HomeMy WebLinkAboutRsgntn - R. MandelbaumR E C E l / E D
CITY CLERK'S OFFICE
PALM DESERT. CA
7007 APR 16 AM 10: 0 I
April 10, 2007
Sheila Gilligan
Assistant City Manager
City of Palm Desert
73510 Fred Waring Drive
Palm Desert, CA 92260
Dear Sheila,
It is with deep regret that I find it necessary to resign from the Palm Desert
Marketing Committee. In doing so, I want to express to you, the City Council and the
entire committee my sincere gratitude for allowing me to serve the city I love so much for
so many years.
I have thoroughly enjoyed my years of involvement and service to our
committees; I have enjoyed having the opportunity to work to help provide Palm Desert
with a high level of promotional and marketing expertise. I am proud of the many
achievements our committee has made.
In leaving, I would like to share some thoughts and suggestions that I hope will be
my way of saying thank you for an experience that has meant so much to me. Please
look at what follows similarly to dining at a buffet restaurant. Take some, leave some
and always feel free to contact me with any thoughts or questions. I love to brainstorm
and this is something I can certainly continue to do. Here are a few ideas to consider:
1. Utilize more completely the many wonderful talents of the Marketing
Committee members. Offer each member the chance to sit on subcommittees
designed to provide the group as a whole with more in-depth ways to serve the
marketing needs of Palm Desert.
2. Serve the small as well as the big businesses. I believe there should be
quarterly marketing promotions whereby every business that chooses can get
involved with Palm Desert to help sell what they have to offer and provide local
residents with special opportunities to shop Palm Desert. Utilize Ruth Ann and
Marketing Committee members to reach out and help local businesses.
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3. Plan an annual Marketing Committee retreat to plan what the committee can
do for the next year. Set goals. Before the retreat, send committee members out
to talk with Palm Desert merchants and residents. Find out how we can better
serve the community.
4. When we sponsor some of the larger events, such as golf tournaments, create
ways where Palm Desert can gain more exposure. 1 believe that all the events we
sponsor are quite worthwhile; I feel, however, that we can maximize our benefits
by placing a Marketing Committee member on the planning committee for each
event. Candidly, the MC member should enjoy the involvement for this
committee.
I am sure that other thoughts will come to me, as I will always be thinking about
Palm Desert and the wonderful relationships and experiences I've had these past several
years. One last thought, should you continue to want a member at large, why not select a
retired media or marketing person? Such a person could bring vast knowledge to the
committee and not endanger a conflict of interest.
Again, thank you for allowing me to serve Palm Desert. I wish you, the Council,
the committee members and the city the best. I feel greatly privileged to have been a part
of this group.
Sincerely,
Ric Mandelbaum
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VERIFIEL BY: Klrc,
Original on File withJity Clerk's Office
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