HomeMy WebLinkAboutCC RES 97-077RESOLUTION NO. 97-77
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF PALM DESERT,
CALIFORNIA, RESCINDING RESOLUTION NOS. 91-12 AND 95-74 AND
ADOPTING A NEW STATEMENT OF ORGANIZATION, OBJECTIVES, AND
RESPONSIBILITIES FOR THE PROMOTION COMMITTEE.
WHEREAS, the members of the Promotion Committee have determined a need to review
the Committee's Bylaws as adopted February 14, 1991; and
WHEREAS, the Committee, at its adjourned meeting of July 29, 1997, approved
amendments to the Bylaws as included in the attached Exhibit "A".
NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of Palm Desert,
California, that Resolution Nos. 91-12 and 95-74 are hereby rescinded and that the new Bylaws as
recommended by the Promotion Committee and as presented in Exhibit "A" of this Resolution are
hereby adopted.
PASSED, APPROVED, and ADOPTED by the City Council of the City of Palm Desert,
California, at its regular meeting held on the 11 day of September , 1997, by the following vote,
to wit:
AYES: Benson, Crites, Snyder, Spiegel, Kelly
NOES:
ABSENT:
ABSTAIN:
ST:
None
None
None
/•'
SHEILA R. GI�LIGAN, C CLERK
CITY OF PALM DESE , CALIFORNIA
RICFIARD S. KELLY, MAYOR
AMENDED
BY RESOLUTION #.. .
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DATED: - I &- to .-.
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RESOLUTION NO. 97-77
EXHIBIT "A"
BYLAWS
PALM DESERT PROMOTION COMMITTEE
Name: Promotion Committee
Membership: No less than nine members appointed by the City Council. Membership
should represent a cross section of cultural, retail, industrial, hotel -motel,
restaurant, financial, and other commercial interests in the community. The
members of the Promotion Committee should be the conduit for information
between their own professional network and the City in terms of industry
trends, local promotion ideas, and business/progress projections.
Recommendations for membership may come from the Committee itself, the
Chamber of Commerce, the El Paseo Merchants Association, or any other
group or individual.
Mayor, City Manager, the Director of Community Affairs, the Director of
Marketing for Desert Willow Golf Resort, and the Director of the Palm
Desert Visitor Information Center (or their designated representative) shall
serve as ex-officio members.
Terms of
Membership: Members shall serve three-year terms at the pleasure of the City Council.
Three unexcused absences in any one-year period shall constitute automatic
resignation as provided for in Ordinance No. 569. Palm Desert residency is
required unless the City Council determines an individual who is not a
resident is needed for vparticular expertise or background (Resolution No.
97-43).
Meetings: Third Tuesday of every month at 3 p.m.
Officers:
Record Keeping:
A Chairman and Vice Chairman selected by the membership to serve one-
year terms, said terms to expire December 3151 of each year. It is
recommended that these positions rotate annually so that all members have
an opportunity to provide leadership.
Written records of actions taken or recommendations made shall be kept by
an official recording secretary of the City department assigned to act as
liaison to the Committee.
Purpose:
Resolution No. 97-77 (Continued)
Palm Desert Promotion Committee Bylaws
To advise the City of Palm Desert regarding the best method of planning
and implementing an advertising, activities, and promotion program. To
closely monitor the program selected and to recommend changes in the
program or the budget from time to time.
Responsibilities: 1. Prepare and submit to the City Council an annual promotion plan
containing specific goals, objectives, and recommended methods
of implementation.
2. Prepare and submit for City Council approval an annual program
for promotion of local activities through the Palm Desert News
Bureau.
3. Prepare and submit for City Council approval annual budgets
reflecting the efforts contained in the annual marketing plan and
the promotional program of local activities.
4. Monitor, evaluate, and recommend changes in ongoing
promotional programs to improve effectiveness and cost efficiency.
5. Review and approve monthly billings for services submitted to the
City by the contractor(s) providing advertising services and News
Bureau services. With staff assistance and the use of an informal
audit subcommittee, maintain continued financial review to assure
budget and contractual adherence.
6. Serve as a review body to evaluate suggestions and/or proposals
for special events which pertain to the City's promotional
programs. If appropriate, include those suggestions in the annual
marketing plan or promotional program.
7. At least once every three years, the Committee shall conduct a
formal competition to select a consultant/advertising agency to
provide contractual professional services required by the City.
8. Review and maintain the City's web site to ensure that it is utilized
to its fullest potential in the promotion of the City and its tourism.