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HomeMy WebLinkAboutCC RES 2019-77RESOLUTION NO. 2019-77 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF PALM DESERT, CALIFORNIA, ADOPTING A POLICY ON COMMUNITY EVENT SPONSORSHIPS WHEREAS, the City Council of the City of Palm Desert seeks to establish guidelines through which the City will approval community event sponsorship requests; and WHEREAS, the City Council of the City of Palm Desert recognizes sponsorships play an important role in supporting our community; and WHEREAS, the City Council of the City of Palm Desert identifies sponsorships of community events as a way to promote the tourism and economic development efforts of the City; and WHEREAS, the City Council of the City of Palm Desert is committed to being a good steward of taxpayer money while supporting events; and WHEREAS, the decision to grant a sponsorship is optional and shall be considered on a case -by -case basis. WHEREAS, the City Council of the City of Palm Desert, California, is the final approval body for all sponsorship of City produced events; NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of Palm Desert, California, as follows: Section 1. Adoption of Recitals. The City Council hereby adopts the foregoing recitals as its findings in support of the following guidelines Community Event Sponsorships. Page 1 of 7 RESOLUTION NO. 2019-77 Section 2. Adoption of Policy for Community Event Sponsorships. The City Council hereby adopts the Policy for Community Event Sponsorships attached hereto as Exhibit "A". PASSED, APPROVED, AND ADOPTED at a regular meeting of the Palm Desert City Council held on this 26th day of September 2019, by the following vote, to wit: AYES: HARNIK, JONATHAN, KELLY, NESTANDE, and WEBER NOES: NONE ABSENT: NONE ABSTAIN: NONE SUSAN MARIE WEBER, MAYOR ATTEST: RA ELLE D. KLASSEN, CITY CLERK CITY OF PALM DESERT, CALIFORNIA Page 2 of 7 RESOLUTION NO. 2019-77 COMMUNITY EVENT SPONSORSHIP POLICY EXHIBIT A PURPOSE This policy establishes guidelines for disbursement of discretionary funds approved by City Council, as well as in -kind services to sponsor special events produced by qualified organizations. The City recognizes that sponsorships play an important role in supporting our community, as well as to promote the tourism and economic development efforts of the City, nevertheless the City is committed to being a good steward of taxpayer money while supporting events. SCOPE This policy applies to all City sponsorship support of external events where the City provides funds to an outside organization. This policy does not apply to table sponsorship requests, nor does it apply to the third party sponsorships of City produced events. The granting of City funds or in -kind support is evaluated based on the proposed event's impact on the community. Special attention is paid to sponsorships that promote Palm Desert's attractiveness as a place to visit and/or live, celebrate the heritage of the City and its environs, and enrich the character and quality of life of its residents and visitors. The City is under no obligation to approve a requested sponsorship. The City Council and City Manager reserve the right to deviate from the policy and criteria contained herein when they believe it is the City's best interest to do so. GENERAL REQUIREMENTS, ELIGIBITY CRITERIA AND CONDITIONS Due to limited resources, not all special event sponsorship requests are funded. The number of special events that the City sponsors varies annually. The City will evaluate each request based upon available funds, satisfaction of eligibility criteria, and compliance with the application requirements set forth below. Applicants for special events sponsorships must meet all of the following requirements, eligibility criteria, and conditions: • Applicants requesting event sponsorships in the amounts of $2,500 to $20,000 shall use the City's community event sponsorship application. Incomplete applications will not be accepted. The City may require additional information, as necessary, to evaluate compliance with this policy. • Applicants requesting event sponsorships over $20,000 shall present their request to the Hotel & Signature Events Committee for recommendation, prior to presenting to City Council at a schedule Council Meeting. • For sponsorship requests not exceeding $2,500, the City Council will authorize the City Manager to establish a policy on accepting and approving such requests. Page 3 of 7 RESOLUTION NO. 2019-77 COMMUNITY EVENT SPONSORSHIP POLICY EXHIBIT A • Event and promotion must take place within Palm Desert city limits with limited exceptions. Reason(s) for not holding the proposed event or promotion in the City of Palm Desert must be stated on the application. Exemption from this requirement will be provided on a case -by -case basis and will favor activity promoting the City of Palm Desert as a desirable place to live, visit and do business. • The event must align with the City of Palm Desert Strategic Plan. • The applicant must also submit a Special Events Application/Agreement along with this special events sponsorship request application. • The applicant agrees to use the City's sponsorship funds exclusively for the event represented in its application. Said funds are not designated for salaries or salary reimbursements or budget subsidy. • The recipient of sponsorship funds or in -kind services shall provide the City recognition as a sponsor in exchange for the funds or in -kind services in a method consistent with other sponsors. In no event shall the recognition for the City's funds or in -kind services be Tess than that provided to other sponsors who have contributed the same total financial or in -kind support. • The applicant must be ready, willing and able to enter a contractual agreement for sponsorship with the City and provide a certificate of liability insurance or proof of self-insurance, if applicable. • Special event sponsorship applications are limited to one per year, per taxpayer identification number. • Failure to hold event as depicted in application will result in forfeiture of sponsorship funds. • Sponsorships will be approved on a competitive basis and are not guaranteed. Applicants should be aware that they may not receive the full amount of the sponsorship requested. • Sponsorship approvals are made on an annual basis and shall be considered as a one-time approval. Approval for sponsorship in one year does not imply or guarantee that the City will approve sponsorship for the same event or organization in subsequent years. • An official Post -Event Evaluation form must be submitted to City staff within (90) days following the conclusion of a sponsored event. • Application and all supporting documents are to be submitted to the Economic Development Department, City of Palm Desert, 73-510 Fred Waring Drive, Palm Page4of7 RESOLUTION NO. 2019-77 COMMUNITY EVENT SPONSORSHIP POLICY EXHIBIT A Desert, California 92260, to be considered for funding for FY 2019/2020. Applications must be submitted a minimum of six months prior to event date. INELIGIBLE ORGANIZATIONS AND ACTIVITIES OR PROJECTS • An activity, program, project or service that promotes a political viewpoint, provides for a political purpose or causes participants to engage in or otherwise affiliate or express an endorsement of partisan political functions or activities. • A private individual for his/her own use. • A political, politically affiliated or political action organization. • Outside Agency Funded Organizations, receiving funds concurrently (during the same fiscal year) ASSESSMENT CRITERIA Criteria Consideration Weighting (%) Innovation The ability of the event to activate public spaces and 20% attract/expand new audiences , and extend the season Economic Impact The degree to which the event provides a 20% measurable economic benefit to the City and supports local business Quality of Life The degree to which the event assists in the 20% development of a strong and resilient community and increases participation in city life for people of all ages, cultures, and means Branding The extent to which the event proposes to raise 20% awareness of, or increase the profile of, Palm Desert as a tourist destination Financial Viability The degree to which the event and/or organization is 20% financially viable and sustainable with or without City sponsorship Total 100% Page 5 of 7 RESOLUTION NO. 2019-77 COMMUNITY EVENT SPONSORSHIP POLICY EXHIBIT A APPLICATION REVIEW FOR EVENTS WITH A REQUEST $2,500 TO $20,000 • Economic Development Department staff overseeing Special Events will review applications for completeness and verify that eligibility criteria have been met. As appropriate, staff will make a recommendation to the City Manager prior to sponsorship approval. • Requests will be presented to the City Manager on a quarterly basis: July — September; October — December; January — March; and April — June. APPLICATION REVIEW FOR EVENTS WITH A REQUEST OVER $20.000 • Official request (on organizational letterhead), Special Events Application/Agreement, and all supporting documents are to be submitted to the Economic Development Department, City of Palm Desert, 73-510 Fred Waring Drive, Palm Desert, California 92260, to be considered for funding. All documentation should be submitted a minimum of six months prior to event date. • The applicant will be contacted by City staff to secure a presentation date with the Hotel & Signature Events Committee. As well as be placed on the agenda for the soonest City Council Meeting. • City staff will present official request, Special Events Application/Agreement and all supporting documentation to the Committee one week prior to the committee meeting for review. • Applicant will then present to the Hotel & Signature Committee. • Committee will make a recommendation to either approve or deny the request. That recommendation will be noted in the committee minutes and present to the City Council at the scheduled Council Meeting. • Once applicant has meet with the Hotel & Signature Events Committee, applicant will then present to the City Council at a pre -scheduled City Council Meeting. • At the City Council Meeting, staff will present applicants request, as well as the Hotel & Signature Event Committee's recommendation. Applicant will then be able to make their presentation to the City Council and members of the general public in attendance. • City Council will then vote on applicant's request. Page 6 of 7 r RESOLUTION NO. 2019-77 COMMUNITY EVENT SPONSORSHIP POLICY EXHIBIT A ADMINISTRATION AND ENFORCEMENT OF POLICY Review by the City Manager: • The City Council designates the City Manager to administer the Sponsorship Policy. This delegation is with the power of re -designation to appropriate staff. • The City Manager or her/his designee shall review all Sponsorship applications and determine compliance with this policy. • On an as needed basis, the City Manager or her/his designee may refer any controversial proposed sponsorship to the City Council for approval or rejection with a majority vote. • Sponsoring entity or individual must comply with all other applicable City, state and federal laws and regulations Page 7 of 7 RESOLUTION NO. 2019-77 [This page has intentionally been left blank.] 1 RESOLUTION NO. 2019-77 EXHIBIT B COMMUNITY EVENT SPONSORSHIP REQUEST ($2,500 to $20,000) Application (Exhibit B) Fiscal Year 2019/2020 City of Palm Desert ECONOMIC DEVELOPMENT DEPARTMENT 73-510 Fred Waring Drive Palm Desert, CA 92260 760-346-0611, Ext. 425 Fax: 760-341-4564 RESOLUTION NO. 2019-77 EXHIBIT B INTRODUCTION The City is committed to being a good steward of taxpayer money while supporting events that benefit our community. The granting of City funds or in -kind support is evaluated based on the proposed event's impact on the community. Special attention is paid to sponsorships that promote Palm Desert's attractiveness as a place to visit and/or live, celebrate the heritage of the City and its environs, and enrich the character and quality of life of its residents and visitors. GENERAL REQUIRMENTS, ELIGIBILITY CRITERIA AND CONDITIONS Due to limited resources, not all special event sponsorship requests are funded. The number of special events that the City sponsors varies annually. The City will evaluate each request based upon available funds, satisfaction of eligibility criteria, and compliance with the application requirements set forth below. Applicants for special events sponsorships must meet all of the following requirements, eligibility criteria, and conditions: 1. Applicants requesting event sponsorships in the amounts of $2,500 to $20,000 shall use the City's special event sponsorship form. Incomplete applications will not be accepted. The City may require additional information, as necessary, to evaluate compliance with this policy. 2. Event and promotion must take place within Palm Desert city limits with limited exceptions. Reason(s) for not holding the proposed event or promotion in the City of Palm Desert must be stated on the application. Exemption from this requirement will be provided on a case -by -case basis and will favor activity promoting the City of Palm Desert as a desirable place to live, visit and do business. 3. The event must align with the City of Palm Desert Strategic Plan. 4. The applicant must also submit a Special Events Application/Agreement along with this special events sponsorship request application. 5. The applicant agrees to use the City's sponsorship funds exclusively for the event represented in its application. Said funds are not designated for salaries or salary reimbursements or budget subsidy. 6. The recipient of sponsorship funds or in -kind services shall provide the City recognition as a sponsor in exchange for the funds or in -kind services in a method consistent with other sponsors. In no event shall the recognition for the City's funds or in -kind services be less than that provided to other sponsors who have contributed the same total financial or in -kind support. 7. The applicant must be ready, willing and able to enter a contractual agreement for sponsorship with the City and provide a certificate of liability insurance or proof of self-insurance, if applicable. Page 2 of 10 RESOLUTION NO. 2019-77 EXHIBIT B 8. Special event sponsorship applications are limited to one per year, per taxpayer identification number. 9. Failure to hold event as depicted in application will result in forfeiture of sponsorship funds. 10. Sponsorships will be approved on a competitive basis and are not guaranteed. Applicants should be aware that they may not receive the full amount of the sponsorship requested. 11. Sponsorship approvals are made on an annual basis and shall be considered as a one-time approval. Approval for sponsorship in one year does not imply or guarantee that the City will approve sponsorship for the same event or organization in subsequent years. 12. An official Post -Event Evaluation form must be submitted to City staff within (90) days following the conclusion of a sponsored event. 13. Application and all supporting documents are to be submitted to Vanessa Mager, Economic Development Department, City of Palm Desert, 73-510 Fred Waring Drive, Palm Desert, California 92260, to be considered for funding for FY 2019/2020. Applications must be submitted a minimum of six months prior to event date. INELIGIBLE ORGANIZATIONS AND ACTIVITIES OR PROJECTS The City of Palm Desert WILL NOT award funding for: 1. An activity, program, project or service that promotes a political viewpoint, provides for a political purpose or causes participants to engage in or otherwise affiliate or express an endorsement of partisan political functions or activities. 2. An organization, activity, program, project or service that is discriminatory. 3. A private individual for his/her own use. 4. A political, politically affiliated or political action organization. 5. Outside Agency Funded Organizations, receiving funds concurrently (during the same fiscal year) Page 3 of 10 RESOLUTION NO. 2019-77 ASSESSMENT CRITERIA Criteria Innovation Economic Impact Quality of Life Consideration The ability of the event to activate public spaces and attract/expand new audiences , and extend the season The degree to which the event provides a 20% measurable economic benefit to the City and supports local business The degree to which the event assists in the 20% development of a strong and resilient community and increases participation in city life for people of all ages, cultures, and means Branding The extent to which the event proposes to raise 20% awareness of, or increase the profile of, Palm Desert as a tourist destination Financial Viability The degree to which the event and/or organization is 20% financially viable and sustainable with or without City sponsorship Total 100% EXHIBIT B Weighting (%) 20% APPLICATION REVIEW Economic Development Department staff overseeing Special Events will review applications for completeness and verify that eligibility criteria have been met. As appropriate, staff will make a recommendation to the City Manager prior to sponsorship approval. Requests will be presented to the City Manager on a quarterly basis: July — September; October — December; January — March; and April — June. Page 4 of 10 RESOLUTION NO. 2019-77 EXHIBIT B 11. or r.. FILING INSTRUCTIONS Please review these instructions carefully in order to completely and accurately file your application: 1. PREPARE YOUR APPLICATION PACKET containing the following: ❑ One (1) application packet, single sided, 8'/2 x 11, white paper, unbound, unstapled, unpunched. Color documents may be included if desired for clarity and detail. Application packet will contain the following: • Application with original signature • Attachments as necessary for further explanation of application content, all 8 I/2 x 11" or smaller in size 2. RETURN COMPLETE APPLICATION PACKET in a sealed envelope via mail or hand delivery to: City of Palm Desert Economic Development Department 73510 Fred Waring Drive Palm Desert, CA 92260 CONTENTS: SPECIAL EVENTS SPONSORSHIP APPLICATION — Attn: Vanessa Mager 3. SUBMIT. Incomplete packets will not be considered until all required information is received. Page 5 of 10 RESOLUTION NO. 2019-77 Application (Exhibit A) 1. GENERAL INFORMATION Date of Request: Amount Requested: Name of Organization: Organization Contact: Mailing Address: Physical Address: Phone Number: E-mail address: Federal Taxpayer I.D. No: Palm Desert Business License No. (Required for any work or service performed in PD city limits) Non -Profit Tax Status (verification must be attached): EXHIBIT B FOR CITY USE ONLY Date Received: ❑ Original Sponsorship Application ❑ Special Events Application/Agreement ❑ Sponsorship Request Letter ❑ Complete— -OR- ❑ Incomplete — return to Applicant 501(c)3: Yes Other class (specify): Page 6 of 10 No RESOLUTION NO. 2019-77 EXHIBIT B 2. STATEMENT OF PURPOSE 1. Description of services or event being provided to the city. (Describe the event/activity and explain the impact you believe that it will have on the community. Will it generate sales tax and/ or bed tax through retail sales or hotel stays? Will it educate and/or provide quality of life to Palm Desert residents/visitors?): 2. How will the city's funds be used? (Provide specific details regarding your reason for request and how those funds will be spent. Funds are considered per line item, and appropriate information should be provided to assist the Committee's review and decision. If necessary, attach a separate sheet): 3. Item Example: Tops N' Barricades Description Amount requested Traffic control plan for street closure 2,000 3. Total number of persons that benefit from or will attend this program or event: 4. Of the total number benefitting, give an estimate of the percentage (%) of Palm Desert residents that participate in said benefit: Resident Non -Resident Page 7 of 10 RESOLUTION NO. 2019-77 3. AGENCY BUDGET 1. Sources of Funding: EXHIBIT B A. Palm Desert Support: List any and all funding requested from the City of Palm Desert, including type of request (grant, sponsorship, donation, fundraiser, etc.), the amount your agency requested and the actual amount received, and a description of the funding request: Type of Request Example: Sponsorship FY 18/19 Requested Amount $1,000 Funds Received FY 19/20 Requested Amount $1,500 Reason for and/or description of request B. Community Support: List any and all funding requested from other community partners, including type of request (grant, sponsorship, donation, fundraiser, etc.), the amount your agency requested and the actual amount received, and a description of the funding requested (If necessary, attach a separate sheet.): Agency providing funds FY 18/19 Requested Amount Approved Amount/ Funds received FY 19/20 Requested Amount Description of Contribution (in -kind, sponsorship, event, grant) Example: Berger Foundation $10,000 $5,000 $10,000 Education grant Page 8 of 10 RESOLUTION NO. 2019-77 EXHIBIT B 2. Budget: Please provide event budget. (If necessary, attach a separate sheet.) GRAND TOTAL OF EXPENDITURES: $ Page 9 of 10 RESOLUTION NO. 2019-77 4. SIGNATURE AUTHORIZATION EXHIBIT B 1. Identify the principal (owner, president, or equivalent) who is ultimately responsible for the applicant's event: NAME: TITLE: ADDRESS: PHONE: E-MAIL: 2. Signature of authorized official: The undersigned does hereby confirm that the information herein is true and correct, that the applicant agency meets the criteria set forth herein, and that the applicant agency agrees to comply with all requirements. Signature: Date: - END OF DOCUMENT - Page 10 of 10 RESOLUTION NO. 2019-77 EXHIBIT C LARGE COMMUNITY EVENT SPONSORSHIP REQUEST 1$20.000+) Application (Exhibit C) Fiscal Year 2019/2020 City of Palm Desert ECONOMIC DEVELOPMENT DEPARTMENT 73-510 Fred Waring Drive Palm Desert, CA 92260 760-346-0611, Ext. 425 Fax: 760-341-4564 1 RESOLUTION NO. 2019-77 EXHIBIT C INTRODUCTION The City is committed to being a good steward of taxpayer money while supporting events that benefit our community. The granting of City funds or in -kind support is evaluated based on the proposed event's impact on the community. Special attention is paid to sponsorships that promote Palm Desert's attractiveness as a place to visit and/or live, celebrate the heritage of the City and its environs, and enrich the character and quality of life of its residents and visitors. GENERAL REQUIRMENTS, ELIGIBILITY CRITERIA AND CONDITIONS Due to limited resources, not all special event sponsorship requests are funded. The number of special events that the City sponsors varies annually. The City will evaluate each request based upon available funds, satisfaction of eligibility criteria, and compliance with the application requirements set forth below. Applicants for special events sponsorships must meet all of the following requirements, eligibility criteria, and conditions: 1. Applicants requesting event sponsorships over $20,000 shall present their request to the Hotel & Signature Events Committee for recommendation, prior to presenting to City Council at a schedule Council Meeting. 2. Event and promotion must take place within Palm Desert city limits with limited exceptions. Reason(s) for not holding the proposed event or promotion in the City of Palm Desert must be stated on the application. Exemption from this requirement will be provided on a case -by -case basis and will favor activity promoting the City of Palm Desert as a desirable place to live, visit and do business. 3. The event must align with the City of Palm Desert Strategic Plan. 4. The applicant must also submit a Special Events Application/Agreement along with all documentation requested by the Hotel & Signature Events Committee. 5. The applicant agrees to use the City's sponsorship funds exclusively for the event represented in its request. Said funds are not designated for salaries or salary reimbursements or budget subsidy. 6. The recipient of sponsorship funds or in -kind services shall provide the City recognition as a sponsor in exchange for the funds or in -kind services in a method consistent with other sponsors. In no event shall the recognition for the City's funds or in -kind services be less than that provided to other sponsors who have contributed the same total financial or in -kind support. 7. The applicant must be ready, willing and able to enter a contractual agreement for sponsorship with the City and provide a certificate of liability insurance or proof of self-insurance, if applicable. Page 2 of 5 RESOLUTION NO. 2019-77 EXHIBIT C 8. Special event sponsorship requests are limited to one per year, per taxpayer identification number. 9. Failure to hold event as depicted in documentation submitted will result in forfeiture of sponsorship funds. 10. Sponsorships will be approved on a competitive basis and are not guaranteed. Applicants should be aware that they may not receive the full amount of the sponsorship requested. 11. Sponsorship approvals are made on an annual basis and shall be considered as a one-time approval. Approval for sponsorship in one year does not imply or guarantee that the City will approve sponsorship for the same event or organization in subsequent years. 12. An official Post -Event Evaluation form must be submitted to City staff within (90) days following the conclusion of a sponsored event. 13. Official request (on organizational letterhead), Special Events Application/Agreement and all supporting documents are to be submitted to Vanessa Mager, Economic Development Department, City of Palm Desert, 73-510 Fred Waring Drive, Palm Desert, California 92260, to be considered for funding. All documentation must be submitted a minimum of six months prior to event date. INELIGIBLE ORGANIZATIONS AND ACTIVITIES OR PROJECTS The City of Palm Desert WILL NOT award funding for: 1. An activity, program, project or service that promotes a political viewpoint, provides for a political purpose or causes participants to engage in or otherwise affiliate or express an endorsement of partisan political functions or activities. 2. An organization, activity, program, project or service that is discriminatory. 3. A private individual for his/her own use. 4. A political, politically affiliated or political action organization. 5. Outside Agency Funded Organizations, receiving funds concurrently (during the same fiscal year) Page 3 of 5 RESOLUTION NO. 2019-77 EXHIBIT C LARGE SPONSORSHIP REQUEST PROCEDURE 1. Official request (on organizational letterhead), Special Events Application/Agreement, and all supporting documents are to be submitted to Vanessa Mager, Economic Development Department, City of Palm Desert, 73- 510 Fred Waring Drive, Palm Desert, California 92260, to be considered for funding. All documentation should be submitted a minimum of six months prior to event date. 2. The applicant will be contacted by City staff to secure a presentation date with the Hotel & Signature Events Committee*. As well as be placed on the agenda for the soonest City Council Meeting. 3. City staff will present official request, Special Events Application/Agreement and all supporting documentation to the Committee one week prior to the committee meeting for review. 4. Applicant will then present to the Hotel & Signature Committee. 5. Committee will make a recommendation to either approve or deny the request. That recommendation will be noted in the committee minutes and present to the City Council at the scheduled Council Meeting. 6. Once applicant has meet with the Hotel & Signature Events Committee, applicant will then present to the City Council at a pre -scheduled City Council Meeting. 7. At the City Council Meeting, staff will present applicants request, as well as the Hotel & Signature Event Committee's recommendation. Applicant will then be able to make their presentation to the City Council and members of the general public in attendance. 8. City Council will then vote on applicant's request. *The Hotel & Signature Events Committee meets once a month. Page 4 of 5 RESOLUTION NO. 2019-77 EXHIBIT C FILING INSTRUCTIONS Please review these instructions carefully in order to completely and accurately file your request: 1. PREPARE REQUEST PACKET containing the following: • Official sponsorship request (on organizational letterhead) with original signature ■ Complete event budget ■ Sponsorship benefits ■ List of past and current sponsors ■ Explanation of how funding provided by the City will be utilized 2. RETURN COMPLETE PACKET in a sealed envelope via mail or hand delivery to: City of Palm Desert Economic Development Department 73510 Fred Waring Drive Palm Desert, CA 92260 CONTENTS: SPECIAL EVENTS SPONSORSHIP APPLICATION — Attn: Vanessa Mager 3. SUBMIT. Incomplete packets will not be considered until all required information is received. Page 5 of 5