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HomeMy WebLinkAbout1994-06-27MINUTES ADJOURNED JOINT MEETING OF THE PALM DESERT CITY COUNCIL AND THE PALM DESERT REDEVELOPMENT AGENCY MONDAY, JUNE 27, 1994 CIVIC CENTER COUNCIL CHAMBER s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s I. CALL TO ORDER Mayor Wilson convened the meeting at 9:00 a.m. H. ROLL CALL Present: Councilmember/Member Jean M. Benson Mayor Pro-Tempore/Vice Chairman Buford A. Crites Councilman/Member Richard S. Kelly Councilman/Member Walter H. Snyder Mayor/Chairman S. Roy Wilson Also Present: Bruce A. Altman, City Manager David J. Erwin, City Attorney Sheila R. Gilligan, City Clerk/Agency Secretary Carlos L. Ortega, ACM/Director of Redevelopment Agency Ramon A. Diaz, ACM/Director of Community Development Richard J. Folkers, ACM/Director of Public Works Pat Conlon, Director of Building and Safety III. NEW BUSINESS A. CONSIDERATION OF A REOUEST BY SUNRISE COMPANY FOR PARTICIPATION IN THE BOB HOPE CLASSIC GOLF TOURNAMENT. MR. WILLIAM BONE, Chairman of the Board of Sunrise Company, reviewed his letter dated June 21, 1994, relative to the Bob Hope Classic Golf Tournament being tied in the promotion of the City of Palm Desert (on file and of record in the City Clerk's Office). MINUTES ADJOURNED JOINT MEETING OF THE PALM DESERT CITY COUNCIL AND THE PALM DESERT REDEVELOPMENT AGENCY JUNE 27, 1994 * * * * * * * s * * * s * s * s * * * * * * * * * * * * s * * * * * * * * s Councilman Kelly stated he was on the Committee that reviewed this matter item by item. He saw this as an opportunity for the City to do something good and make our promotion dollars double and triple. MR. JIM LOPEZ, Chairman of the Promotion Committee, stated that although a lot of the ideas were great, he felt some of them would be hard to get support for from the members of the Board of the Bob Hope Desert Classic. Mr. Bone responded that the Classic had had an incredibly supportive attitude as. this has gone forward. One of the suggestions in the letter was to have a Media Day, and the Board told him last week that there would be no problem having such a Media Day for all the media people where they would have all the Bob Hope Classic people there and this would be the central focal point. It would be the Monday after the Thanksgiving weekend. He said thus far they had been totally supportive of everything he had asked for because they understand why Sunrise is in this, which is to support its project in Palm Desert as best they can. Councilman Crites stated he had several questions: He assumed that the request was still $150,000 and Mr. Bone responded that it was. He asked what the normal cost of a full -page ad would be, and Mr. Bone responded that they were in the $3,000+ range. On Item N3 of the letter there is a comment "We'll be sure the commentator 'plugs' Palm Desert frequently...", he asked how Mr. Bone would guarantee that would happen. Mr. Bone responded that the only thing they could do is to establish the enthusiasm and understanding and familiarity with Palm Desert because they are looking for something to say, for information to communicate when there is a lull in the conversation. He noted that Jim Murray was a great advocate of Palm Desert and Indian Ridge. Asked what level of participation in all of the rest of the items will be seen from the Sunrise Company and Mr. Bone to make sure this happens. Mr. Bone responded that the City had his assurance and commitment to follow through and make sure all of these things happen to the best of his ability. He suggested trying it for three years to see how it works. Councilmember Benson questioned who would be the lead in the things that benefit the City of Palm Desert. Mr. Bone responded that they would be working closely with the Promotion Committee to coordinate these activities as well as with the Chamber of Commerce. He also said he could see having a task force of all interested people to brainstorm other ideas. 2 MINUTES ADJOURNED JOINT MEETING OF THE PALM DESERT CITY COUNCIL AND THE PALM DESERT REDEVELOPMENT AGENCY JUNE 27, 1994 i ! ! ! i i ! i i ! ! i ! i i i i ! ! ! ! ! ! ! ! ! i i i i i i ! ! i i ! ! MR. BOB LEO, Palm Desert Chamber of Commerce, asked what the television schedule would be for item #3, and Mr. Bone responded that it would be Saturday and Sunday. Councilman Kelly noted that Indian Ridge would not be the host course until 1996. Councilman Crites asked whether the Chamber of Commerce or the El Paseo Merchants had a point of view. Mr. Leo stated that overall the Chamber of Commerce was in favor of getting involved. He agreed the first year would be experimental and that it would take a while to build the base needed to get what you want, especially via television. He said the Chamber was supportive of the City's involvement and the Chamber's involvement and would do all it could to make sure it materializes. MRS. SONIA CAMPBELL, President of the El Paseo Business Association, stated she felt this would be a good opportunity for all businesses on El Paseo as well as everywhere else in the City. She added that she felt the City should stand behind this 100%. MR. BOB WILKINSON of Wilkinson/Parlan addressed the Council and said he felt this was a sensational idea and had lots of opportunity. He asked who would coordinate the public relations and the advertising to be done by his firm and said it would be very important that it stay consistent with what the City is doing. Mayor Wilson stated that it would be a team efort but that the City would be looking to his firm to be a catalyst in all of this. Mr. Altman suggested that Council, if it chooses to participate, direct staff to enter into an agreement to contribute $150,000 to cosponsor the Bob Hope Desert Classic at Indian Ridge. Councilmember Benson asked whether the Classic Board had agreed that the City would a cosponsor of that event because they had never had cosponsors before. Mr. Bone responded that we would technically be co -hosts, and Chrysler is the sponsor, but he said they would cooperate in the promotional aspect of this on any basis that is fair and reasonable. He said he had run all of these ideas by them, and they think they are all terrific. Councilman Snyder asked whether the City would just hand over the $150,000 to Mr. Bone or if the City would have a part in how it's spent. 3 MINUTES ADJOURNED JOINT MEETING OF THE PALM DESERT CITY COUNCIL AND THE PALM DESERT REDEVELOPMENT AGENCY JUNE 27, 1994 * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * Mr. Bone said the check would be made payable to the Classic Board or whatever the entity is called. Sunrise would write its check, and the City would write its check, and this would be for a 3-year commitment. Councilman Kelly moved to, by Minute Motion, approve the request that the City of Palm Desert act as a co -host with Indian Ridge Country Club for the Bob Hope Desert Classic beginning in 1995 and continuing for a total of three years at a cost of $150,000 per year. Motion was seconded by Benson and carried by unanimous vote. IV. CONTINUED BUSINESS A. REQUEST FOR APPROVAL OF DRAFT MEMORANDUM OF UNDERSTANDING (MOU) WITH CALIFORNIA STATE UNIVERSITY (Continued from the Meeting of June 23, 1994) Mr. Altman noted that this had been held over from the meeting of June 23, 1994, to discuss issues raised by Councilman/Member Crites. Councilman/Member Crites noted the last sentence of Section 2.3 on Page 8 and suggested that it read as follows: "It is the objective of all parties to this MOU that the development of the campus and the related infrastructure be accomplished in a coordinated, cooperative, mutually agreeable. and timely manner", adding the words "mutually agreeable". He asked that this sentence be removed and made a preamble to the entire MOU because he felt this was the key issue. Mr. Erwin stated that staff could make this sentence the first recital. Mr. Diaz added that it would Recital "A" and that the other recitals would be relettered. Upon question by Mayor/Chairman Wilson, Mr. Diaz stated that the University would not have any problem with this wording being amended and moved. He said it had always been the intent to work together to make this agreeable to everyone. Mr. Erwin stated that both he and Mr. Diaz had discussed other language dealing with master planning, and he suggested that it also be added to the agreement. Mr. Diaz stated that Recital "N" on page 3 would be removed and replaced with the following: N. A mutually acceptable master plan shall be developed for the site herein identified in Section 1.1. All future development shall be consistent with said master plan. 4 MINUTES ADJOURNED JOINT MEETING OF THE PALM DESERT CITY COUNCIL AND THE PALM DESERT REDEVELOPMENT AGENCY JUNE 27, 1994 * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * O. The City and C.S.U. will act as co -lead agencies for the Environmental Impact Report on the proposed uses of the properties and the master plan of development. Mr. Erwin noted that the Redevelopment Agency owned the property, and Mr. Diaz stated that what was being approved was the Memorandum of Understanding in concept. There would have to be a public hearing on July 14, 1994, before the Redevelopment Agency to take care of the property. This document would be before the Council/Redevelopment Agency for formal adoption at that time. Councilman/Member Crites moved to, by Minute Motion, approve the draft MOU, with changes specified by staff, to commence the next step in the process to establish a permanent California State University facility for the Coachella Valley in the City of Palm Desert, and set a public hearing for July 14, 1994. Motion was seconded by Snyder and carried by unanimous vote. V. ORAL COMMUNICATIONS - B None VI. ADJOURNMENT Upon motion by Crites, second by Snyder, and unanimous vote of the Council/Agency Board, Mayor/Chairman Wilson adjourned the meeting at 9:35 a.m. 7 , /= S. QY,/*ILSoK MAYOR/CHAIRI N ATTEST: /..•'�., / /6 7, SHEILA R. GILLIGAN, CITY CLERK/AGENCY SECRETARY CITY OF PALM DESERT, tALIFORNIA PALM DESERT REDEVELOPMENT AGENCY 5