HomeMy WebLinkAboutCC RES 85-113r .
RESOLUTION N0. 85-113
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF PALM DESERT,
CALIFORNIA, AMENDING RESOLUTION NOS. 83-84 AND 82-160 AND
THE ORGANIZATION, OBJECTIVES AND RESPONSIBILITIES OF
THE ADVERTISING AND PROMOTION COMMIT7EE
MHEREAS, it has been deemed appropriate and necessary by the
members of the Advertising 8 Promotion Committee to revise its organiz-
ation. objectives and responsibilities after having been organized since
December of 1982.
NOM, THEREFORE. BE IT RESOLVED by the City Council of the City
oF Palm Desert, California. that the chanqes as suggested by the
Committee and as outiined in Exhibit "A" are hereby approved.
PASSED, APPROVED, and ADOPTED by the City Council of the City
o� Palm Desert. California. at its regular meeting held on the 24th day
of October, 1985, by the following vote. to wit:
AYES: BENSON. JACKSON, KELLY, WILSON AND SNYDER
NOES: NONE
ABSENT: NONE
ABSTAIN: NONE
ATTEST:
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SHEILA R. GI�CLIGAN. CI CLERK
CITY OF PALM DESERT,�ALIFORNIA
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WALTER H. SNYDER, MAYOR
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RESOLUTION N0. 85-113
EXHIBIT "A”
PALM DESERT AOVERTISING a PROMOTION COMMITTEE
Name:
Membership:
Palm Desert Advertising 8 Promotion Committee.
Fifteen members nominated by the Committee,
appointed by the City Council. Membership
should represent a cross-section of cultural.
retail, industrial. hotel-motei. restaurant,
financial, and other commercial interests.
Nominations for membership may come from the
Chamber of Commerce or any other group or
individual, The Mayor, City Manager, and Public
Information Officer (or their representatives)
shall serve as ex-officio members).
Terms of Membership: Members shall serve three-year terms, at the
pleasure of the Citv Council. Three unexcused
absences shall constitute automatic resignation.
Meetinqs: First Wednesday of each month at 2:00 p.m.
Officers: A Chairman and Vice-Chairman selected by the
membership to serve one-year terms, expiring
September lst of each year.
Record Keepinq: Wr i tten records of act i ons taken or recom-
mendations made shall be kept by an official
recording secretary appointed by the City
Manager.
Objectives: To advise the City of Palm Desert as to the best
method of planning and implementing an adver-
tising and promotion program. To monitor the
program selected, and to recommend changes in
the program, or the budget, from time to tirne.
.
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RESOLUTION N0. 85-113
EXHIBIT "A"
PALM DESERT ADVERTISING AND PROMOTION COMMITTEE
Examples of
Responsibilities:
l. Recommend annually to the City the amount
of a needed advertising 8 promotion (A 8 P)
budget.
2. Undertake a selection process of A 8 P
firms and programs and recommend adoption
to the City.
3. Monitor and evaluate on-going A 8 P programs
for consultant effectiveness and perfor-
mance.
4. Eva 1 uate spec i f i c A 8 P proposa 1 s by the
consultant and recommend their adoption or
re.jection by the City.
5. Review statements for services submitted to
the City of the consultant. Assure receipt
of services claimed and recommend payment
by the City.
6. With City input, maintain continuing
financial review to assure budget and
contractual adherence (an informal audit
committee).
7. Arrange periodic meetings with the City
Council and the consultant to discuss and
clarify philosophies of growth. devetopment,
investment. revenue. and change.
8. Serve as a review body to evaluate sug-
gestions which pertain to the City's A& P
program. lf appropriate, develop action
programs around such suggestion.