HomeMy WebLinkAboutReview ARC Action SA 06-62 Imperial Sign CompanyCITY OF PALM DESERT
DEPARTMENT OF COMMUNITY DEVELOPMENT
STAFF REPORT
REQUEST: City Council review of an Architectural Review Commission action
approving business signage and color change for the Serenata
Mexican Bar & Grill. Subject property is located at 73-325 Highway
111.
SUBMITTED BY: Ryan Stendell, Assistant Planner
APPLICANT: Imperial Sign Company, Jim Engle Jr.
46-120 Calhoun Street
Indio, CA 92201
CASE NO: SA 06-62
DATE: May 25, 2006
CONTENTS: A. Exhibits
B. Architectural Review Commission Minutes
C. Request for City Council Review Form
Recommendation:
That by minute motion the City Council reaffirm the action of the Architectural
Review Commission (ARC) approving business signage and color change for the
Serenata Mexican Bar and Grill dated April 25, 2006.
Executive Summary:
In January of 2000 the ARC approved a facade enhancement and business
signage for the El Mirasol Cocina Mexicana located at 73-325 Highway 111. The
ARC at that time felt that the business signage was very creative and unique and
was compatible with the newly designed facade enhancement. El Mirasol has
subsequently moved from this location, Serenata Mexican Bar and Grill wishes to
occupy the space.
At its March 28, 2006 meeting the ARC was asked to review a request by
Imperial Sign Company (representative for Serenata Mexican Bar & Grill) for
approval of new business signage and color changes to the building. The ARC
felt that the initial proposal needed to be more creative since the building is
trapped in the middle of two rather large buildings. The commission continued
the request to allow the applicant time to prepare a more creative concept.
The applicant returned for the April 25, 2006 meeting. The applicant Jim Engle,
Imperial Sign Company stated that this was a challenging site and felt that he
had designed a nice sign with some Hispanic flavor and using reverse channel
letters which coupled with the new building color would create effective business
Staff Report
SA 06-62
Page 2
May 25, 2006
identification. Commissioner Hanson stated that she was very disappointed with
the revised proposal. The previous signage was beautifully done and really
made the whole building.
Commissioner Gregory suggested that the wording "Cantina" on the left side of
the elevation be removed and move all of the signage to the left side of the front
elevation leaving an 18" border on all sides. The Commission concurred and
approved the signage package subject to the above noted conditions (6-1 vote
commissioner Hanson opposed).
Submitted By: Department Head:
Ryan Stendell Phil Drell
Assistant Planner Director of Community Development
Approval: roval:
Homer Cro Carlos Ortega
ACM Devel ent Services City Manager,
., ACTION:
APPROVED COUNCIL �cCTIO DENIED _.
RECEIVED. OTHER
MET I ATE
YES 1 G , 6
NOW:, Ai,'V
ABSENT
ABSTAIN:...�
VERIFIED BY:
Original on File with City Clerk's Office
2
DECISION OF THE:
(Name of Determining Body)
Case No.
CITY OF PALM DESERT, CALIFORNIA
REQUEST FOR CITY COUNCIL REVIEW
Architectural Review Commission
SA 06-62
Project Proponent: Imperial Sign Co., Jim Engle
Address: 46-120 Calhoun Street, Indio, CA 92201
Date of Decision: April 25, 2006
Description of
Application or Matter Considered: Business Signage for Serenata Mexican Bar & Grill
73-325 Highway 111
Y-
tf7
i
YNE
;ity Council
FOR OFFICIAL USE ONLY
Date Filed: (7) Received by:
Date of Consideration by City Council:
Action Taken:
Date:
CI5
I-
0
W :1CITYTE-11CITYWO-2\CNCLRE-2. W PO 5/21103
CITY 0� P`�1M 01 19
i73-510 FRED WARING DRIVE
PALM DESERT, CALIFORNIA 92260-2578
TEL: 60 � 346-o6n
i FAX: 760 341-7098
info@palm-desert.org
ARCHITECTURAL REVIEW COMMISSION ACTION
CASE NO.: SA 06-62
APPLICANT (AND ADDRESS): IMPERIAL SIGN CO., JIM ENGLE Jr. 46-120
Calhoun Street, Indio, CA 92201
JOSEPHINE D'AMICO MIGLIORE TRUST, 386 Avenida Andura, Cathedral City, CA
92234
NATURE OF PROJECT/APPROVAL SOUGHT: Request approval of revised business
signage for Serenata Mexican Bar 81 Grill.
LOCATION: 73-325 Highway 111
ZONE: C-1
Upon reviewing the plans and presentations submitted by staff and by the
applicant, the Architectural Review Commission granted approval of the business
signage, subject to (1) remove the word "Cantina", (2) move the words "Serenata
Mexican Bar & Grill" to the left side of the building in the former "Cantina"
location, and (3) leave an 18" border on either side and bottom of the signage.
Date of Action: April 25, 2006
Vote: Motion carried 6-1 with Commissioner Hanson opposed.
(An appeal of the above action may be made in writing to the City Clerk of the
City of Palm Desert within fifteen (15) days of the date of the decision. Any
amendments to this approved plan would need to be re -submitted to Commission
for approval.)
STAFF COMMENTS: It is your responsibility to submit the plans approved by the
Architectural Review Commission to the Department of Building and Safety.
CONTINUED CASES: In order to be placed on the next meeting's agenda, new or
revised plans must be submitted not later than 9:00 a.m. the Monday eight days
prior to the next meeting.
CJ wum as nncuc r m
ARCHITECTURAL REVIEW COMMISSION
APRIL 25, 2006
MINUTES
scheduled. The neighbors will receive a notice in the mail. The notices
are sent out ten days before the meeting.
Action: Commissioner Vuksic moved, seconded by Commissioner
Lambell for approval of the architectural design. Motion carried 7-0.
lc t 4. CASE NO.: SA 06-62
APPLICANT (AND ADDRESS): IMPERIAL SIGN CO., JIM ENGLE
Jr. 46-120 Calhoun Street, Indio, CA 92201
JOSEPHINE D'AMICO MIGLIORE TRUST, 386 Avenida Andura,
Cathedral City, CA 92234
NATURE OF PROJECT/APPROVAL SOUGHT: Request approval of
revised business signage for Serenata Mexican Bar & Grill.
LOCATION: 73-325 Highway 111
ZONE: C-1
Mr. Smith stated that the exterior wall color needed to be approved as
well as the signage. The commission had asked for a color that would
be different from the buildings next door. A color sample was shown to
the commission.
Commissioner Hanson stated that she was disappointed with the
revised signage proposal. The previous sign was beautifully done and
really made the whole building. We had talked about the fact that this
location really needs a sign that would be something other than a sign
and it's just a sign.
Jim Engle, representative for Imperial Sign Company was present and
stated that they needed a sign. The challenge that they have with this
elevation is that it doesn't lend itself to signage because the wall is
narrow on both sides of the building. We're trying to do a nice sign with
Hispanic flavor using reverse channel letters. The "Cantina" sign on
the left side will be non -illuminated. I think we've done a good job in
balancing the sign work and the colors are within reason. The reverse
channel letters on "Serenata" are very nice.
G:Planning0onna Quaive6wpdocs\Agmin1AR060425.MIN 6
ARCHITECTURAL REVIEW COMMISSION
APRIL 25, 2006
MINUTES
Commissioner Gregory asked Mr. Engle if they really needed the word
"Cantina". There's a lot of wording proposed for the building. Mr.
Engle thought that having wording on both sides of the building would
make it look more balanced. If you have signage on one end and not
the other, it looks unbalanced. Commissioner Gregory suggested
putting "Serenata Mexican Bar & Grill" on the left side and remove
"Cantina" and just have the numbers on the right side. The sign should
be reduced in size so that there's 18" on either side and also on the
bottom of the sign.
Action: Commissioner Van Vliet moved, seconded by Commissioner
Lambell for approval of the business signage, subject to (1) remove the
word "Cantina", (2) move the words "Serenata Mexican Bar & Grill" to
the left side of the building in the former "Cantina" location, and (3)
leave an 18" border on either side and bottom of the signage. Motion
carried 6-1 with Commissioner Hanson opposed.
5. CASE NO.: MISC 06-19
APPLICANT (AND ADDRESS): JIM FRY, AIA, 3808 Riverside Drive,
Suite 508, Toluca Lake, Burbank, CA 91505
NATURE OF PROJECT/APPROVAL SOUGHT: Request approval of a
singe -family residence with a 2V high roof height.
LOCATION: 1009 Mountain Springs Road; The Canyons at Bighorn
ZONE: PR-5
Action: Commissioner Hanson moved, seconded by Commissioner
Vuksic for approval by minute motion. Motion carried 6-0-1-0 with
Commissioner Van Vliet abstaining.
6. CASE NO.: PP 05-16
APPLICANT (AND ADDRESS): PACIFIC POINTE PARTNERS, 3636
Birch Street, Suite 260, Newport Beach, CA 92660
G:PlanninglDonna Quaiverlwpdocs\AgminlAR060425.MIN 7
- Ce.�* -�
;�
AW41ft -Or 4mh40>25
I
MEL,A-Nmft&-'
73.325
m�
01
77 ill
tom. • �
=.a .� _
r'
=
w IJ
r>.
4 Mill
tN
E.3
CD
� �
w
N
< W O
m��
n ..
m�
=m
90
zz
zC/)
mD
r
m 0
O
mm
Z7 Cn
�m
-i
O
n
lJ
O
D
�T
N
r-
0
r-
m
--I
m
x
co
p n
o o,.!
w y r w N
n n G�
Q y C) r Z
omv,
p m
y m
m0Z
m ly m
0
A Im o
o -6._+ m
mpZ
a Atn0
n� pm r•
2 v r r
orIU
o?c.0.z
Zoo00
Z �o 0
" �mz
D'D 0
h Z Z Ri
_ O O
co O y
2w=
O O =
n 0m�
o
m ODD
-0c
y yDm
co z
3
v C
c C
N
s
N r
x 91 o
m i d m
Eg
I
m
a
a°wog
z5 z X0
n� 0;
° R J
S
f
G o z 0
N R
N N m x
C
ml
O m
m
00
Z
_Z
? m
e�p m
3 �
m
U
O n
�a
O
z
N I
�O
C1 _+ '� N f! I V �- Z �1 V * V 9 V y (n f!
O AO OO N wO Ot m OO• m �? "e
—A
C
wl
Q y
<,
r y
3
3 o x o e a
b m N~2 j 3
,p
) CL
V V
O
r
G
O
C 7.
�cornw°
co3 W01 vG
�� Wm OR Ora
W W
�' O1-a mr
e
�a a)C0 N
9
S
^ O I
N
— 7
N'CWOO
C)0 N i N
O O �S U'
u�,OO
o f
m
I
T
J .. I
rn I�N(ON
°(De N
w w
W W Ci n
mI
a
r
2
n
m
I
n#
co m X
n�
ApAN
c
W
p
x
o D
D
o vJ
I
rn
Q7
r-r
O INS
Nf
_e
O Iu W�C
CD
3
m
0
m m
wcRN:3 e