HomeMy WebLinkAboutC25770 Development of Parks and Recreation Business PlanContract No. C25770
1
CITY OF PALM DESERT
DEVELOPMENT SERVICES
STAFF REPORT
REQUEST: Ratify the City Manager's Approval of Contract for the
Development of a Parks and Recreation Business Plan.
SUBMITTED BY: Janis Steele, Parks and Recreation Services Manager
DATE:
September 14, 2006
CONTENTS: Authorization Memo
Request for Proposal
Contract Services Agreement
Recommendation:
By Minute Motion:
1. Ratify the City Manager's authorization of a Contract with
Greenplay LLC, in the amount of $21,900.00 for the
development of a business pro forma plan to provide
recreation services within the City of Palm Desert.
2. Approve a five percent contingency in the amount of
$1,095.00.
Discussion:
Following the July 13, 2006, City Council meeting, Staff was directed to find a
consultant who could develop and provide the City of Palm Desert with a
business pro forma plan to provide parks and recreation services within the City
of Palm Desert.
Staff posted a notice for request for proposals (RFP) for the development of this
plan on August 1, 2006. On August 8, 2006, staff received and reviewed three
proposals from the following companies:
Ballard*King, Highlands Ranch, CO $ 11,400.00
Greenplay LLC, Broomfield, CO $ 21,900.00
Pros Consulting LLC, Dallas, TX $122,890.00
After reviewing all proposals, staff recommended that Greenplay LLC of
Broomfield, Colorado, be awarded the contract in the amount of $21,900.00.
Greenplay LLC was deemed to be the most qualified to provide the services
identified in the RFP, based on number and scope of similar projects developed
Ratification of City Manager's Approval of Contract for Parks and Recreation
Business Plan
Page 2 of 2
September 14, 2006
in the past (in comparison to the low bidder). The low bidder's work has focused
more particularly on feasibility studies for new construction projects and
developing business plans for individual projects. Greenplay LLC has developed
more comprehensive business pro forma's that specifically relate to this type
project and more completely address both start-up and ongoing operations, as
well as taking into account anticipated capital development.
Based on the time frame in which Staff was asked to complete this project and
receive the completed business plan, the City Manager was asked to approve a
contract with the most qualified bidder in an amount of $21,900.00. The business
plan will be complete by October 15, 2006, and results will be presented to the
City Council.
Therefore, staff recommends that City Council ratify the contract with Greenplay
LLC, of Broomfield, Colorado, in the amount of $21,900.00. Funds for this
expenditure are available in the Parks Professional Services Account No. 110-
4610-453-3092.
Submitted By:
Department Head:
&ks8,r er Croyreation Services Manager / ACM for Development Services
Approval:
A
Carlos L. Ortega
City Manager
Paul Gibson
Director of Finance / City Treasurer
;a.TY -J" CI /ACTIOi :
APPJ �T,7E s �:. DENIED, - — -
,naL'1J.....il.J,.
ABSTAIN: fz
VERIFIED.- BY.:,_ Irrr...........�.., ._ _._�� ,.._. _.. .
Original. on File
G:0evServicesVanis SteelelWord FileslStaHreportslRatification Business Pro torma.doc
CITY OF PALM DESERT
DEVELOPMENT SERVICES
INTEROFFICE MEMORANDUM
To: Carlos L. Ortega, City Manager
From: Janis Steele, Parks and Recreation Services Manager
Date: August 10, 2006
Subject: Authorization for the City Manager to Approve a Contract for the
Development of a Parks and Recreation Business Plan
Contents: 1. Request for Proposals Notice
2. Greenplay LLC Proposal
Following the July 13, 2006, City Council meeting, Staff was directed to find a
consultant who could develop and provide the City of Palm Desert with a business pro -
forma plan to provide parks and recreation services within the City of Palm Desert. On
August 1, 2006, Staff posted a notice for request for proposals for the development of a
parks and recreation business plan. On August 8, 2006, staff received and reviewed
three proposals from the following consultants:
Ballard * King I $ 11,400
H_ Ci hlands Ranch, CO
Greenplay LLC I $ 21,900
Broomfield, CO
Pros Consulting LLC I $122,890
Dallas, TX
Three City Staff members reviewed the proposals to determine which consultant
appeared to provide the highest quality service at the most reasonable cost. Staff
believes that all the consultants are qualified to perform the work. Ballard*King and
Greenplay LLC, are both able to provide a finished product in the time identified
(October, 15, 2006).
Staff believes that the proposal presented by Greenplay LLC, is the most
comprehensive in nature and that the background of the firm is consistent with the
development of this type of project. Their proposal includes a comprehensive
description of their understanding of the project as well as the provision of the following
services:
Approval of Contract to Develop a Parks and Recreation Business Plan
Page 2 of 2
August 10, 2006
1. Start Up
2. Information Gathering (2-day trip)
3. Pro -forma Business Plan
• Business Identification and Market Analysis
• Operational and Financial Analysis
• Implementation Strategies
• Executive Summary and Final Document Preparation
4. Presentation Trip
Submitted By:
CY��O
J nis Steele
arks and Recreation Services Manager
APPROVAL:
0411,
Carlos L. Ortegai("
City Manager
Reviewed and Co ur:
Homer Croy
ACM for Devel p ent Services
G %DevServiceswanls SteeleMord FdesOudgeWarks and Recreauon%Bus Plan Memo to CM doc
CITY OF PALM DESERT
NOTICE
REQUEST FOR PROP4SALS
FOR Q
PARKS AND RECREATION BUSINESS PLAN
PUBLIC NOTICE IS HEREBY GIVEN that the City of Palm Desert, as Agency is
issuing a Request for Proposals to provide a business pro-forma plan to provide parks
and recreation services to the City of Palm Desert. The plan must be completed no
later than October, 2006. Proposals will be accepted at the Development Services
Department, Palm Desert City Hall, 73510 Fred Waring Drive, Palm Desert, California,
by 5:00 p.m. on Tuesday, August 8, 2006. Submittals received after this day and time
wi(I not be accepted.
BACKGROUND
Description of Agency - The City of Palm Desert is a Southern California City located
in Riverside County. Centrally located in the Coachella Valley, it has approximately
50,000 year round residents. A five member City Council that is elected by the
residents of Palm Desert govems the City. Currently the park system is composed of
11 parks encompassing approximately 215 acres. The City contracts for recreation
services with the Coachella Valley Recreation and Park District. They operate various
sites and provide recreational services to the citizens of Palm Desert.
Purpose and Requirements of the Business Plan Development - The business plan
is being completed in order to determine the cost of start up and operation of a City run
parks and recreation department, more specifically; recreation services. The City
Council would like to review the possibility of providing parks and recreation services to
Palm Desert residents as a City function. In order to determine the feasibility of doing
so, a business plan that identifies cost of start up and operation of a department is
needed.
SPECIFICATIONS
Minimum Requirements for the Parks and Recreation Business Plan:
• The business plan will identify existing parks and recreation services, new
programs and services and address long-term parks and recreation goals.
• The plan will identify programs and services to be provided by the City of Palm
Desert and a cost for providing the same (start up and operational).
• The plan will identify the fol�owing in detail:
1. Staffing plan
2. Operating cost projections
3. Revenue generation projections
4. General funding requirements
• The report needs to be completed within 60 days from date of contract issuance.
• Provide a presentation of plan to City Staff and the City Council.
GREENPL��E�
The Leadiaq Edge In Parlcs, Recr�ation
And Open Space &ansulting
August 8, 2006
Janis R. Steele, CPRP
Parks & Recreation Services Manager
Citv of Palm Desert
73-510 Fred Waring Road
Pal�n Desert, CA 92260
Dear Janis,
Headquarters
30�0 Industrial Lane, Suite 200
Broomfield, CO 80020
303-439-8369
Toll Free: 1-866-849-9959
Fax: 303-439-0628
www.Qreenplavllccom
Please accept the attached proposal in response to your request for Proposals for a Parks
and Recreation Business Plan for the City of Palm Desert. 1'he proposal includes scope, fees
and statement regarding the schedule. In addition w•e have included a separate Statement of
Qualification that provides you �vith our firm credentials, and resumes of staff inembers,
and project experience. I��rould serve as the project manager and may be assisted by others
in the firm.
We have prepared this Proposal based oi� our prelimi►lary understanding of 5�our needs.
We are experienced in meeting deadlines, and have never completed a project late due to
internal team issues. If for some reason something proposed does not appear to match your
expectations, we are flexible. This proposal and the rates yuoted are viable for a period of
sixty (60) days following the opening of the proposal.
In summary, we ti�ill expeditiousl}' respond to your unique project needs, and partner �rith
you to help achieve your goals. We look forward to further discussion of our ideas w�ith
you. I am legally authorized to bind our firm to our proposal and cost schedule, and all
correspondence should be directed to me through the contact information listed below•.
Sincerely,
(l� ' �r�,' G,:\ ,:
: G�-��-r �.. �� �`
Chris Dropinski
Senior Principal and Managing Member
Project Manager
3050 Industrial Lane, #200
Broomfield, CO 80020
P: 303.439.8369 F: 303.�39.0628 C: 303.8i 0.867�}
Email: ChrisD@GreenPlayLLC.com
�R���V�t�AY«
�he Leadinq Edge !n Pat�rs. Recrealro�r
And apee Space Consnitirrg
GreenPlay as Contractor
Scope Proposal and Proposed Conditions
Date: August 8, 2006
Submitted to: Janis R. Steele, CPRP
Parks & Recreation Services Manager
City of Palm Desert
73-510 Fred Waring Road
Palm Desert, CA 92260
Headqrtarters
3050 Industrial Lane, Suite 200
Broomfield, CO 80020
303-�39-8369
Toll Free: 1-866-849-9959
Fax: 303-439-0628
www.greenplayllc.com
From: Chris Dropinski, Senior. Principal and Managing Member
RE: Pro-Forma Business Plan for Parks and Recreation Department
Scope of Work
Project Llndcrstandi�ig:
It is our understanding that the City of Palm Desert, CA, is interested in taking on the
responsibility for full service parks and recreation operations, either as a department of the City
or as a district. Currently the City has responsibility for parks operations and the Coachella
Valley Recreation and Park District (CVRPD) is the provider of recreation services, including
the operation of the Palm Desert Community Center, a facility o�n.-ned by the City of Palm
Desert.
This project w�ould include the development of a pro-forma business plan, by adding the
recreation element to the existing information regarding park services. T'he plan should address
both start-up and ongoing operations and take into account anticipated capital development.
S tart- LI p
A. Background Matcrial lde�ttificntion
Through a conference call, GreenPlay �vill assess and determine all start up material needs
from the City H�hich w�ould include items such as existing parks budget, electronic budget
format, results of recentl}' completed citizen survey, budget and operating information from
existing facilityo uperators to the extent it is available, feasibility study for aquatic center, and
any other pertinent information.
He/ping You Achieve You� Goa/s Page 1 GREENpLAY,�
�Y�:;� �
8. Reviezv and Surir»rnn� of Brrckgrourid Maferral
GreenPlay ��ili review� and summarize pertinent parts of ali existing materials for
background information and to determine a schedule for an information gathering trip,
cietailing a list of staff or other stakeholders that need to be available to the consultant to
clarify information and circumstances; and for a final presentatiotl trip.
C. FinR] Deliverrrhles
��'Vorking �vith staff, GreenPlay will determine formats for the final deliverable product.
I�rforr�eatiofr Gatlrering 'Tri�
A. Totcr, Inv��ntoiz� arid Meetiitgs
GreenPlay H�ill prepare for and spend t►vo days in Palm Desert to tour and inventory
recreation facilities and program; nneet ��ith various Staff, Commission and Council
members as necessary (or contact can be made by phone if that is preferable), Budget and
Human Resources Staff, and current operators of facilities and programs to the extent
possible. A summary of trip findings �n�ill be submitted to Staff to verify accurac3� of
information and clarify an}' conflicting issues.
Pro forma B:rsiuess Pia�� (Task Ot�tIirie):
A. Execcitivc S��mrnnr� arid Fincrlizrrtion of Docunient
This section of the plan w�ill be written last and w�ill summarize key elements of the business
pro-forma. At this time the final document draft w•ill be produced.
B. Business Identificntron
1. Hisfonf nn�i Currerzt Stnfus
2. Visiort and Missiofi
3. Core Progrcr�rr and Services
A brief history and current status of parks and recreation in Palm Desert �vill be w�ritten
based on information provided by the City in order to provide context for the report. The
intent is to highlight ho��� the service has been and is currently provided, as well as the
impetus for the change. A statement of Vision and Mission ���ill be ��ritten to provide a
foundation for the Plan based on discussion with Citv staff. It is understood that this is a
direction already determined by the City and that engagement of the public is not necessar��
for this task. Core programs and services �,�ill be identified through ciiscussion ��ith staff.
C. Mnrket Anal�sis
1. 5emice Area
2. Mnrket Segr�rer�tntrori
3. Competition/Alterri�rtiz�e Providers
4. Trends
It is understood that this is not the focus of the consultant H�ork. The Ciiy Hrill provide basic
information for each of the areas above to include in the Plan to provide context. As an
option, GreenPlay can provide a more extensive market analysis including research and
compiling of information regarding community demographics, parks and recreation trends,
He/ping You Achieve Your Goa/s
Page 2
GREENPLAY,<
�,.:��., �
and more detailed information and analysis regarding competition/alternative providers, at
an addirional cost.
D. Operatio�r�rl nnc� Finnrtcial Afialysis
1. O�eratrng Sta�rdards
2. �YgR1i1Z(1t1011R1 SfY1ICt1lY�
3. Fncilrties nud Eqt�i��rrrerit
4. Progr�nts
5. Cost of Services
b. Projected Revenafes Rrid Cosf Recover� Ex��ect�tio�is
7. Scimrunri/ �%Annual Revenues nnd Experises
8. Cc�F�ita1 Inrproz�e►r�etit Needs
This is the critical part of the consultant effort.
Operating standards will need to be discussed and articulated in order to develop the
staffing plan and organizational structure.
Facilifies and major equipment �vill be inventoried through a combination of Staff and
consultant effort, to ensure inclusion, and identify presence or absence of budget history,
operation needs, deferred capital/equipment replacement, and other capital needs.
A recreation program will be determined from evaluating and building on the existing
program provided by the CVRPD.
Costs, cost recovery expectations and projecied revenues will be budgeted and forecast for
each facility and program area. These will be summarized into the budget format used bv
the City.
Based on existing information, planning efforts, and professioiial knowledge, additional
capital needs ��ill be identified for consideration.
Facilities and programs include:
■ Palm Desert Community Center
■ Skatepark
■ Park patrol
■ Scheduling for athletic facilities
■ AnHcipated outdoor pool
E. Inrplerncrrtatioti Strrrtegres
1. Orgn�iizativ�ial Necds
2. Perfornrn►rce Measc�rer►rerrts
3. Mnrketirig Strntegies
4. Prici�ig a►id Cost Recoz�ery Strnfegies
�. Equip�nent Replace»�e�it Strategy
6. Capital lmproverlrcr:t Plmi
7. ir►tplertieritatiort Priorities atcct Sclted�cie
He/ping You Achieve Your Goa/s Page 3 �iREEN�iAY,�
,..w.:'�: : �
Implementation strategies ti�ill be identified and described and included in an action plan
K�ith associated timeframe and responsibility.
Presentation Trip
GreenPlay �vill make a one day trip to Palm Desert to present the draft document to the Parks
and Recreation Commission and City Council. This will include the preparation of a Power
Point presentation and follow up to complete the project.
Project Schedule
We propose to complete this project c�-ithin 60 days of ac�-ard of contract, having the Final
Report complete no later than October 1�, 2006.
Proposed Cost, Reimbursement and Payment Methods
For this project, GreenPlay proposes a firm fixed price of $21,900. Including the option of a
more extensive market analysis w•ould bring the total to $24,�00.
� Task
� Start Up
Information Gathering (t�vo day trip)
Pro-forma Business Plan
, Business Identification
, Market Analysis
� Operational and Financial Analysis
� Implementation Strategies
, F,xecutive Summary and Final
, Document preparation
� Presentation Trip (one day trip)
� Total
Proposed Cost I w/ Options �
$1,000 I �
$3,400 �
�1,000
$1,500 ,
�6,000
� �4,000
$2,000 I
, S3,000
� $21,900 I
+ $2,500 �
$24,400 �
GreenPlay H�ill submit an invoice for payment on the l��h of the montl� after completion of
services. Payment terms are net 30 days. Invoices past due over 60 days H�ill accrue 1.5°0
interest per month.
Other Details
Technology and Transmission Requirements
GreenPlay uses most current transmission technologies, including fax and email. Software
h�pically used for this type of project is Window�s-based h9icrosoft Office, including MS Word,
Excel, and PowerPoint along �vith Adobe Acrobat 6.0 and various GIS applications. Additional
capabilities are available.
References
References can be provicied upon request.
He/ping You Achieve Your Goa/s Page 4
6REENPLAY�.�
�� � �
Woman-Owned Business
GreenPlay, LLC, is a 100% woman-owned business. A copy of the Colorado WBE certification
can be sent if needed.
Equal Employment Opportunity
Our firm w�ill not discriminate against an}' employee or applicant for employment because of
race, color, religio�l, sex, physical disability, or national origin. VVe take action to ensure that
applicants are emplo}'ed and that employees are treated eyually during einployment, �vithout
regard to their race, color, religion, sex, physical disability, or national origin. Such action
includes but is not limited to the follow�ing: employment upgrading; demotion, promotion or
transfer; recruitment or recruitment advertising; layoff or termination; rates of pay or other
forms of compensation; and selecHon of training, including apprenticeship.
Summary
Our team provides the experHse necessary to cc�mplete the Scope of Work for this project.
Along �vith this expertise, ti�e provide an extra amount of enthusiasm and passion for the work
that �ti�e do. We are looking for�vard to working �vith you!
Signature of Submission - (Submitted Electronically)
C�� . �, ��'' G•'J `i r.
. l��t , �.� ��
Chris Dropinski
Signature of Acceptance
City of Palm Desert, CA
He/ping You Achieve Your Goa/s
Page 5
�ugust g, 200�
Date
Da te
�iREfN�IAt!��
_.,��..�... �
�.._..,
Th� te�d� Edge tn Per�rs, Rea�►a,
A�d �psri �Ce Co�sutting �
��en�
.
►.ons
Broorrifictd, Colorrrdo
Tc l (303) �39-8369 F�tx (303) 439-0628
Irtfo@GreenPlrryLLC.cortr
unc�cc�. G rec��r PI n�L LC. com
�
�
4�►
_
O
V
�
O
�
—
�
�
�
:iRFfNDIAY,�
-� .-7
Dur�'irm ........................................................................ 5
�ur i�hilosoplz� ............................................................ 6
�ur Experience ............................................................. 7
GreenPtay Innovations .............................................. 8
Workingwith a Non-Locat �Firm ..........................11
P.
ro�ect taff Resumes ..............................................13
Teresa Penbrooke, CEO and Fo:indir:g Managing Me�nber ....................14
Chris Dropinski, CPRP, Senior Principal and Managir:gMember......15
Pat O'Toole, Principal .................................................................................16
Karon Badalasnenti, CPRP, Principal ......................................................17
)oltn BarnlloIt, Project Consultant ............................................................18
Kc�ren Grannc�ri, Project Consr�ltaf:t ..........................................................19
Anne Miller, Project Consicltant ................................................................20
Key Consortium Alliances ...................................... 21
.
reenPlay �ro�ects ................................................... 23
Master/Strategic Planning and Needs Assessments .............................24
Fec�sibility Sh�dies and Operational Pro-Forynas ...................................36
Promotions, Marketing, Alternative Ftrnding and Partnerships..........41
Orgartizcttional A:rdits, Stri�chtring and Special Projects .....................43
Helpirtg You Achieve Your Goals
�
�L
�
L
.�
O
Gx�EtN_o�
GreenPlay �vas formed to act as a management tool for agencies by organizing
consultant teams that are responsive and understand the needs of admirtistrators and
their communities. In 2002, Chris Dropinski, CPRP, became a partner in the firm and
now performs as Senior Principal and handles lead administration for the
Headquarters office. GreenPlay ti�orks nationwide H�ith eight full-time employees and
over thirty technical consortiuin agencies and sub-consultants to coinplete projects for
large and small agencies around the United States.
GreenPlay, LLC, operates as a consortium of experts to provide services for park,
recreation, open space and related agencies. GreenPlay c��as established in
Broomfield, Colorado in 7999, ��hen 1'eresa Penbrooke, an experienced pubIic parks
and recreation professional, identified certain needs in the industry that �.-ere not being
fully satisfied. T'eresa noticed that although many consultants serviced this industry,
most focused primarily on narro��� niches and specific services. This reality forced
organizations to troll the landscape for a myriad of firms to complete separate tasks as
�vell as to take on the burden of organizing these specialists into one cohesive team.
GreenPlay's experience and services include Nlaster and Strategic Planning, Site and
Facility Feasibility, Pricing Studies and Revenue Evaluation, GRASPT`" and Traditional
Level of Service Analysis, Business Planning and Policy Research, Cost Recovery and
Resource Allocation, Positive Public Process, Public and Private Partnership
Facilitation, Marketing and Public Relarions Strategies, Traditional and Alternative
Funding, Accessibility Assessments and Transition Plans, Cost-Benefit Analysis,
Information Technology Plans, Retreat Facilitation and Seminar Planning, Risk
Management Evaluation, Economic Impact Analysis for cities, to�-ns, districts,
counties, other forms of government, and private or non-profit related organizations.
Hel ping Yor� Aclireve Your Goals 5
� At GreenPlay, LLC, we believe that the best services and products come from using a
S. wide variety of tools. Some recreation consulting firms concentrate on computer
� models, databases or surveys. VVhile �ve believe these tools are invaluable, H�e also
Obelieve that using a
� rvide variety of
O additional tools , sc�r �
provides a more R'��«^ � A�ncyN� ��o�e��
�� & Sun,•eys � Specd�c Experts
�� comprehensive solution ' r �� �. �
s. for achieving }�our
goals. The schematic Compu�eb�+�oaEfs / Funding P.
a � Oata ases Economic fmpad
illustrates the various ,.. eaw��P o+ Ne� � Reso��s =
L tools we use to help Goa1.A�ieverient
� achieve your goals by s�akEnaae� „, ,. ,,. i Na:�o�ai �
Needs 8 Wants / ` Regional Trends
O balancing your needs �
and those of your �
PubhC Lxal Nistory
stakeholders coupled P��S S�te & Knowled�
with the reality of the �� ��r: Res���ces `•=
available resources. �
We provide a Team for you...
• that is available and dedicated to your project, and committed to developing and
addressing the unique issues and opportunities facing your community;
. �vith experience in developing plans and documents that w-ork not only from a
conceptual standpoint but are implementable �vhen the planning is done;
• w•ith strong public involvement skills, integrating stakeholder intervieK�s and
focus groups, and that also works well cvith staff and governing bodies;
• that can create a public process along w-ith planning and operational options that
�vork to create a balance between innovation and experience, design excellence and
cost control, creativity and functional accommodation, and the needs of the
community with the resources that are available;
. �vith specific expertise in strategic visioiling, programming, cost recovery, resource
management, facility and site design and operations, and preparation for bond
referendums; plus
• that focuses on helping you to achieve your goals on time and ��ithin budget ti�hile
providing exceptional customer service.
Ot�r Pledge
We zvill evaluate your situc�tior:, rlesigr: c� strategy, s�stem or product that
will work for your organizatio�i, nnd help you to imple�fient it qrrickly arid
snioothl�. We zuork zvith all levels of staff, se�rior »ranagenient, along zvith
elected anri appointed officiais.
We )iave a Uroad, objective viery to I:elp your• orga�:ization operate iri tl:e itiost
i�tnovative, efficient, and reveriue-enha�tci��g u�ay possible.
G�Ef"'--� Helping You Achieve Your Goals 6
�
V
�
�
■�
L
�
�
�
W
L
�
0
GREfNpLAY. �
.._� �
Over 140 Years of In-House Expertise
Your partners at GreenPlay bring their
ma�1y years of experience to provide the
best solutions and help you achieve your
goals. Our team members have diverse
Uackgrounds that alloH� us to analyze }�our
unique situation from a multitude of
perspectives. This advantage ensures that
GreenPlav leaves "no stone unturned."
Unlike firms H�ith a limited number of
employees at their disposal to attempt
your project, GreenPlay operates as a
consortium and enjoys great w�orking
relationships w•ith many established
management and technical professionals in
a variety of fields.
The GreenPlay IVlanaging Staff creates an
all-star team of some of the best
professionals in their specific areas of
expertise. We personally evaluate youi•
situation and then help determine w�hich
team of specialists will ��ork best together
H�ith ��ou and your staff to achieve success.
After we analyze your situation, GreenPlay
orchestrates this team of experts for you to
help you achieve your goals in a timely
fashion.
"The comprehensiveness of the
study that GreenPlay did for us
was just what we needed."
Joe Holmwood
DireitorojParksand Rcircrttiou
Crt� of ti9esrt, :1 rro�ln
Our Team of Experts
• Management specialists
• Seasoned parks and recreation
professionals
• Recreation program administrators
• Information technology experts
• Marketing and community relations
specialists
• Media relations experts
• Sponsorship and partnership
developers
• Governmental accountants and
finance consultants
• Grant �*riters
• Facility, skatepark, and landscape
designers, architects and engineers
• Experts in public process and
involvement
• Professionals working w�ith youth,
seniors, or special populations
• Public administration experts
• Environmental, conservation and
wildlife resources/management
• Accessibility specialists
• Certified non-profit fund
development specialists
We are a 100"/, Woman owned • Public art, cultural, and historical
business (DBE Certified) resources
Helping You Aclrieve Your Goals
GreenP:ay Managing Staff (frcm left): Yeiena Onnen, Ka�e�
G2nnan, bhn BamhGft, Ch�s Oropinski, Marty Penbrooke,
Karon Badaiamenti, Pa[ 0'7ode, T�esa P�brcolce
�
�
0
...
�
�
�
�
_
_
�
V
�
..J
■
�
�
a
_
�
�
L
�
Greenl'lay, LLC has be� on d1e forefront in developing u�novative and extremely useful600Ls that
produae results for our clients and address Today's Lssues and Tomorro�s Needs. We am able bo
c��hance the qualit�� of servic�es throug� t}�e implemeniation of these resourc.-es and et�courage you bo
consider d�em as a part of your planrwlg projeds bo help you meet your goals.
GRfEN .«
i� Pricing � Cost Recovery Pyratnid
An Import�nt Foundation
GreenI'lay, LLC has es�ablished and improveci the "Pricing Pyramid" metf�odolog}� for helping
agelcies crea6e an overaIl philosophy and methodology for pricing programs and evaluaiing cost
mcovery. This medlod is invaluable for cre�ting pricing and cost recovery strab?gies that are equitable,
d�er�sible and can be implemenbecl at all levels. ;�
.
These are based on ti�e V ALUE of ti�e services 6� ,; �:J^ ���
: `"„ �, j\
the mmmunity not just a comparative evaluation ��--- �
�
Of ��what has beer► done be�ore�� OT' �� W�ldt 0�15 MosTtr �NCM1�uuni�
e.een�
are doing" . It is an extension of "activit��-based ;� ; - -- - - - - - -- - .
costing", but t�tkes t�e at�lysis f�trti�er inb ?�` INDN�UAL / COMMUNITY \
assimilating ti�e values accep�d and deSineci by ----- e.� arf _�� �':�
your community and elecUed officials. tiVe explain � COMMUNITY I fND1YIDUAL i
anddocumentthemethodologyandevaluafie - -- - -- _ __ee�ert ---- f�
your agency�s current and potential meti�►ods for .;�;> , coanMuwrr
�' ,' Benefit
fair pricing a�1d increaseci cost recovery. � � �, � �� � �
a :,�, �,«�F a, «•�
GRff n�
i��� Altemative Funciing � Partrrerships
Dollars That Make Sense
Across the country we are see�ng a trend for ageixies to look outside tt�e traditional fiu�ding
mechanisms towards the use of altemative funding and p�arhlerships to fund improvements and
programming for public agenaes. GreenI'lay, LLC has ext�,sive experience in looldng at options for
al�mative funding diat typically include grants, donor programs and/or part��eiships. This may
include partrierships ��ith other business, govemmental (Federal, state, school, nearby agencies, e�.),
and/or non-profit agendes, along �.�th creation of poliQes and evaluatian proc�.sses � help deUemline
if they might be a"good fit". If desired, our firm can work bo identify key parhle�ship stra�gies tc� help
supportyour community gaals.
�iRIfN__ LA�..
i
GreenI'lay, LLC arn lre1�� �/cnr idi�r�tifij ke�j �x�t�ru�rs mtd nrurli�ze
�u[rntinll� vicrhle crnnnrccruh� prrrhu�rslAps.
GreenI'lay, LLC crur idi.�rtifij strategies to rufcin�ss Ptrhlic a►u� Prrcxri�
Parhrer�lri�� o�rnteittitic� mr� Jn�a�niie tao(s to (nc77it�t� �arrrt�u�rs3ups
rnu� nrifumi� ri�lc
GreenI'lay, LLC cme prcnn��i.> recrnrrr►rerrdnkmzs m�d sm�rF�l�
dcxz�nu�rtLs Lrsed t� frnitnclrrte a Parhu�slrip Polia/ to stm.�rn�Lr� du
Xrrrttrc�sJrip o�aot-d��tltics.
Helping You Achieve Your Goals
.. � � � . �. 1.ii �fn i
�
�
0
■ �.
�
�
�
0
�
�
�
V
J
J
�
�
�
a
_
�
�
L
�
GxrrNDur..
�== -�
Level of Senrice (LOS) Analysis - GRASPTM Methoc�ology
(C�o-lZefi�cr�ad Arr�e�tities St�rtrLiarcls Pr�ogrnn►)
A Somewhat Different and Improved Approach __ __
4afEry «.
txKov
An impo►tant rool for managing agencies is an examination of
'1,eve1 of Service" (I�06) that allows for the analysis of ti�e im�enbory,
location, distribution and amess to various public ameruties. These
offerings are cabegorized baseci on "relevant" compor�ts d�at can
be furdler examined as needed for any type of planning pra� or
analysis in $le future.
_ � n R V � � _
Traditional IAS is typically lx�sed on providing "X" number of acres or "X" number of fac�lities or
units per 1,000 population (or "a�pacihj analysis'). This alone is not adequafie in today's dynarnic
elvironment It has become nec�sary to crea� a wav bo standardize diat builds on the traditional
standards that incorporabe capadty, but tl�at track not only the quantily, but t�e yuality of amenities
and comparients of a commututy's public sp�ms ir�fr�siructure.
Wit3� d1e mmbmed efforfs of GreenPlay, LLC, Design Concepts, and Geowest and through ye�us of
resear�ch on many public projects, t�is new� Level of Service methodology has emerged tf�at is bevtg
acreptied na6onally as a Uetie�• way to mnduct an��lysis.
GRASPTM gives much betber results, more u_�eful information, and betler quality comparative data.
Tivs met�odology w•as very difficult in y�us past, but ti�itf� the capabiGties of maiem bechnology and
Geogxaphic Information Sti�sbems (GLS) products, it is achievable and reliable.
T'he GRASP'�"' �aseci LOS is accurate, dynanuc, is readily implemented, can be benchmarked, and is
unique bo an individual mmmunity.
Some specific outcomes of our GRASI'r'" approach
• Usu�g G1S, it provides a bet�r H�ay of analyzing how any specific locatioi�, home or business is
being served by community ames�ities. Today�'s bechr►ology easily and reliabh� accomplishes what
used m be an impossibly beciious t�sk
• It brings a qualitative component inb the measuremait of servioe d�at is not available ti�it3�
iraditional capacity methods of LC�6 analysis.
• Rather than using an outdabeci classification sy�sbem d�at relies oi1 braad and ambiguous faalities
categor'vation, it looks at uidividual components such as pools, �muiasiums, utilities sysbems,
street types, and/or otfier community amenities, and then measures the service that each
component provides to the neighborhood and tt►e mmmunity.
• Components can be readily evaluafieci and easily disp]ayed graphically bo quickly identify gaps m
service on a neighborhooci, community and/or regional b�sis. The methodology also allows
population density� factors � be combu�ed inbo the traditional L06 equations.
The GRASP'I'" LCr approach can be u�corporafied into mappn�g and tabular informahon diat become
management bools. The med�odologiees provide clearly mmprehended information that helps guide
decision makers and is aLso easily unders�oci lry the ga�eral public.
Use GRASI"'" to attain achievable goals and a vision for the futw�e!
Heiping Yote Acltieve Your GoaTs
�
i
�
■�
�
�
�
�
_
_
�
�
J
J
�
�
�
a
_
�
�
L
�
GrutNPur.,.
_ �^�'
GRfEK
%� �� Infornuttion Technology (I7) Str�ategicPlanning
Conne�cling to Make TT Work
Our �vork on pcnjerts for parks, rerreation and open space ag�cies of aIl siz,es around the Unibed
States has ider�tifiec{ a mmmon issue: the proliferation of information management bechnology and ti�e
resulting chaos for a lot of public organizations. C1ialleriges such as new soft��are anci hardware that
don t do �vha�s needed, high mainta�anoe cusis, antiquabed sysUems, inc�eased community
ex�,iations, expc�sive investments in ever�hang�ng new fiechnology, difficult cultiu�l assimi1a6m1,
and more often than not sys6eins tf�at dori t inbegratie H�ith ot�er sysbPms (botfi infiemally and
ec�mally) can of�en lead to a wastie of time, moneti; fn�stration, and lack of effxiency.
Of6en ti�hen agpncies hy to get help, there is onl�� biased
infomla6on available from vendois �vho ��aztt bo sell t�►eir
prociucts and services or IT foIks vvho don't understand our
industry and its rieeds. In resporne to ti�e need for a�vay to
handle this important and dynamic segment of agency
management, Gr�eenI']ay has crea6ed a speafic GreenI'lay
TI' Planning Team of knowledgeable, experienced and
objechive experts tr� help you sort out your i�eds, what's
possible, what is most feasible, and ways i�o plan for cost
efficient in�ation. We are familiar ���itt► our uldu.stry's
functional needs, political realities, the most u}}to-da6e IT
sesvices and products, la�st IT planning and alignment
methods, and best practic�es for organizational management
We can help you create TT strategies and plans bo best identify your solutions and costs far
managing and integratin�
. Participation and Contact Management - Reg�shahons, acLnissions, reservations, wel}based
seivic�es, marketuig, programming, tracicmg, evaluation, and od,er fotms of partieipat�t
involvement �gernent
. Facilities and Grounds Mu�agement - Inv�tories, GIS, level�f-servx,e analysis, main�tiu�ce
management, utilities conh�oLs, raiials, corx�essions, life-cycle costing, and s�iffing.
Agency Business Operations - Fu�ancial processes, automaied Ultegration of sysiems and
deparhnents, capital and operational planning, information management, cost recovery,
contractu�g and mmmwtications.
We are NOrT allied with soflwam or hardware vendors and can objectively help you with:
• Strafiegic TT Planning and Vision
• Costing
• Requiremenis Analysis
• SoliQfation Preparation
• Cost/ Benefit Analysis
• Minunizafion of Risk
• Security
• F.valuation and Moniboring
. Vendor Selection and Contracbulg • Jushfication of Your Needs � Decision Malceis
Helpirig You Achievc Your Goais
10
�
L
■�
�
�
�
V
0
J
1
_
�
�
�
�
■�
�
�
_
.�
..�
L
�
�iRffN_ pLAY�;
i
There is an ongoing renaissance iil the development of parks, recreation and open
space where unique and creative ideas are enhanciitg the services communities
provide their citizens. Local issues exist nationall}�. The desire and challenge to
improve the livability of a community on a local level is an integral part of planning
efforts experienced throughout the country. Local planning efforts can reap effective
benefits �vhen the process encompasses the successful experiences of similar projects
else�vhere. It is essential for local agencies to w�ork w�ith experts who understand the
complexities of local issues but who also have a broader perspective and experience of
ho��� similar projects have fared around the country. Working with a non-local
national consulting firm can bring national perspectives to the tasks of a planning
process and the delivered outcomes.
We at GreenPlay, LLC can not only provide the wide breadth of information needed
to successfully complete planning projects and deliverables, but as well, the depth of
knowledge that is requisite to ensure that every pertinent issue is addressed and "no
stone is left unturned." We also value, as one of our primary responsibilities,
providing personal service and developing great relationships with our clients. We
believe these components are very important in our client/consultant relations and
form the core of our firm's philosophy.
Personalized Service + Achieve�aient = Great Relationships
With this in mind, the professionals at GreenPlay are committed to developing great
relationships with elected and appointed officials, staff inembers and stakeholders. We
establish a local connection and form a commitment to ensure �ve learn, understand,
respond and produce for the beneficial interests of the community.
GreenPlay professionals ti�ill be available and will communicate regularly with project
contacts on a mutually agreed to schedule, generall}' at least once a�veek. This
communication ti�ill often take the form of project progress reports, but �vill also
involve requests for information, requests for review of drafts, along with questions
and insights needed to maximize the project's effectiveness. Based on the preference
of the project contacts, the consultant staff �vill be comfortable communicating by
either telephone or e-mail.
Today's technology has substantially minimized the "separation factor" of «�orking
with non-local consulting firms. The capability of the Internet allo�vs the ease of
sharing project information between the client and the consultant. E-mail provides an
effective means to communicate, share files, and maintain a record of discussions, and
our use of File T'ransfer Protocol (FTP) sites allow�s access to large documents that
develop during the planning process. In-person on-site meetings are conducted
efficientl�� and effectively to maximize the quality of relationship development and
information gathering. Essentially, communication is the integral part of the planni�lg
project and it is managed the same regardless of w�here a firm is physically located. In
essence, there really is little practical difference in ho�� a non-local firm relates to a
project as compared to a local firm. The difference is in the quality of the relationship,
the quality of the firm processes, and the quality of the firm's capability to assist the
local agency in providing the best planning for the comrnunity's future.
Hel�ing Yo« Achieve Your Goals
11
�
4i
�
�
�
4i
�
�
�
.�.�
�
.4.�
V
�
.,..�
0
L
�
�RrrN_�v�
.
Teresa Penbrooke, CPRP
CEO and Fourtcling Marzaging Member
Chris Dropinski, CPRP
Senior Principal and Managing Member
Pat �'Toole
Princi pa t
Karon Badalamenti, CPRP
Principal
John Barnholt
Pro�ject Consuitaf�tt
Karen Grannan
Project Consultant
Anne Miiler
Project Consultant
Helping Yoir Achieve Your Goals
13
CED and Founding Managing Member
a
�
a
V
w\'
W
�
�
�
�
�
�
a
�
�
�
AL'
W
�
�iRfEN�
Selected Career Highlights and Experience
• Founded GreenPlav, LLC ui 1999 �+•ith focus on:
■ Consortium h•tanagement and G'ision
• Stratebic and hlaster Planning for Parks and Recreation .4gencies
• Partnership Development and Policy
■ Public Process and Board Rclations
■ A4arkcting
• Recreation Programming, Administration and Revenue Enhancement
� Alternative Funding through Sponsorship and Grants
■ Proposal Procurement and Reporting
• Six years of public recreation adminisiration, fraturing positions with the Cih� of B�ulder,
City of Broomfield, and North Jeffco Park and Recreation District in Colorado.
• Eighteen j�cars of private business inanagement experience in the fields of consulting, sales,
restaurants, legal, fitness, and health clinic uperations.
• Leadership of professional and pri�•ate club outdoor recreation group experiences, includ'u�g
promotion of liard and soft skills acyuisirion.
Education
• titaster of Science, Organizational'�tanagement, Universin� of Phoenix, Denver, 1998
• Bachelor of Science, Ivlag+rn Curu Latrde, Kinesiology, emphasis in Athletic Admuiistration,
Biolog}•, and Exercise, Universih' of Colorado, 1993
• NRP� Revenue/iianagement School, Directoi s Track 2001, Pacific Revenue School, 2003, 200�
• I�RPA'.�Iational Nianagement/Leadership School for Parks and Recre�tion, 1�
Awards/ Memberships
• Board of Regents Member, \RPA Reitz Pacific Revenue and !�larketing School 2006-2008
• Top 100 �•Vomen-owned Business, Colorado Bi�, 2003, 2005
• Received "Outstanding I��e�� Professional" and "President's .A�vard" from Colorado Parks �ind
Recreaticm Association, 79N7
• Professional �•Iember of Colorado, lllinois, Arizona, i�•Iichigan & Orebon State Associations
• Professional A•iember of I�ational Recreation and Parks .4ssociation
• Professional T�fember of Colorado Outdoor Recreation Resource Project
Select Recent Articles and Presentations
• "Pricing and Cost Recovery - Builciinb A Philosophy," APRA 2002, NRPA 2003, 2W�, AthleHc
Business 2003, 2005, R•1RPA 20(1l, 2006, Transforming Local Go��ernment Conference 200�
• "Solutions for Health - The Role of Parks & Recreation," CPRA 200�
• "GRASP' "' Le��el of Service �nal��sis - A Better 6'4'ay," ASLA 200-1, ORPA 200�, TRPS 200�,
VRPA 2005
• "Planning for the Future," NRPA Re�•enue Schoo1201�. ORP.A 2003, tiIRPA 20(1!, NRPA 2005
• "Assessing Needs and L'sers," NRPA Pacific Revenue School 2003, ORPA 2003, ti4RPA 200�
• "a+lternative Funding - Filling the Gap betw•een Needs and Resources," NRPA 2002, 2004,
NAYS 2003, Pacific Rr��eime &[��tanagement School 2005
• "1•1'hs� Hire a Consultant?," APR� Einergnig Leaders Conference 2002
• "If I Ran the Zoo -�•lanaging the Facilit�� Design Prcx;ess," `tRPA Annual Conference, 2002
• "Partnersllips at lh'ork - Policies for Successful Development," I�RPA National Congress 200]
• "Building a Benefits-Based Communitv - Stapleton," NRPA �lational Congress 2001
• "Painless Partnersliips," CPRA Fall Cc�nference, 1999
• "Trail Building and l:sage - Cooperation an�t Trainu�g," CPRA B�line, January 1999
• "Outdoor Recreation and Em-ironmental Education for Public Agencirs," CPRA Bti�luie, April
1998
• "Lse of Public Lands fur Parks and Recreation Agencies," USDA NFS Statement for CPRA,
1998
Helpircg You Achreve Your Goals
14
Senior Principal and Managing Mefnber
a
�
a
V
\
��
�
�
�
■�
�
�
L
�
�
■�
L
�
V
GAftND1AY.�
_r� :�
Selected Career Highlights and Experience
. h•tanagement and Planning Consuhant �vith fcxus on Parks, Recreation, Open Spacr and Trails
■ Large and small scale management, strategic, anci master plans
• Facilih� development and funding
� Open space, park and recreation operational an�t long-term planning
■ Public Prcxess Facilitation and Board/Council/Staff Relations
■ Analysis of organizational necJs
■ Partnerships and .�lternati��e Funding
• Twenty-four ��ears of public parks and recreation administration
■ City� of Boulder Parks and Recreation D'uector 199a2001
■ Foothills Park and Recreation District AssiStaiit Director 1981-19�
■ South Suburban Recreation and Park District Supervisor ]977-7981
. I�'ational Recrcation am� Park Association (I�RPA)
■ Rocky htountain Re��enue Resc�urces hlanagement School Board of Truste��s (2003-200G)
■ :�merican Park and Recreation Socieri- Board of Directors 19�)1-1994
■ National Fitness and �Nellness Coalition ]989-]993, Chair ]990-1991
■ �iidwest Region �+ti�ards Cununittee 1993
. Colorado Parks and Recreation Association (CPRA)
■ President 1989-1990, Director's Section Chair 1999-2000
� Othcr various leadership positions 1987-1993
■ Task Force to revise Physical Activit}° �lanual, I�ational Centers for Disease Control, 19�Xi
■ ��'ellness Editorial, VRPA Pnrks �tnd Recreatiat t�lag�rzt�ce, A-lat� ]991
Education
■ Bachelor of Science in Recreation ,a�iministration/ Education, Graduated Cum Laude, I�•ta��
1977 State liniversiri� oE �Ie�v York a1 CortSand, Corlland, Ne�ti York
■ Kappa Delta Pi - I�atiemal Honor Societ}� in Education
■ Essence of Leadership Program, Contegrih� Program Designs. Inc., 1997
■ Essenrial Development Program, Conversant Solutions, LLC, 1<i9d-9�
■ Graduate of Executive Development Scha�l, Unrversih� of Georgia; VRPA Park Planning and
hlaintenance School; CPRA Rrcreation FaciliHes Design and �Ianagement School; NRPA
bVestern Revenue Sources A•lanagement School, 1983-7988
Select Recent Presentations
■ I�RPA rlimual Congress; NRP:� I�4idwest Regional Conference; Athletic Business Conference;
Rocky A4ountain Revenue and htanagement School; State Associatiuns: Colorado, L'tah,
hlinnesota
■ Topics Building a Successful Ccist Re�crn�en� Philosoph��; GR,�+SP'"' Level of Service .�nal} sis;
Rcaeation Ce»cers - Addressing the Pubiic vs Private Debate; Locker Room Renovations, Park
hlauitrnance Trends, Issues and Responses; Emplo� ce �•1'ellness Programs; Bettcr Board Staff
Relations, Better Results; Partnerships at tiVork; Information Technolo�� - Frienci or Foc?;
Building Consensus.
Awards and Memberships
■ American Academ�• of Parks and Recreation Administrators, inducted 200�3
■ NRPA Alid�+�est Regional Council Fello�� AH�ard 199-�
■ CPRA Fello�ti� A�•ard 1992
• Certified Parks and Recreallon Professional
■ hlember of Colorado Parks and Recreation Association
� Ateinber of National Recreation and Park �ssociation
■ Top 100 l•Vomen-owned Businesses, Colorado Biz, 2(b3, 200�, 2006
Helping You Achieve Your Goals
15
Principai
�
�
�
0
�
�
�
�
a
�.AffN_ 0 7
.
Selected Previous Career Highlights and Experience
. Principal and Lead Consultant for GreenPlay, LLC, with focus o11:
■ Operational Expertise
■ Strategic and Master Planning
■ Operational Budgets and Pro-formas
■ Community Input Process
■ Business and Marketing Plans
■ Feasibility Studies and Needs Assessinents
■ Customer Service Planning
■ Facility and Program Analysis
■ Activity-Based Costing and Cost Recovery Methodologies
■ Financial Strategies, Pricing Strategies and Funding Sources
■ Partnership Development and Other Service Provider Analysis
• Management, Board and Staff Training
Nlanagement Consulting in Parks, Recreation and Sports since 1995
■ President, OATS, llc, 2002 - Present
■ Principal, Leon Younger & PROS, 199� - 2002
Public Parks and Recreation Administration from 1979-1995
■ Indy Parks and Recreation, Indianapolis, IN Assistant Director 1992-1995
■ Lake Metroparks, Cleveland, OH Assistant Director 1988-1992
■ Jackson County Parks and Recreation, Kansas City, h90 Assistant Director
l 984-1988
■ Kingman Recreation Commission, Kingman, KS Director 1979-198�
Education
• Bachelor of Science in Recreation Administration, Kansas State Universitv,
1978
• NRPA Pacific Revenue Sources Management School, 1986-1989
. NRPA Revenue Sources Management School, Board of Regents, 1993-1995
Awards and Memberships
• Member of I�lational Recreation and Park Association, 7979-Present
. Certified Leisure Professional 1979-199�
. Named to Outstanding Young Men of America, 1985
. National Register's Who's Who in Executives and Professionals 2006
• Member of Indiana Park and Recreation Association,1992-2002
• Member of Ohio Park and Recreation Association, 7989-1992
. Board of Trustees, Ohio Park and Recreation Associatioi�, 1991, 1992
• Member of Missouri Park and Recreation Association, ] 985, 1986, 2000-2002
• Member of Kansas Recreation and Park Association, 1977-1984, 2001, 2002
Heiying You Achieve Your Goals
16
Principal
a
�
a
�
\
■�
�
�
�
�
�
�
�
�
�
�
�
0
L
�
�
6RreNPur..,
..� _ �
Recreation, Parks, Planning, Operations and Construction Consultant:
• Project A4anagement and Construction A�lministration throubh O�vner Representation
•�iaster Planning, Feasibilitp� Studies, Business, h•larketing and IT Strategic Planning
• Bridging the gap betwecn O�ti�ner nceds and "Designer/Contractor speak"
• Functionalih� revie�•s for design plans and specifications, Contract Re�-iew and Preparations
• Revenue Plans/Cost Reco��ery and ��cceptable Subsidy Le�•els
• Performance Planning an� Human Resource hianageaient
• Facilih- I�•tanagement, Operational Planning, Program and �leeds Assessments
• Volunteer Board Trainu�g - Roles and Responsibilitics
• Preventative and Predictive �•taintenance Anal}�sis
. Purchasing and Inventory �•tanagement, Facilily Equipment, Capital Replacement
• Atarketing and Public Rrlations, Sun�e}' Development and Results
• Customer Sen�ice and Satisfaction
• T��ing Vision to �ti'ork Plans, Goals and OUjectives, Performance Standards
. Programming Philosophy and Forv.�ard Focus Trainings
Selected Previous Career Highlights and Experience
• Commerce City ParkS R Rrcreatiim, CO, Asst. Director Leisure Services, 2002-20U�
• Foothills Parks and Recreallon District, CO, Superintendent of Facilit} hlaintenance &
Construction, 2001-20U2; Recreation Supervisor/Facilities 1991-2001; Recreation
Specialist/Special Projects 1989-1991; Recreation Specialist/Programming 7985-1989
Education
. Bachelor of Arts in I�Ianagement, L'niversih� of Phoenix, 1993
. Design and Specifications Review, Universin� of 4�'isconsin, 2000
• CPRA Lr�adership 2000; CPRA Recreation Facility Design and A•1<uiagement Schuol 1992
• NRPA �Vestern Re��enur Sources I�fanagement School 1991
• 6b'est Jefferson Chamber of Commercc - Leadership Lakewood Graduate 1992
• Coaching and Afentoring; Technical Lb'riting; PresentaHon Skills; Benefits Activated �Iarketing;
Strategic Development of Informed Consent; and Project h4anagement
Presentations/Articles
• NRPA Rock}- �fountain Revenue Schooi and NPRA Annual Ccmgress - IT Strategic Planning, 2006
• I�•Iid�vest Regional Conference - Planning for the Future, 2005; Cost Recovery & Pricing
Philosophv, 200�; CO Action Plan for Older Adult 6Vellness, 2006
• CPR.A Annual Confrrencr - Locker Rooin Basics, 2005; CO :�c6on Plan - Older Adult 1•1'ellness 20(Ki
• "Keeping a Forward Fc�cus - Envisioning", CPRA B�-1ine 1�iaQazine, Fall 200�
• "A Contu�uum of Health for Older Adults - Colorado an�i the �tid��est Regional Council of
I�RPA Promote Pubiic Policy", CPRA B��line I�•1aQazine, Fa112005, NRPA i�4aQazine, \larch 2006
• Colorado Action Plan for Older Adult ltiellness ...� Public Health StrateQv, June 2(106, Steering
Committcr and Standards Section Chair
Awards and Memberships
• Projessiorral Me��rber -Nafiorial Recrention uud Pnrks Associatiorc (NRPA)
■ 4lidwest Regional Council Representative 2041-2007, 2000-2003
■ I�RPA Young Professional FeIIoH� Representing the I�•lida�est Region 2002
■ Certified Parks and Recreation Professional
• Professiolial Me�rtber - Colorarlo Parks nur! Recreation Associatiox (CPRA)
• D'uector's Sectic�n since 2003 ana P.ecreation Sen�ices Section since 198�
■ Professional Development Committee Chair ]996-]997; Conferrnce Committee 7996-1997
■ Executive Board Liember 1989-1992; Board Secretan• 1991-1993
• CPRA Presi�ent's Recognition 1992, Presidrnt's A�+•ard 1991; Outstanding Service A�ti•ard 1990
• CPRA Danford Case Grant R�� ipirnt - 1991, 199�, 2002
Hel ping You Achieve Your Goals
17
Project Consultant
�
�
�
s
_
L
�
�
_
s
Q
n
t ruENour.,:
_�==;7
Consulting Focus
• Needs Assessment
. Feasibility Studies
• Program Enhancement
• Strategic and h4aster Planning
. Human Resources
• Business and Operations Planning
• Partnerships, Marketing
Selected Previous Career Highlights and Experience
. Tce�enty years of r�-orking in private sector business management:
■ Human Resource Management
■ Fiscal Management
■ Development of Departmental Objectives & Goals
■ Cost Analysis
■ Purchasing & Inventory Management
■ Manpower and Capacity Planning
• Eight years of experience w�orking �vith federal government contracts on:
■ Securing Economic Opportunities for Small Disadvantaged Business
■ Procurement and Inventory Management of Government Ow�ned Propertti�
■ Contract Negotiarions
. Two years of Recreation Administration experience at the University of Denver:
■ Fimess Center Management
■ Special Events Programming
■ Youth and Athletics Programming
• Staff Supervision, Purchasing, Marketing, Planning, and related Management
FuncHons
Education
• Bachelor of Arts Degree in Leisure Service Management/Business, Metropolitan State
College of Denver, Denver, Colorado, Cum Laude, August 2001
• Rocky I�4ountain Revenue I�4anagement School, 2005
. Cerrified in Production & Inventory I�ianagement, 1992
• American Production and Inventory Control Society (AP[GS)
Articles
. "Public/Private Partnerships: The Answ�ers to the Questions" Atl�letic• Business, June
2002
Community Experience
• Chair, Collaborative Decision-Making Committee - Denver Public Schools
• Youth Soccer Coach, Denver Soccer Club
. Youth Baseball Coach, Catholic Youth Recreation Association
• Coach for Denver OdVssey of the Mind Teams
Helping You Achieve Yoc�r Goals
IS
Project Consultant
_
�
�
.�.
�
L
�
Selected Previous Career Highlights and Experience
Bloomington, Indiana Parks and Recreation Department
. Community needs assessment, program evaluarion, and evaluation of participation
and funding levels of senior programming
• Creation and organization of community events, program budgeHng, development of
marketing, establishment of community partnerships, fundraising, grant-w•riting and
sponsorship recruitment
. Grant-writing and development of a Summer Food Service program, providing free
meals, snacks, and educadonal progratnming to disadvantaged youth
• Evaluation of organizational structure and revenue needs and the creation of a
comprehensive strategic fund development plan for the local Park and Recreadon
Foundation
• Americans ��ith DisaUilities Act (ADA) compliance assessments and transition plans
= Outdoor Industry Association
. Lobbied the Federal Govemment to promote outdoor recreation and conservation
i legislation, focusing on funding for the Land and Water Conservation Fund (LWCF), the
Urban Park and Recreation Recoven' Program (UPARR), and Transportation
� Enhancements (fEA-21) funding for bicycle and pedestrian trails
� . Organization of the 2002 and 20(13 an annual conference and lobby days for the outdoor
industry in Washington D.C.
. Coordination of a coalition of outdoor recreation advocacy groups advocating increased
recreation program funding to federal land management agencies
. C?rganization and promotion of grassroots campaigns for protecting federal public lands
and recreation opporiunities
6xrrxour.�
x _�
Education
. Master of Public Affairs, suma cum laude, in Environmental Policy and Nalural
Resource Management from Indiana Universit}�, �+•ith a knowledge of puUlic
budgeting and finance, public management, statistical analysis, cost-benefit analysis,
policy analysis, public lands valuation, environmental economics, environmental
assessments, and natural resource management
• Professional certification in Fund Development by the Indiana University Center on
Philanthropy.
• Dual Bachelor of Arts, magna cum laude, in Political Science and Crinunal Justice.
. Washington Leadership Program and National Park Service intern.
Memberships
• ['rofessional member of Colorado Outdoor Recreation Resource Project (2002-2003)
• Environmental Management Association Member
• Nonprofit Management Association Vlember
Helping You Achieve Yo:�r Goals
19
�
�
x=.
a
V
1�1
a
�
L
�
�
...
�
■
�
�
_
�
�
Project Consultant
Selected Previous Career Highlights and Experience
Parks and Recreation, nine years experience at the Chicago Park District
Park Planning and Development
■ Managed concurrent planning and design projects including new park
designs, playgrounds, rehabilitation of historic parks and facilities, and
master plans.
■ Lead multi-disciplinary teams to design and develop major parks and
recreation Capital projects that totaled over �15 million and oversaw
design consultant contracts of close to �2 million.
■ Defined and managed project scope of ti�ork, budget, and schedule.
■ Facilitated community planning process ��ith stakeholders.
Organizational and Professional Development
■ Conducted organizational needs assessments and strategic planning to
develop comprehensive district-��ide training program for 3,000 staff.
■ Coordinated Neighborhoods First program, a nationally recognized $2.5
million project designed to raise prograin quality by training and
supporting staff at 2�0 parks in business operations,
education/instruction methods, communit�� outreach, program and youth
development.
■ Facilitated retreats and strategic planning efforts.
■ Oversa�.� development of training curriculum and materials.
■ Managed staff, interns and consultants.
Community Development and Urban Planning, ten years experience
■ Provided planning technical assistance to community development
organizations.
■ Researched and �vrote reports on urban planning and policy issues.
■ Planned and coordinated advocacy program and legislative initiatives.
■ Coordinated media coverage, public relations and community meetings
for housing advocacy organizations.
■ Wrote proposals and managed grants.
Education
Master of Urban Planning and Policy, University of Illinois at Chicago,
1996
Bacheloi• of Science, Bethel College, North Newton, Kansas, 1987
�iRff 'N�
Memberships and Community Experience
■ American Planning Association
■ American Institute of Certified Planners, AICP
■ Ma��or's Office of People ti�ith Disabilities, Playground Accessibility
Committee, 2003-05, Chicago
■ Board of Directors, Metropolitan Tenants Organization, 199�-2000
Helping You Achieve Your Goals
20
�
�
V
_
�
■�
�
�
�
�
.�a
�
�
�
�
0
�
�
�
�
Our Winning Formula
Perso�tal Servrce + Ac)tievej�rerTt
= Grent Reinfior�sl�ips
. Barker Rinker Seacat Architecture - Recreation Facility Architects
• BHA Design Incorporated - Landscape Architecture and Planning
• David Evans and Associates - Landscape Architecture and Planning
• Design Concepts - GRASPTM Analysis, Landscape Architects and Planners
• Donjek, Inc. - Finance, Capital Planning, Stakeholder Relations and Investing
• EDAW, Inc. - Landscape Architeciure and Urban Plara�ing
• Geowest - Spatial InEormation Management and GRASPTM Analysis
• Glatting Jackson - Landscape Architecture and Urban, Parks and Transportation Planning
• Good Company - Sustainability Experts and Assessment
• Greystone Environmental - Environmenta] Resources and Wildlife Biologists
• Harlen Consulting Group, LLC - Governmental Relations and Business Development
• HDR, Inc. - Architectural, Engineering and Planning
• Hydraulic Design Group - Whitewater Park Design
• HVS International - Hotel and Golf Course Feasibility and Planning
• Leisure Vision/ETC Institute - Survey and Research Consultants
• McLaughlin Water Engineers - Engineering and Planning Consultants
• MOA Architecture - Recreation Facility Architects
• MSP Architects - Recreational Facility Architects
Green represents the parks
and open space professionals
and a continued goal of
environmental sustainability
in all projects.
Play represents working �vith
recreation professionals and
the joy of spending rime
doing things you love.
GreenPlay works together
rvith organizations to help
solve their problems and
achieve unified goals. By
performing these services,
we not only make your job
easier, we try to make
rvorking together fun.
.• National Survey Research - Statisrically-valid Research
What's In Our Name? Surveys
GreenPlay, LLC • Ohlson Lavoie Collaborative - Recreation Facility
Architects
• Pressley & Associates - Landscape Architects and
Planning
• Rowe, Inc. - Landscape Architeciure and Planning
• RRC Associates - Planning and Research Consultants
• Sink Combs Dethlefs Architecture - Recrearion Facility
Architects
• Sites Southwest, LLC - Landscape Architecture
• The Acacia Group - Landscape Architecture/Planning
• The Land Group, Inc. - Landscape Architecture
• TSP Five, Inc. - Architectural, Programming & Design
• TSW - Community Design and Architecture
• Water Technology - Aquatics Design/ Planning
• Wenk Associates - Landscape Architects and Planners
• Williams Architects - Recreation Facility Architects
• Leon Younger and PROS - Recreation and Planning
• Your Write Hand - Grant Writing Consultants
This is a sasnplirig of the firrns with wliom we regularl� zvork. A�r extensive neizvork of
additional consutta�rts is in ylace and other specializecl professionals are available for projects.
GrtrrNOur.�
��.w= 7
Helping Yoe� Achieve Your Goals
21
�
V
�
.�
O
L
a
�
�
_
a
_
�
4�
L
�
Master/Strategic Planning and Needs Assessments
Feasibility Studies and Operational Pro-For�zas
Promotions, Marketing, Atternative Funding and
Partnerships
Organizational Audits, Structuring and Special
Projects
GRrrN� Nelying You Acl�ieve Your Goals 23
�
•i•�
Vw'
W
. p.�
�
L
a
�
�
�
a
.�.
�
�
L
�
Master/Strategic Planning and Needs Assessments
Parks and Recreation Needs Assessment
City of Aberdeen, SD
Project: Aberdeen serves as the regional trade center for approximately 100,000 people. This
project involved facilitating a public meeting and several focus groups as cvell as conducting a
statistical[y valid ciriaen survey �vith Leisure Vision/ETC Institute. A key element of the
assessment focused on the possible adaptive re-use of an existing high school for recreation and
other community services. This project created the foundation for future strategic planning
efforts.
Recrearion Master Plan Update
City of Albany and Dougherty County, GA
Project: This Recreation Master Plan Update surveyed the current level of recreation services
provided, evaluated what has been completed, surveyed and compared the community against
similar providers, provided a gap analysis �+�ith recommendaEions for continued use of the plan
or an alternative path, and provided the methodology for evaluation. Since the 1997
Albany/Dougherty Recreation Master Pla�1 �vas �vritten, the City has implemented a number of
the recommendations. Many improvements to faciliries and parks have been completed and
the reorganization of transferring staff, vehicles and equipment from the Public Works
Depart�nent, thus creating a parks and facilities maintenance division cvithin the Parks and
Recreation Department, was finalized. This project evaluated the current long-range master
planning document for the City of Albany and Dougherty County to help guide decisions
related to providing parks and recreation opportuniHes.
Public Spaces Master Plan -"Where the Community Comes Together!"
Arlington County, Arlington, VA
Projech Created a plan that continues to utilize the existing effective public process involving
and educating all pertinent stakeholders. The project established a common definition of parks,
recrearion, cultural and historic facilides and open space, along w•ith creating a compelling
vision, assessing the current inventory of public open space resources, and identif}'ing future
needs and protection tools for existing areas. Project included creating standards that w•ill be
used to identif}' resources and select areas of preservation �vithin future gro�vth areas, and
developing recommendations, implementarion strategies and action plans ���hich w•ill help
achieve these desired outcomes. Team members included Design Concepts, Geo�t•est, and Lose
& Associates.
Parks and Open Space Public Process and Master Plan
City of Arvada, CO
Ir► conjcui�tiat mitli EDAW, It:c.
Projecr Assisted in the development of a municipal master plan for parks and open space.
Performed research and data collection, and assisted with the public process and �e�riting of the
Master Plan.
Strategic and Master Plans
North Jeffco Parks & Itecreation District Arvada, CO
Projecr Developed Strategic and Master Plans for a variety of program specific projects,
including a Master Plan for an Environmental Education center in conjunction �+�ith the Cit�� of
Arvada, an open w�ater kayak program for I_ake Arbor, and a reorganization of the Outdoor
Recreation Division. The process included conducting a feasibility study of the "Fimess Class
Pass" to streamline the fitness providers at multiple facilities. Conducted pricing studies and
master planning for the new $2� million,180,000 SF multiple-use Apex Center.
GAFfN� Helping You Ackieve Your Goals 24
�
�
V
�
�'..�
�
L
a
�
�
�
a
�
�
�
L
�
Market and Revenue Program Assessment - Private Health Club (Purposefully Anonymous)
Aurora, CO
Project: GreenPlay was hired to help with assesstnent, preIiminary market analysis and
program feasibility for the potential purchase of an existing private health c1uU b}� a private
investor. Tasks included revie��� of prior financial statements, preparation of invesEmeni
solicitation documents, and recommendations regarding potential profitability of this center as
a revenue-driven community fitness and aquatics center.
Parks & Recreation Master Plan
City of Battle Creek, MI
In c-ortjin:c�tio�t znitl� ROWE, Inc.
Project: Developed a Parks and Recreation Master Plan that follow•s the guidelines defined Uti�
the Michigan Department of Natural Resources "Community Recreation Plan Guideiines."
Project components included assisring the cih.� in the design of the community input process of
a corrununih� survey provided bV I-eisure Vision/ETC Institute community meeting,
development of goals and objectives and formation of a 5-year action plan.
Comprehensive Parks, Recreation, Open Space and Trails Master Plan
Bend Metropolitan Parks and Recreation District, Bend, OR
Project: Conducted an in-depth public process for a rapidly gro��ing and environmentallv-
ati-are city in central Oregon. Performed inventory and analysis of all departmental functions,
and created recommendations for funding, operations, maintenance, capital improvements,
prioritization and implementation for the next five years. Tasks included a review• of Systems
Development Charges and compliance with state Measure 50 regulations. Project team
members included David Evans & Associates - Portland, and Leisure Vision/ETC lnstitute.
Parks and Recreation DepartmenE Management & Planning
City of Boulder, CO
In raijuric tion zaith Ro�ce Arhour, Inc.
Project: Served as Citv Liaison for the Valmont City Park Development. Developed plans for a
132-acre active recreation urban park through innovative funding and parmerships with
Private, Non-Profit and Governmental Partners. Created policy and process to evaluate, review•
and liaison for prospective partners. Hired technical and professional team members to
successfully conduct planning tasks and develop implementaHon strategies.
Sports FaciliHes Needs Assessment
University of Colorado, Boulder, CO
In c•onjurtction zoitl: Desigr: Cor:cepts
Project: Developed an Outdoor Recreation Sports Facilities Needs Assessment for the
University of Colorado. This project included identifying student needs for outdoor recreation
sports facilities through intercept surveys, student meetings, comparison benchmarking ��ith
other similar universiHes, and existing usage data. The plan addresses renovation of existing
facilities as w•ell as the development of ne�� facilities in preparallon for a student referendum.
Parks and Recreation Master Plan
City of Brookline, MA
In conj:uicfinn tniik Presslei� �nrt Associates
Project: Brookline, a large urban center adjacent to Boston, includes manv large historic and
Frederick Olmstead designed parks. The City needed to reallocate funding for its traditional
park structure and include a Capital Improvement Plan with prioriries for new�er desired
programs and facilities. Team members included Design Concepts and Geow•est.
GactN_ 07 Helping You Achieve Your Goals 25
�
�
V
W
�^
�
L
a
�
�
�
a
_
�
�
L
�
Open Space, Parks, Recreation and Trails Master/Strategic Plan
City and County of Broomfield, CO
Iri coriju►ictiott znitlt RlVL Desigii
Projecr As a component of a Master/Strategic Plan Update for the City and County of
Broomfield, the project coordinated the findings of the Open Space, Parks, Recreation and Trails
Ivtaster Plan, including: trail connections to the larger Broomfield community, abundant parks,
open space and scenic vie�+� preservation, a holistic approach to ensure the overall H�ell-being of
the community, rreation of a communit��-�vide image, and meeting the requirements for the
Recreation and Tourism Element of Comprehensive Plans in the State of Colorado.
Comprehensive Parks and Recreation Master Plan
Cherokee County, Canton, GA
In co�rjun�tioir znitlr Lose � AssoriAfes
Project: Developed a Parks and Recreation I�faster Plan for a fast gro���ing county located in
Metropolitan Atlanta. Parks and recreation services are provided by an authority that provides
governance over the agency. The County is shifting from what �-as predominantly agriculiural
in the 1990's to a suburUan Atlanta market ��ith upscale retail and residential areas. Task
included an organizational analysis, funding review�, resource assessment, and inventory of
park locations.
Parks, Recreation and Trails Master Plan
Town of Carbondale, CO
Project: As a smaller Rocky Mountain community that is grow•ing exponentially, the T o�vn oE
Carbondale had been creating many smaller project plans but needed an overall comprehensive
master plan to guide them through funding and implementation. GreenPlay K�orked H�ith
Otak, Leisure Vision/ETC Institute, and Georvest to provide a �-year plan that included a
comprehensive public process and needs assessment to help prioritize �.•hich proposed projects,
groti�th strategies, and funding mechanisms w•ould be the best long term choices for the agency.
Community Services Department Master Plan
City of Casa Grande, AZ
Projech Created a long range plan that urilizes an eff'ecrive pubIic process involving all
pertinent stakeholders that strategically recommends the desired Level of Service for the
rapidly grow ing City. The current inventory and Level of Service of the Parks, Recreation, and
the Librar}� ��as ascertained along with the future needs of the community. The overall
operation of the department ��as analvzed, standards created, renovaHons and neK� facility
recommendations, along ��ith implementaHon strategies and action plans for the next � to 10
years ti�ere developed. Team members included Design Concepts; Geo�vest, Barker, Rinker,
Seacat Architecture; Providence, Inc.: and Leisure Vision/ETC Institute.
Parks, Recreation and Public Properties Master Plan
City of Castle Rock, CO
In caijur:ction zritli We�rk Associafes
Project: Assisted in the completion of a comprehensive h4aster Plan for Parks, Recreation and
Public Properties. Addressed the needs, feasibility, and funding for a city ��ith uniaue
demographic and physiographic characteristics that is experiencing explosive gro��th.
GRfFNo� Hel pi�:g You Achieve Yorer Goals 26
�
�
V
�
■ p.�
�
L
a
�
�
�
a
_w'
W
�
L
�
Recreation Needs Assessment and Master Plan
City of Cedar Rapids, IA
Projech Created a comprehensive Recreation Master Plan including a thorough needs
assessment, forecasHng, statisticall}'-valid surve}' by Leisure Vision/ETC Institute, trends
analysis, �Zd capital planning. Provide iinplementable recommendations and action plan, and
priorities schedule for iinprovements and decision making.
Colorado Front Range Trail Implementation Plan
Colorado State Parks, CO
Project: Actualized the vision of an 8�0 mile netw�ork of trails inter-connecting the diverse
Front Range lanciscapes and communiries among �vhich 80°0 of Colorado's population resides.
Created a four-year Colorado Front Range Trail Implementation Plan by engaging a multi-
interest coalition of stakeholders in a one-year process to establish a framer��ork for identifying
construcrion priorities. Developed the partnerships, marketing, and financial strategies that
will facilitate completion oE the Front Range Trail. Project team included Design Concepts and
Geo��est.
Red Rock Canyon Open Space Park Master Plan
City of Colorado Springs, CO
In conjuru•tion cnith Design Coarepts
Project: Assisted �vith puUlic process, needs assessment, operational analysis and funding
projections, and design process for a heavily used yet environmentally sensiHve large
community open space park. Facilitated decision-making efforts to help determine carrying
capacity levels, resource management activities, passive versus active use issues, and potential
revenue generating activities for cost recoverV•
Parks and Recreation Department Survey Design
City of Commerce City, CO
Projec� Designed surve��s for residents of Commerce City and users of facilities and programs
to provicie a base level of informaHon for future planning efforts. The primar}� survey focused
on taxpayers and employees of large local employers. Smaller surveys targeted senior citizens,
cultural program users and youth, reaching those populations through programs, events, and
the school system.
Strategic Plan for Recreation Programs, Services and Facilities
City of Commerce City, CO
Project: Facilitated a community planning process that identified existing and future needs for
recreation programs, facilities and services, as ��ell as identified appropriate funding sources to
help meet the demands of this growing and evolving community northeast of Denver. Team
members included Design Concepts, GeoH�est and Leisure Vision/ETC Institute.
Parks and Recreation Master Plan
City of Coppell, TX
Project Performed a complete public process, im�entory and analysis, creation of GIS digital
database, funding alternatives, partnership opportunities, organizational recommendations and
created recommendations for both active and passive use lands and recreation facilities for the
suburban Dallas/Fort Worth city. Team members included Design Concepts, NSR and
Geo�ti•est.
GatfNo� Helping You Aclrieve Your Goals 27
�
�
�
�
■ �..�
�
L
a
Athletic Field Master Plan
City of Denver, CO
Projech. Denver Parks and Recreation soughE to estabiish the extent of use, satisfaction and
need of athletic fields for the City and other outdoor athletic sports providers. GreenPlay
conducted an inventory, assessment and evaluation of existing Denver Parks and Recreation
athletic fields. The plan includes field use trends, permitting and fee structures, field
manageinent systems, and recommendations for future decision making. Team members
included Design Concepts, HNTB, and Geo�+�est.
Recreation CenEer Needs Assessment and Service Analysis
� City of Denver, CO
� Projec� Determined a process for looking at the Neighborhood Needs and Level of Service for
� a1129 of Denver's recreation centers. Utilizing public involvement, interviews �vith key staff
aand council members, and GRASP��� LOS Analysis of the physica] amenities of each recreation
=center, the level of service provided by each center �vas determined. Based on these findings
� and a conceptual costs analysis, recommendations �vere established to provide equitable
prioritization of capital improvements. Team members included Design Concepts, Geocvest,
� RRC Associates, and Barker Rinker Seacat Architecture.
L
� Parks and Recreation Program Planning
City of Denver, CO
Irt conjt�nction rrifl� EDAW, I�tc.
Project Created project specific detailed recreational program plans based on the integration
x�ith the broad-based Needs Assessment and Recreation Program Plan.
Parks and Recreation Master Plan
City of Denver, CO
In conjunction zrith Wenk Associates
Project Assisted in the creation of the Denver Parks and Recreation 1�4aster Plan by overseeing
the Recreation Program Plan components designed from the community outreach project and
convert it into usable plans for the technical planning team and operarions.
Parks and Recreation Master Plan
Town of Dillon, CO
Projech Developed a Parks and Recreation Master Plan for a small Colorado mountain to���n
located next to the Lake Dillon Reservoir. Team members included Design Concepts and
Geowest for the parks and open space inventory and analysis and RRC Associates for the
public opinion survey.
Open Space and'Trails Master Plan
Town of Evans, CO
Project: Created a plan that ���ould allo�� this to��n north of Denver to gro��, yet conserve open
space lands, protect valuable natural resources, dedicate parcels from development projects,
and manage agency operations. Team members included Design Concepts, Geo�vest, and
Leisure Vision/ETC Institute.
Parks, Recreation and Open Space Master Plan
City of Fort Morgan, CO
I�t conjunctiai ri�itlt Si�tk Co»>bs Detlzl�fs Sports Arrliitectirre
Project: The city was interested in siud}'ing the feasiUility of developing a multi-generational
recrearion center. Team inembers revie�veci different sites, potential funding, and amenities to
be included and provided a pro-forma for future operations and maintenance costs.
GRFFN__ U' Helping You Achieve Your Goals 28
/
�
�
V
�
■^
0
L
a
�
�
�
a
_
�
W
L
�
Comprehensive Parks and Recreation Master Plan
Williamson County, Franklin, TN
In conjuitc•tion zniUr Lose & Associafes
Project: Developed a Parks and Recreation Master Plan for a large county located in the
Nashville Metropolitan area. The county has had rapid gro��th in both unincorporated areas
and in the deve[oped cities. The plan assessed the Department's facilities, Eee schedule,
organizational structure, resources, and funding potential for additional facilities.
Parks, RecreaHon and Open Space Master Plan
City of Glenwood Springs, CO
Projech GreenPlay facilitated a community planning process that created a long-range master
planning document for the City to help guide decisions related to providing parks, recreaHon
and opens space opportunities. The planning process provided the City with the opportunily
to articulate its vision for these services and provide a frame�e�ork of action plans for
implementation during future years. The planning process created an innovative Parks and
Recreation Coinprehensive Master Plan that will provide the City, and ultimately the
community residents, w�ith the means to address current and projected trends, pursue finding
opportunities, and facilitate excellent and innovative implementation strategies. Particufar to
this community w•as the local park and recreaHon service provision and its impact on and by
the local tourism industrv.
Board of Directors 2006-2007 Vision and Strategic Plan
Foothills Art Center, Golden, CO
Project: Assisted the board w•ith refinement of the organizatiori s mission, developing a short
term vision that stabilizes the organization for the next one to tx�o years. The sessions also
createci a strategic plan focusing on finances and resource allocation that defines the roles and
responsibilities of the staff, board members, executive committee and specialized standing
committees to reach the consensus vision.
Recreation Facilities Needs Assessment Study
Grand County Recreation District, Moab, UT
lrt c•onjuncfiat zrith EDA Architecis
Project: Revieti�ed past public input efforts and conducted a series of public meetings to
determine recreation Eacilities needed for the Dishict and developed high-level operating cost
projections for the top ranked priorities.
Parks and Recreation Master Plan
City of Hamilton, OH
Irt e•or►jwrction rnrtli Lose £� Assoc rates
Projech Facilitated the public process, budgeting, operational anal}'sis and management
decisions for a comprehensive Management Plan. The project analyzed current budget
procedures, revenue generation, fees and charges and recommended improvements to budget
performance and increased operation and maintenance costs resulting from renovaHon and
expansion of existing and proposed facilities and programs. Identified funding mechanisms
relarive to the final capital program developed from the master plan process.
�iR[FN_� Helping You Achieve Your Goals 29
�
�
V
�
■ �..�
�
L
a
�
�
�
a
_
W
�
L
�
Parks and Recreation Master Plan Update
City of Lafayette, CO
lir iortjcrrrcfiorr roif/r RNL Dc�sig►:
Projecr As a component of a Comprehensive Plan for the City, the project updated the 1998
Parks and Recreation Master Plan, identifying ne�+� priorities and action plans, addressing land
dedication requirements, and meeting the requirements for the Recreation and Tourism
Element of Comprehensive Plans in the State of Colorado.
Park & 2ecreation Facility Needs Assessment
City of Lake Oswego, OR
Projech The City, located just south of Portland, needeci to assess the potential of developing a
recreation center. The city is older and estaUlished and challenged �-ith limited available land.
The Needs Assessment included a statistically valid survey, public meetings, stakeholder
intervie��s, and �vorkshops.
Parks and Recreation Master Plan
City of La Quinta, CA
Projecr Created a comprehensive Parks and Recreation Master Plan that ���ill Uecome an
element of the City's Comprehensive General Plan. In addition to documenting existing City
programs and parks, the plan also addressed community values, grow�th, future needs, and
priorities, creating a clear direction ��ith a set of goals and objechves for staff, advisor}' and
elected ofEicials for the improvement of the City's park system, open space, golf course, trails,
recreation facilities and programs. A specific focus of the plan w•as to address the history of the
recreational elements of the City having been identified ��ith the La Quinta Resort and Club, the
PGA West golf facilities and the annual La Quinta Arts Festival. The plan addressed the needs
of year round residants, second homeo�vners and tourists. The planning process included
developing a comprehensive inventory, an analysis of forecasted needs, and implementation
strategies, along ��ith some innovative and successful methodologies for analysis of current and
future level of service along ��ith helping to create consensus on philosophies for resource
allocation, revenue generation and cost recovery.
Parks, Recreation and Open Space Master Plan
City oE Las Cruces, NM
Project: Las Cruces is a city experiencing a high level of gro�vth and needed a Vlaster Plan to
ensure the future of its parks, recreation and open space. GreenPlay provided e�-ritten goals,
plans, objectives, and policy statements that articulate a clear vision and a sustainable "road
map" and model for the City's future. GRASPT"' Level of Service Analysis, maps, and other
data supporting the plan and its presentation to appropriate audiences �vere provided along
w�ith a financial plan and an action plan. 7'eam members included Design Concepts, GeoH�est
and National Survey Research.
Recreation Master Plan
Lake County, Leadville, CO
Project: Recreation in Lake County has experienced numerous transitions, and faced extensive
challenges over the years. This plan provided guiding mechanisms for addressing existing and
future community needs, and providing a sustainaUle recreation agency to meet those needs.
GRFLNp� Helpi�rg Yo:r Achieve Your Goals 30
�
�
V
�
. �..�
�
L
a
Park District Master Plan
Lisle Park District, Lisle, IL
Project: The project involved the creation of a Park Districi Master Plan Ehat includes goals,
objectives, forecasted needs, and implementation strategies to help guide decisions related to
providing parks, recreation and opens space opportunities. The Plan provides a planning
process and implementation plan for the next 10 years to guide the District's recreation
programming, land acquisition and developtnent, park renovations and improvements, facilits�
enhancements, inarketing, fee structures, and use of alternative sources of revenue. Team
members included Design Concepts, Geowest, and Leisure Vision/ETC Institute.
� Open Space and Trails Comprehensive Master Plan
� City of Longmont, CO
� Project: Developed an Open Space and Trails Comprehensive Master Plan to include an
ainventory and strateg}� for the acquisition and future development of the City's open space
=areas and trails system. Key to this project r��as the community outreach process that w•as
� designed to allo�� for the investigation of concerns and priorities that existed �ti�ithin the
community as they related to the Open Space and Trails Plan. Team members included Design
� Concepts, The TSR Group and Greystone Environmental.
L
� Parks & Recreation Needs Assessment
Macomb Township, MI
Project: Developed a comprehensive Needs Assessment through the development,
administration and analysis of a statistically-valid citizen survey, public meetings and a
recreation inventory. The project evaluated resident program and facility usage, a��areness,
satisfaction levels and need for the current and build-out population.
Needs Assessment and Operational Pro-Formas
Manheim Township, PA
In c•o�tjrcnction ruith Beriilnnnrk Cor:str-�cctio�a Con:paft�, 1�►c.
Project: Developed a consolidated needs assessment based on previous w�ork and studies,
condition analysis of exisring facilities and level of current service for identification of unmet
needs, market segments, and how the needs relate to citizen involvement process and current
building program. The tasks developed five operational pro-formas for five building concepts
for the Manheiin Torvnship Corrunissioners to provide oprional recommendations for a
Corrununit}� Library/Recreation/Aquatics Center.
Parks and Recreation Strategic Master Plan
City of Maryville, TN
In co�ijuiacfion zi�ith Lose & Assoriates
Project: Facilitated the public process, budgeting, operational analysis and management
decisions for a comprehensive Strategic Management Plan.
Parks and Recreation Long-Range Strategic Plan
City of Miami, FL
!n coiy�ntrtin►t znrt{r Good� Clanc•�
Project: This project included an assessment and long-range strategic plan including current
park, facilily and program usage, current and potential future park and recreation programs,
customer service and marketing efforts, "best practices" for the delivery of park and recreation
services and facilities, an assessment of fees and charges, resources analysis for faciliries and
amenities that support programs, and a framew•ork guiding future decision making. This
strategic plan provides recommendations for future planning and implementation guidelines.
GAEFN� Helping You Achieve Your Goals 31
�
�
V
�
a �7
�
L
a
Ski-Hi Feasibility Study/Parks and Recreation Master Plan
City of Monte Vista, CO
Project: Create a Parks and Recreation Master Plan that meets the future needs of the
community along with assessing current conditions of the Ski-Hi Facility and assisting the Cit��
in determining future uses for the facilih�. GreenPlay w�orked �vith RRC, Design Concepts and
Georvest to provide a �-year plan that included a comprehensive public process and needs
assessment to help prioritize future projects, grow•th strategies, and funding mechanisms that
w�ould be the best long term choices for the agency.
Parks and Recreation Master Plan
� Montrose Recreation District, Montrose, CO
i� Projech Developed the first Parks and Recreation Master Plan for the District to guide decision-
� making for administration, operation, maintenance and future capital projects. The plan �vill
aprovide specific goals and objectives for the next five }'ears and create a vision for the next ten
L. years and be}'ond. Team members included Design Concepts and GeoK�est.
� Parks and Recreation Master Plan Update
� City of Oregon City, OR
L Projech Perform complete public process, demographic analysis, inventory and analysis,
� crearion of GIS digital database, funding alternatives, organizational SWOT analysis, program
analysis, partnership opportunities, organizallonal recommendations, and create
recommendations for both active and passive use lands and recreation faciliries for the Cih�
located South of Portland metropolitan area. Team members included Design Concepts,
Leisure Vision and Georvest.
Parks and Recreation Master Plan & Feasibility Analysis
"I'own of Prescott Valley, AZ
Project: Prescott Valley saw a need for a guiding plan for parks, recreation and trails, and
insight relaHve to the feasibilit}' of building and operating a community center. The plan
identified citizen needs and desires providing the foundation for developing strategies for
improving programs and facilities. The TSR Group provided spatial information management
support. The Community Center Feasibility Analysis encompassed a detailed market analysis
of the community and alternative providers; idenrification of potential faciIity components
based on programmatic, funcHon and financial goals and objecHves; general construction cost
estimates; and development of an operational Business Plan.
Honor Farm Master Plan
City of Pueblo, CO
In corijinrction znith Design Coniepfs
Project: Evaluated current and existing uses and created a h4aster Plan for a ne�v 2,400 acre
park bet�veen Pueblo and Pueblo West in Colorado. Opportunities and challenges included
evaluation of appropriate passive and active uses, integration K�ith current informal Off-
High��a�� Vehicle usage, local and regional public involvement, explorallon of potential
revenue generation, possible retail, land leasing, transportation/access and recreational uses
balanced vvith preservation and conservation easement restrictions. Team members included
Kezziah tiNatkins, h4atrix Engineering and Geowest.
LREEN_ OLA' Helying You Achieve Your Goals 32
/
�
�
V
�
■ p.�
0
L
a
�
�
�
a
�
W
�
L
�
Recreation and Tourism Plan
Pueblo Area Council of Government, Pueblo, CO
Project: As a component of the Pueblo Area Council of Governments (PACOG) , inventoried
existing park and tourism services and marketing efforts, identified ne�v priorities and action
plans, addressed land dedicaHon requirements, and met the requirements for the Recreation
and Tourism Element of Comprehensive Plans in the State of Colorado.
Parks and Recreation Strategic Implementation Pian
City of Raymore, MO
ProjecY Performed complete public process, inventory and analysis, creation of GIS digital
database, funding alternatives, partnership opportunikies, organizational recommendations and
created recommendations for both active and passive use lands and recreaHon facilities for a
rapidly growing city immediately south of Kansas City. Team members included Design
Concepts, Leisure Vision and Geowest.
Parks and Recreation and Open Space Master Plan
City of Roswell, NM
In conjintrtior� znith Sites Southtnest
Project: Assist in public process, inventory and analysis, creation of GIS digital database, and
create recommendations for both acHve and passive use lands and recreation facilities. Team
members included Design Concepts, Leisure �/ision and Geo�vest.
Parks and Recreation Programming Assessment and Work Plan
City of San Francisco, CA
Irt cortjrrnctiori rnitl� Lc�oli �'o�rltger & PROS
Projecr Conducted a Recrearion Programming Assessment and Work Plan designed to
provide a thorough analysis of the pattern of recreation programs offered at all City and
Countv of San Francisco parks and recreation facilities operated Uy the department. The project
included inventory, analysis, recommendations, costing, and implementation strategies. A
statistically-valid survey ��as provided by Leisure Vision/ETC Institute.
Parks Master Plan
City of Sherwood, OR
Projech Developed a comprehensive Parks Master Plan to replace an existing version
previously updated in 2000. In 1990, Sherr�-ood had a population of only 3,12�, the City has
boomed to a current population exceeding 14,190. The master planning process involved a
comprehensive revie�� of the existing inventory of land, recrearion faciliHes, and recreation
opportunities, development of a mission statement, development of a strategic set of goals,
objectives, and actions for the next tH�enty years, surveying the needs of residents, identifying
land for future parks and open space acquisition, preservation, or conservation, development of
conceptual designs for parks, provision of a capital improvement schedule, and revie�v exisNng
finance strategies and provide recommen��ations to fund impro��ements. Project team members
included Design Concepts, Georvest and L,eisure Vision.
GREIN� Helyi►rg You Achieve Your Goals 33
�
�
�
�
� p.�
�
L
a
�
�
�
a
_
�
�
L
�
Parks, Recreation and Open Space Plan
City of Shoreline, WA
Project: Conducted a communit;t-• needs assessment and developed a Plan based on these
findings. The initial phase entailed facilitating community meeNngs and focus groups;
conducting a statistically-valid citizen survey; preparing and analyzing the lifecycle costs of
maintaining existing facility; and developing target levels of service for facilities, programs and
services. Phase T�vo of the project created a six-year capital improvement and implementation
plan; developed concepival plans for several parks; and integrated the Plan �vith the Shoreline
Comprehensive Plan. The team included David Evans and Associates and Leisure Vision/ETC
Institute.
Parks, Recreation, Community Arts, Trails and Open Space Master Plan
City of South Jordan, UT
Project Developed a comprehensive plan to address the evolving parks, recreation and open
space needs of this grow�ing suburb of Salt Lake City. Conducted a facility inventory and
anal}'sis, needs assessment including community participation, environmental analysis, and a
trails s}'stem evaluation. Master plan included an operation and management plan and goals
and objectives. Team members included Design Concepts, Geoti•est and Leisure Vision/ ETC
Institute.
Needs Assessment and Program Plan
Stapleton Development Corporation, Denver, CO
In c•atjur�ctian rnitlr Murketing Support
Project: Designed the Recreation Program Plan and implementation criteria for 1,100 acres of
parks, faciliHes, and open space for the Stapleton International Airport redevelopment project
for the City of De�nver and Park Creek Metropolitan District.
Central Park, Trails and Greenways Master Plan
Stapleton Development Corporation, Denver, CO
Iri rorrjtuictior: init)r EDAW, li�i.
Project Designed the Recreation Program Plan and implementation criteria for 1,100 acres of
parks, faciliries, and open space for the Stapleton Internarional Airport redevelopment project
for the City of Denver and Park Creek Metropolitan District.
Parks, Recreation, Open Space and Trails Master Plan
Z'own of Superior, CO
Project: Performed complete public engagement process including a needs assessment survey,
inventory and analysis, creation of GIS digital database, and created recommendations for both
active and passive use lands and recreation facilities for a rapidly gro�+�ing tow�n north of
Denver. Examined partnerships and the inner H�orkings of this young Tow�n to promote service
efficiency. Team members included Design Concepts, Leisure Vision and Geowest.
Parks, Recreation and Trails Master Plan
Strasburg Parks and Recreation District, Shasburg, CO
Project: Created the District's first Master Plan for a small community that is facing rapid
growth stimulated by development in the vicinity of Denver International Airport. Lead an
internal and external data collection process designed to engage the public through community
meetings and a district-��ide survey. The data was synthesized into a comprehensive plan for
the District operations, programs and capital improvements, including priorities and a viable
funding plan. The District expects to use the Plan to leverage its resources to attract grants and
other external funding sources that w�ill achieve the goals of the Plan. Team members included
Design Concepts and Geowest.
GRE."'� HelpingYo« Achieve Yo:er Goals 34
� Capital Strategies Study
� City of University Place, WA
u Project: This community-r��ide outreach effort solicited feedback to assist in developing the
1�1 City's capital strategy for the next 6-72 years, in light of a dramatically reduced capit�il Uudget,
W w•ith intent to determine the community's inveshnent priorities and ��hat level of support
■O (including dollar investment) exists to implement the strategies. The tasks included public
L engagement through a 22 member Citizen Task Force, informational anci input gathering
� meeHngs as rvell as a statisHcally valid community survey. The document analyzes the data
collected and integrates it into a consensus based program for all capital needs (parks,
recreation, open space, streets, traffic, etc.), including priorities and a viable funding plan.
� Team members included ETC InsHtute, Design Concepts and Geo�vest.
� Parks and Recreation Master Plan
aTown of Vail, CO
= Project: A combined effort of the To�vn of Vail and the Vail Recreation District resulHng in a
� Parks and Recreation I�faster Plan that w•ill serve as both a vision and an action plan for
implementing this vision, establishing a clear set of goals, policies and objectives and providing
� direction to To�vn and District staff, Advisory Boards and Elected Officials for re-development
L and enhancement of the community's parks and recreation programs, services and facilities.
� The Plan addresses Vail and the surrounding area including year round residents, second
homeowners and visitors and ��ill promote a sean�less relationship betr��een the Tow•n of Vail
and the Vail Recreation District.
CapitalSpace Initiative - Master Plan
National Capital Planning Commission, Washington D.0
[ri corrjt�nctio�► r��itJr EDAW, Irti.
Projech Created a cohesive plan for all public parks, recreation, open space, inonuments and
cultural facilities for our nation's capital through �vorking jointly ��ith the National Capital
Planning Commission, the National Park Service and the �Nashington DC Parks and Recreation
Department. GreenPlay and teain members from Design Concepts and Geo�vest w�ere charged
primarily w•ith conducting the typologies and standards analysis using the GRASPrM
Methodology to evaluate holdings and service areas, along w•ith confirming demographics,
administrative benchmarking, operations and administrative opportunities, and helping to
align and facilitate the partnerships between these three major agencies.
Parks, Recreation and Open Space Master Plan
Town of Windsor, CO
Project: Due to unprecedented rapid gro�vth in the area, the To�vn commissioned a Parks,
Recreation and Open Space Master Plan to provide guidance for park, trail, and open space
development and recreation needs ��ithin the Torvn through the year 2012. In addition to
improvements, tlle plan addresses local land deve]opment codes and land dedication
requirements, as w•ell as review� of department operations. Team memUers included Design
Concepts, The TSR Group, and I_eisure Vision/ETC Insritute.
G�affN_� Helying You Achieve Your Goals 3�
�
�
V
�
.^
�
L
a
�
�
�
a
_
�
�
L
�
Feasibility Studies and Operational Pro-Formas
Aquatics and Child Care Centers Feasibility Study
City of Brighton, CO
Projech Exploding grorvth in the Brighton communily caused a need to expand its recreational
facilities to include a new aquatics center, and the expansion of a child care facility in the
existing recreation center. The project included public process, feasibilit}' analysis, and design
recommendation rvith accompanying budbet and revenue forecasts. Conceptual design
provided by OLC Architects.
Community Recreation Center Feasibility Study
Town of Carbondale, CO
In conju�cctior� znit)r M+O+A Ariltitectural Partnershi�
Projech Provided recreation operallons and management consulring for the Torvn of
Carbondale's Community Recreation Center design/build project. Phase I includes a
gymnasium w�ith an 84'x50' high school sized basketball court w�ith divider curtain, suspended
track, Locker rooms, 450 square foot community/ multi-purpose rooms, a small catering kitchen,
�vith lobby, storage and administrative offices for S1.95 million. Phase II includes a$500,000
grant application for additional cardiovascular/conditioning area, childcare and a community
conference room.
Community Recreation Center Feasibility Study
City of Clive, IA
Projecr The goal of the study was to assess and analyze the indoor programmatic and facility
needs that �vould be supported by the citizens of Clive. The study included a market analysis,
an assessment the current available indoor program and facility opportunities, partnership
opportunities and citizen support to finance a community center located next to the Clive
aquatic center. The recommended community center amenities, square footage, and the
estimated capital costs for the recommended communitvi center ��ere determined. Team
members included RDG Planning & Design.
Community Recreation Center Management, Operations, and Program Plans
South Park Recreation District, Fairplay, CO
l�t coiijtnrctioit zoitlr Ol:lsort Laaoie Collahoratir�e
Projech Created the Management, Operations, and Program Plans for a new community
recreation center including a leisure/lap pool. The team w�orked directly �vith staff, Boards,
and the architect to provide puUlic process, component validation, and management consulting.
Community Center Plan and Design
Ciry of Federal Way, WA
Project: Developed a Community Center Plan and Preliminar�� Design in conjunction w-ith
Barker Rinker Seacat Architecture. Tasks included the development of a detailed market
analysis of the community and alternative providers; Eacilitation of several public meetings as
ti�ell as Advisory Group and Council work sessions; identification of facility components based
on programmatic, function and financial goals and objectives; and the creation of an operational
Business Plan.
6gffN_o� Nelpi�tg You Acltieve Your Goats 36
�
�
AV'
W
. M..7
�
L
a
�
�
�
a
�
�
�
L
�
GAFfN__ =PUY..
�
Recreation Center Feasibility Study
City of Fort Morgan, CO
In cortjilnction inifh Srr�k Combs Detltle�s
Project: Conducted a public input process to produce a facility program that met the City's
needs. Based on the facility program developed an operating budget consisting of projected
expenditures, revenues and staffing levels. Also conducted a marketing study specifically
looking at comparable facilities and the daily, monthly and annual user fees they charge.
Community Recreation Facility Development Plan
Town of Gypsum, CO
In conjur�ition u�ith Barker Ki�►ker Seacnt Are•ltitee•ture
Project: Conducted a feasibility study to determine whether the Tow-n should develop a large
recrearion facility. The process assessed potential funding oprions including partnerships,
grants, bonding, and naming rights, and provided a pro-forma for future operations, potenHal
programs, and maintenance options.
Parks & Recreation Department Feasibility Study
Independence Township, MI
Projech In consideration of a communiiy/senior recreation center, ]ndependence Township
comnussioned a feasibility study to confirm and validate the building program components,
space required, and anticipated capital costs. The project also included the development of an
estimated operational budget based on the building components for start-up through year five,
and a community survey to confirm needs. The team included Leisure Vision/ETC Institute.
Community Aquatics Center/Recreation Center Feasibility Study
City of Kent, WA
Iri co�ijuncfion rnifh B�irker Ririker Seacat Are•hitecture
Project: Conducted a Communitv Aquatics Center/Recreation Center Feasibility Study for a
community of 8�,000 people and provided planning and operational pro-forma services for the
Parks, Recreation and Community Services Department to develop the vision for services and
facilities. The project included an extensive public involvement process that included a
community survey, focus groups, and stakeholder intervie��s. Inventoried and evaluated the
e�isting assets, analyzed demographics, trends, site options and current market. Developed
conununity priorities and concepts, alternative funding and parmership opportunities,
estimated project construction costs, created a business plan, and analyzed cost recovery. The
study provided action steps, funding strateb es and a project timeline.
County Fairgrounds Feasibility Study
Larimer County, CO
Ir� ionjr�nc•tion u�it)r HNTB Co►npanres
Projech Conducted a comprehensive public process comprised of w•orkshop sessions,
stakeholder surveying and user/citizen intercept surveying. From this information
recommendations w•ere drafted as to the most feasible uses of the former 50-acre site w�ithin the
boundaries of a mid-sized Front Range Colorado community. After this preliminary phase ��as
completed, an economic/market analysis �vas performed to prioritize the recommended uses
and the preferred use.
Helping You Achieve Yorir Goals
37
�
�
V
�
�^
�
L
a
Athletic Fields Feasibility Study
City of Louisville, CO
In conjunctiot� �nifh Desigr� Coriiepts
Project: Project included an assessment of current athletic field inventory as it relates to current
program demand by both Louisville Parks and Recreation Department and other outdoor
sports providers. Research v.-as conducted to determine current local and narional athletic field
trends to help determine field sizes and needs. Presented findings at a public tneeting and
gathered input to help determine specific needs of the community.
Recreation Center Feasibility Study
� Lone Peak Recreation District, UT
� Iri cofijunrfion zoifh EDA Anhiferfs
� Projech. Conducted a public input process to produce a facility program that met the District
aneeds. Based on the facility program developed an operating budget consisting of projected
= expenditures, revenues and staffing levels. Also conducted a marketing study specifically
� looking at comparable facilities and the daily, monthly and arulual user fees they charge.
� Parks & Recreation Management, Operations & Planning
L. Macomb Township, MI
� Projech Created the Management, Operations, and Program Plans for a new� full-service
Community Recreation Center. GreenPlay ��orked directly with staff, Boards, and the architect
design team to provide public process, partnership facilitation, component validaHon, and
management consulting.
Metropolitan Sports Facilities Framework Plan
Multiple Agencies, Moorhead, MN
Project: Created a Sport Facilities Framework Plan Recommendations, Implementation and
Action Plan for the communiries of Moorhead MN, Dilworth, MN, Fargo ND, West Fargo ND,
four school districts, and the local Yh4CA. The project included communiij� process facilitarion,
a statistically-valid survey; a demographic and trends analysis and projections; comprehensive
inventory and assessment of existing recreaHon and sports facilities that included other public
and private providers located in the four city area; current park and recreation programs
analysis, services and organizational structures; an analysis of the existing budget procedures,
resources, capital improvement plans, cost recovery, traditional and alternative funding, and
pricing methodology. Additionally, Greenl'lay integrated all other previous planning w�ork
into the Metropolitan Sports Facilities Framervork Plan. Team members included Geo��est,
Design Concepts, and Leisure Vision/ETC Institute.
6RffN�
Indoor Space Study
Northbrook Park District, Northbrook, IL
Projech Created the management, operations, plan, and program plans for an expansion of an
existing community recreation center including an operational budget ��ith addiHonal expenses
and revenues identifies for the expanded facility. The team �vorked directl}' ►vith staff, Boards,
and the architect to provide public process, workshop, design charrette, coinponent validarion,
and management consulting. Project was completed in conjunction w�ith Williams Architects.
Helping You Acl�ieve Your Goals
38
�
�
�
V
�
. �..1
0
L
a
�
�
�
a
_
�
�
L
�
Gqr[�
Community Recreation Center Expansion Feasibility Study
City of Northglenn, CO
Project: The City, located just north of Denver, ti>as considering the development of a]arge
multi-generational recrearion venue that might include ice, indoor leisure pool, comperirion lap
pool, indoor turf facility, fitness, and other amenities. The City needed a tight 4�-day
turnaround on preliminary costs, program elements, and proposed fees. GreenPlay provided a
pro-forma and a proposed building schedule tivith programming opportunities.
Multi-Generational Recreation Center ConEirmation, Business and Management Planning
City of North Las Vegas, NV
hr c•o�yuncfion ri�ith Luccltesi G�rluti Arc�ltitects, I�u.
Project: Through a Services Priorities Workshop, identified the core services for the new multi-
generational facilih� to confirm the building program. Provided an analysis of survey data and
identified gaps in service for the center to include a ti�ellness vision. Based on the finalized
building program, created minimal and optimal operational pro-formas for phasing options.
Developed a final hybrid version pro-forma and a final business plan.
Community Center Feasibility Study and Conceptual Plan
City of Owensboro, KY
Ir� c•o�ijii�a�•tio» zi�itlz Barker Rirtke>r Sencat ArcJtifec•h�re
Project: Developed a Community Center Plan and Preliminary Design in conjunction w�ith
Barker Rinker Seacat Architecture. Identified facility components based on programmaric and
financial goals; and created an operational Business Plan, and the development of a market
analysis of the community and alternative providers, plus facilitation of public meetings as w�ell
as Advisory Group and Council work sessions.
Field House Operational Analysis
Town of Parker, CO
Project: Performed programming analysis and recommendations, prepared an operational
structure including program and building use plan, prepared an operating budget and pro-
forma. Developed best management pracHces including pricing and cost recovery analysis
using the Pricing Pyramid methodology, developed field use, sponsorship and partnership
policies, researched grants and alternative funding opporiunities and plans, and identified
programming trends.
White Riverside Park, Trail, Whitewater Park, and Heritage/Visitors Center Feasibility Study
and Concept Plan
Town of Rangely and Western Rio Blanco Recreation and Park District, CO
Project: This project was conducted to fulfill a GOCO planning grant, and to help promote
tourism and positive economic impact for a smaller w�estern Colorado tow�n heavily reliant
upon the natural resource oil and natural gas extraction industries. The project created plans
for a white��ater and coinmuniiy park on the White River, a regional Heritage and Visitors
center, and connecting trails to the region's natural resource amenities. Team members
included Hydraulic Design Group, Design Concepts, and Geo��est.
Helping You Achiez�e Your Goals
39
� Indoor Athletic Facility Business Plan
� Roxborough Center, Koxborough, CO
V Project: Working �vith a private organizarion, GreenPlay developed a Business Plan for an
indoor athletic facility that �vould serve the community as well as provide leagues and
■^ tournaments for the Denver metropolitan area. Key tasks included idenHf}'ing possible target
Omarkets, and conducting a market and industry analysis. Utilizing the market information,
L GreenPlay developed markering and operaHons plans; identified long-term development
� options as c��ell as an exit plan; and developed a detailed operating budget including revenue
and expenditure forecasts for various athletic programs, leagues and tournaments as w�ell as
� off-school camp programs.
� Business Plan Alignment and Training
� Metro Parks Tacoma, Tacoma, WA
aProject Created generalized but specifically applicaUle templates for the Business Plans for all
= of the major Metro Parks Tacoma Divisions. Aligned the different Divisional Plans in terms of
� outline, format, desired level of detail, consistency in presentation, and understanding among
staff K�ho are preparing the plans regarding what is desired, expected, and the appropriate
� methods for completion. The creation of Business Plans are important for allo���ing agencies to
L articulate and co�nmunicate future plans for funding, operations, markeHng, goals and
� objectives, and performance measurements. Conducted training to specific divisions on
business planning methodology.
Community Center Feasibility Study
City of Tumwater, WA
In corijunction znide Barker Rinker Seaiat ArcJriteiture
Projech IdentiEied market segments and special interest groups for focus group and public
meeting facilitation to discuss process, Uackground information, project goals and other details
to build consensus regarding the building program. Performed market analysis, created
operaHon and revenue projections, developed a business plan; prepared draft strategies for
partnership opportuniries; and prepared a 5-year detailed financial pro-forma describing an
estimate of operating costs and revenue projections.
iiRFfN_0� Helping You Achieve Your GoaIs 40
�
�
V
�
■ p.�
�
L
a
�
�
�
a
L.
�
�
L
�
GREEN�
Promotions, Marketing, Alterszative Ficncling and Partnerships
Pricing and Cost Recovery Workshops
Bend Metro Parks and Recreation District, Bend, OR
Projecr To assist the Bend Metro Parks and Recreation District discover and articulate it's
pricing and cost recovery philosophy and polices by evaluating its current situarion in regard to
ho�v tar subsidy is currently invested. I�he resulting articulation provides a frameti�ork for staff
to w�ork ���ithin for setting fees annually and defend or explain its pricing structure to citizens
and user groups.
Parks & Recreation Partnership Process & Facilitation
City of Boulder, CO
Ira conjt�rrctioti t��itlr Royce Arboitr, Irrc.
Project: Created Public/Private Partnership Guidelines and Process for the City through
research i�-ith industry experts, Iocal agencies, and siaff, under approval of the Parks and
Recreation Advisory Board. GreenPlay produced a Sponsorship Policy and Procedures, an
served as City Liaison and Project Ivtanager for the development of a 14,000 square foot concrete
in-ground skatepark.
Park Impact Fee Study
City of Evans, CO
/n co�ijirnctio►1 zoitli Desigri Coi:cepts
Projecr Determined, defined and quantified the parkland and development necessary to
provide for ne�v gro�n�th according to the standards set forth in the Parks, Trails and Recreation
Master Plan. Recommended revision of developer and homebuilder requirements to provide
adequate sites and to provide or assist in providing the financing rec�uireci for this purpose.
�The study separated acquisition needs from deveIopment needs, as well as addressed parks,
trails and open space elements.
Community Center Marketing, Management and Operational Planning
City of Federal Way, WA
Developed a marketing plan to support the opening of the new communit}� center. Developed
a Request for Proposals document for fiMess equipment. Developed the facility Operational
Manual including policies and procedures relating to personnel, admission, building
operations, cash handling, customer service, identification and computer processes, cleaning
and maintenance, registration, rentals, emergency procedures and troubleshooting. Conducteci
staff training.
Marketing & Business Plan
MZI, Inc., Golden, CO
Project: Created a local to national marketing strategy, marketing materials and corporate
identity for a private company that supplies to parks, recreation and open space agencies and
created a plan to �rocure sponsorships and partnerships for public/private in-line rinks for
mulriple arenas.
Marketing Strategy and Plan
ECI, Loveland, CO
Project: Formulated and implemented a comprehensive marketing strategy for a firm that
supplies construcdon management and general contracting services to parks, recreation and
open space agencies in Colorado. The project also created identity and marketing materials,
presentations, electronic newsletters, and media kits.
Heiping You Achieve Your Goals
41
�
�
V
�
■^
�
L
a
�
�
�
a
_
�w'
W
L
�
6xrcrv_ Du�
,
Parks & Recreation Comprehensive Fundraising Feasibility Siudy
City of Mesa, AZ
Projech Comp]eted a Comprehensive Fundraising Feasibilih.� Study that included naming
rights and other sponsorships valuations, capital campaign projections, and food and
merchandise concession strategies. The project also developed sponsorship and capital
campaign strategies, coordination plans and a corporate fund-raising database for Mesa's
��orld-class indoor aquatic center.
Aquatics Strategic Marketing Plan
City of Oklahoma City, OK
Irr c•orijrutrtiori init/i Sti�dio Arclritc�cti�rc�
Projech GreenPlay w�orked ���ith designated staff to identify kno�vn prioriries and stakeholders,
then conducted a market analysis and demographics study, level of service study, GRASPrM
Level of Service analysis, and citizen survey to create a final report that includes next steps,
budgets, and time line for implementation strategies. Team included Geo�ti�est and National
Surve�� Research.
Indoor Inline Arena Management, Operations, and Planning
The Breakaway Center, Westminster, CO
Project: Created the Marketing, Sponsorship, I�9anagement, Operations, and Program Plans for
a new, public, indoor inline skating facilih•. Provided sponsorship procurement services for the
entire facility, and acted as liaison w�ith the City of Westminster and Hyland Hills Park &
Recreation District to create cooperarive agreements.
Park Land Dedication and Impact Fee Costing Study
Town of Windsor, CO
Projecr The 2003 Master Plan effort highlighted that existing financial resources �n�ere falling
short of ineeting the increased service demand for parks as a result of new grow�th and
development. The premise of this study was that developers are responsible for providing a
fully constructed neighborhood park or cash-in-lieu. Project involved determination of park
development cost figures for basic park service in order to calculate cash-in-lieu of dedication
using City provided assumptions for land cost and utilities, meeting ��ith the development
conununity, and assisting with the development of the five year capital improvement program
for parks. Project Team included Design Concepts
Helpit:g You Achieve Your Goals
42
�
�
V
�
.^
�
L
a
Organizational Azcdits, StructuritTg and Special Projects
Development of Comprehensive Pricing Policy and Cost Recovery Philosophy
Arizona State Parks
Project: [n light of a dramaric reduction in funding, developed a Comprehensive Pricing Policy
and Cost Recovery Philosophy for all state parks operations, facilities, programs and services.
The tasks included developing a program to increase cost recovery to achieve legislative goals,
and implement strategies for fair and equitable fee structures and pricing.
� Senior Center Agreement Facilitation
� Bend Metro Park and Recreation District, Bend, OR
� Project: Facilitated meetings and agreement creation betw•een Bend Metro Park and Recreation
� District and a non-profit group, United Senior Citizens of Bend. After several years of joint
financial contributions, differing opinions on ow�nership, and a relationship that �vas not at its
= best, it w�as necessary to have a knowledgeable and objective third party facilitate issues
� identification and clarificarions to create an agreement that rvas accepted Uy both parties to
w' avoid potential litigation.
W
L Aquatic Program and Facility Review
� Bismarck Parks and Recreation District, Bismarck, ND
Project: The District needed to review its current service level and determine ho�v to meet the
needs of its current and future cirizens. GreenPlay comp]eted a comprehensive sludy that
included consideration of Bismarck demographics and population projections, cirizen input,
staff and board input, stakeholder input; other public and private providers of aquatic services
in and around the Bismarck area, aquatic trends; determination of potential service areas for
various facilities; and the feasibility of renovations and/or ne�� aquatic facilities.
Parks and Recreation History Project
City of Denver, CO
Projeci: This project completed a comprehensive report on the history of Denver Parks and
Recreation. The report included past research and historical documentation of the
Department's parks, mountain parks, faciliHes, athletic fields, recrearion centers, and trails.
This information will be supplemented with information on historical influences and changes to
Denver's demographics, political influences, available historical photographs and maps, parks
and recreation trends, and available technical information on parks, recreation, and trails
facilities. Furthermore, this document rvill provide a summary of Denver's current major
capital improvement planning and projects, ���ith input from identified key staff and
stakeholders. This report becomes a stand-alone documentation of the history of the
Department, and ran be utilized for other applicable future planning efforts.
Program Evaluation
City of Durham, NC
Projecr GreenPlay developed recommendations for change and crearing a foundation of
conHnuous improvement based on several tools and methods that included revie�n� of existing
data, intervie�vs, and community outreach. The team identified strengths, �veaknesses and
opportuniries for programs and facilities, identified citizen users and non-users; desires and
needs, determined current satisfaction ��ith programs, facilities, customer service, and fee
structure, determined primary means of learning about the Department, registering for
programs, and interacting x�ith the Department, and identified perceptions of the Department
and the benefits of parks and recreation. The team included Leisure Vision/ETC Institute.
GRffNPtAY. .
= =�%
Helping You Aehieve Your Goals
43
�
�
V
�
■ �..1
�
L
a
�
�
�
a
_
�
�
L
�
iiR7[N_ P�A7�.
_ /
Pricing & Cost Recovery Staff and Board Retreat
Fraser Valley Metro District, Fraser, CO
Projecr With an understanding of the Uackground and existing pricing philosophy at w•ork in
the District, this retreat allo�ved for the presentation of materials on developing a Pricing
Philosoph}' to the District Board of Directors and staEf, and facilitation of a discussion that helps
provide an understanding of a defensible and equitable pricing philosophy and policy.
Staff Planning Retreat Facilitation
City of Largo, FL
Project: Largo Parks, Recreation and Arts has significantly improved its planning processes for
the Department and 'unplemented business plans for each division. GreenPlay w•as asked to
lead this annual retreat and train staff on implementation of the Pyramid Methodology for
resource allocaHon, cost recovery and pricing, along �ti•ith review� of practices for setting
benchmarks, performance measures, goaLs and objectives.
Pricing Philosophy Presentation and Workshop
Foothills Parks & Recreation District, Littleton, CO
Projec� Conducted a�vorkshop to identify and implement a pricing philosophy to guide the
efforts of the Parks & Recreation District employees. Emplovees gained an understanding of
the importance of a w�ell articulated philosophy for a coordinated effort ��ith the Board, staff,
and the public. Employees w�ere empo��ered to implement pricing and policies based on a H�ell
founded pricing philosophy.
Parks and Recreation Service Provider Research
Landmark Properties Group, Inc., Littleton, CO
Projech Conducted research for a private development firm desiring to �vork ��ith local
municipalities in order to determine the best possible provision of park and recrearion services
in a ne�vly developing area. The process involved the research of intenrions and desires of
nearUy municipalities w�ith likely future annexation plans, development of assumptions,
research of recreation facility activity and plans in the potenHal service area surrounding the
project, plus the development of optional alternatives.
Analysis of Creation of a Special District
Town of Lochbuie, CO
Irz ionjunction znitli Desigft Coricepts
Projech As a fast growing community north of the Denver metro area, the small tow�n of
Lochbuie needed to evaluate �vays to meet their citizen's parks and recreation goals. The
process included financial, geographic, and organizaHonal assessments to determine if a Special
District rvas viable.
Implementation Research for Parks, Trails & Open Space Master Plan
Town of Lochbuie, CO
In conjunrtion rnith Design Coniepts
Project: Lochbuie is a small agricultural town dealing with impending grorvth at its edges.
This project involved researching options for a structure to operate and manage over the long-
term the system of parks, trails, and open space recommended in the Master Plan process.
Goals r��ere identified and findings of the I�4aster Plan �vere developed and analyzed including
operation by the To�-n through several types of special districts and homeow•ners associarions.
Helping Yoie Achieve Your Goais
44
�
�
V
�
.^
Q
L
a
�
�
�
a
�
�
�
L
�
GA[tNpur.,
_� �..� 7
Pricing and Cost Recovery Workshops
Montrose Parks and Recreation District, Bend, OR
Project: Assist the Montrose Parks and Recreation District in developing and arHculating its
pricing and cost recovery philosophy and polices by engaging all staff levels in r��orkshops to
categorize its current offerings of programs and services into a benefits based pyranud model.
The results will provide a framework for staff to r��ork within for setting fees and to defend or
explain its pricing structure to citizens and user groups.
National Recreation and Park Association - GRASPT" Inventory and Analysis
Ashburn, VA - National Focus
Project: Created a nationwide database and inventory of all football fields utilized Uy public
agencies for youth football programs, including locations, programming, ow�nership and
program management leaders as part of a grant funded project from NRPA Partners - the
National Football League and USA Footbail. The information was incorporated into a
GRASPTM analysis dynamic digital dataset for creation of perspectives, graphics, decision-
making, closer examination and prioritization of five "magnet" center regions around the U.S.
The project w•as ciesigned as a pilot project for utilizing GRASPT"' as the preferred inventory
and Level-of-Service methodology for NRPA's future needs and research regarding parks and
recreation components around the nation. Team members include Design Concepts, Geo�vest
and the ETC InsHtute.
Parks & Recreation Organizational Review and Long Term Strategy
City of Northville and CharterTownship of Northville, MI
ProjecH Conducted an Organizational Review• and Long Term Strategy for the shared services
provided by both the City and To��nship governments serving the Northville community. The
approach �vas based on a strategic planning model and included focus groups and stakeholder
intervieK�s, a community survey provided by Leisure Vision/ETC Institute resulting in
recommendations to clarify roles and responsibiliHes and a Parks and Recreation Operating
Model designed to efficiently and effectively serve the community.
Trends Analysis for a Parks and RecreaHon Master Plan
Oak Park District, Oak Park, IL
In rorijiiuctiorr re�ith Leisure Vision/ETC 1►�stifute
ProjecN Analyzed short and long-term trends in park and recreation use and priorities Uased
on an extensive revie�� of secondary research sources and existing benchmark inaterials. The
study included impact of demographic changes, lifestyle and employment practices,
complimentary recreation providers, medical advancements, etc., to inform the strategic
thinking processes for the Parks and Recreation [Vlaster Plan.
Management, Operations Planning
City of Peoria, AZ
Project Assisted the Department of Community Services and determined potential revenue
generation and projected expenditures for a ne�� 52 acre park. The process analyzed the need
for additional staff positions, facility rental costs, marketing partners and contractual services
such as landscape, equipment and restroom maintenance in order to create a balance bet�veen
revenues and expenditures.
Helping You Achieve Your Goals
45
�
�
V
�
■^
�
L
a
�
�
�
a
_
�
�
L
�
Pricing Philosophy and Cost Recovery Policy Development
Three Rivers Park District, Plymouth, MN
Projeci: Assisted the Park District in developing a Pricing Philosophy and Cost Recovery
Policy to ensure that current services are priced Eairly and to provide Board guidance in
establishing prices for a11 services, both new• and existing. Determined hotiv well aligned its
current pricing practices are �vith the Philosophy, and established inethods for properly
aligning current and future services. In addition, the creaHon of this Pricing Philosophy and
Cost Recovery Policy w�ill help the Park District meet established goals for future cost recovery
levels and budgeting.
Study of Parks and Recreation Services
South Suburban Parks & Recreation District, Arapahoe County and City of Centennial, CO
Projech Provided an inventory of service providers, amenities, needs assessment, population
estimates, financial analysis, and service analysis of special and metro districts and other park
and recreation service providers in a prescribed study area. ProjecE included mapping, public
process, and level of service analysis, documentation, recommendation for future service needs,
and identification of service model optiors. Team members included Design Concepts and
Geowest.
Parks and Recreation Expert Witness
South Suburban Parks and Recreation District, CO
Project: Greenplay staff provided expert ��itness testimony for this Special District facing legal
challenges related to potenHal exclusion of service areas. TesHmony included demographic
profile assessment, service provision capabilities, level of service analysis, and financial impact
analysis.
Business Plan Alignment Project
Tacoma Metro Parks, Tacoma, WA
Projech Tacoma Metro Parks is a large deparhnent that includes a zoo, aquarium, and
boathouses along ��ith more tradiHonal recreation Eacilities. The project included review and
recommendations for creating standardized Uut adaptable templates for Business Plans for 12
different divisions and departments, w�ith emphasis on enhancement for alignment �vith their
Master Plan and mission, unproved research methods, cost recovery, resource allocation, and
revenue analysis. Training of staff on best business practices for public agencies was also
included.
6xEfN� Helpirrg You Aelrieae Your Goals 46