HomeMy WebLinkAboutCC RES 90-058 . •
RESOLUTION N0. 9(�5$
A RESOLUTION OF Tf� CTTY COUNCII. OF TI� CITY OF PALM DESERT,
CALIFOItNIA, RF�SCINDING RESOLUTION NO. 85-113 BY ADOPTING
A NEW STATEMENT OF ORGANIZATION, O , AND
RESPONSIBII.I ITF.S FOR THE AC;TIVITIFS PROMOTION CONIlVITI7 EE.
V�VHERF.�1S, the members of the Activities Promotion Committee have determined
a need to revise the Committee's statement of organization, objectives, and responsibilities
to reflect the new direction given by the City Council; and
VV]HERF.AS, the Committes, at its meeting of April 25, 1990, approve the statement
attached hereto as Exhibit "A".
NOW, THIItF.FORE, BE TT RESOLVID by the City Council of the City of Palm
Desert, California, that Resolution No. 85-113 is hereby rescinded and that the new
guidelines as recommended by the Activities Promotion Committee and as outlined in
Exhibit "A"are hereby adopted.
PASSID, APPROVID, and ADOPTID by the City Council of the City of Palm
Desert, California, at its regular meeting held on the 4th day of Mav, 19�,Q, by the
following vote, to wit:
AYES: BENSON, KELLY, SNYDER, WILSON & CRITFS
NOES: NONE
ABSFNf: NONE
ABSTAII�I: NONE
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B RD A. CRTTFS, MAYOR
ATTFST:
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SHEILA R. IGAN, C CLERK �;��:�,, l
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RESOLUTION N0. 9(��$
�IIB1T 'A'
PALM DESIItT ACTIVIT�.S PROM01'ION COMNII'ITF.E
Name: Activities Promotion Committee.
Membership: No less than nine members nominated by the Committee and appointed by
the City Council. Membership should represent a cross section of cultural,
retail, industrial, hotel-motel, restaurant, financial, and other commercial
interests. These A/P members should be the conduit for information between
their own professional network and the City in terms of industry trends, local
promotion ideas, and business/progress projections. Nominations for
membership may come from the Chamber of Commerce, the El Paseo
Merchants Association, the Town Center Merchants Association, or any other
interested group or individual.
The Mayor, City Manager and Public Information Officer (or their designated
representatives) shall serve as ex-officio members.
Terms of Members shall serve three-year terms at the pleasure of the City Council.
Memb�rship: Three unexcused absences in any one-year period shall constitute automatic
resignation.
Meetings: Third Wednesday of every month at 2 p.m.
Officers: A Chairman and Vice Chairman selected by the membership to serve one-
year terms, said terms to expire September lst of each year. It is
recommended that these positions rotate annually so that all members have
an opportunity to provide leadership.
Reoord Written records of actions taken or recommendations made shall be kept by
Keeping: an official recording secretary.
Objectives: To advise the City of Palm Desert regarding the best method of planning and
implementing an advertising, activities, and promotion program. To closely
monitor the program selected and to recommend changes in the program or
the budget from time to time.
RESOLUTION N0. 9(��$
EXHIBTI' "A"(Continued)
Responsi- 1. Prepare and submit to the City Council an annual marketing
bilities: plan containing specific goals, objectives, and recommended methods
of implementation.
2. Prepare and submit for City Council approval an annual program for
promotion of local activities through the Palm Desert News Bureau.
3. Prepare and submit for City Council approval annual budgets reflecting
the efforts contained in the annual marketing plan and the promotional
program of local activities.
4. Monitor, evaluate, and recommend changes in ongoing A/P programs
to improve effectiveness and cost efficiency.
5. Review and approve monthly billings for services submitted to the City
by the consultant. With staff assistance and the use of an informal
audit subcommittee, maintain continued financial review to assure
budget and contractual adherence.
6. Serve as a review body to evaluate suggestions which pertain to the
City's promotional programs. If appropriate, include those suggestions
in the annual market plan or promotional program.
7. At least once every three years, the Committee shall conduct a formal
compedtion to select a consultant/advertising agency to provide
contractual professional services required by the City.