The URL can be used to link to this page

Home My WebLink AboutMinutes Marketing Committee 06-19-07 � ' G�.. � � } �. /� � _. .... 'SGr,:..wrf'� t . ['ALM D ES E RT PALM DESERT MARKETING COMMITTEE APPROVED MINUTES Tuesday, June 19, 2007 — 2:00 p.m. Administrative Conference Room I. CALL TO ORDER Chairwoman Sara O'Flynn called the meeting to order at 2:00 p.m. II. ROLL CALL _ ��__. . .`it,'1�v�i� ... � • _ . ».'i)y.1. ..�. Members Present: � �Fi IPc� �`�',�,�;� Sara O'Flynn, Chair ' � Rick Darius � Emil Bird-Hrivnak � $ � ��` � y ��s��, ��ne��yi � ��.��I��ly _ Theresa Maggio /tl�n� Lee Morcus �er �cS�tl Michael Shimer - :�'t'�+--�� ' �c�1� :;:}; �" �; `�._� . .,� �'J (r� -� : �c.. Staff/Others Present: � ' `� � ' Robert Spiegel, Councilmember Sheila Gilligan, Assistant City Manager Kristy Kneiding, Marketing Manager Donna Gomez, Visitor Center Manager Mike Osgood, Desert Willow Lori Wimbish, Recording Secretary III. ORAL COMMUNICATIONS Kristy Kneiding welcomed Theresa Maggio to the Marketing Committee. Ms. Maggio was appointed to the Marketing Committee by the City Council at its May 24, 2007, meeting. IV. CONSENT CALENDAR A. MINUTES OF THE MEETING OF MAY 23, 2007 Lee Morcus moved, by Minute Motion, to approve the minutes of the May 23, 2007, meeting. Motion was seconded by Michael Shimer and carried 6-0. Theresa Maggio abstained, as she was not in attendance at that meeting. APPROVED MINUTES PALM DESERT MARKETING COMMITTEE JUNE 19, 2007 V. NEW BUSINESS A. NOMINATION AND SELECTION OF COMMITTEE VICE CHAIR Ms. O'Flynn moved, by Minute Motion, to appoint Rick Darius as Vice-Chairperson through the end of 2007. Motion was seconded by Emily Bird-Hrivnak and carried 6-0. B. ART OF FOOD &WINE PRESENTATION BY KEMPER SPORTS AMY HARRIS and AMY LITTLETON presented updated information on the Art of Food & Wine Festival. Ms. Harris elaborated on the events that will take place during the four-day festival. Ms. Littleton gave an overview of the marketing plan. A discussion ensued regarding marketing and sponsorship opportunities. Councilmember Spiegel suggested that the Art of Food & Wine Festival could also be promoted via the Golf Cart Parade, which was scheduled for October 28, 2007, one wesk prior to the Festival. Ms. O'Flynn was impressed with the progress that has been made. Ms. Harris encouraged Committee members to contact her should they have any ideas or comments regarding the planning of the Festival. Ms. Gilligan announced that the City would be holding a reception for potential sponsors at Desert Willow Golf Resort on Tuesday, May 26, 2007, from 5:30 to 7:00 p.m. Ms. Maggio moved, by Minute Motion, to receive and file the Art of Food & Wine Update Report. Motion was seconded by Mr. Darius and carried 6-0. C. PUBLIC RELATIONS ACTIVITY REPORT Ms. Kneiding gave an overview of the Public Relations Activity Report. Ms. Bird-Hrivnak was pleased with the public relations efforts by Nancy J. Friedman's company. Ms. Kneiding reported that the PBS television station's program, "Victory Gardens" was interested in Palm Desert landscape. She was excited about the potential of Palm Desert being featured on that program. Lee Morcus stated that he was not only impressed by the quantity of work being produced by the public relations agency, but the quality as well. Ms. O'Flynn was in agreement with Mr. Morcus Rick Darius moved, by Minute Motion, to receive and file the Public Relations Activity Report. Motion was seconded by Ms. Bird-Hrivnak and carried 6-0. 2 APPROVED MINUTES PALM DESERT MARKETING COMMITTEE JUNE 19, 2007 D. PALM SPRINGS LIFE EXPENDITURES/ADDED VALUE REPORT Ms. Kneiding prepared a report on the demographics and expenditures for Palm Springs Life, the Desert Guide, and Palm Desert Magazine. Palm Desert Magazine was being sold nationally at several Barnes & Noble locations, the Empire State Building in New York City, and other areas throughout the country. She answered questions, and listened to comments regarding the material. Ms. O'Flynn commented that Palm Springs Life did a great job promoting the City. Ms. Bird-Hrivnak agreed with the comments made by Ms. O'Flynn. Ms. Kneiding stated that the partnership with the Art of Food 8� Wine Festival was not included in the report. Upon question by Ms. Bird-Hrivnak, Sheila Gilligan responded that the meeting with The Desert Sun, regarding Palm Springs Life, would take place this summer. Ms. Kneiding reported that Kemper Sports was talking with The Desert Sun regarding the Art of Food & Wine Festival and its participation. She added that she had a conversation with The Desert Sun's sales staff regarding media releases and she felt that they had a clear understanding about the City's publicity. Upon question by Ms. Maggio, Ms. Kneiding responded that the media- advertising budget was $600,000, and a large majority of those funds were spent on out of the area advertising. Mr. Morcus moved, by Minute Motion, to receive and file the Palm Springs Life Expenditures/Added Value Report. Motion was seconded by Ms. Maggio and carried 6-0. E. TIME WARNER PRESENTATION OF JOURNEY TV (Added to the agenda by unanimous vote.) Ms. Kneiding stated this opportunity was presented to her after the agenda was prepared and mailed. She invited Time Warner to make a presentation at this meeting due to budgetary guidelines that the City needed to consider. MIKE CZERWINSKI, General Manager-Desert Cities and JIM LAWRENCE, Sales Representative-Desert Cities from Time Warner addressed the Committee. Mr. Czerwinski stated that Journey TV was a new product by launched Time Warner. Time Warner recently picked up all the Adelphia Systems in Los Angeles. It has 72% of the homes in the LA area or 1.2 million cable homes. Ms. Kneiding stated that Disney had signed with Journey TV and would be promoting it in markets across the United States. If Disney were promoting in a market that Palm Desert was not, households would still be able to view Palm Desert's video. 3 APPROVED MINUTES PALM DESERT MARKETING COMMITTEE JUNE 19, 2007 Mr. Czerwinski stated that this was a groundbreaking opportunity. He believed that the price to subscribe next year would be double the current price. Upon question by Mr. Morcus, Mr. Czerwinski gave a demonstration on how an individual would find Palm Desert's video on Journey TV. A discussion ensued regarding the costs and benefits associated with advertising on Journey TV. The Committee asked staff to return to Time Warner and request a secured second year renewal clause. Mr. Shimer moved, by Minute Motion, to approve the Time Warner Cable Journey TV opportunity for one year. Motion was seconded by Ms. Bird-Hrivnak and carried 5-1. Ms. O'Flynn opposed the motion. VI. OLD BUSINESS None VII. REPORTS FROM CITY COUNCIL LIAISONS Councilmember Spiegel announced that Westfield Palm Desert hired a new General Manager from St. Louis and he will be in place on August 5, 2007. Councilmember Spiegel stated that the City's sales tax revenue had not increased this year and the job of the Marketing Committee was to keep sales tax dollars in the City. VIII. REPORTS AND REMARKS A. Chair Ms. O'Flynn said discussions regarding changes and additions to The Gardens on EI Paseo were all good. The Art of Food & Wine focus has been great and The Gardens' staff was very involved in helping with that event. B. Committee Members None C. Staff Ms. Kneiding announced that Athena Award nominations forms were available at the Visitor Center and City Hall. Nominations close on July 27, 2007. 4 APPROVED MINUTES PALM DESERT MARKETING COMMITTEE JUNE 19, 2007 IX. INFORMATIONAL ITEMS 1. Visitor Information Center Activity Report Ms. Gomez reported that the Visitor Center's resident sale begins July 2nd and runs the entire month of July. Sale items run from 20% to 50% off. 2. Palm Desert Senior Cup Correspondence Ms. Gilligan reported that the attached correspondence was sent to everyone who participated in the Palm Desert Senior Cup in March 2007. X. ADJOURNMENT With Committee concurrence, the meeting was adjourned at 4:05 p.m. � R ) � � / Lo i Wimbish, Recording Secretary 5