HomeMy WebLinkAboutCC RES 83-084RESOLUTION NO. 83-84
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
PALM DESERT, CALIFORNIA, AMENDING RESOLUTION NO. 82-160
AND THE ORGANIZATIOIV, OBJECTIVES AlVD RESPONSIBILITIES OF
THE ADVERTISING AND PROMOTION COMMITTEE
WHEREAS, it has been deemed apppropriate and necessary by the members of the
Advertising dc Promotion Committee to revise its organization, objectives and
responsibilites after having been organized since December of 1982.
NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of Palm
Desert, California, that the changes as suggested by the Committee and as outlined in
Exhibit "A" are hereby approved.
PASSED, APPROVED and ADOPTED by the City Council of the City of Palm
Desert, California, at its Regular Meeting held on the 25th day of August, l983, by the
following vote, to wit:
AYES:
NOES:
ABSENT:
ABSTAIN:
Jackson, Kelly, Snyder, Wilson, � Puluqi
None
None
None
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ATTEST:
SHEILA R. GILi
CITY OF PALM
, CITY C�,F,�tK
RT, CAI�ORNIA
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RESOLUTION NO. 83-84
EXHIBIT "A"
PALM DESERT ADVERTISING dc PROMOTION ADVISORY COMMITTEE
Name:
Membership:
Palm Desert Advertising dc Promotion Advisory Committee.
Up to fifteen members nominated by the Committee,
appointed by the City Council. Membership should represent a
cross-section of cultural, retail, industrial, hotel-motel,
restaurant, financial, and other commercial interests.
Nominations for membership may come from the Chamber of
Commerce, or any other group or individual. The Mayor, City
Manager and Public Information Officer (or their
representatives) shall serve as ex-officio members.
Terms of Membership: Indefinite, at the pleasure of the City Council, and with annual
review. Three unexcused absences shall constitute automatic
resignation.
Meetings:
Officers:
Record Keeping:
Objectives:
Examples of
Responsibilities:
�
First Friday of each month at 3:00 p.m.
A Chairman and Vice-Chairman selected by the membership to
serve one-year terms, expiring June 30th of each year.
Written records of actions taken or recommendations made
shall be kept by an official recording secretary appointed by
the City Manager.
To advise the City of Palm Desert as to the best method of
planning and implementing an advertising and promotion
program. To monitor the program selected, and to recommend
changes in the program, or the budget, from time-to-time.
1. Recommend annually to the City the amount of a needed
advertising ac promotion (A bc P) budget.
2. Undertake a selection process of A d� P firms and
programs, and recommend adoption to the City.
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RESOLU'TION NO. 83-84
3. Monitor and evaluate on-going A dc P programs for
consultant effectiveness and performance.
4. Evaluate specific A� P proposals by the consultant, and
recommend their adoption or rejection by the City.
5. Review statements for services submitted to the City by
the consultant. Assure receipt of services claimed, and
recommend payment by the City.
6. W'ith City input, maintain continuing financial review to
assure budget and contractual adherence (an informal
audit committee).
7. Arrange periodic meetings with the City Council and the
consultant to discuss and clarify philosophies of growth,
development, investment, revenue and change.
8. Serve as a review body to evaluate suggestions which
pertain to the City's A dc P Program. If appropriate,
develop action programs around such suggestions.