HomeMy WebLinkAboutParticipation in the Palm Desert BowlCITY OF PALM DESERT
Community Services Division
Staff Report
REQUEST: REQUEST FOR APPROVAL OF CITY PARTICIPATION IN PALM
DESERT BOWL
SUBMITTED BY: Patricia Scully, CFEE, Senior Management Analyst
DATE: July 13, 2006
CONTENTS: 1. Correspondence from Terry Schukart, College of the Desert
Dean of Physical Education and Athletics
2. Minutes of February 21, 2006, Parks & Recreation
Commission Meeting
RECOMMENDATION:
By Minute Motion, approve City of Palm Desert participation in the 1 st Annual Palm Desert
Bowl scheduled to be held Saturday, October 28, 2006, from 5:30 p.m. to 9:30 p.m. at the
College of the Desert football field, in the amount of $50,000. An appropriation is
requested from the unobligated General Fund to Account 110-4416-414-3061.
EXECUTIVE SUMMARY:
Approval of this sponsorship would allow the City of Palm Desert to contribute $50,000 to
the College of the Desert to assist in funding this community event.
BACKGROUND:
The Dean of Physical Education and Athletics from College of the Desert has approached
the City of Palm Desert with a request for sponsorship of the Palm Desert Bowl. Should
the City choose to participate as the presenting sponsor of this community event, which is
scheduled to be held Saturday, October 28, 2006, at College of the Desert, a $50,000
sponsorship fee is being requested. Per the attached proposal, College staff and students
would be responsible for organizing all of the entertainment, preparing the facilities,
securing food vendors, obtaining appropriate event security, contracting for recreational
equipment, event cleanup, and assisting with advertising efforts in order to present this
CITY COUNCIL STAFF REPORT
RE: REQUEST FOR APPROVAL OF CITY
PARTICIPATION IN PALM DESERT BOWL JULY 13, 2006
event to members of the Palm Desert community. The purpose of this event is to provide
a venue for Palm Desert residents to gather prior to the football game scheduled to be held
on that date for tailgate parties, activities for children, and food. Palm Desert residents,
with proper identification, would be admitted free of charge to the game, awarded coupons
for free food and commemorative giveaways, and would have access to all activities. Non -
Palm Desert residents would be charged the standard fee for admission to the football
game and would not be included in the pre -game events.
The purpose of this event is to expose the community to local student athletes as well as
performers from the cheer and dance teams from Palm Desert Middle School and Palm
Desert High School as well as musical groups from local schools. Income received from
the production of this event will be earmarked for uniforms and equipment, expenses
related to student athletic recruitment, and film DVD technology for the College of the
Desert football program. This concept was presented to, and unanimously supported by,
the Palm Desert Parks & Recreation Commission at its meeting of February 21, 2006.
Opportunities to involve the community in local activities to engender community spirit are
always welcome. Therefore, staff recommends that the City Council approve the proposal
from the College of the Desert Physical Education and Athletic Department and
appropriate $50,000 from the unobligated General Fund to Account 110-4416-414-3061
to serve as the presenting sponsor of this event.
PATRICIA SCULLY, CFEE
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CITY COUNCIL CTION:
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ABSENT:
ABSTAIN:
VERIFIED BY:
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City Clerk's Office
PARKS & RECREATION COMMISSION
MINUTES
FEBRUARY 21, 2006
Ms. Steele commented that an Indian Wells resident approached the
Indian Wells City Council regarding building a dog park in their city. She
mentioned that Indian Wells has contacted Palm Desert Staff requesting
information on dog parks, which is a good sign.
Commissioner Barnes expressed his concern regarding the fees for
residents and non-residents using the dog park. Ms. Steele mentioned
that she could e-mail a copy of the City Council Staff Report to the
Commission.
Commissioner Limont commented that one of the reasons to have a fee
was to encourage other cities to build their own dog parks.
Commissioner Babcock commented in setting a precedent for other cities.
Councilman Spiegel shared that complaints received are from non Palm
Desert residents.
Commissioner Munson added that the Commission should look at the
Senior Games Awards Ceremony and nominate someone that will show
up. Commissioner Limont responded nominating John Lujack for next
year.
Added Agenda Item: Commissioner Schukart moved to have discussion
of a Palm Desert Bowl. Motion was seconded by Commissioner Babcock
and carried by an 8-0 vote.
Commissioner Schukart mentioned an idea that he and Councilman
Spiegel had about having a Palm Desert Bowl Celebration on a Saturday
evening in the fall at a College of the Desert home football game. The
celebration would consist of Palm Desert residents coming and enjoying a
football game with free admission, food, and music.
Councilman Spiegel commented that the purpose is to give $50,000.00 to
the football program, if the Commission agrees. Then it would be a matter
of taking the item to the Marketing Committee and the City Council.
Commissioner Dawson moved to recommend to the Marketing
Committee to have a joint event with College of the Desert and the
City of Palm Desert to have a Palm Desert Bowl for a pre -determined
date in the fall, and $50,000 be provided by the City for this event.
The event would include a free night of football entertainment for
Palm Desert residents. Motion was seconded by Vice Chair Munson
and carried by 7-0-1 vote with Commissioner Schukart abstaining
due to a conflict of interest.
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