HomeMy WebLinkAboutSponsorship - Virginia Waring International Piano CompetitionREQUEST:
DATE:
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CITY OF PALM DESERT
COMMUNITY SERVICES/ASSISTANT CITY MANAGER
STAFF REPORT
Request for Approval of Marketing Committee Recommendation to be a
Sponsor for the Virginia Waring International Piano Competition
May 13, 2004
CONTENTS: 1. Memorandum from Patricia Scully dated April 20, 2004
2. Proposal from Virginia Waring International Piano Competition
SUBMITTED BY: Sheila R. Gilligan, Assistant City Manager for Community Services
Recommendation: By Minute Motion, concur with the recommendation of the Marketing
Committee and approve a $50,000 sponsorship for the Virginia Waring International Piano
Competition to be held in January, 2005.
Executive Summary:
The City received a proposal from Peggy Cravens, Vice President of the Piano Competition,
seeking the City's participation as a sponsor in the amount of $50,000.
Background:
At its meeting of April 20, 2004, the Marketing Committee reviewed the proposal and request
and unanimously recommended that the City Council approve the request. The
recommendation is based on the following:
1. The Virginia Waring International Piano Competition will draw young pianists from all over
the world to an event which is unique. The Committee discussed the potential for this
becoming a major event with a likeness to the Van Cliburn Competition in Houston.
2. Previous proposals to the City have been tabled with the request that the Competition
seek sponsorships from other cities and organizations. This has been accomplished and
sponsors include:
1
Virginia Waring International Piano Competition
May 13, 2004
Page Two
The Annenberg Foundation, $200,000, 2-year grant.
The H. N. and Frances C. Berger Foundation, $150,000, 3-year grant.
JoAnn McGrath, $150,000, 3-year challenge grant.
Michael W. McCarthy Foundation, $100,000.
Steinway & Sons
McCallum Theatre
College of the Desert
3. The Competition will be held for a four -week period once every four years.
4. The inaugural event is scheduled to begin January 10, 2005, running to February 5,
2005.
5. The Competition has already raised in excess of $600,000 and has the potential of
becoming totally self -funded in the future.
I am attaching a copy of the proposal which includes information on the Competition as well
as information on the budget for the event. Ms. Cravens will be attending the meeting on
May 13 and will be prepared to answer questions should the Council have any.
SHEILA R.
Assistant City Manager
Approval:
CARL•S L. ORGA
City Manager
ommunity Services
PAUL GIBSON
Finance Director
G:%CilyClralKaren RussolAgenda ItemslVirgina Waring International Piano Competition.wpd
2
To:
From:
Date:
MEMORANDUM
COMMUNITY SERVICES DIVISION
Palm Desert Marketing Committee
Pat Scully
Senior Management Analyst
April 20, 2004
Re: VIRGINIA WARING INTERNATIONAL PIANO COMPETITION
PROPOSAL
Attached please find a request for City funding, along with other pertinent information, for the
Virginia Waring International Piano Competition which is scheduled to be held in. Palm Desert in
January 2005. The packet includes a letter describing an overview of this event, as well as a
proposed project budget.
Peggy Cravens, the Competition's Vice President, will be at the meeting to make an oral presentation
regarding the subject request and the contents contained in the written proposal. The Competition
is requesting the City of Palm Desert purchase a sponsorship in the amount of $50,000. Ms. Cravens
will also be available to respond to any questions that members of the Committee might have or
provide appropriate clarification on any issues related to this event.
Staff will forward the Committee's recommendation regarding this event to the City Council once
it has taken action. If, after reviewing the attached material, you have any questions, please do not
hesitate to contact me or Kristy Kneiding.
Enc: as indicated
VIRGINIA WARING INTERNATIONAL PIANO COMPETITION
6 April 2004
Ms. Sheila Gilligan
Chair, Marketing Committee
City of Palm Desert
Palm Desert Civic Center
73510 Fred Waring Drive
Palm Desert, California 92260
Dear Sheila:
The nurture of talented young pianists, recognizing their talent and promoting their career
paths, has been the goal of an international piano competition held in the City of Palm Desert,
California, since 1979. In the last Competition, held in 1997, there were 700 applicants from 22
countries representing all areas of the globe. From this diverse, multi -cultural collection of
exceptional young musicians, 150 competed for a wide variety of awards. In addition to cash
prizes, recital and concert opportunities were offered in prestigious venues in the United States
and Europe.
Advisory Board
Francesco Carotenuto
Peter Duchin
Marilyn Horne
Gladys Krenek
Anton Nel
Carlo Ponti, Jr.
Ann Schein
Herbert Stessin
Earl Wild
Artistic Director Emerita
Joanna Hodges
International Artistic Liason
John Nauman
Executive Board
Virgina Waring
President
Peggy Cravens
Vice President
Jean Ann Hirschi
Vice President
Dr.lohn Norman
Vice President
Gerald Benston,M.D.
Treasurer
Robert Borns
Member at Large
Edeltraud McCarthy
Member at Large
Terri Fleck
Administrative Director
Board of Directors
The Virginia Waring International Piano Competition will make its debut honoring the Anne Alterman
former international concertpianist (known professionallyas Virginia Morley)in January2005, Bob Appleton
g Betty Barker
continuing in the facilities of the College of the Desert, McCallum Theatre and other local Father Jack Barker
LillianBirerLapidusvenues. New to this Competition, and a verymajor expense, yet one required for recognition by William Denton
the World Federation of International Music Competitions in Geneva, Switzerland, will be an Maurice Engleman
Ted Giatas
orchestra for the concerto portion. It is anticipated The International Chamber Ensemble of Kathryn Hull
Rome, partially subsidized by the Italian Cultural Commission, will provide this function. Dr. William Kroonen
Harold Laster
Bill Marx
The Virginia Waring International Piano Competition has outlined an extensive program Michael Masser
IJ 8T Michael McCafferty
of competition, education, performance opportunities and public cultural enrichment. The loAnn McGrath
Dr. Monell
fifteenth Competition, the first of the new structure, will include opportunities for three distinct Glo iaarles MontyO'Byrne
groups: Junior - ages through 12; intermediate - ages 13 through 17; senior - ages 18 through 35. Carol Morton
MaSue
In addition, contestants may compete in multiple categories, which include traditional orchestral, TonyRoeReynalds
solo and master class competitions. Also scheduled during the four -week Competition of 2005, Pam Ruehrdanz
Marie Shaw-Wolpert
will be advancement opportunities for young virtuosos featuring Master Classes by accomplished Dr. Maria Sheehan
professionals. Importantly, all Competition events are free and open to the public. Michael
lSmhn5ter
Michael Smith
Robert Turk
Sponsors for the Virginia Waring International Piano Com petition include: Nancy Bricardwood5
P Dr.John Wright
• The Annenberg Foundation, $200,000, 2-year grant
• The H.N. and Frances C. Berger Foundation, $150,000, 3-year grant
• JoAnn McGrath, $150,000, 3-year challenge grant
• Michael W. McCarthy Foundation, $100,000
• Steinway & Sons
• McCallum Theatre 43-500 Monterey Avem
• College of the Desert Palm Desert, (A 92260 USA
Grant proposals, of varying amounts, have been sent to nearly 30 organizations including: Tel 760 773 2575
The Murray Dranoff Foundation, Inc.; Ruth I. Kolpin Foundation; The George B. Storer Fax 760 772 0253
Ms. Sheila Gilligan
Page two.
Foundation, Inc.; Olimpia Foundation; Youths' Friends Association, Inc.; Capitol Records, Inc. Corporate
Giving Program; The San Diego Foundation; Gladys Turk Foundation; Yamaha Corporation of America
Corporate Giving Program; Union League Civic & Arts Foundation; Ella Fitzgerald Charitable Foundation; The
Gelson Foundation; Henry W. Bull Foundation; Knapp Foundation; Kirkeby Foundation; Joseph T. Garrett
Charitable Foundation; Bob and Dolores Hope Charitable Foundation; Publicis; The Alice Tully Foundation;
Dennis and Phyllis Washington Foundation; City of Indian Wells (in process); and City of Rancho Mirage (in
process).
The Virginia Waring International Piano Competition's reach is extensive — marketed to all 50 United
States and internationally to 157 foreign countries offering millions of the most upscale, positive, cultural
"impressions" to world markets. As already noted, the last Competition boasted 700 applicants, from 22
countries, from all over the world. In April 2003, more than 35,000 Competition application/posters, listing the
Competition site as Palm Desert, were distributed to this international audience. Further, advertising to highly
targeted, elite publications is ongoing:
• International Piano, distribution 6,500, 38% United Kingdom; 29% United States and
Canada; 33% International, other.
• Piano, distribution 10,000, 70% United Kingdom, 30% Europe and North America.
• Music Educational Yearbook, distribution 13,500, annual educational resource.
• Keyboard Companion, distribution 6,000, United States.
In addition, the Virginia Waring International Piano Competition Web site enjoys more than 500 daily "hits"
with a large international audience.
The overall value of the Competition to the Palm Desert community for the last 26 years is inestimable.
It is, however, evident that the significant, hands-on, volunteer support of the Palm Desert residents
demonstrates this community's long-standing enthusiasm for the Virginia Waring International Piano
Competition and support for the cultural enrichment that this Competition provides to the people of Palm Desert.
The total budget of the Virginia Waring International Piano Competition is $978,960 for a period of
three years: $173,060 in 2002; $130,510 in 2003; and, $675,390 in 2004 (includes Competition expenses in
January 2005). Please see attached Competition budget. Marketing expenses are detailed for Phase I, totaling
$59,500, and for Phase III, totaling $32,000, for a total three-year expenditure of $91,500. Administration
expenses are detailed throughout the Competition's three years, totaling $292,280 - $113,560 in 2002
(including start-up expenses), $89,360 in 2003, and $89,360 in 2004/2005.
The Virginia Waring International Piano Competition and its Board of Directors respectfully request a
$50,000 sponsorship in support of the quadrennial Virginia Waring International Piano Competition debuting
January 2005. The Competition offers a wide variety of appropriate sponsorship opportunities to the City of
Palm Desert. In addition, the Competition is pleased to provide special ensembles and educational programs for
school children, as well as adults, of the City of Palm Desert. The sponsorship includes, of course, distinguished
recognition of the City of Palm Desert's generosity in all appropriate media.
Thank you for your careful consideration.
Sincerely,
Ci Zr t VL:) ?
PeggyCrav
ens erald E. Benston, M.D.
Vice President Treasurer
VIRGINIA WARING INTERNATIONAL PIANO COMPETITION
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COMPETITION DETAIL
"One of the fascinating studies has been the effect that practicing and
playing the piano has on the development of the intellect. It seems that the
process of applying ten fingers to the keyboard to learn and produce
music is so complicated and involves so many components of the cerebrum
that it sets all who do it above their peers.
Just to give you an idea of why this is a fact: Picture yourself at the piano,
a teacher by your side. You are to execute a run with the right hand... a
tempo is set. You must play so many notes to a bar. Each note must be
equal in time from each other. At the same time, each note must have the
same intensity of sound — not one louder or softer than the other. Or
perhaps you start the run pianissimo and end up fortissimo (which means
each note is a teeny bit louder than the one before), or perhaps you also
have to start slowly, getting faster as you are getting louder...also thinking
of the eventual musical line which may be up there, with small cadences
along the way.
Along with this, heaven knows what the left hand is doing —
runs ... chords... , and then there are the two feet and three pedals....
Keeping all these mechanics under control while you are creating and
expressing the musical feelings of your heart and soul are the reasons why
so many parts of the brain are brought into use.
When a child becomes proficient in all of this, and shows great aptitude,
then is the time to step in and help."
— Virginia Waring, 1997
The Virginia Waring International Piano Competition serves to promote, in the
most tangible ways — through scholarships and important performance opportunities —
Plato's most "potent instrument" for education, music.
The Virginia Waring International Piano Competition, began in 1979 (originally
the Joanna Hodges International Piano Competition), with the mission to provide brilliant
young pianists through age 32 with performance opportunities. The mission remains
focused on awarding virtuoso pianists with important performance debuts with
outstanding orchestras and ensembles, in the world's most exceptional concert halls.
Today, the Virginia Waring International Piano Competition extends this mission to
Advisory Board
Francesco Carotenuto
Peter Duchin
Marilyn Horne
Gladys Krenek
Anton Nel
Carlo Ponti, Jr.
Ann Schein
Herbert Stessin
Earl Wild
Artistic Director Emerita
Joanna Hodges
International Artistic Liason
John Nauman
Executive Board
Virgina Waring
President
Peggy Cravens
Vice President
Jean Ann Hirschi
Vice President
Dr.John Norman
Vice President
Gerald Benston, M.D.
Treasurer
Robert Borns
Member at Large
Edeltraud McCarthy
Member at Large
Terri Fleck
Administrative Director
Board of Directors
Anne Alterman
Bob Appleton
Betty Barker
Father Jack Barker
Lillian Birer Lapidus
William Denton
Maurice Engleman
Ted Giatas
Kathryn Hull
Dr. William Kroonen
Harold Laster
Bill Marx
Michael Masser
Michael McCafferty
JoAnn McGrath
Dr. Charles Monell
Gloria Monty O'Byrne
Carol Morton
Mary Sue Reynolds
Tony Rose
Pam Ruehrdanz
Marie Shaw-Wolpert
Dr. Maria Sheehan
Catherine Shuster
Michael Smith
Robert Turk
Nancy Bricard Woods
Dr. John Wright
43-500 Monterey Avent
Palm Desert, CA 92260 USA
Tel 760 773 2575
Fax 760 772 0253
include the very young virtuosos, with no minimum age requirement, and the accomplished
virtuosos through age 35.
The Virginia Waring International Piano Competition is now ready to take major steps to
ensure that the Competition will continue to be officially ranked as one of significance by the
International Association of Competitions in Geneva, Switzerland. In 2005, the Competition
launches the critical concerto competition that is necessary for ranking in the International
Association of Competitions. The Virginia Waring International Piano Competition proudly
announces the International Chamber Ensemble of Rome, under the direction of Francesco
Carotenuto, as the official competition orchestra. Demonstrating important, international support
for the Virginia Waring International Piano Competition, the Cultural Ministry of the Italian
Government plans to underwrite the full cost of transportation for this magnificent Ensemble.
Currently anticipating the 15th competition, January 10 to February 5, 2005, the quadrennial
Virginia Waring International Piano Competition includes opportunities in three distinct age groups:
Junior — ages through 12; Intermediate — ages 13 through 17; Senior — ages 18 through 35. In
addition, contestants may compete in multiple categories, which include traditional orchestral, solo
and master class competitions. Distinguishing the solo competition category at the Senior level is
the Ernst Krenek Pianoforte Music competition. The famous Austrian composer who made his
home in Palm Springs, California, Ernst Krenek created a repertoire of strikingly creative and
innovative works that chronicle 20th century music, from atonal, to tonal, to twelve-tone, to serial.
In 1997, the Virginia Waring International Piano Competition received more than 700
applications from 22 countries, including Belgium, Canada, China, England, France, Georgia,
Germany, Greece, Holland, Kazakhstan, Korea, Poland, Russia, Ukraine and the United States.
From this diverse, multi -cultural collection of exceptional musicians, 150 truly extraordinary
applicants, representing Canada, China, England, France, Georgia, Germany, Greece, Korea,
Russia, Ukraine, and 23 states of the United States, competed from March 23 to April 13, at the
Virginia Waring International Piano Competition in Palm Desert, California.
The talented pianists vied for the coveted performance awards that included debut recitals at:
Bosendorfer-Saal, Austria; Carnegie Hall, New York; Gina Bachauer International Piano
Competition, Utah; London Soloists Chamber Orchestra, London; Kahrkiv Symphony Orchestra,
Ukraine; International Chamber Ensemble of Rome, Italy; Festival Internazionale Massimo
Amfiteatr, Italy; Vancouver Symphony Orchestra, Washington; Oakland Youth Orchestra,
California; Redlands Symphony, California; Palm Springs Desert Museum, California; College of
the Desert, California. Numerous financial scholarships were also awarded. Prizes range from
$200 to $2,000.
During the four -week competition in 2005, the Virginia Waring International Piano
Competition also plans to offer additional advancement opportunities for the young virtuosos.
Master classes featuring such accomplished professionals as: Francesco Carotenuto, offering both
conductor's master classes, and concerti master classes; Jane Bastien, teacher, composer, concert
artist, and co -creator of the seminal `Bastien Piano Method;" and Nelita True, internationally
renowned concert and recording artist, master teacher, and celebrated professor. Master classes
represent unparalleled musical and performance learning forums for enthusiastic, emerging pianists
to study with the world's most gifted artists.
VIRGINIA WARING INTERNATIONAL PIANO COMPETITION
Forun°rl v the loam ra Punk, C0111pc't t1ou
FACTS
• Competition began in 1979 and continues with the original focus
on providing performance opportunities for aspiring young artists.
• Scope has broadened to provide opportunities for the young
pianists, with no minimum age requirement, and pianists through
age 35.
• Performance prizes now include debuts in Carnegie Hall, Rome
and Vienna.
• Six master classes with world-renowned teachers including a new
master class for aspiring conductors.
• Seven competitions for different levels and types of music.
• The last competition received more than 700 applications from
around the globe.
• Twenty-two countries represented in the desert in the 1997
competition (contestants and judges).
• Community involvement and support is very high.
• The month -long "Piano Olympics" of competition events
are staffed by more than 200 valley volunteers.
• Contestants are housed with local families.
• Judges are invited into local homes for meals and social
events.
Advisory Board
Francesco Carotenuto
Peter Duchin
Marilyn Horne
Gladys Krenek
Anton Nel
Carlo Ponti, Jr.
Ann Schein
Herbert Stessin
Earl Wild
Artistic Director Emerita
Joanna Hodges
International Artistic Liason
John Nauman
Executive Board
Virgina Waring
President
Peggy Cravens
Vice President
Jean Ann Hirschi
Vice President
Dr.John Norman
Vice President
Gerald Benston, M.D.
Treasurer
Robert Borns
Member at Large
Edeltraud McCarthy
Member at Large
Terri Fleck
Administrative Director
Board of Directors
Anne Alterman
Bob Appleton
Betty Barker
Father Jack Barker
Lillian Birer Lapidus
William Denton
Maurice Engleman
Ted Giatas
Kathryn Hull
Dr.William Kroonen
Harold Laster
Bill Marx
Michael Masser
Michael McCafferty
JoAnn McGrath
Dr. Charles Monell
Gloria Monty O'Byrne
Carol Morton
Mary Sue Reynolds
Tony Rose
Pam Ruehrdanz
Marie Shaw-Wolpert
Dr. Maria Sheehan
Catherine Shuster
Michael Smith
Robert Turk
Nancy Bricard Woods
Dr.John Wright
43-500 Monterey Ave
Palm Desert, CA 92260 USA
Tel 760 773 2575
Fax 760 772 0253
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