HomeMy WebLinkAboutCC RES 82-1600
RESOLUTION NO. 82- 160
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
PALM DESERT, CALIFORNIA, ESTABLISHING A PALM DESERT
ADVERTISING AND PROMOTION ADVISORY COMMITTEE, AND DETAILING
ITS ORGANIZATION, OBJECTIVES, AND RESPONSIBILITIES.
WHEREAS, it has been deemed apppropriate and necessary to form an advisory
committee to the City Council to deal with matters associated with the City's advertising
and promotion program; and
WHEREAS, the nucleus of such a committee of Palm Desert citizens has already
performed valuable services and given valuable advice to the City Council.
NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of Palm
Desert, California, that a Palm Desert Advertising and Promotion Committee is hereby
established, and that its organization, objectives, and responsibilities shall be as stated in
Exhibit "A" attached hereto and made a part hereof.
PASSED, APPROVED and ADOPTED by the City Council of the City of Palm
Desert, California, at its Adjourned Meeting held on the 16th day of December, 1982, by
the following vote, to wit:
AYES: Jackson, Kelly, Snyder, Wilson ac Puluqi
NOES: None
ABSENT: None
ABSTAIN: None
ATTEST:
CITY OF PAL
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RESOLUTION NO. 82-10�
EXHIBIT "A"
PALM DESERT ADVERTISING ac PROMOTION ADVISORY COMMITTEE
Name:
Palm Desert Advertising �c Promotion Advisory Committee.
Membership: Up to ten members, appointed by the City Council.
Membership should represent a cross-section of cultural,
membecs.
advertising ac promotion (A ac P) budget.
2. Undertake a selection process of A ac P firms and
programs, and recommend adoption to the City.
3. Monitor and evaluate on-going A� P programs for
consultant effectiveness and performance.
4. Evaluate specific A�c P proposals by the consultant, and
recommend their adoption or rejection by the City.
Terms of Membership:
Meetings:
Officers:
Record Keeping:
retail, industrial, hotel-motel, restaurant, f inancial, and other
commercial interests. Nominations for membership may come
from the Chamber of Commerce, or any other group or
individual. The Mayor, City Manager and Public Information
Officer (or their representatives) sF�all serve as ex-officio
Indefinite, at the pleasure of the City Council.
As needed,
A Chairman and Vice-Chairman selected by the membership to
serve indefinite terms.
Written records of actions taken or recommendations made
are to be submitted to the City for typewritten transcription
and officially filed by the City.
Objectives: To advise the City of Palm Desert as to the best metF�od of
Examples of
planning and implementing an advertising and promotion
program. To monitor the program selected, and to recommend
changes in the program, or the budget, from time-to-time.
Responsibilities: 1. Recommend annually to the City the amount of a needed
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RESOLUTION NO. 82-160 EXHIBTT "A"
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5. Review statements for services submitted to the City by
the consuliant. Assure receipt of services claimed, and
recommend payment by the City.
6. With City input, maintain continuing financial review to
assure budget and contractual adherence (an informal
audit committee).
7. Arrange periodic meetings with the City Council and the
consultant to discuss and clarify philosophies of growth,
development, investment, revenue and change.
8. Serve as a review body to evaluate suggestions which
pertain to the City's A ac P Program. If appropriate,
develop action programs around such suggestions.
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