HomeMy WebLinkAboutC23180 Kimberly Shannon - Web Site ConultantREQUEST:
Contract No. C23180
CITY OF PALM DESERT
COMMUNITY SERVICES/ASSISTANT CITY MANAGER
STAFF REPORT
Request for Approval of Contract with Kimberly Shannon, Interactive
Marketing and Web Site Consultant, in an amount not to exceed
$66,000.
DATE: November 18, 2004
CONTENTS: Contract from Kimberly Shannon
SUBMITTED BY: Sheila R. Gilligan, Assistant City Manager for Community Services
Recommendation:
1. Approve the staff recommendation and authorize the Mayor to execute a one
year contract with Kimberly Shannon, Interactive Marketing and Web Site
Consultant;
2. Appropriate $66,000 to the MIS budget account, Account 110-4190-415-3091.
Discussion:
Staff continues to monitor the effectiveness of all three of our websites — the e-gov site, the
tourism site, and the art site. All three were created by Sitewire out of Phoenix, and the City
definitely feels that the product delivered by Sitewire was far greater than any expectation
we had. We get compliments on all three sites daily.
The biggest challenge facing us with our technology is keeping it updated, implementing the
various capabilities, E commerce/click to Gov integration management, and feature
enhancements.
Kimberly Shannon, formerly of Sitewire, was asked to submit a proposal to provide services
to manage various elements of the City's online presence that are not currently addressed
with our Sitewire contract.
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Contract No. C23180
Staff Report
Request for Approval of Contract with Kimberly Shannon, Interactive Marketing
November 18, 2004
This proposal has been reviewed by the Director of Finance Paul Gibson, MIS Manager
Doug VanGelder, Marketing Manager Kristy Kneiding, Assistant City Manager Homer Croy,
and Assistant City Manager Sheila Gilligan. In order to stay one step ahead of today's
technology, the City must make a strong commitment to the future of its websites. This
could be a full-time job; however, the reviewing group all agreed that it would be better to
contract for these services at this time, especially in Tight of the fact that we have an
individual available who is incredibly well -versed in all three of our websites.
In meeting with Ms. Shannon, several new enhancements were discussed which include
utilizing the commercial inventory now available on our site, the commercial inventory and
traffic statistics section, completing maps and planning section of this site, facilitating credit
card usage, making the application process interactive, and assisting in the finalization of
the paperless agenda process, to name a few.
I have attached a copy of Ms. Shannon's proposal which, if approved, would provide 60 to
70 hours per month in an amount not to exceed $5,500 per month. Staff has negotiated this
contract down from $7,000 per month while keeping the services included at a high level.
Staff strongly recommends the approval of this contract. Adding personnel would cost
almost twice as much and the extent of training for these three sites would be significant.
i
Subtted By:
• SHEILA R. GILLI AN
Assistant City Manage' for ' ommunity Services
Approval:
CARLOS L. O#tTEGA PAUL
City Manager Finan
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2
Contract No. C23180
Client: City of Palm Desert.
Project: Web Site and Interactive Marketing Management
Date: November 8, 2004
Scope of Work
Based on the strategic goals set forth by the City of Palm Desert, Kimberly will manage various
elements of the City's online presence.
Final Deliverables
Key Contact
Schedule Impact
Financial Impact
The scope includes an average of one on -site meeting with
City department
Based on 60 - 70
$5,500/month
heads and/or
staff
hours per month,
services would be
ongoing (based on
the City per quarter, ongoing project management and the
following services:
• Strategic planning
• Need and scope definition
12 month term).
• Technical requirements development
• Web vendor management
• E commerce/Click to Gov integration management
• Proactive maintenance
• Feature/ enhancement management
o Commercial inventory
o Traffic statistics
o Maps
o Job listings/ applications
o Service calendar
o Futures
• Site audits / content management (including time
sensitive items such as calendar listings and
minutes/agendas)
• Usability consulting
• Site traffic analysis
• Web site copywriting
• "How Do I" management
• Site map generation
• Search engine marketing vendor management
• Content gathering, editing and production
• User comment management and analysis
Billing and Assumptions
Services commence within five business days from receipt of contract and initial payment. Unused
retainer hours expire at the end of the month. Scope does not include any out-of-pocket expenses.
Changes in project scope may result in changes to the schedule and budget. Kimberly Shannon is an
independent contractor. The City will be billed quarterly for monthly services unless agreed
otherwise. Payment is due upon receipt of invoice.
Authorization
The City of Palm Desert
Consultant
Printed Name:
Printed Name: Kimberly Shannon
Signature
Signature:
Date:
Date:
Kimberly Shannon I Interactive Marketing and Web Site Consultant
1324 West 12th Street I Tempe I Arizona 185281
602.741.0902 I KD_Shannon®yahoo.com