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HomeMy WebLinkAbout2007 Golf Cart Parade - Beer ConcessionsCITY OF PALM DESERT COMMUNITY SERVICES DEPARTMENT STAFF REPORT REQUEST: APPROVAL OF TWO BEER CONCESSIONS AND ADDITIONAL ACTIVITIES TO BE HELD IN THE PUBLIC RIGHT OF WAY IN CONJUNCTION WITH THE 2007 PALM DESERT GOLF CART PARADE DATE: December 14, 2006 CONTENTS: Correspondence from the 2007 Golf Cart Parade Committee Map of Proposed Beer Garden Sites Correspondence from 2007 Golf Cart Parade Committee Chair Correspondence from Palm Desert Police Department Recommendation: By Minute Motion: 1. Permit the sale, possession, and consumption of beer and wine on City owned property in connection with a special event, the Palm Desert Golf Cart Parade, scheduled to be held on January 14, 2007. 2. Authorize a golf car agility challenge and golf car show to be held in the public right of way in connection with the 2007 Golf Cart Parade. Executive Summary: Approval of this request will allow various local Rotary Clubs to sell beer and wine as a fund raising activity at the 2007 Palm Desert Golf Cart Parade and authorize the use of public property to hold a golf car agility challenge and golf car show in conjunction with the same event. Background: Pursuant to Palm Desert Municipal Code 9.58.040, the City Council must grant permission to allow the sale and consumption of alcoholic beverages on City owned property. Various Rotary Clubs in the Coachella Valley are the applicants for the sale of beer and wine at two locations (map attached) at the annual Golf Cart Parade scheduled to be held January 14, 2007. The sale, possession, and consumption of beer and wine will be limited to beer garden areas, which will be specifically designated as such. The City Council will grant, if passed, the sale of beer and wine contingent upon approval of the Palm Desert Police Department and after a one day permit is issued by the Alcohol Beverage Control Board. City staff will work with event organizers on the specific locations and hours of operation for the beer garden. The Palm Desert Police Department has reviewed the request for the addition of a second beer garden and recommends approval of the request. The 2007 Golf Cart Parade Committee is also requesting the addition of two activities to be held on public property in conjunction with the Parade. The first is a golf car show, which would be a static display of vehicles. The second is a golf car agility challenge, which would be a timed competition of golf cars through an obstacle course. The Palm Desert Police Department has reviewed the proposal and recommends approval of both activities. Staff recommends that the City Council permit the sale, possession, and consumption of beer and wine pursuant to PDMC 9.58.040 at the 2004 Palm Desert Golf Cart Parade, a special event scheduled to be held on January 14, 2007, and approve the two proposed activities scheduled to be held on public property. PATRICIA SCULLY, CFEE SENIOR MANAGEMENT A SHEILA R. GILL IGAN ASSISTANT CITY MA Ae R/PIO CITY MANAGER CITY COUNCIL CTIONN APPROVED DENIED RECEIVED OTHER MIMING DATE j9-14-0(0 AYES: Bensons Ferguson Finer/ ,5n,eiel` t?ely NOES: ki0,1p_ J J ABSENT: N90� ABSTAIN: Nonce VERIFIED BY: (p 6K_( r- Original on File with Cit# Clerk's Office ALYST INANCE DIRECTOR CARLOS L.ORTEGA P L D S k C� L PARADE CHARITIES, INC. 73-710 Fred Waring Drive, Suite 114 Palm Desert, CA 92260 Tel: 760 346-6111 Fax: 760 346-3268 November 28, 2006 Ms. Pat Scully City of Palm Desert 73 -5 10 Fred Waring Drive Palm Desert, CA 92260 RE: 2007 Palm Desert Golf Cart Parade January 14, 2007 Requesting Council approval for Beer Gardens on El Paseo Dear Pat, The 2007 parade board is requesting a second location for an additional beer garden. Past parade attendees have repeatedly requested a second location for beer and water to the west end of the parade route. The first location, as always will be at the corner of Larkspur and El Paseo. The second location would be at the corner of Lupine and El Paseo. We have attached an area map indicating the requested locations. The parade has increased in popularity over 20% per year with more and more attendance by valley residents. The need for more refreshments is necessary and the second beer garden area will also carry water. The beer garden is being put on by valley Rotarians and will be staffed by volunteers. In keeping with city and ABC regulations, it will be fenced and guarded by Rotary personnel. We thank you in advance for your assistance in securing Council approval for this important desert event. Sincerely, Mki-1-0 \k�' Mike I-lardin 2007 Golf Cart Parade Committee i �d n 0 b 0 a w c� a a w n m U) HIGHWAY 74 b d10 0 — CL r �. a �y y Sage ti �Y Lupine D � I San Pablo ti I,Li1Jr�'n'� Larkspur f b a San is Rey b d a A a H A 'rickly Pear lz PORTOLA AVENUE D N m X0 mr, D„ 900 N D� �v mm ;a 0c cm ME CA D X m D C4 Page 1 of 1 Scully, Pat From: DesertYMCACEO@aol.com Sent: Thursday, November 02, 2006 9:52 AM To: Scully, Pat Cc: louise@pdcc.org Subject: MEMO: ADDITION OF NEW FEATURES FOR THIS YEARS GOLF CART PARADE Good day Pat, this is to advise you and the city of the new additions to this years Golf Cart Parade, Sunday Jan. 14. The golf cart committee has been working hard to add some new and interesting features to this years parade. We have designed 2 new major features. 1) A golf cart car show, held on the El Paseo, this event will be held from 10 am through the end of the parade. We are promoting this as the only golf car show in the state, it will be run just like a car show but only for non gas cars (golf carts). People spends thousands of dollars on these customized carts and we hope to draw a big crowd to participate as well as spectators. 2) A golf cart agility challenge, is new to this years event. This event will be held in front of the gardens, on the El Paseo from 9am and ending at 12:45. 16 pre selected participants from golf clubs throughout Palm Desert will drive a golf cart through an obstacle course in a timed competition. This should be a huge crowd pleaser! Several heats will lead to the championships at 12:30. 3) Other new features of this years event a) an aggressive promotion to get more big floats even offering financial assistance for non profits who want to build one. b) more entertainment prior to the parade all along the El Paseo. c) expanded children's area will all sorts of free things for the kids to do. THE COMMITTEE IS REALLY JAZZED ABOUT THIS YEARS EVENT AND FEEL WE ARE MAKING THIS A GOLF CART PARADE AND FESTIVAL........... ROB BALLEW, CEO FAMILY YMCA OF TWE DESERT' WK 760-341-9622 CELL 760-485-2968 11 /2/2006 PALM DESERT POLICE DEPARTMENT Served by the Riverside County Sheriff's Department �' 0Bob Doyle, Sheriff - Coroner J4 Bob Doyle, Sheriff - Coroner November 30, 2006 TO: Pat Scully, City of Palm Desert FROM: Lieutenant Frank Taylor SUBJECT: Staff Report- New Features during the 2007 Golf Cart Parade The Palm Desert Police Department was requested to evaluate the impact of several new features for the 2007 Golf Cart Parade. These include: (1) The Golf Cart Show (2) The Golf Cart Agility Challenge (3) Addition of a second Beer Garden The department utilizes personnel from existing staffing levels, specifically from our specialty teams and traffic division, to provide resources for this yearly event. These resources have historically accomplished our mission in providing a safe and pleasurable experience for our citizens during this marquis event. In reviewing past operational planning and after action reports regarding the annual Golf Cart Parade, minimal negative impact was noted. We feel the addition of these three new features will not adversely affect normal functionality of police services. One area of minor concern is the addition of the second Beer Garden. We believe this will cause us to spend a moderate period of time monitoring this area, as we have done in the past with the existing Beer Garden, which depletes some service levels in other areas. A rise in the temperature during the event may generate additional consumption of alcoholic beverages, which in tune may cause additional calls for service, and we always take an anticipatory approach towards events we are involved with. The Palm Desert Police Department can continue providing services for this event, as we have in the past, and will not object to the addition of these features. We will provide an analysis of the effect of these additions, by way of our yearly after action report, with emphasis on the added Beer Garden and a forecast of what the 2008 event will require.