HomeMy WebLinkAboutUpdate - Public Relations Activities �
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� � CITY OF PALM DESERT
COMMUNITY SERVICES
STAFF REPORT
REQUEST: Receive and file informational report regarding public relations activities.
DATE: March 8, 2007
CONTENT: Nancy J. Friedman Public Relations PR Plan and Memorandum
Recommendation:
By Minute Motion, receive and file informational report on media placements and public
relations activities as provided by Nancy J. Friedman Public Relations.
Report:
At its meeting of March 8, 2007, City Council requested to review media placements
and public relations activities as conducted by the Nancy J. Friedman Public Relations
Agency (NJFPR) on behalf of the City of Palm Desert.
Attached please find a public relations plan, in addition to a report highlighting public
relations activities over the past four months. The report includes a list of inedia
placements along with copies of the clippings. Topics being pitched to national media,
and ongoing media relations activities are also outlined.
The City's energy initiatives have been well received by various media and provide a
gateway into possible media exposure such as The Today Show, the Associated Press,
TIME, New York Times, and National Geographic Traveler, among others. Each of
these opportunities is still in the works and being pursued by the Agency.
Other highlights of the report include ongoing relations with various travel writers and
editors of regional and national publications. Events such as the Golf Cart Parade,
Fashion Week, and the Art of Food &Wine provide unique topics that are being pitched
to appropriate media. Additionally, NJFPR is planning a press trip for top golf and travel
writers to visit Palm Desert in May.
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Submitted By: � f'
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Kristy Kn iding C Y COUNCZL �1a . ill an
Marketing Manager APPROVED Assist�ri�'+
RECEIVED OTHER t� I'nct�-i z�/1��
Approval: ' MEETING DATE -I -p
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Carlos L. Ortega �;pEs.
City Manager �33SENT: �n�
�BSTAIN• �1�
VERIFIED BY•
4riginal on•File with ity Clerk's Offic�
PALM DESERT, CALIFORNIA
Public Relations Plan
December 13, 2007
OBJECTIVES:
• Increase national and international awareness of Palm Desert as a qualiry, upscale
vacation destination among key markets (including leisure and business travelers, local
and drive-to markets, meeting planners, bridal publications, food and art writers, etc.)
• Introduce Palm Desert to new markets (including vital cities such as New York and
Washington, D.C.)
• Increase visibility of Palm Desert's exciting institutions, attractions, and events
STRATEGIES:
• Strengthen Palm Desert's positioning as a premier, upscale warm-weather destination,
focusing on golf, shopping, art and spas
• Highlight the city's strong commitment to public art and ecotourism
• Promote Palm Desert to travelers through a focused media relations program to reach
target consumer and trade audiences, with a special focus on drive-in and feeder
markets
• Work in tandem with JW Marriott Desert Springs on cross-pitching and press visits.
• Provide ongoing strategic marketing and communications consultation to ensure
occupancy levels are maintained through seasonal fluctuations
TACTICS:
• One-on-one Pitching - pro-active pitching to targeted local and national media to
include meetings/incentive, business, hospitality and design, in-flight, trade/industry,
general travel, family, spa, beauty, lifestyle travel, fashion, food & beverage, business
travel, online travel media, newspaper travel columns and broadcast outlets. NJFPR will
develop a variery of story angles and research/create targeted trends, and conduct one-
on-one pitching and in-person media meetings.
Story angles include:
- Golf CaR Parade
Targets: Local and statewide broadcast, loca/wire services, Life, USA Today
- Art Walk/Galleries
New York Times, Cu/ture & Travel, Sunset, Metropolitan Home, Newsweek,
Metropolis, Art Forum, NY Sun, Vanity Fair, about.com
- Visitor's Center
USA Today, Natrona/ Geographic Traveler, Travel + Leisure, Plenty,
Verdant, Organic Sty/e, designsponge.com, environmental websites and blogs
- Living Desert Museum (trend stories on outdoor museums & sleepover safaris)
Cookie, Sunset, Nationa/ Geographic Trave/er, Family Circle, Country Living,
Philade/phia lnquirer, Arizona Star, Miami Hera/d
- EI Paseo boutiques/galleries
Lucky, Gotham, T: New York Times Travel magazine, Fashion Wire Daily
- Fashion Week EI Paseo
Style.com, WWD, Travel Girl, Daily Candy,julib.com
- Boutique hotels
Delta Sky,julib.com, Conde Nast Traveler, Desert Living, C/TY
- Adult Spring Break
Dai�y Candy, Los Ange/es Times, concierge.com
- Top-tier golf destination
Elite Traveler, American Way, Confinental, forbestrave/e%com, thriliist.com,
about.com, Desert Golf Magazrne, Golf, Golf for Women, Golf Digest, Fairways &
Greens, Links
- Family destination (particularly for spring break and summer vacation)
New York Times, Travel + Leisure Family, Parents, Parenting, Cookie,
about.com, parenthood.com, Miami Herald, msnbc.com, Family Circle, Child,
Family Trave/ Forum
- Meeting destination
Meeting News, Successfu/ Meefings, Business Traveler, Globaf Traveler,
Meetings & Conventions, Hote/Busrness, Business Trave/News, Corporate
Meetings & Incentives, Small Meetings
- Soft Adventure/Eco-tourism
Frommer's, Shape, Fitness, National Geographic Advenfure, Men's Journal,
BestLife, American INay
- Road-trip stories
Travel + Leisure, Odyssey, AAA Car& Travel, Lexus, BMW magazine
- Senior travel
AAA pubs, Senior Living, AARP, Grand Times, Senior Journal, livingwell.com
- Wedding/honeymoon
Brides, Modern Bride, Elegant Bride, New York, about.com, BridaJ Guide, Martha
Stewart Weddings, The Knot, weddingchannel.com, InStyle Weddings
- Romance
Travel + Romance, Tango, Travel Girl, Better Homes & Gardens, about.com,
GQ, Esquire, ivillage.com
- Culinary angles
Conde Nast Traveler, Food & Wine, Bon Appetit, Gourmet, Wine Spectator
- Real Estate (condo trends, developments, etc.}
NY Times, Forbes, Boston G/obe, Washington Post, Fortune, Smart Money
- Palm Desert Destination stories (continual outreach based on editorial
calendars and our research)
Travel +Leisure, Conde Nast Traveler, Nationa/ Geographic Traveler, NY Daily
News, NY1, LA Times, E�ite Traveler, Departures, Diversion, AAA, Fortune,
Boston Globe, Miami Herald, Washington Posf, Atlanta Journal-Constitution,
Town & Country Travel, Travel Weekly, Gotham, Forbes FYI
• Distribute short e-mail blasts and press releases on a frequent basis about events,
exhibit openings, holiday festivities and seasonal offerings to generate a steady stream
of inedia coverage and keep Palm Desert top-of-mind
• Ongoing Press Release/Media Outreach Program — as appropriate, announce news
and attach the destination to important trends or local events, promote seasonal
packages and pricing. Maintain targeted media lists for distribution of news; also deliver
news in person and at media events
• Press trips — In conjunction with Desert Springs, escort targeted groups of journalists to
the area's best golf, dining, shopping, art and hotels
• Media Visitation Program — In addition to press trips, set up individual visits for
journalists on assignment; research possible airline partnerships
• Media Tours/Deskside Briefings — Set up media appointments with key media when
Palm Desert representatives visit NYC
• Media Marketplace/Industry Event Representation — NJFPR will represent the hotel
at key 2007 industry functions, including SATW (Society of American Travel Writers)
luncheons and conferences, PRSA's (Public Relations Society of America) media
marketplace and others
• Guidebooks/Online Guides — Continually reach out to writers and editors of California
travel books and online guides to ensure positive, up-to-date coverage of Palm Desert;
monitor wikis to ensure accurate information and deflect any negative exposure
• Awards — Continually reach out to contacts at magazines, websites and blogs to make
sure Palm Desert's resources are front-of-mind for award consideration
• Advise on travel trends —Advise Palm Desert of upcoming trends and opportunities to
keep the destination on the cutting-edge of the industry and establish the property as a
leader in the hospitality field
NANCY . FRTEDMAN
- -_---- . _ _.- __ - - -. .- -
I' L' li L I G R F. 1. A T 1 O ti ti
Memorandum
To: Kristy Kneiding
Marketing Manager, City of Palm Desert
CC: Sheila Gilligan
Assistant City Manager, City of Palm Desert
From: Nancy J. Friedman Public Relations
Date: March 21, 2007
Subject: Account Activity November 2006-March 2007
We are pleased to provide these highlights of inedia placements and public relations activities
undertaken by NJFPR on behalf Palm Desert over the past four months:
MEDIA PLACEMENTS:
New York Post travel blog
December 1, 2006
Following his visit to Palm Desert facilitated by NJFPR, Post travel editor David Landsel wrote
this positive review of Hotel Mojave.
Travelln telligence.com
January 9, 2007
Circulation: 150,000 visitors/month
As a result of NJFPR's outreach to and coordination with freelance writer Hal Peat, The Mod
Hotel received an extensive and positive review on this travel website.
Los Angeles Times
February 4, 2007
Circulation: 775,766
As a result of the agency's pitching to writer Avital Binshtock, Palm Desert's Segway tours were
included in this article about unique travel and sightseeing.
Smart Meetings
February 2007
Circulation: 30,000
As a result of agency relations and coordination, Palm Desert and renovations at Desert
Springs were included in this feature about the Palm Springs area.
Daily He�a/d
March 16, 2007
Circulation: 69,166
As a result of ongoing outreach to family publications, Palm Desert and several of its attractions
were featured as a family-friendly alternative to Palm Springs.
1
HotelChatter.com
March 16, 2007
Circulation: 50,317
As part of NJFPR's outreach on behalf of Desert Springs and Palm Desert, the resort's
renovation was included in a roundup of hotel news on this popular website.
PITCHING AND OUTREACH:
• Using targeted strategy and aggressive pitching, NJFPR is working to ensure
maximum exposure for Palm Desert's new energy initiatives. The agency is in talks
with Nationa/ Public Radio, Associated Pr�sss, and The Today Show (including a
business lunch with producer Peter Greenberg) about upcoming features that will
provide the greatest possible impact.
• Engage in ongoing conversation with Los Angeles bureau of New York Times on
possible destination story.
• Develop "summer savings" pitch highlighting off-season opportunities for families;
send to top family, parenting, and women's magazines. In April, NJFPR will re-pitch
this story to newspapers, websites, and broadcast outlets.
• Meet with managing editor of new magazine Sherman's Travel and discuss a variety
of angles, including ecotourism, art, hotels, and seasonal value. The magazine is
frequently syndicated to msn.com and other widely trafficked websites.
• Send media advisories regarding newsworthy events (Fashion Week, Virginia Waring
Piano Competition, Golf Cart Parade) to California newspapers and broadcast as well
as newspapers and websites in top feeder cities (Seattle, Portland, Phoenix, New
York, Chicago).
• Additionally, NJFPR has been gathering information about different aspects of the
city and proactively pitching a variety of stories to many outlets. Pitches included:
➢ Energy initlatives: Los Angeles Times, TIME, New York Times, National
Geogrephic Traveler, CondB Nast Trave/er, Reuters, Wall Sfr�set Joumal, Vanity
Fair, Town 8 Country Travel, AARP, Canadian Traveller, Environmental News
Networfc
➢ Living Desert: NJFPR pitched holiday displays, Starry Safaris, and a variety of
other angles to national media including The New Yori� Times, Family Fun,
Parents, USA Today, Ce/ebrated Living, Nick Jr
➢ Golf Cart Parade: Associated Press, Reuters, Los Angeles Times, Life, local
broadcast
➢ Downtown hotels: New York Dai/y News, Travel + Leisure, Cond� Nast
Traveler
➢ Real estate: Endless Vacation, Elite Traveler
➢ Golf: USA Today, Business Trave/er, Subunban Elite, Travel + Leisur�s Golf,
Fain�vays & Greens, Go/f Digest, Go/f for Women, Go/f Week, Fonbes Life
➢ Vacation destination: Food Network (Giada's Weekend Getaway), Gotham,
Boston Hera/d, Outside, Men's Joumal
2
• Palm Desert will also benefit from NJFPR's extensive pitching to national media on
behalf of Dese�t Springs, on topics including seasonal packages, spa, lobby
renovation, dining, bar, design, and tennis.
MEDIA RELATION3 ACTIVITIES:
• Plan press trip for May 6-9, 2007: invite top golf and travel writers; pitch variety of
angles; draw up customized itineraries.
• Arrange media tour for Kristy Kneiding/Sheila Gilligan visit January 8-12; meet with
editors at concien,�e.com, Culture + Travel, New York Daily News, Travel+Leisure, Elite
Trave/er, Plenty. NJFPR continues to follow up with these outlets about possible
coverage.
• Update top guidebook authors (Frommers, Fodors, Access, Lone/y Planet, Moon, etc.)
on area developments and invite them to visit the area.
• Facilitate visits to the city and notable attractions for several writers, including:
➢ Hal Peat: freelance for travelintelligence.com, American Health and Fitness, etc.
➢ David Landsel: travel editor of New York Post
➢ George Miller: travel-book author and freelance for AAA, Dallas Moming News, etc.
➢ Jim Couper: travel-book author and freelance for RV Gazette, Highways, Tennis
Life, etc.
MI3CELLANEOUS ACTIVITIES:
• Write strategic public relations plan.
• Advise on b-roll shoot and hire freelancer for newsworthy footage. In advance of
Earth Day, NJFPR will reach out to broadcast outlets in California and beyond for
possible coverage, and offer Pat Conlon as on-camera expert.
• Contact local galleries and compile information about newsworthy exhibits; NJFPR
plans to start pitching this in advance of large fall shows.
• Host blog seminar with noted industry expert Sree Sreenivasan to learn how to
improve online presence of all NJFPR's clients.
• NJFPR familiarization trips to Palm Desert(Gina Masullo and Nancy Friedman).
• Create NJFPR photo library of City images as well as photos from Living Desert and
locaf hotels.
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L/VEBLOGrI'HE DESERT: Nothing gained
December 01, 2006
Every time I think this country is getting too crowded I seem to end up out west,
where invariably one spends a lot of time driving in places where there are no
people at all. Nothing. Emptiness.
Today was like that. A short hop from The Strip up the 215 freeway through the
suburbs of Las Vegas, such as they are, a right tum on Route 95 southbound
towards Laughlin, and within 15 minutes of town you are in the absolute middle
of nowhere.
For four hours, it is pretty much the same thing. Expansive desert views,
punctuated by the occasional cluster of run-down houses and abandoned gas
stations, viewed from roads that were most likely last upgraded in 1975.
It is nearly 300 miles from Las Vegas to Palm Springs by the route that we
chose, which had us on stretches of Route 66, roads that as far as we could tell
had no name, and last but not least, about 30 mifes through Joshua Tree
National Park.
We didn't stop a lot, only because there was nowhere to stop. No strip malls, no
subdivisions, just harsh wasteland. Sometimes this can be really interesting and
relaxing. I don't know, but today I just wasn't in the mood.
Palm Springs and environs was never my thing, but there was nothing quite as
heartening as hopping on the I-10 eastbound as one does when exiting Joshua
Tree from the south side, then coming over the crest east of Indio and seeing the
Coachella Valley sparkling below, framed by towering peaks silhouetted in the
orange of a West Coast sunset. It really is an oasis in the desert. An oasis with
Carl's Jr. and drive-thru Starbucks.
Speaking of which: The valley, while storied and legendary and all that,
increasingly is starting to feel like a satellite city for Los Angeles refugees. For
people who commute to jobs in San Bemardino. It is weird. You know that this is
a resort community at heart, with the golf and the spas and the cute hotels and
all that, but it feels a lot closer to Los Angeles than it did in the past.
� Before heading out to dinner, we dropped our bags at the Moiave Resort, a really
cool little hotel tucked away in the foothills behind EI Paseo, the main drag of
Palm Desert, where there is now a Tiffany's. Despite the pricey environs, the
hotel costs about $115 a night right now, which buys you access to a charming
little compound that's centered around a pool and a jacuzzi.
There are about 25 rooms in all, each fairly simple, but with great beds, Molton
Brown amenities and minibars that include things like Lorina Lemonade (how
English!). It isn't the Bellagio (the beds are better and the rooms more cheerful)
but in the end, it's great not to have to walk a 1l2 mile to get to the front desk.
f'c�ste�i by David nn Uecember 1, 20�)6 �)F 3� AM
News from... NANCY J. FRIEDMAN
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January 9, 2007
The Mod Raort
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On a quiet residential street in Palm Desert, Califomia, behind a long, low white waii, and
through a set of double doors lies a gleaming aquamarine pool bordered by high palms and
low lying, whfte canvas shaded buildings. A small but luxuriant new hideaway, The Mod
Resort is just minutes from the arts, entertainment and shopping district of this town nestled
close to the dramatic mountains south of the busy interstate traversing the inland Mojave
Desert. Aside from the swimming pool, and the occasional shade of chocolate, beige or
black, every surface at The Mod Resort gleams in either white, chrome or a clear lucite.
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Welcome back to the eariy Seventies - deftly updated and redone with all the original sense
of fun, wit and style of that decade, accompanied by the more recent amenities in
discriminating accommodation.
While this boutique resort is physically tiny by today's standards, with a total of just 14
rooms, it is nonetheless big on concept and comfort. The owner has also had a career in the
fashion industry, and it shows strongly in her unerring attention to detail in color, texture, and
form. It all begins in the small yet roomy reception and lobby building, where you are
promptly enveloped into the period mood and style, from the white leather reception desk to
the chrome and glass tables and of oourse, white walls which are whimsically punctuated by
round and square decorative mirrors. And what would the Seventies be, without the
presence of a chrome-and-gfass �tag8re (original, of course), and those occasional hanging
strands of glass and silver balls and circles. At the same time, there are accents to relieve
what might otherwise become a too monotone effect: rich deep brown wood plank flooring
and pale green sofas take care of that, along with some nice brickwortc in the fireplace area.
Glass sliding doors in both sections of the lobby reception provide an open access feeling
and actual immediate access to anyone headed out and across to the pool, jacuzzi or
barbecue on a warm clear evening. A stay at The Mod Resort comes with plenty of
atmosphere, personable assistance from the owner and staff whenever you need it, and very
likely getting to know other intriguing guests from around the globe who appreciate the
residential ambience of a small property that also delivers quality individualized service.
Other highlights to look out for: the owner's heady cocktail tribute to her favorite decade,
appropriately dubbed the"Mod-tini".
The rooms
Mod Resort rooms come in several configurations, but again all reflect the fun spirit of a
decade still vivid in the heart of its owner. There are standard rooms, studio suites, deluxe
studio suites with varying bed sizes, and one bedroom suites also with varying bed sizes and
patio access.The beds with their feather mattress pads, down feather pillows and 500 thread
count sheets by Montagu & Capulet will certainly have you off into some of the most restful
sleep you could hope to find at any establishment in this resort community. Most rooms have
kitchenettes, which makes it possible to be perfectly at home for long stretches without
having to run out for lunch, dinner or snacks. If you do decide to order in from nearby
eateries, the owner is also a weafth of suggestions on local cuisine options and how to order
out. The bathrooms may be the major concession to more contemporary design: huge,
beautiful glassed-in shower baths with big showerheads, a fine selection of botanicals with
which to pamper yourself, and luxurious deep Kohler sinks of rounded glass. But it is the
small touches that keep reminding you what the theme is around here: things like those Mod
Resort coasters, and even a bottle of "Mod Wate�' on hand at your bedside. Hip shag rugs
tum up on the floors of some of the larger suites and again, there is plenty of strategic use of
miRors and those hanging accents of glittery beads and balls in every size room. We really
came away with the thought that if either Andy Warhol, the Mamas and Papas or one of the
Mod Squad themselves blew in through your suite's front door, he or she would be cool with
your crib at this truly inspired little desert jewel.
News from... NANCY J FRIEDMAN 150,000 visitors/month
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When it's not where, but how
By Avital Binshtock, Special to The Times
February 4, 2007
WHILE you ponder new places to travel this year, try a different mode of travel too. We're not
talking elephant or camel riding (though thaYs not out of the question), but other ways to make
the going more interesting.
1. Hail a water texi
Taxis are ubiquitous in Manhattan but why stick to land? New York Water Taxi
(www.nywatertaxi.com) carries passengers in catamarans (up to 149 passengers) with stops at
Hunters Point, Greenwich Village, Wall Street, Brooklyn and elsewhere. One-way tickets are
$4.50 to$10.
2. Board a trein
Yes, trains have existed forever, but railways are suddenly hot because of travelers' frustration
with air travel. Some track stars offer better — albeit more expensive — itineraries: GrandLuxe
Rail Journeys (www.americanorientexpress.com) for North America, Orient-Express
(www.orientexpress.com) for Europe and Asia, MIR (www.mircorp.com) for Russia and the
Middle East, and Rovos Rail (www.rovos.com)for Africa.
3.Cruise a river
You can explore an entire region while having to unpack only once. Viking River Cn�ises
(www.vikingrivers.com) offers a 150-person vessel on European, Russian or Chinese rivers,
making excursion stops at prime docks. One price gets you round-trip air travel, a cabin and
more.
4. Go private
Forget long check-in and security-screening lines. Think private jets—and you don't have to buy
one. Flexjet (www.ftexjet.com) offers fractional ownership of a plane or a new Flexjet 25 Card that
lets clients buy time on a Lea�jet (minimum purchase is $129,900 for 25 hours). XOJet
(www.xojet.com) charges flat rates from coast to coast (west to east is $24,350).
5.Get specialized
Specialized air carriers include boutique airlines (Eos Airlines, htt�://www.eosai�lines.com , a new
premium-class airline offering 48-passenger flights from New York to London), low-cost air
carriers (Skybus Airlines, http://www.skvbus.com , debuts flights on its all-Airbus fleet in spring),
even"air taxis" (SATSAir, htta://www.satsair.com ).
6. Homogenize
The terms "mancursion" and "girlcation" have officially entered the lexicon, and traveling in same-
sex groups is increasingly popular.The website htta://www.imin.com caters to gender-specffic trip
planning and allows groups to collectively choose dates, hotels and roommates— eliminatingthe
clutter that comes with mass e-mail.
7.Try the Monorail
Whatever happened to the monorail? That dinky one at Disneyland aside, its mainstream use
never came to pass in the U.S. — but it's being tried in Las Vegas. The Vegas Monorail
(www.lvmonorail.com) debuted in 2004; plans are to extend it to McCarran Intemational Airport
by 201i.
8. Electrity
Electric cars aren't popular just with celebrities; forvvard-thinking hotels and tour companies have
adopted them as primary vehictes. The White Bam Inn 8� Spa (www.whitebarninn.com} in
Kennebunkport, Maine, uses an electric zero-emissions car to caddy guests around.
9. Get a "Seg" up
Segway (www.segway.com) has zoomed into tourism. The personal transporters are the focal
� point of tours in Orange County (www.segwayoctours.com), Palm Desert
(www.segwayofthedesert.com), Silicon Valley (www.sbsegway.cam), San Francisco and
Sausalito (www.sfelectrictour.com), Hawaii (www.segwayofhawaii.com), even Israel
(www.2all.co.iWVeb/Siteslsegwaytours972).
10.Hoof it
No travel mode can better acquaint a sojoumer to a foreign land than walking. Fazendin Portfolio
(www.fazendinportfolio.com}, the WayFarers (www.thewayfarers.com) and Country Walkers
(www.countrywalkers.com) offer walking journeys in Africa, Europe and the Americas,
respectively.
News from... NANCY J_FRIEDMAN Circulation: 775,766
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February 2007
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�t.��in i:uui�..n� �„.',�� ii�� P.�In; ��nni�. iliin�i. ;6� r�.i�d ih� .0 nr Ir,c���h� ,.��� ii��n,•d.�,inf���i mid�l.�� ni���i�. Ii��w.�.rr.
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•Palm SPAn`t IntNnstbnsl prPpt(FSP.palm�ir�al�p;;rt rom�.,u5t m�n„tes fran dow�,tow.�"alir�Sprmgs.:s served by 14 a�Aines(Scrnc seasonaliyJ.ar�d
hat ronstop Service�rom Atianta,Chitag0,OallaS/Ft.Worth,OMwer,Houstan,Las Ve�s,LOs Ar�eles,Minne.apdrs.5l Paul.Phcenix,Prntlarxf,Sa�iarnentn,Satt
LakP��rt��,San fnr,�cfo,S(!attle n�the U S ar.d hom fa�ary,EdmoMon and Vancwver in Westem Carwda.Mosi downtown hotels prov�de shuttk serrice
80 r[eRUAPv?u07 . . � , ..
mo�i of tS�e evcn�s md rntrrtainmrnt arr prc- conrse• PAim tipringx hat th�t'pl�y.my>riyuc. mFulmspnng�.cum)�.�n hr�p vuu m�kc thc
.�nir.l Jiuing ihc iiigh 4u.�,n.��hich run. I a��uin��.>�����,n��,�,�Kin�-ho.+-�h.0���„uld hr.t dreisiun.
I�um Ncti. 1'rar'.ihn,ugh ihr rnJ ul:Ipnl ha lor�roup inaYung�. fh.�,�U du ha�r ihrii
uniq��r•.11ingpuina.In Nan.ho Mir�gc�h.� t�1EETIfvGS CENTRAL�
TNE f.OMMUNI i fES � Wc��in.�nJ Raniho I.�s I'rlrn;u.vc thc only Whu's fiin ie�o go b�ck end furch for v�riuus
Chc wmmunieic dai a dctc�t vAlle}•��me ZS iwu 6ig.unventiun hotcls.RiF;ht nea�dixa in �ai�nicc kxtwecn ihr�icic..al��ng undulating
miks long.situaccd hciwcen twu dra�na�i� I'�Im Ckscn yuu havc thc\luriott."I.uu of I lighway I I I ehat tics uven ul ihe eigh�
mount�in r.ingr,eh.n,�,.v up it high.0 �hoicet�nd thc laalm Springs Daett Resorts n�c�her.Ilowever,i�',rneircly pu�>ihk�har
10.000(cc�.And,�x an industry pmfrcann�l. Conrention aad Vi�iwn Andwritr(mcrcing- yx�u'll be uble to cchcduk a midsiu wnventiun
�uu undou6icJly alrc�dy know.ibuw�hc 10(1.
�du��;ull�u�tnrt,uHmdr�a I;�ctuslly m�rte[6au
MNII�ennis�uuin.�nd�rin<�f�h�u,:�nJ.„f ''0 3 ` "�+ ; `
s
p�Hils chai c.umr wgeihcr.undei che umhrclla s., . i�:;��� r•:'"?'�`,�Yy.'��.°.4! � '
rcrm P�Im$prings. ��`�'.e�!<� . , .
V('hat's a litdc confusing,huwcvcr.is�hc '".;� •. .� . .. .
x
arrav of�tntal o(oigllt citic�imdcr�hac
wnhrrlL Ik,wing moad�'cnurhw,vd om of r,
ihc ciry uf FMIm Sprinp lPalm Springs ��''-i�' �`
-3� ." � r ;
li�uri�m Rurc�u:palm xprings.urgl �V'IIFI d h •
r .
tui.il��f?5 iomention huiels,myriad h��wiyue ' t -
��ru��crtics.md w�mr 40 tip��.Thrsr inJu.lc
mighlwring 1)e>rn f 1ui Springe tu thc nonfi
.,nd aJiacrn�('�thcdral Ciry w dx xruthc.u�.
ax wcll as 12an.ho\1ir.��,c anJ Palm 1)r�ert
rlu�trred in�he:riicrr,anJ fin.alh•In.lian
V6'rll.,I a(luin�a.uid lndi��in�hc w�uch -
(�inNing cvrr m��rr.nniprllin�ea�h sru i.
�Iu(:abuun�rca,in.i wnn�whai i+olatnl.u'c.�
IlOffhN'CSl��(I'alm Sprin�;s..t��uut�0 roinutr� .. s� "` " . ' `.
i�,wud f uc\ngrlcs on I-10 i'hr big ucrr�-
�ium.uc th�,�LA I ou� l�iamond raicd `� � � �� �•t' � . , . � �
�I��rongo(�.ino.Kcwn d tipa.and thr ncar � • . � � � ,i�. i . ��. , . -
ht nnd fr.u�kh n��t o�hc mi��rd.h<ippinK.0 , �.:, t . �, ,._, . . . i _.. I ,.�,
ih� I iU.un�-Desen Hills Prcmium Oudns .:i..,. v, � ..�.. , . , . . �, �.. ,, ,
;�,rcmiumnwlr��.ioml.ind C'.abawn Oudets . , , , , , _ _ .
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I�.�h.«unuudcis.�oml. h makc�.yuire a h�lf •
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d.iy fi,r,puuul rn�cr�ainmrnt whrn�hr�curcs . �. �„ , ,... � ,,. . . . . . �. . ,. . ...� . �
�rr run bv I rrng.iuio,1�uc�i.tit.�uhn.C�„�h � � . , � � ., . �� � ,��.:�.� �. .. . ,
.wd dxir kold-p�.ucd�Ik In lict,gruup�fl� in • .,. , � .
tn,m.ill u�ci th� wurld,c,pc�iallc.\ci�.(nr ...�, i .. , . � � � � . . I�., ,�.
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1�e�F�4 ktirst Rcwct.umiuuttia n��i.uu.i UNIQUELY RFNAISSANCE�
r.�n};in�r«�„�.�.�nhq�u opulcnt ia ii.�tylc. �
h���rl�.rrwri�.,f,a�.�e.imn,.huppinK.nJ �E
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lor}uw�n�up io��.�ehli..h as h�imc ha�r.
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• � • � VNsun Wssian HiUs Rtsort.Oyposhe:Buitt�in dEca N
the Palm Sprir�s Air Miaeum
PAW SPRk16S DOWMOWq MIO-VALLEY
Asd,�apas,pat�o with mountain views(a:uha� Bfn�Crotby'a R�atwnM�nd Pbno luw+p•
pasloungetom) Art�erican.upsca�esupperclubthatrecalls'der �„�h�,�„ ,�I I'.Jm���nn�;..i.utmu�n ��n.l
COPby'�OnP�MnC�nyOn.rontempora�y Bmg{25 hC�.1he19305and'405�[orrvenient _'llll'I,.ii�nnunnd.u� r�cnu:i� •.cn �unilmi
M�erican Cwsine in the(ormer C�ry Grant home Rancho Mirage tOtation,across Highway l l l ,�,It���diiu�irps ul dir.�K�ea.uL�r ["alm
(topleyspalmSpringSComJ. Fom 1Fie River and alsu near Ra�cho Las Paimas $Prings Coavenrion Centcr 1p.�lm.pnn�;c„
TMFflkh(nwSte�k}iO�M�lMfrtln{B�r.also (Mngvosby�',restaurant.com). ,uml.�n�.iill Lc��nh .�,h,���.�r��ll;���h�
m la Ouinta(thefailspnmesteakho.,se.com). YY81y'a OMert TurtM.Rancha Mirage,Contin �
'IWII'.IIIfJ�IlO111.lfl�l r�+t.iur.irn�.0 ihc
LNC�wNN.TMOrF4inM,Mexican,localland ental(walk�sdeservturtlecom). ,,,�..,{,�c•����r
marhsmce1958(Iascasuetasqwntacom) LG'sPrin»Stwkl�o�+s�,PalmOesere,martmis Rc��pux,lu,l.u� �uu; di�,.��)i-nulli<�n
Is1y1{�wb,Frenth,hasprivaterooms,butthe andsteaks(�gspnmesteakhousecomJ. ,.��,,�,,,iun,ihr.umrniinn.�nic� n���� ��1ci�
patioisatreasxeiheFords.theSmatras,the ��Y�� II'1NIU.q li.ol,��n���u,�u.�.h�hii .�,.,,r
Hopes anf even Hube��de G�venchy have dined w nh.i i�n.��ul I�U!lUU i �n�l.i�i„iRn
t,ere(ievaUauris.comJ. ���y�nn,La Ou�nw.M�encan food wnh "�
a�aliforn�atwist.ChntFdtitwood�spartownei ��n�.�itt��� u�.��ifr����� ��i� �ill:�• nn�ir.il.iu
M�ttAbO7lVlllhn PIfZi 91ttf0�thio crusi p�zza „�un�m�.. I��.n i h.rc• ih. i I u i,���ni
j hogsbreathinciaqwnta.cum J.
and bntro cwsme(matchboxpaimspr�ngscotn) ���,s R���La Ouirta, u���dham 11��tc1 unnic�luich .idj.n.m 1 I�c
ponyn�FrlN,dass�cF�enchandAeigianbistro A�����kslikeagdfN��tswithabto� '��� n���n I I�lo�n I'din���rm�;.��.�h�il:��::�.�
food(pomme FraecemJ. �I,.��, �bl���i. n.i� �ml ju.�h����n.l�.i:�. ����
inemor.ibilw ThcmeiwincludesArnold's
S�nGh RN4ut�M,Frenth arn PaufiC Him �.�vonre can(ort�oods as well as a fonnal li,,��n� nm,�,.,�i�u.��.t`� n„��n h,.�,-: ..�11'•.��
�spencersrestaurantcom) Jcim��uf�ri�.ili.i ful� �UUT I�.i :i. 1'I� i.�ui,i
menu(arnc�dpalmers comj.
W�11in1MON�rt,PanAsen(wangsncno- «��I��rmrn� 11.,�inuncJi.nrl� n�.ubi i,ih.
dr,ertcomJ hip.nn� ta.0 nld V bnol l�r��orth Ihl •�.��m+
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,1m1 f��ur hlu.k+s�.ay.J.N�rcm�door.�y�hr in ra.ct.��I?,iNNI r�k�m.in .�•...i�.a ..
H�au krkcniy luitr�wiih I`);auit.�. thc inuncJi:nr�rra within J_
ic's�smdll t�nvn. .�rc Kkk Lc.nn.( \tl'. [KU Yl'Jf1. .
ihc cun�cntiun rrnrrrs dircct��r nf�.dr..'.inJ
ngh�n��w.� l._'UU ici LSINi p�•rwm�unccn :�.,��.�./�t�l�
iiuntak,>,„-,�.��,.�,���x���h.��•�u��,� fLAMi)lIR ♦ . ;. ` �
ho�cls and«uuur�nt+put out�igns�f wcl- Iniciall�,i�H.i,thc"lwu.k luur _
�Ullli.II�J<�k�IJI c.�x�ric�icc.ind it's h�rJ lur Kulc��ih�i bruugh�ih.m��vic _
la�g�r.�r���«�.��m�..i�w�ih ch.u.' .c,n�o chc ale�crt,e.�u��ti�i��o ,
f{owr�rr.ifu�umvrntiun iipl('f Aff.l}IlWllf( (�iavc�.'('rnain eekhritire -
plan i..alinwing(ur�Jditiun�l drrelopmrne. .u�ddii�Ix mure tli�n two � ��,
ind ihorcforc r�cu nnnc��ptiuna tn fii�uur IL�4f5.{N':1�'�l�llll[I1cir�rudiu�,
�iuurc n�tiYi.,a��urdin�;iu I4xm.I'lan�(i�a .u��Mhrn i�b 65 i�cgrcen ur,��
ncw f ia�d R�xk�nndomi�uinmhu�rl.��ith un thc.ui+t i�'�8i hrrr:rhry
.i�i�ir❑��m.uely JSU Iuxury re,iden.rti,wrrr �u�dd c�inr om hrrr io�,la}-icnni�and golF l;.udnrr.N.ualie Wo�xl.�nJ Rulxn V4:�gn.r.
�ust ipproved fix a site xross thr street tu ihC dt IIIC(CN'iuUftCt rha�w�•rc ouc�hrrc��ihr \W'illiam Hol�cn,Elvis Prr�lah',!�lanlon
wcst �o o�x�r�in I.itr?1N19 Nr[�rrn�x�.al G�r �unr.�I�hc�•.uuld wiirk.�n rhru ians in ihr Monnx and�uc 1)iMx�io.,ind K�hy n�n�A.
ihc�i�rc rvFx•ucd,i�mu1T�..�.ruja•u 6,r.�n 40�end';0�.I�wa�rcmn�r anJ rhr�•�uuld (�rav<•c nnie�.�lt Kn au rm•irnumrm ihr�
.�dJi�iun�l�nndo-tel Iwhnx rcn��wnrJ hranci :nmr anJ gu A+dKy plcacrJ and nu onr w�Jd cnj�iy. Hut A ihcy Ixgan iu movr hrrc
wr rcgm�c:an5+hur with}•��u quite vcr). w•uuld huthrr�han" murc�nJ murv,i�u�+rcd ihc cach.i��f ihr
I'hi.will h.ivc�n o�imatcd Z'S�o.i50 r�x,ms It was an.Jlurin�paikagr duc drc�ch�likcc aholc dexn;a�eryihinp folluwrd wu .
io�acrd�.n,}..ihc,ucc�from chc:onrrniion ol Bub H��pc.md I�i.. R�,ad"budd� Hing `omr of thnr h„nx•ti .i t�w�lun.in ch�
.cntc��u ihr nunh..Ju�prujc.iing�_'0(17 (iu..b}.Lucillc B:JI�nJ UC>�Anue.iu��ah midccnmr�u.hica�ure m.w honurcd a,I'zlm
���x�n�n�;.In.�II,u'.r Exnemi.+l�;r.�ud u�wl ih,nc.hirk lluu�;la�.Pr�nk Sinur.i and A�� S��rin�;e\1uJrrn--arc.�v.iil�M�•(nr c.�•ntti.
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�.all ur�ir:il uur w�•bail�• ���R P�entxions look faxiruring?Or wmronc ro watch o�er dr nrtulku dnails whik�+w(oru�on
I-AIM1.111\I�H�H rlu•higp�:nm�k'c'dlil�cwhcar�boun� 12•Ildx�nxcringmnugur.ic\Vr•ndhun�•rn�r„k•�ul�h���.�d.•.i .
wn��.N�ndbam-p�lm«��rin�c.�nm �nY�dngarrlthcy'llm�keiiha�n� and�ivcr�m„�x.ulrcwardwhmit't�rvrt
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�WYNDHAM pALM $PRINGS _
998 F�«Tahqulu t�i�wn W:y.��.Im epiin�ry.l'A 4::6'
�GA�522 G000
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PaM SprMp Dwrt RMaro Com�ntfo�md
VYkon Autliorky
•Eryoy a:,p�a trertmerx at pne o(the resarts
•Take a tnp to thetop m The Palm
Spnng3 tramwxl
•Walk Palm Gnyon Dnvc and enpy V�HageFest
On a ThurSdey CVCning.
•Gtt W[in Ih!tiru�pn area¢SppciaNy early
in tfle mOrnirlQ atq w}xfe rt's rP�npte.50
lJOU WIf!%PlfilflCE 111E WIrt1�11d 1�1[QUIPt Of
Sht dCSEtt.W17M I IWe etRSts/n IOWn,p'S
where I Wke them h§rn�liy beautiful
•Savor the starty nights,we have so few
sireM liglqs.
Ihcrc�:du�marqurr rntcn.�innun� I hr
�pr:t.i�ular Indiau VGel4 Tennu Garden
IiNt�,.netl not unly h�dJ.�h�'��nrlJ-i�n��Hn�J
1'uific Life Oprn Tennia'I'ournament(pa�i
IiililiuEx•n.�u�nl.whi�h�.ikc•.,pla.r din�c.ir
A1;u�h 5-18.htu al.so puie nn uFxn-.�ir eon
, icns.In�Lr rr�rnt pa�e.iliry hnve fu�wrd�he
i likc�ol Pavaruni an�R�xclli. I h�_'UfKr linru��
- includeJ 1'hr Eaglrs,RBI�.l hr V✓ho..inJ
� lum P<<<y w��h J.��ku�n Hr��N��.
I�hc?IN1G(�ua.hc��a hrsc tc.uurc.��la�uivi.�
artd,aa�xJing to che�onvcn�ion.cn[rr�e lliek
Lrwn,morc.uid mc�rc hc.idlincn.uc lx•in�
hroughc to rhe area hcuux of ch�r.�sinns. F�>r
rxamplr,ihc Fanta�y Sprin6s Reson Caaino
(fanr�syspringsrr.nrc<om)in Indio has Iloll�
1',utun this man�h�nJ�umcJian(��ur�;c
(�rlin ncei mc�nth.The$pa Rport Cuino
�:. I}parroorti�sino.iuml in du�rntu��n I'.dm
Iop.Ga4tlM+nervbuplatht2007PalmSprings ti�i�in�x�xr.unu Ih��\1u��h liluc.ih�.m��ndi.
irnern�tionalFlmFestivala�MePalmSpnn�s n�Yl on hy thr�nnu.il 14j1m SPrings Inter• Ih�hallct likc acrohati��xrlorm.in.c+ut
Cmve�Non Cmner,above,kf6 the apkas Dewties of natiom)Film Fatiral(pslilmfru.urg).found Cirque Dreams.0 ihr 1`alm Springs('avilion
fh�FabulousPalmSpnn�Fdlies,riqM,tMrarolysten �J hy I':dm tipringi<<Irbri�y m.i�nr..in�1 Lucr "Thacrc(p..p��iliun.�um).id.h.m��thcr�ibr.ini
DesenBighom,protecttdatTAeLrvi�Dwert Opposite l'niud�ra��•�('nn�rc��m.ui.�unm Hun��.1 ax emrrtainmrn�uptiun.
ThewNlSpaarMinmonteResort&Spa. m„mh's IHch annual I'\�Ff i��:uJ.};.d:�ICl'f I{IIKc'�'<T�tndt unu�uc in ihc�.��rl�l i."1'hc
<n�.irt 1,rnc�m pe; +)dn.. Rr.�J I'in, �tor};,�n Fnbulous 1'SJm$prings Fullies iF�•.lullir.
l icern.�n.f �u� 131au.hae,}�:ete VG�u.l�t. 11:u� ,.uio),whi�h pe•�fi�rq�.��n rhr hi.�u�i� Pl.�i.�
Kealh.n��maurr thr��uup."�a�c(,r.�rc•. •1il.�n.�nd i�Jncy I'�dl.+�k..dun�;Ni�h.i I Iir.�rcr in.luwnr��wn Pilm\prinh.. I hr
n��c ih.� lind uut�.�h.nr dic�in.nr.�h�•�nr .I.liE�hi�,l.��niin�;��nr��f inrcnn���nd<<.i,w.�l•. �r�icw faan�rn thc musi� .uid d.�n�.n�uiinr.
1 INui I':Jm.,with ii�f.�mccl pi.mn�h.i�x� iu thc I'.�Im tipnn�;�l ��m�nn�m(.cni:r. of ihc I')ilh and'ill�,wi�h..i.+ihc� .a�. ',1�.�.i
����„II \I inl�n �I��nnK�h��m. :�i ���hn f i„rlin I hrrnn I.��. (��Il.nh.i.il \'i�;�;�� ��I�i�����u�l�a�h.i�� !i�cJ n' �I RI(11'�I 1
I'hdli�,. '.n:n I hr.�l.�nt.i,\' ihr P,�,.ni Li�in� \I��u,n,.n �C'illi.�in I I \1.;�� .uiJ�bulc, i:��6�K1� ..�u:�ci; ,;,,liuuit I��i ifi. t umJ.h��
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News from... NANCY J. FRIEDMAN Circulation: 30,000
�� I II 1 i N 1' I. 1 I- I �) \ �
e
Big Picturr . I.c�cal Fc�cus
Discover a desert oasis that's under the
vacation radar
Jacky Runice
Posted Friday, March 16,2007
Frank Sinatra, Dinah Shore, Dean Martin, Bob Hope and a multitude of other Hollywood
legends adored the worid-renowned golf courses, perfect weather and desert beauty of Palm
Springs, Calff. - so much so that the small city was once known as "the playground of the
stars."
A wonderful vacation spot for singles and couples, Palm Springs offers some manmade and
natural attractions that appeal to families, too. However, for an unfussy, family-friendly
vacation experience, look next door to Palm Desert, Cal'rf.
About a 20-minute drive from Palm Springs Intemational Airport, Palm Desert offers the
same majestic mountain views, azure skies and dramatic desert terrain as its more-famous
neighbor. And this being the desert, expect to save some serious cash on summer lodging.
One sure bet for families is the Mobil Four-Star, AAA Four-Diamond Desert Springs JW
Marriott Resort 8�Spa on 450 acres of lagoons and lush English gardens with three mountain
ranges surrounding the property. Take advantage of the resort's Family Package, available
from June 17 through Sept. 8, which includes accommodations, an in-room movie and pizza
delivery starting at $149 per night. (During high season, which runs from January through
April, the package starts at$359 per night.)
Kids ages 4-12 can hang out at the Kids Klub while you check out the new spa and fitness
center (opening this summer) and two outstanding 18-hole championship golf courses
designed by acclaimed architect Ted Robinson, "king of waterscapes."
Other resort amenities include a gondola system for getting around and touring the property;
tennis lessons and play on 20 courts; three pools, including a children's area; lawn croquet;
bicycle rentals; basketball courts; and seven restaurants including a fun, family-sryle
teppanyaki eatery.
For reservations, call (888) 538-9459 or take a look at www.desertsprinasresort.com.
This is the Calffomia desert, so you'll want to head outdoors in the eariy part of the day.
See unusual animals from the aardwolf to a Westem turkey vulture at the Living Desert,
www.livingdesert.org, a 450-acre zoo, botanical garcien and nature preserve that features the
wild plants and animals native to the deserts of the world. Join a nature walk, a storytelling
session or an animal encounter.
Even kids in kindergarten can join the rest of the gang on a Desert Adventures Eco Tour,
www.red-jeep.com. Elementary and middle-school kids studying the science of earthquakes
will be fascinated on the Faultline Express tour, where they travel through stunning canyons
and leam about the San Andreas Fault, the largest fault in the Westem Hemisphere, and
tectonic forces that created the otherworldly landscape.
The Indian Cultural Adventure takes a look into the customs, ceremonies and culture of the
area's Cahuilla Indians, and if you choose the Pioneer Adventure, you'll leam about the gold
rush and the Wild West.
Older kids and teenagers can handle the Joshua Tree Extreme tour, a four-wheel-drive
adventure that travels up rugged canyons to the Mojave Desert and into the Joshua Tree
National Park.
For more information or reservations, call (888) 440-5337.
Don't miss the opportunity to take a scenic twaand-a-half-mile tram ride to Mount San
Jacinto State Park and Wildemess area.
The Palm Springs Aerial Tramway, www.pstramway.com, features the world's largest
rotating tramcars that transport you to 54 miles of hiking trails and guided tours during the
summer months when iYs a cool reprieve from the warrner temperatures below. Enjoy lunch
and stunning views of the desert below from the family-oriented Pines Cafe.
The kids will be thrilled to know that Knott's Berry Farm has a water park outpost right in
Palm Springs. Knott's Soak City USA features 18 major water slides and attractions,
including an 800,000-gallon Rip Tide Reef wave pool.
The water paric is open daily from mid-March through Labor Day (Sept. 3 this year) and
weekends through October. Call (760) 327-0499 or surf over to
www.knotts.com/soakcityr ndex.shtml.
A 40-minute road trip gets the family to Pioneertown, a Westem movie set built in 1946 that
presents Old West re-enactments and shootouts on Sundays from April to October. Check it
out at www.�ioneertown.com.
For a list of additional attractions and accommodations in Palm Desert, go to www.qalm-
desert.orq.
News from... NANCY J FRIEDMAN Circulation: 69,166
V t II I. I �. N 1' I. .1 I I �) ♦ �
r��ir�l�`��3�a.
Heard Around the Hotel Worid, Volume IV: Nicky O Rumbles Again
3/16/2007 at 4:00 PM
Tags: Hotel Trends, Notel Tips, Hotel News, Heard Around
We have spies all over the hotel industry who like to send various miscellaneous
tips our way. Some of these are post-worthy, others are not much more than
one sentence tid-bits. So here's the latest batch of whispers through the hotel
grapevine.
• Several tipsters have pointed us in the way of a Miami-area blog that reported
Nicky O South Beach might be coming back from the dead. Honestly, we
cannot go through this again.
� • The first phase of renovations at the Desert Springs )W Marriott are done
and include an atrium lobby, a 60-foot sushi bar and an area for wine and cigar
tastings. The spa is set for a 2007 opening.
• In case you missed it, an inside source reports that when the cast of The Hills
visited the W Westwood Los Angeles they actually ate a full-course meal, not
just dessert so blame the MTV editing department.
• We said the The Las Vegas Hilton is crapping out but geeks still admire it for
their Star Trek experience. Should they just turn it into the Star Trek Hotel &
Casino or what?
News from... NANCY .FRIEDMAN •
- - -- - -- Circulation: 50,317
�' l 1/ L I �' N Y L A 1' I (1 \ �