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Home My WebLink About2008-06-19MINUTES ADJOURNED REGULAR JOINT MEETING OF THE PALM DESERT CITY COUNCIL, PALM DESERT REDEVELOPMENT AGENCY, AND PALM DESERT HOUSING AUTHORITY THURSDAY, JUNE 19, 2008 -- 8:30 A.M. PARKVIEW PROFESSIONAL OFFICE COMPLEX 73710 FRED WARING DRIVE, SUITE NO. 115, PALM DESERT, CA 92260 I. CALL TO ORDER Mayor/Chairman Benson convened the meeting at 8:30 a.m. II. ROLL CALL Present: Councilmember/Member Jim Ferguson arrived at 10:00 a.m. Councilmember/Member Cindy Finerty Councilman/Member Richard S. Kelly Mayor Pro TemNice Chairman Robert A. Spiegel Mayor/Chairman Jean M. Benson Also Present: Carlos L. Ortega, City Manager/Executive Director David J. Erwin, City Attorney Sheila R. Gilligan, ACM for Community Services Homer Croy, ACM for Development Services Justin McCarthy, ACM for Redevelopment Stephen Y. Aryan, Assistant to the City Manager Rachelle D. Klassen, City Clerk Lauri Aylaian, Director of Community Development Paul S. Gibson, Director of Finance/City Treasurer Dennis Dawson, Division Chief, Palm Desert Fire/Riverside Co. Fire Dept./Cal Fire Frank Taylor, Asst. Chief, Palm Desert Police/Riverside Co. Sheriffs Dept. III. ORAL COMMUNICATIONS None IV. OLD BUSINESS A. CONSIDERATION AND DISCUSSION OF LONG-RANGE GOALS AND OBJECTIVES FOR THE CITY OF PALM DESERT. City Counciimembers/Redevelopment Agency Board Members/Housing Authority Board Members and staff discussed and worked throughout the morning on the MINUTES ADJOURNED REGULAR JOINT MEETING OF THE PALM DESERT CITY COUNCIL, PALM DESERT REDEVELOPMENT AGENCY, AND PALM DESERT HOUSING AUTHORITY JUNE 19, 2008 topics presented on the supplemental agenda for this Meeting. It is attached to these Minutes as Exhibit "A." With City Council/Agency Board/Authority Board concurrence, a recess was observed from 9:45 a.m. to 10:00 a.m. With City Council/Agency Board/Authority Board concurrence, the next six-month Strategic Plan Update Meeting was scheduled for Monday, December 8, 2008. V. ADJOURNMENT On a motion by Kelly, second by Spiegel, and unanimous vote of the City Council/Redevelopment Agency Board/Housing Authority Board, Mayor/Chairman Benson adjourned the meeting at 12:10 p.m. M. BENSO , MAYOR/CHAIRMAN ATTEST: RAHE LE D. K ALK AL SSEP4, CITY CLERRSECRETARY CITY OF PALM DESERT, CALIFORNIA/PALM DESERT REDEVELOPMENT AGENCY/PALM DESERT HOUSING AUTHORITY 2 MINUTES ADJOURNED REGULAR JOINT MEETING OF THE PALM DESERT CITY COUNCIL, PALM DESERT REDEVELOPMENT AGENCY, AND PALM DESERT HOUSING AUTHORITY EXHIBIT "A" JUNE 19, 2008 CITY OF PALM DESERT STRATEGIC PLANNING RETREAT Thursday, June 19, 2008 - Parkview Office Complex, Palm Desert 8:00 a.m. Continental Breakfast 8:30 a.m. Welcome, Purpose of the Retreat, Public Comment, and Introduction of the Facilitator and Recorder — Jean M. Benson, Mayor Role of the Facilitator, Recorder, Group, and Public; Strategic Planning Elements; Agenda — Marilyn Snider, Facilitator — Snider and Associates Introductions of the Group City of Palm Desert: • Mission/Purpose Statement • Vision Statement • Core Values/Guiding Principles • Three -Year Goals (2008-2011) What Are the Accomplishments of the City of Palm Desert Since the January 15 and 16, 2008, Strategic Planning Retreat? What Are the City's Internal Weaknesses/Challenges? What Are the External Factors/Trends (e.g. economic, political, demographic, technological) that Will/Might Have an Impact on the City of Palm Desert in the Coming Year: • Positively (opportunities)? • Negatively (threats)? Review and Revise, if Needed, the Three -Year Goals (what needs to be accomplished) Identify Six -Month Strategic Objectives (how the goals will be addressed - by when, who will be accountable, for what specific, measurable results) for each of the Three -Year Goals 3 MINUTES ADJOURNED REGULAR JOINT MEETING OF THE PALM DESERT CITY COUNCIL, PALM DESERT REDEVELOPMENT AGENCY, AND PALM DESERT HOUSING AUTHORITY JUNE 19, 2008 Next Steps/Follow-Up Process to Monitor Progress on the Goals and Objectives (including setting a date for a six-month update of the plan) Summary of the Day and Closing Remarks 3:00 p.m. Adjourn Please come for continental breakfast and informal conversation at 8:00. The meeting will begin promptly at 8:30 a.m. There will be mid -morning and mid -afternoon breaks with a group lunch at 12:00. No cell phone calls/audible pagers/text messaging/scheduled meetings during the retreat, please. Bring your calendar. 4 MINUTES ADJOURNED REGULAR JOINT MEETING OF THE PALM DESERT CITY COUNCIL, PALM DESERT REDEVELOPMENT AGENCY, AND PALM DESERT HOUSING AUTHORITY EXHIBIT "B" CITY OF PALM DESERT, PALM DESERT REDEVELOPMENT AGENCY, PALM DESERT HOUSING AUTHORITY STRATEGIC PLAN - MID -YEAR UPDATE - 2008 JUNE 19, 2008 5 CITY OF PALM DESERT CITY COUNCIL, REDEVELOPMENT AGENCY AND HOUSING AUTHORITY S T RAT EGIC PLANNING RETREAT June 19, 2008 * Parkview Professional Office Complex, Suite 115 Marilyn Snider, Facilitator - Snider and Associates (510) 531-2904 Michelle Snider Luna, Recorder - Snider Education & Communication (510) 967-9169 MISSION STATEMENT The City of Palm Desert provides exemplary and sustainable services, amenities and programs for the benefit of the community. VISION STATEMENT By 2013, the City of Palm Desert will be recognized as a world -class destination for tourism and a leader in energy efficiency and recreation for the community. CORE VALUES (not in priority order) The City of Palm Desert values... Accountability and Fiscal Responsibility Exemplary Customer Service Teamwork Honesty and Integrity Creativity and Innovation Leadership Accessibility THREE-YEAR STRATEGIC GOALS (2008-2011 • not in priority order) Complete an indoor recreation center with a pool Plan, finance and commence construction of Phase 2 of the Westfield Center including high -end stores Design and begin construction of a hotel at Desert Willow Maintain financial stability Be recognized as a leader in energy efficiency and sustainability S.W.O.T. ANALYSIS Strengths — Weaknesses - Opportunities - Threats WHAT ARE THE ACCOMPLISHMENTS OF THE CITY OF PALM DESERT SINCE THE JANUARY 2008 STRATEGIC PLANNING RETREAT? Brainstormed Perceptions: • Completed Portola to Dinah Shore to get to the freeway, Wal-Mart and Costco • Entitled 3 important retail projects on El Paseo • Gucci opened up on El Paseo • Dealt with a difficult situation with Augusta restaurant and made a tough decision that was fair and honest • Hosted a Public Art Forum at the university for art in public places with attendees from all over the west • Substantial contribution of land and money to the School of Nursing • Affordable housing projects —Falcon Crest and La Rocca Villas • Rehabilitation of Laguna Palms apartment complex • Assisted the College of the Desert and named the public safety training building that is currently being built • Commenced construction on the Starwood time share project at Desert Willow • Developed and printed a bike path map • Took over State Highways 111 and 74 • Co -sponsored the Desert Lyceum— an energy forum • Brought on board an Internet marketing company which is bringing forth great new programs • Mayor and Mayor Pro Team met with Westfield HQ in anticipation of expanding the mall • Prepared a fiscal analysis tool for new projects and presented to Council • Producing a third year of our Art of Food and Wine to be held November 6-9 at the Marriott • Fashion Week • Draft RFQ has been prepared for Desert Willow Hotel • Introduced some positive and proactive Police Department programs (e.g., police blotter website, license plate readers, plant microchipping) • Recreation center and pool study session and tour was held to prepare for the project • Prepared a program for expedited entitlement for the Westfield project • Council met with Westfield reps • Agency reps have discussed financing of Westfield project with the corporation • Sustainable budget and financial program developed by staff and presented to Council for their consideration • We have a canine who has his first bust (arrest) • We anticipate passing more restrictive non-smoking ban in the city • We have a new, good entertainment ordinance • We assisted the School of Nursing at California State University San Bernadino, which is going to be opening in October • Staff completed land acquisition for the first phase of the Alessandro Alley project 2 • We made great progress moving the energy program forward • We created legislation that was introduced to the State Legislature, which will be an emergency ordinance that will provide residents and businesses low cost loans for energy retrofits — the repayment of the loan will be on the tax rolls • Passed a policy ensuring 100% of our General Fund reserves WHAT ARE THE CITY'S INTERNAL WEAKNESSES/CHALLENGES? Brainstormed Perceptions: • Financial challenges • Not enough staff to enforce proposed smoking ban • Unresolved issues with respect to the North Sphere • Difficulty maintaining our city's status with the current staff level • Have no agreement on how much affordable housing needed • More 3 to 2 votes than we used to have • Have little or no plan for dealing with failed developments • Staff has not provided enough information to Council on Desert Willow Hotel • Not enough information shared among Council members • Conflicts regarding the zoning ordinance and General Plan • Can't get an agreement on what will be included in the pool and indoor recreation center • Difficulty filling vacancies at the Police Department • Problems with interdepartmental communication • Concerns of the Historical Preservation Committee • Concern we might have to dip into the reserves to balance the budget WHAT ARE THE EXTERNAL FACTORS/TRENDS THAT WILL/MIGHT HAVE A POSITIVE IMPACT ON THE CITY OF PALM DESERT IN THE COMING YEAR? Brainstormed Perceptions: • Remodel of the Marriott Desert Springs Hotel and opening of their new spa • Bad weather up north • Expansion of the college and university • Passage of our proposed energy bill for low-cost loans • Presidential election • Another connection out to the Interstate Highway • Stabilization of energy markets and adoption of a real federal Energy Plan • Shrinking of the dollar increasing foreign tourism • Successful Art of Food and Wine Festival • Successful Fashion Week • Bottoming of foreclosures in the residential real estate market • Improved technology in energy conserving devices • New boutique hotel opening • New stores 3 • Increased name recognition for the city • Repricing of real estate raw land to realize changed economics in the marketplace • Multi Species Habitat Conservation Plan approval WHAT ARE THE EXTERNAL FACTORS/TRENDS THAT WILL,/MIGHT HAVE A NEGATIVE IMPACT ON THE CITY OF PALM DESERT IN THE COMING YEAR? Brainstormed Perceptions: • Earthquake • Summer heat • Power outages • Reduction of flights into Palm Springs Airport • People reluctant to travel • Continual decline of the dollar • Retail competition from neighbors • State budget crisis • Water shortage • Terrorism threats • Gangs • Higher gas prices • Housing subprime problems • Increasing inflation • Competition from other vacation destinations • Drop in employment due to the building industry 4 NEXT STEPS/FOLLOW-UP PROCESS WHEN WHO WHAT Within 48 hours All recipients Read the strategic planning retreat record. June 23, 2008 Executive Review the "Internal Weaknesses/Challenges" list Management Team for possible action items. (City Manager —lead) June 26, 2008 By July 3, 2008 City Council Present the updated Strategic Plan at a City Council Meeting. Executive Management Team, and Community Development Director Share the Strategic Plan with the Staff. Monthly City Council and Monitor progress on the goals and objectives and City Manager revise objectives (add, amend and/or delete), as needed. Monthly Assistant to the City Distribute the updated Strategic Plan Update to the Manager City Council and Executive Management Team (who distribute it to their staff). December 8, 2008 City Council and Strategic Planning Retreat for a more thorough Executive review of progress on the plan. Identify objectives for Management Team the next six months. 5 STRATEGIC PLANNING ELEMENTS Marilyn Snider, Strategic Planning Facilitator * Snider and Associates (510) 531-2904 "SWOT" ANALYSIS Assess the organizations: - Internal Strengths - Internal _Weaknesses - External Opportunities - External Threats MISSION/PURPOSE STATEMENT States WHY the organization exists and WHOM it serves VISION STATEMENT A vivid, descriptive image of the future —what the organization will BECOME CORE VALUES What the organization values, recognizes and rewards — guiding principles/beliefs that are freely chosen, publicly affirmed, and acted upon with consistency and repetition THREE YEAR GOALS WHAT the organization needs to accomplish (consistent with the Mission and moving the organization towards its Vision) - limited to 4 or 5 priorities KEY PERFORMANCE MEASURES What success will look like upon achievement of the goal SIX-MONTH STRATEGIC OBJECTIVES HOW the Goals will be addressed: By when, who is accountable to do what for each of the Goals FOLLOW-UP PROCESS Regular, timely monitoring of progress on the goals and objectives; includes setting new objectives every six months ® 1995 Snider and Associates 6 E0 &?/ iq/ (CD/ / $ 3 0cr 0Cr rn Z \\ . \$ 0 w'> @e> @e> 3°)0� a Ch CD • .0 7ƒE0K 0Ca §CDa m>$%§ SA§ GG§ �3. \20 $ t ¥ƒ -ƒ zƒq- Bk 0 =3 a a m 5 0J ° ° 8 q 0§7§ 0a 0. 7 CD T.5'0 }}ƒ2 g Zi 2_ S2 \la) 0) &0 \CD \f ¥ F > k \� 0 @ D c @ SIN3WWO3 June 19, 2008 - December 1, 2008 S3A113319O 3I931V LLS H.NOW XIS CITY OF PALM DESERT CITY COUNCIL, REDEVELOPMENT AGENCY, AND HOUSING AUTHORITY W c 03 n • co tro 0 _ Z o� al ao5 m (0o ' z N n7.1 n rc, -ft\ m c No `/. 0 5. 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