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HomeMy WebLinkAboutMinutes Marketing Committee 06/27/06yi:cz PALM DESERT PALM DESERT MARKETING COMMITTEE APPROVED MINUTES Tuesday, June 27, 2006 — 2:00 p.m. Administrative Conference Room I. CALL TO ORDER Chairwoman Bowen called the meeting to order at 2:00 p.m. II. ROLL CALL Members Present: Norine Bowen, Chair Rick Darius Emily Bird-Hrivnak Sara O'Flynn Ray Rodriguez Michael Shimer, Vice -Chair Staff/Others Present: Robert Spiegel, Councilmember Richard Kelly, Mayor Pro Tempore Sheila Gilligan, Assistant City Manager Kristy Kneiding, Marketing Manager Donna Gomez, Visitor Center Manager Piper Close, Full Gallop Marketing Mike Osgood, Desert Willow Lori Wimbish, Recording Secretary III. ORAL COMMUNICATIONS None IV. CONSENT CALENDAR Members Absent: Ric Mandelbaum A. MINUTES OF THE MEETING OF MAY 16, 2006 Mr. Rodriguez moved to, by Minute Motion, approve the minutes of the May 16, 2006, meeting. Motion was seconded by Mr. Shimer and carried 6-0. V. NEW BUSINESS A. GOLF CART PARADE FUNDING ROB BALLEW, Chair of the 2007 Palm Desert Golf Cart Parade, narrated a PowerPoint presentation that included statistics on the increase in spectators, entrants, and costs associated therein. APPROVED MINUTES PALM DESERT MARKETING COMMITTEE JUNE 27, 2006 Upon question by Mr. Shimer, Mr. Ballew responded that entrants were charged a nominal fee, and requests for donations and sponsorships would also be pursued. Upon question by Mr. Shimer, Ms. Kneiding stated that the Golf Channel had run an on-line video stream of the Parade; however, that was not an annual occurrence. The City's donation last year was $10,000, and the Chamber uses those funds however it deems appropriate to promote the event. SUSIE HARVEY stated that the Chamber of Commerce was responsible for all parade publicity. Mr. Rodriguez was excited about the ideas presented by Mr. Ballew. The Parade was very well attended last year, and the amount of publicity generated for Palm Desert was tremendous. The amount of hours worked by each volunteer speaks to the commitment from the community. He enthusiastically endorsed Parade Charities, Inc.'s request for additional funds from the City. Mr. Shimer was in agreement with Mr. Rodriguez. He believed the Parade would continue to build a name for Palm Desert, and he would support the $35,000 request by Parade Charities, Inc. Ms. Kneiding stated that the Committee's recommendation would go before City Council at its August 24, 2006, meeting. Mr. Shimer moved to, by Minute Motion, approve an increase of the City's donation to the Golf Cart Parade in the amount of $35,000. Motion was seconded by Mr. Rodriguez and carried 6-0. B. FASHION WEEK EL PASEO KELLY THORDSON, Director of Special Events for Palm Springs Life Magazine, addressed the Committee. She recapped Fashion Week El Paseo 2006. Last year's event was more successful than anticipated. The increase of merchant sales was 80%, and the event raised $10,000 for local charities. The 2007 Sponsorship packet was distributed to the Committee. The date for Fashion Week El Paseo will be to March 18-26, 2007, coinciding with the Pacific Life Open, March 5-18, 2007, and the Kraft Nabisco Championship, March 26 — April 1, 2007. Media exposure would include 25,000 Fashion Week El Paseo programs bound in the March 2007 issues of Palm Springs Life. Every ticket holder for the Pacific Life Open and Kraft Nabisco Championship would receive the program, and mailers would go out to all Palm Desert residents. The programs would also be available at establishments on El Paseo. Ms. Thordsen requested $150,000 from the City to be the Presenting Sponsor, which would include the City's logo on all collateral materials. American Express was approached to be the Title Sponsor in the amount of $300,000, which was decreased from last year's request of $500,000. At the time of this meeting, that sponsorship was not finalized. FA APPROVED MINUTES PALM DESERT MARKETING COMMITTEE JUNE 27, 2006 She reported that the signature fashion designer was very well received. A suggestion was made to include two signature designers for Fashion Week El Paseo 2007. The cost associated with one signature designer was $60,000; it would take additional funding to support two signature designers. Upon question by Ms. Gilligan, Mr. Shimer responded that the El Paseo Business Association spent $9,000 from its marketing budget on Fashion Week El Paseo. Ms. O'Flynn stated that some merchants were hesitant to get involved, but those that chose to participate felt it had value. Ms. Kneiding commented that from staff's perspective, it was an extremely successful first year event. Mr. Rodriguez agreed with Ms. Kneiding's comment. Ms. Bowen believed that the $50,000 that was recommended by staff, albeit very generous, had to go up. She would not be hesitant to recommend the $150,000 requested by the applicant. Mr. Rodriguez said he could support $100,000. Upon question by Ms. Gilligan, Ms. Thordsen responded that she was not in a position to affirm that the City would receive Presenting Sponsor with a $100,000 donation. She would speak with Mr. Jones and report back to Ms. Gilligan. Ms. Gilligan requested that Ms. Thordsen have that information available for staff before the August 24, 2006, Council meeting. Mr. Rodriguez modified his motion to include the contingency that the City receives the Presenting Sponsorship that was offered at $150,000. Mr. Rodriguez moved to, by Minute Motion, approve $100,000 City sponsorship for Fashion Week El Paseo, contingent on the City receiving the "Presenting Sponsorship" offered at $150,000. Motion was seconded by Ms. Bird-Hrivnak and carried 6-0. VI. OLD BUSINESS None VII. CONTINUED BUSINESS None VIII. REPORT ON CITY COUNCIL ACTION (S) Mayor Pro Tempore Kelly announced the resignation of Councilmember Buford Crites. '<3 APPROVED MINUTES PALM DESERT MARKETING COMMITTEE JUNE 27, 2006 IX. REPORTS AND REMARKS A. Chair Ms. Bowen announced that Macy's had fully relocated to the vacant Robinson's May building. New York & Co. was also now open. B. Committee Members Ms. O'Flynn reported that Quicksilver was coming to El Paseo in the fall. The Gardens were partnering with four non-profit charities to host Friday night at the movies in July. The reception will begin at 7:30 p.m. and the movie at 8 p.m. Misting fans, fresh fruit, and lemonade will be available to moviegoers. The lawn area could accommodate 360 people. C. Staff Ms. Kneiding announced that the City was accepting ATHENA Award nominee applications until July 28, 2006. The 4"' of July celebration will feature Steve Madaio at 7:15 p.m. and fireworks at 9 P.M. A copy of "Art in Architecture" was distributed to the Committee for their purview. The book was a collaborative effort between the City's Public Arts Manager, Richard Twedt, and Piper Close. The book will be sold at the Visitor Center. Advertisements for The Art of Food & Wine Festival began running in Los Angeles Magazine. Other cities included in the advertisement run were Seattle, Denver, Portland, and Dallas. She encouraged the Committee to view the Art of Food & Wine Festival's website. Ms. Close announced that "Pink Martini" would be performing at the Art of Food & Wine Festival. Ms. Kneiding announced that City Council approved the Committee's budget for fiscal year 2006-07, as well as Full Gallop Marketing's contract. The City Council withdrew its Withdrawal Notice from the CVA. City Council suggested that staff put together a marketing plan, to include an extra $200,000, for its review. The Marketing Committee would review the plan prior to City Council. Ms. Kneiding reported that the Committee will meet in July, but August would be dark. 4 APPROVED MINUTES PALM DESERT MARKETING COMMITTEE JUNE 27, 2006 X. INFORMATIONAL ITEMS Visitor Center Activity Report Ms. Gomez reported that the Visitor Center was doing well, with good traffic on the website. Sales were up, which included a summer sale. Exterior signage seemed to be working well. XI. ADJOURNMENT With Committee concurrence, the meeting was adjourned at 3:40 p.m. Lori Wimbish, Recording Secretary