HomeMy WebLinkAboutAmend Guidelines for Facade Enhancement Program (FEP) - Crossroads CenterCITY OF PALM DESERT
STAFF REPORT
REQUEST: AMEND THE GUIDELINES FOR THE FA�ADE ENHANCEMENT
PROGRAM (FEP) TO INCLUDE PARCELS WITH FRONTAGE ON
THE WEST SIDE OF HIGHWAY 74 BETWEEN EL PASEO AND
HIGHWAY 111
APPROVAL OF $80,000 IN FA�ADE ENHANCEMENT PROGRAM
CONSIDERATION FUNDS TO WJG PARTNERS, LLC, FOR "THE
CROSSROADS CENTER" LOCATED AT 73-030 EL PASEO
SUBMITTED BY: BRYCE LYNN WHITE, PROJECT ADMINISTRATOR
DATE: JANUARY 26, 2006
CONTENTS: PHOTOS OF EXISTING BUILDING
ELEVATIONS OF NEW STOREFRONTS
Recommendation:
By Minute Motion, that the City Council:
1. Amend the guidelines for the Farade Enhancement Program (FEP) to
include parcels with frontage on the west side of Highway 74 between
EI Paseo and Highway 111; and
2. Approve $80,000 in Farade Enhancement Program consideration
funds to WJG Partners, LLC, for "The Crossroads Center" located at
73-030 EI Paseo.
Funds are available in account 400-4800-454-3875.
Executive Summarv:
Approval of the request will provide City assistance to rehabilitate the subject property
within the guidelines of the Fa�ade Enhancement Program. Denial of the request will not
allow City assistance.
Discussion:
WJG Partners, LLC, are the owners of "The Crossroads Center" which includes 73-030 EI
Paseo. This building was formerly occupied by Hooter's and subsequently by The Rib
Company. The proposed businesses are Quizno's Subs, Starbuck's Coffee, and Pick Up
Sticks. The property fronts on Highway 74 and is readily observable from the intersection
of Highway 111 and Highway 74.
Staff Report
Approval of $80,000 in Fa�ade Enhancement Program Consideration Funds for The
Crossroads Center
Page 2 of 2
January 26, 2006
The current boundaries for inclusion within the Fa�ade Enhancement Program end at the
east side of Highway 74 and exclude properties west of Highway 74. Staff is
recommending amending the FEP guidelines to include parcels with frontage on the west
side of Highway 74 between EI Paseo and Highway 111. The FEP guidelines allow for
standard sized lots (60-foot frontage, 12,000 square feet) to receive consideration for half
the cost of improvements to a maximum of $40,000. Larger properties are eligible for
additional funds with City Council approval, which is applicable to this property. The
property's total frontage is 145 lineal feet and it is approximately 18,500 square feet in
area. The size of this property makes it eligible for FEP consideration funds to a
maximum of $80,000 subject to City Council approval.
Staff has been assisting the former and current owners since 2002 and has encouraged
major remodeling of this property. The projected cost to complete the improvements as
approved by the Architectural Review Committee on August 9, 2005, is $700,000.
Currently, work on the subject property is substantially underway. The improvements will
dramatically alter the appearance and architecture of the building and are more significant
in scope than most FEP projects.
Staff presented the project to the Retail Committee on November 8, 2005, for its review
and direction. The Retail Committee took into consideration the location, size, and scope
of the proposed project. The Retail Committee felt that properties fronting Highway 74
between Highway 111 and EI Paseo should be included in the Farade Enhancement
Program and that this project merited FEP consideration funds of $80,000. Staff concurs
with the Retail Committee and recommends funding in the amount of $80,000 from the
Fa�ade Enhancement Program.
Submitted by:
. � �'��,
B y�in hite
Pr ect inistrator
:�I
Approval:
- � �,
, �
Jus�irf cCarthy, ACM Redevel�lpment
Carlos L
, Executive Director
Department Head:
` %'-� �
�ve Yrigoyen
Director of evelopmenVHousing
�S�
/ k��
Paul . ibj
�
l
of Finance
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