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HomeMy WebLinkAboutCC RES 90-058 . • RESOLUTION N0. 9(�5$ A RESOLUTION OF Tf� CTTY COUNCII. OF TI� CITY OF PALM DESERT, CALIFOItNIA, RF�SCINDING RESOLUTION NO. 85-113 BY ADOPTING A NEW STATEMENT OF ORGANIZATION, O , AND RESPONSIBII.I ITF.S FOR THE AC;TIVITIFS PROMOTION CONIlVITI7 EE. V�VHERF.�1S, the members of the Activities Promotion Committee have determined a need to revise the Committee's statement of organization, objectives, and responsibilities to reflect the new direction given by the City Council; and VV]HERF.AS, the Committes, at its meeting of April 25, 1990, approve the statement attached hereto as Exhibit "A". NOW, THIItF.FORE, BE TT RESOLVID by the City Council of the City of Palm Desert, California, that Resolution No. 85-113 is hereby rescinded and that the new guidelines as recommended by the Activities Promotion Committee and as outlined in Exhibit "A"are hereby adopted. PASSID, APPROVID, and ADOPTID by the City Council of the City of Palm Desert, California, at its regular meeting held on the 4th day of Mav, 19�,Q, by the following vote, to wit: AYES: BENSON, KELLY, SNYDER, WILSON & CRITFS NOES: NONE ABSFNf: NONE ABSTAII�I: NONE �- --� � B RD A. CRTTFS, MAYOR ATTFST: � ; '' i \ ' rik�,^.irvr�� "" _ \ � ��-C � ,� �Y r,�so�i��ivti� �_cl(� ----.__�_z SHEILA R. IGAN, C CLERK �;��:�,, l CITY OF P D �I,� _�. ----�_ __�.y--�-q.-1. < � . ..... , F,;:;�NuED --=�d..,t E3Y F;��OLUTiCN #���_��.. 1 / ' �:1T�n: �;'�_.-�_.�-�------ ,--,.�..-.�..� RESOLUTION N0. 9(��$ �IIB1T 'A' PALM DESIItT ACTIVIT�.S PROM01'ION COMNII'ITF.E Name: Activities Promotion Committee. Membership: No less than nine members nominated by the Committee and appointed by the City Council. Membership should represent a cross section of cultural, retail, industrial, hotel-motel, restaurant, financial, and other commercial interests. These A/P members should be the conduit for information between their own professional network and the City in terms of industry trends, local promotion ideas, and business/progress projections. Nominations for membership may come from the Chamber of Commerce, the El Paseo Merchants Association, the Town Center Merchants Association, or any other interested group or individual. The Mayor, City Manager and Public Information Officer (or their designated representatives) shall serve as ex-officio members. Terms of Members shall serve three-year terms at the pleasure of the City Council. Memb�rship: Three unexcused absences in any one-year period shall constitute automatic resignation. Meetings: Third Wednesday of every month at 2 p.m. Officers: A Chairman and Vice Chairman selected by the membership to serve one- year terms, said terms to expire September lst of each year. It is recommended that these positions rotate annually so that all members have an opportunity to provide leadership. Reoord Written records of actions taken or recommendations made shall be kept by Keeping: an official recording secretary. Objectives: To advise the City of Palm Desert regarding the best method of planning and implementing an advertising, activities, and promotion program. To closely monitor the program selected and to recommend changes in the program or the budget from time to time. RESOLUTION N0. 9(��$ EXHIBTI' "A"(Continued) Responsi- 1. Prepare and submit to the City Council an annual marketing bilities: plan containing specific goals, objectives, and recommended methods of implementation. 2. Prepare and submit for City Council approval an annual program for promotion of local activities through the Palm Desert News Bureau. 3. Prepare and submit for City Council approval annual budgets reflecting the efforts contained in the annual marketing plan and the promotional program of local activities. 4. Monitor, evaluate, and recommend changes in ongoing A/P programs to improve effectiveness and cost efficiency. 5. Review and approve monthly billings for services submitted to the City by the consultant. With staff assistance and the use of an informal audit subcommittee, maintain continued financial review to assure budget and contractual adherence. 6. Serve as a review body to evaluate suggestions which pertain to the City's promotional programs. If appropriate, include those suggestions in the annual market plan or promotional program. 7. At least once every three years, the Committee shall conduct a formal compedtion to select a consultant/advertising agency to provide contractual professional services required by the City.