HomeMy WebLinkAboutC26020 - PS Life Dine Out PD PromoContract No. C26020
REQUEST:
DATE:
CONTENT:
CITY OF PALM DESERT
COMMUNITY SERVICES
STAFF REPORT
Consideration of a staff recommendation to enter into an
agreement with Palm Springs Life for the Dine Out Palm Desert
promotional campaign.
November 16, 2006
Dine Out Palm Desert Proposal
Recommendation:
By Minute Motion, approve the agreement with Palm Springs Life for the Dine
Out promotional campaign not to exceed $46,000.
Executive Summary:
Palm Springs Life once again submitted a proposal to produce Palm Desert's
annual dining guide, while providing expanded distribution methods and added
value.
The Dine Out initiative features an updated Palm Desert dining guide being
designed and placed on a full -page ad in Palm Desert Magazine so that the
viewer can pull out the dining guide and keep it for reference. Each and every
Palm Desert restaurant receives a free listing. The piece will be produced and
placed in the January issue of Palm Desert Magazine.
Palm Desert participated in this promotion last year and was extremely satisfied
with the quality, look, and feel of the dining guide. The additional distribution
through Palm Desert Magazine was an added bonus for Palm Desert restaurants
and especially beneficial to those that advertised.
This expenditure was previously approved by the Marketing Committee and City
Council as part of the 2006/07 Fiscal Year budget process.
Background:
The Dine Out Palm Desert is a campaign designed to increase awareness of
Palm Desert's wide variety of restaurants and all the dining scene has to offer.
The dining guide includes four-color food photography in the restaurant directory
and guide. Additional copies are delivered to residents, visitors, and potential
visitors.
The full -page advertising campaign is set to begin in the January 2007 issue of
Palm Desert Magazine. With the insertion, the dining guide will be distributed in
15,000 copies of Palm Desert Magazine, including in copies available in local
hotel rooms, at select newsstands across southern California and nationwide,
first-rate country clubs, and high traffic locations throughout Palm Desert,
including the Visitor Center.
In addition to the 15,000 copies inserted into Palm Desert Magazine, another
10,000 copies are available to the Visitor Center for distribution throughout the
year.
Palm Desert receives advertising space on the inside front and inside back
covers. The City also receives 1,000 customized menu lights promoting Dine
Out Palm Desert, with another 1,500 provided to advertising restaurants.
The production of this dining guide takes the place of the one created in-house.
The total request is $50,000 with the price decreasing $500 for each
advertisement sold. Palm Desert Magazine guarantees eight restaurants,
resulting in a $4,000 discount. The maximum cost for Palm Desert's participation
would be $46,000. Last year the promotion cost approximately $43,500.
As stated above, this expenditure was previously approved by the Marketing
Committee and City Council as part of the budget process, account number 110-
4417-414-3221.
Submitted By:
Kristy Kngiding / Sheila R. Gillig
Marketing Manager Assistant City'iVlanager
Approv
Carlos L. Orteg a✓IT
APPROVED DES Gibson
City Manager RECEIVED OTIctor of I-inance
MEETIN
AYES: / � � ,J�plll I S )H rJ JLkY Y.
NOES: �)
ABSENT:
ABSTAIN:
VERIFIED BY: L /I1 �yil
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