HomeMy WebLinkAboutCC RES 2014-25RESOLUTION NO. 2014 - 25
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF PALM DESERT,
CALIFORNIA, SUBMITTING TO THE QUALIFIED VOTERS OF THE CITY AT THE
GENERAL ELECTION TO BE HELD ON NOVEMBER 4, 2014, AN ADVISORY
MEASURE FOR THE ALLOCATION OF ADDITIONAL TRANSIENT OCCUPANCY
TAX REVENUE TO PROMOTIONAL AND MARKETING -RELATED EXPENSES.
WHEREAS, the City of Palm Desert ("City") currently imposes a Transient Occupancy Tax at
the rate of nine percent (9%) upon the guests of hotels and other transient accommodations located
throughout the City; and
WHEREAS, the Palm Desert City Council ("City Council") desires to increase the rate for the
City's Transient Occupancy Tax ("TOT") by two percent (2%), to a total of eleven percent (11%), to be
imposed upon the guests of hotels and other transient accommodations located throughout the City
pursuant to the Palm Desert Municipal Code; and
WHEREAS, revenue from the TOT rate increase measure, if passed, will be deposited in the
City's general fund; and
WHEREAS, the City Council desires to a submit an advisory ballot measure whereby voters
can recommend that revenue from the TOT rate increase measure, if passed, be allocated to fund the
City's marketing and promotional efforts; and
WHEREAS, pursuant to Elections Code section 9603, the City Council is authorized to submit
to the voters an advisory measure to obtain an indication of voter opinion regarding a ballot proposal;
and
WHEREAS, the results of the advisory vote will in no manner be binding on the City Council.
NOW THEREFORE, THE CITY COUNCIL OF THE CITY OF PALM DESERT, CALIFORNIA,
DOES RESOLVE, DECLARE, DETERMINE AND ORDER AS FOLLOWS:
Section 1. The City Council finds that all of the forgoing recitals are true and correct and
are hereby incorporated and adopted as findings and determinations by the City Council as if fully set
forth herein.
Section 2. Pursuant to Elections Code Section 9603, the City Council hereby orders the
advisory vote, as set forth in Section 3 of this Resolution to be submitted to the voters of the City at
the November 4, 2014 election.
Section 3. The City Council, pursuant to its right and authority, does order submitted to the
voters at the General Municipal Election the following question:
RESOLUTION NO. 2014 - 25
ADVISORY VOTE ONLY
If the City of Palm Desert's Transient Occupancy Tax, as set
forth in Chapter 3.28 of the Palm Desert Municipal Code, is
increased from 9% to 11%, should the City solely allocate the
additional revenue for promotional efforts, including
advertising, public relations, special event publicity, marketing
collateral development, the City's monthly BrightSide
newsletter, and the official Palm Desert tourism website to
maintain a consistent image for the City's local, regional, and
national marketing campaigns?
YES
NO
Section 4. If any section, subsection, sentence, clause, phrase or provision of this
Resolution or the application thereof to any person or circumstances is held invalid or unconstitutional
by any court of competent jurisdiction, such invalidity or unconstitutionality shall not affect the validity
of any other provision or applications, and to this end the provisions of this Resolution are declared to
be severable. The City Council hereby declares that it would have passed this Resolution and each
section, subsection, sentence, clause, phrase or provision thereof, irrespective of the fact that any one
or more sections, subsections, sentences, clauses, phrases or provisions thereof be declared invalid
or unconstitutional.
Section 5 This Resolution shall take effect immediately upon its adoption.
Section 6. The City Clerk of the City of Palm Desert is hereby directed to certify to the
passage and adoption of this Resolution and to file a certified copy of this Resolution with the Board of
Supervisors of Riverside County and the Registrar of Voters of Riverside County at least 88 days
before the date of the election.
PASSED, APPROVED, AND ADOPTED by the City Council of the City of Palm Desert,
California, at its regular meeting held on the 10th day of April, 2014, by the following vote, to wit:
AYES: HARNIK, SPIEGEL, WEBER, and TANNER
NOES: BENSON
ABSENT: NONE
ABSTAIN: NONE
ATTEST:
R • HELLE D. K SE • , CITY CLERK
CITY OF PALM DESERT, CALIFORNIA
VAN G. TANNER, MAYOR
APPROVED AS TO FORM:
DAVID J. ER , CITY ATTORNEY
CITY OF PALM DESERT, CALIFORNIA
7806870.2
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