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RESOLUTION NO. 03-49
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF PALM DESERT,
CALIFORNIA, DISBANDING THE PROMOTION COMMITTEE AND ESTABLISHING
A PALM DESERT MARKETING COMMITTEE
WHEREAS, the Palm Desert City Council amended the bylaws and established new
direction for the Promotion Committee on September 11, 1997, to advise the City of Palm
Desert regarding the best method of planning and implementing an advertising, activities,
and promotion program; and
WHEREAS, the responsibilities of the Promotion Committee, as it was established
in 1997, were to review monthly billing, to evaluate the effectiveness of programs, and
direct an outside marketing agency; and
WHEREAS, in July, 2000, the City created the position of Marketing Manager to
bring a more dedicated effort and focus to the marketing of the City, at a significantly
reduced rate. The responsibilities of this position have replaced those assigned to the
Promotion Committee as it was established; and
WHEREAS, the City Council formed a subcommittee of staff and two Council
liaisons for the purpose of reviewing the goals, objectives, and bylaws. The City Council
has found it appropriate to review all of its committees and commissions, particularly those
long established, for the purpose of determining the role of the committee today in Palm
Desert, its organization, its structure, and effectiveness; and
WHEREAS, this review has been completed with a finding that the existing
Promotion Committee in its current structure is not meeting the City's needs as they exist
today.
NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of Palm
Desert, Califomia, that Resolution No. 97-77, establishing the organization, objectives, and
responsibilities of the Palm Desert Promotion Committee is hereby rescinded.
NOW, THEREFORE, BE IT FURTHER RESOLVED by the City Council of the City
of Palm Desert, California, that a Marketing Committee shall be established with the
following organization, objectives, and responsibilities:
1. The objective of the Marketing Committee will be to review, monitor, and evaluate
the marketing, advertising, and public relations efforts.
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RESOLUTION NO. 03-49
RESOLUTION OF THE CITY COUNCIL OF THE CITY OF PALM DESERT,
CALIFORNIA, DISBANDING THE PROMOTION COMMITTEE AND ESTABLISHING A
PALM DESERT MARKETING COMMITTEE
April 24, 2003
2. The purpose of the Marketing Committee is to evaluate the annual marketing and
media plans, to participate in the creation of an annual marketing budget, and to
review the expenditures of the annual marketing budget.
3. The Committee shall review print and electronic media advertising, review collateral
materials, and make recommendations for special events requesting financial
support from the City.
4. At least once every five years or as otherwise recommended by the Committee, the
Committee shall conduct a formal competition to select a consultant/advertising
agency to provide contractual professional services required by the City.
5. This Committee shall be comprised of seven members representing a large hotel,
a small hotel/motel, a large retailer, a small retailer, a shopping center, a restaurant,
and a tourism advocate.
6. Members of this Committee shall be appointed by and serve at the pleasure of the
City Council for four-year terms commencing upon appointment and based upon the
calendar year. However, initial appointments will be made in a manner so as to
stagger the terms to provide continuity of membership.
7 Regularly scheduled meetings will be held bi-monthly and will be scheduled at a
time and date approved by appointed members.
8. A chair and vice -chair shall be selected by the membership to serve a one-year
term. Such annual review and appointment is to promote equal opportunity of the
membership to serve in a leadership role.
9. Written records of actions taken or recommendations made shall be kept by an
official recording secretary.
10. Members will be permitted two unexcused absences per calendar year. The third
unexcused absence will constitute an automatic resignation. Excused absences
include a death in the family, hospitalization, jury duty, or military service.
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RESOLUTION N0. 03-49
RESOLUTION OF THE CITY COUNCIL OF THE CITY OF PALM DESERT,
CALIFORNIA, DISBANDING THE PROMOTION COMMITTEE AND ESTABLISHING A
PALM DESERT MARKETING COMMITTEE
April 24, 2003
PASSED, APPROVED, and ADOPTED by the City Council of the City of Palm
Desert, California, at its regular meeting held on the 24' day of April, 2003, by the following
vote, to wit:
AYES:
NOES: NONE
ABSENT: NONE
ABSTAIN: NONE
ATTEST:
RACHELLE D.KCLASSEN
CITY CLERK
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CRITES, FERGUSON, KELLY, SPIEGEL, BENSON
M. BENSON,VAYOR