a Redevelopment Agency item relative to the shopping center at the corner of Cook Street and Country Club Drive and the road that was being constructed on property owned jointly by the developer and the Redevelopment Agency. He said the Agency had been asked to provide an easement, and he recommended that the Executive Director be authorized to execute the easement in favor of CT Golf, with the following conditions: 1) That CT Golf acknowledge that the Agency will be credited for half of the one acre that would be due CT Golf under Option B of the Letter Agreement dated June 26, 1992. 2) The Agency and City shall have rights of access -- egress and ingress from the street to be built on such easement without additional compensation to C.T. Golf. Upon question by Mayor Benson, Mr. Ortega stated that the property on which the easement is to be located and which would give the shopping center access from Country Club is located on that parcel owned jointly by CT Golf and the Palm Desert Redevelopment Agency. Since the Agency is a property owner, it has to 6 MINUTES ADJOURNED MEETLNG Or. fHE PALM DESERT CITY LOUNCIL AND REDEVELOPMENT AGENCY Jti LY 19, 1993 * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * give consent for the developer to build that road. He said there was an agreement under which the Agency purchased the property which says if the Agency does not end up doing a joint development with the developer, the Agency would pay the developer for their half of the property, plus the Agency would give them one acre of land. He stated that even if the Agency does not do a project, it will benefit by the road, and the Agency would only compensate the developer for half an acre as long as there is no additional cost for it to use that road. Member Kelly moved to, by Minute Motion, authorize the Executive Director to execute an easement in favor of CT Golf, subject to conditions noted above. Motion was seconded by Wilson and carried by unanimous vote of the Agency Board. B. CITY ATTORNEY None C. MAYOR AND MEMBERS OF THE CITY COUNCIL o City Council Requests for Action/Committee RenortE None XL ORAL COMMUNICATIONS - B None XII. ADJOURNMENT Upon motion by Wilson, second by Snyder, and unanimous vote of the Council/Agency Board, Mayor/Chairman Benson adjourned the meeting at 9:50 a.m. )74, JFAll M. BENSON, MAYOR/CHAIRMAN ATTEST: SHEILA R. GILLIGAN CITY CLERK, CITY OF PALM/DESERT SECRETARY, PALM DESERT REDEVELOPMENT AGENCY 7