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Home My WebLink About2008-01-16MINUTES ADJOURNED REGULAR JOINT MEETING OF THE PALM DESERT CITY COUNCIL, PALM DESERT REDEVELOPMENT AGENCY, AND PALM DESERT HOUSING AUTHORITY WEDNESDAY, JANUARY 16, 2008 -- 8:00 A.M. DESERT SPRINGS J. W. MARRIOTT RESORT & SPA SALON NOS. ONE, TWO & THREE 74855 COUNTRY CLUB DRIVE, PALM DESERT, CA 92260 I. CALL TO ORDER Mayor/Chairman Benson convened the meeting at 8:32 A.M. II. ROLL CALL Present: Excused Absence: Councilmember/Member Cindy Finerty Councilman/Member Jim Ferguson Councilman/Member Richard S. Kelly Mayor Pro TemNice Chairman Robert A. Spiegel Mayor/Chairman Jean M. Benson Also Present: Carlos L. Ortega, City Manager/RDA Executive Director David J. Erwin, City Attorney (arrived at 11:30 a.m.) Sheila R. Gilligan, ACM for Community Services Homer Croy, ACM for Development Services Justin McCarthy, ACM for Redevelopment Stephen Y. Aryan, Assistant to the City Manager Rachelle D. Klassen, City Clerk Lauri Aylaian, Director of Community Development Dennis Dawson, Batt. Chief, Palm Desert Fire/Riverside Co. Fire Dept./Cal Fire Steve Thetford, Chief, Palm Desert Police/Riverside Co. Sheriffs Dept. Frank Taylor, Asst. Chief, Palm Desert Police/Riverside Co. Sheriffs Dept. III. ORAL COMMUNICATIONS None MINUTES ADJOURNED REGULAR JOINT MEETINGS OF THE PALM DESERT CITY COUNCIL, PALM DESERT REDEVELOPMENT AGENCY, AND PALM DESERT HOUSING AUTHORITY VI. NEW BUSINESS JANUARY 16, 2008 A. CONSIDERATION AND DISCUSSION OF LONG-RANGE GOALS AND OBJECTIVES FOR THE CITY OF PALM DESERT. City Councilmembers/Redevelopment Agency Board Members/Housing Authority Board Members and staff discussed and worked throughout the day on the topics presented in the supplemental agenda for this Meeting. It is attached to these Minutes as Exhibit "A." Recess periods for breaks and lunch were observed from 9:30 a.m. to 9:50 a.m.; 11:10 a.m. to 11:20 a.m.; and 12:00 p.m. to 1:00 p.m., respectively. With City Council/Agency Board/Authority Board concurrence, staff was asked to place an item for consideration of density and height issues, particularly as they apply to the City's North Sphere, on the next available City Council Meeting Agenda. Mayor Pro TemNice Chairman Spiegel moved to, by Minute Motion, approve and adopt the City of Palm Desert, Palm Desert Redevelopment Agency, Palm Desert Housing Authority Strategic Plan - 2008, which includes the Mission Statement, Vision Statement, and Core Values components. Motion was seconded by Kelly and carried by a 4-0 vote, with Ferguson ABSENT. (Strategic Plan and related discussion are attached to these Minutes as Exhibit "B.") Staff was directed to place an item to receive and file the approved Strategic Plan - 2008 on the January 24, 2008, City Council, Redevelopment Agency, and Housing Authority Meetings. Staff was further directed to place a standing item on all future second meeting of the month agendas entitled, "Progress Report on the City of Palm Desert, Palm Desert Redevelopment Agency, Palm Desert Housing Authority Strategic Plan - 2008." With City Council/Agency Board/Authority Board concurrence, next six-month Strategic Plan Update Meeting scheduled for Thursday, June 19, 2008, from 9:00 a.m. to 4:00 p.m. 2 MINUTES ADJOURNED REGULAR JOINT MEETINGS OF THE PALM DESERT CITY COUNCIL, PALM DESERT REDEVELOPMENT AGENCY, AND PALM DESERT HOUSING AUTHORITY VII. ADJOURNMENT JANUARY 16, 2008 Upon a motion by Spiegel, second by Finerty, and 4-0 vote of the City Council/Agency Board/Authority Board, with Ferguson ABSENT, Mayor/Chairman Benson adjourned the meeting at 1:50 p.m. JE . BENSON!MAYOR/CHAIRMAN ATTEST: RACHELLE D. KLASSEN, CITY CLERK/SEtRETARY CITY OF PALM DESERT, CALIFORNIA/PALM DESERT REDEVELOPMENT AGENCY/PALM DESERT HOUSING AUTHORITY 3 MINUTES ADJOURNED REGULAR JOINT MEETINGS OF THE PALM DESERT CITY COUNCIL, PALM DESERT REDEVELOPMENT AGENCY, AND PALM DESERT HOUSING AUTHORITY EXHIBIT "A" JANUARY 16, 2008 Wednesday. January 16. 2007: 8:00 a.m. Continental Breakfast 8:30 a.m. Welcome and Public Comment — Jean M. Benson, Mayor Review the Role of the Facilitator, Recorder, Group, and Public, and the Agenda — Marilyn Snider, Facilitator Review the City of Palm Desert: Mission Statement Vision Statement Core Values/Guiding Principles • Three -Year Goals (2008-2011) Identify Six -Month Strategic Objectives (how the goals will be addressed initially — by when, who will be accountable, for what specific, measurable results) for each of the Three -Year Goals Next Steps/Follow-Up Process to Monitor the Progress on the Goals and Objectives (including setting a date for a six-month update of the plan) Summary of the Retreat Closing Remarks 3:00 p.m. Adjourn 4 MINUTES ADJOURNED REGULAR JOINT MEETINGS OF THE PALM DESERT CITY COUNCIL, PALM DESERT REDEVELOPMENT AGENCY, AND PALM DESERT HOUSING AUTHORITY EXHIBIT "B" CITY OF PALM DESERT, PALM DESERT REDEVELOPMENT AGENCY, PALM DESERT HOUSING AUTHORITY STRATEGIC PLAN - 2008 JANUARY 16, 2008 5 [This page has intentionally been left blank.] CITY OF PALM DESERT CITY COUNCIL, REDEVELOPMENT AGENCY, AND HOUSING AUTHORITY S T RA T EGIC PLANNING RETREAT January 15 and 16, 2008 * JW Marriott, Palm Desert Marilyn Snider, Facilitator — Snider and Associates (510) 531-2904 Sarah Scott Davis, Graphic Recorder — (510) 558-7384 MISSION STATEMENT The City of Palm Desert provides exemplary and sustainable services, amenities and programs for the benefit of the community. VISION STATEMENT By 2013, the City of Palm Desert will be recognized as a world -class destination for tourism, and a leader in energy efficiency and recreation for the community. CORE VALUES (not in priority order) The City of Palm Desert values ... Accountability and Fiscal Responsibility Exemplary Customer Service Teamwork Honesty and Integrity Creativity and Innovation Leadership Accessibility THREE-YEAR STRATEGIC GOALS 2008-2011 * not in priority order • Complete an indoor recreation center with a pool. > Plan, finance and commence construction of Phase 2 of the Westfield Center including high -end stores. • Design and begin construction of a hotel at Desert Willow. • Maintain financial stability. • Be recognized as a Ieader in energy efficiency. S.W.O.T. ANALYSIS Strengths —Weaknesses - Opportunities - Threats WHAT ARE THE STRENGTHS OF THE CITY OF PALM DESERT? Brainstormed Perceptions: • City Council basically happy • Financially stable • Excellent customer service • Safety • Strategic location • Calculated growth • Great parks • Excellent infrastructure • Best storm drain system • Innovative ideas • Consistency • Transportation options including golf carts • Affordable housing program • Environmentally conscious • Desert Willow • Business attraction and retention program • Involving the community in committees and programs • Responsiveness to resident's concerns • Public safety academy • Mutual support between staff and Council • Public says staff and Council do a good job • People are proud to live in the City • Excellent place to work • Committed community volunteers • Dog parks • Success of the energy program • Hillside protection ordinance • Best recycling program in Riverside County 2 • Our employees are service conscious • Good management • Continuity of leadership • Art in public places • Excellent retail offerings • ElPaseo • Community amenities • City is well maintained • No potholes • WelI planned community • Risk taking • Excellent landscaping • Redevelopment agency is one of the best in the State • We're an all around City • Great sign ordinance • Great interdepartmental cooperation, including contracts • Best/excellent police department • Public likes the free ambulance service • Helped finance the McCallum • Our employee leadership program • Concerts and movies in the park • Community vegetable garden (two of them) • Attracting higher education • Visitors center • Marketing Program that has created a positive image for the City • Support we give the school districts for school safety • Save energy program "Set to Save" WHAT ARE THE CITY'S INTERNAL WEAKNESSES/CHALLENGES? Brainstormed Perceptions: • Lack of interdepartmental communication • Personality conflicts • Staffing turnover and public safety • Aging Highway 111 frontage • No control over charitable contributions • Inequitable relationship of staff to projects • Lack of entertainment opportunities for young adults • Out-of-date zoning ordinance • No public pool • Lack of adequate indoor fitness center • Dysfunctional relationship between planning and Council • Diminishing bike routes • Difficulty filing professional positions • Differing visions regarding density and growth • Egos • Lack of ownership by employees who don't live in the City • Lack of comprehensive parking policy and program • Problem with the Parks Program • Poor relationship to CVPRD 3 • No hotel at Desert Willow • Revenue streams too concentrated • We try to solve everything with money • Split Council votes • Lack of another destination resort • Lack of budget for reserves • Lack of Council participation • Inefficient Emergency Preparedness Program • Poor name recognition • Restricted ingress into the City from I-10 • Slow training curve with new employees regarding quality public service • Too conservative and limited to underwrite projects such as economic development; use of TOT and sales tax • Not enough fire stations WHAT ARE THE EXTERNAL FACTORS/TRENDS THAT WILL/MIGHT HAVE A POSITIVE IMPACT ON THE CITY OF PALM DESERT IN THE NEXT THREE YEARS? Brainstormed Perceptions: • County is building a new police facility • Completion of health services and school nursing at Palm Desert campus of Cal State • New technology in energy conservation. • Expansion of the Gardens Shopping Center on El Paseo • Cold weather in the North • Development of Starwood timeshares at Desert Willow • SIow housing market (more people can move in) • Strong commercial market • Sister Cities program • Quality of education • Nordstrom coming to Westfield • Completion of Public Safety Academy • Build -out of the North Sphere • Takeover of Hwy 74 and 1.11 • Redevelopment of the Church Hill • Strong Canadian dollar • Eisenhower Medical Center • Retiring of personnel for police contract • Strong affordable housing market • Aging baby boomers • Growth of Coachella Valley • AB811--energy WHAT ARE THE EXTERNAL FACTORS/TRENDS THAT WILI,/MIGHT HAVE A NEGATIVE IMPACT ON THE CITY OF PALM DESERT IN THE NEXT THREE YEARS? Brainstormed Perceptions: • Earthquake • State budget deficit • Collapse of housing market • Competition from neighboring cities • Extreme hot weather 4 • Blackouts in the summer • Potential recession • Crime • Need for more help from charitable organizations • High construction costs • Natural disasters • Out -of -control environmental process • Jail and prison overcrowding • Slowing retail sales • Retrenchment of capital markets • Terrorism • Lack of regional carriers into Palm Springs airport • High fuel costs • Inflation • Unfounded rumors • Potential for water shortage • Federal tax policy • Competition for Federal infrastructure dollars • Decrease in hotel occupancy • Drop of the water table • Unemployment • State legislation WHAT ARE THE THREE-YEAR GOALS OF THE CITY OF PALM DESERT? Brainstormed goals: • Complete an indoor recreation center with a pool. • Market the City of Palm Desert internationally. • PIan, finance and commence construction of Phase 2 of the Westfield Center including high -end stores. • Reduce crime. • Increase number of visitors to Palm Desert by 50%. • Create a Parks and Recreation program. • Increase the number of City employees able to live in Palm Desert. • Improve and create new bike trails. • Design and build a fire station. • Create and implement an emergency preparedness program. • Meet and exceed energy conservation goals. • Complete hotel and a third golf course at Desert Willow. • Improve traffic flow. • Create the 2,600 required affordable housing units. • Complete construction of the Portola I-i0 interchange. • Improve parking facilities throughout the business district. • Determine and resolve the City's density and height issues. • Reduce the number of traffic collisions. • Maintain financial stability. • Be recognized as a leader in energy conservation. 5 WHEN By January 17, 2008 NEXT STEPS/FOLLOW-UP PROCESS WHO WHAT Assistant to the City Distribute the retreat record to those unable to attend or Manager who had to leave early. Within 48 hours of receipt All recipients Read the retreat record. January 23, 2008 January 24, 2008 January 22, 2008 Monthly Executive Management Share the Strategic Plan with the Staff. Team, and Community Development Director City Council Present the adopted Strategic PIan at a City Council Meeting (receive and file process). Executive Management Review the "Internal Weaknesses/Challenges" list for Team possible action items. (City Manager —lead) City Council and Monitor progress on the goals and objectives and revise City Manager objectives (add, amend and/or delete), as needed. Monthly Assistant to the City Distribute the updated Strategic Plan Update to the City Manager Council and Executive Management Team (who distribute it to their staff). June 19, 2008 City Council and Strategic Planning Retreat for a more thorough review 9:00--4:00pm Executive Management of progress on the plan. 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