HomeMy WebLinkAboutSR - C26870 - Sponsor - 2008 Fashion WeekContract No. C26870
CITY OF PALM DESERT
COMMUNITY SERVICES
STAFF REPORT
REQUEST: Consideration of a request for funding for sponsorship of Fashion
Week El Paseo.
DATE: August 9, 2007
CONTENT: Fashion Week El Paseo Proposal
July 2007 Draft Marketing Minutes
Recommendation:
By Minute Motion, approve a Presenting Sponsorship Agreement with Palm
Springs Life in the amount of $100,000 for the 2008 Fashion Week El Paseo
event, plus in -kind services not to exceed $10,000.
Executive Summary:
Attached please find a request from Palm Springs Life (PSL) for City funding in
the amount of $150,000 for the Presenting Sponsorship of Fashion Week El
Paseo, plus in -kind services not to exceed $10,000. Because the majority of the
event takes place during the week, in -kind services are not expected to exceed
that amount.
The City of Palm Desert sponsored the first year of Fashion Week El Paseo in
2006 for $50,000. The event was deemed a success and in 2007, as
recommended by the Marketing Committee and approved by Council, the City
supported it with $100,000. In return, PSL gave the City a Presenting
Sponsorship title which PSL valued at $150,000 at that time.
This year, Staff recommended to the Marketing Committee $100,000 for
sponsorship, which is included in the 2007/08 fiscal year budget; however, the
Marketing Committee unanimously recommended $125,000 for the title
sponsorship of the event.
City Council's approval of this request would result in Palm Desert being a
presenting sponsor of a third -year event that attracts visitors to El Paseo to shop,
dine, and celebrate the uniqueness of the shopping district.
Fashion Week Page 2
Background:
PSL is once again spearheading this event with the support of the El Paseo
Business Association and has submitted a request for City funding. The event is
scheduled for March 23 — 30, 2008, which will take advantage of attendees and
media immediately following the Pacific Life Open and prior to the Kraft Nabisco
Championship.
Fashion Week El Paseo is targeted at bringing together fashion specialists from
around the world to present their latest creations via catwalk shows, trend
forums, and exhibitions. This event will showcase the latest in accessories, art,
beauty, fashion, and food.
Last year exceeded expectations and featured a week of sold out events, with a
record number of El Paseo merchants participating with their own in-store
promotions. Many merchants realized record sales during the week. Once again,
organizers are anticipating an increase in participating stores, visitors, designers,
and upscale shoppers. In addition, the charity component of the event was
increased, and six charities benefited from its success.
Staff believes that Fashion Week El Paseo is perfectly timed and in just two
years has become a unique, signature event for Palm Desert. Through its
sponsorship, the City receives a significant amount of exposure with Palm
Springs Life's advertising, public relations, online and direct marketing efforts. A
full list of benefits for the presenting sponsorship is included in the attached
proposal, along with a budget that was presented at the Marketing Committee
meeting.
While Palm Springs Life is requesting $150,000, staff feels that a $100,000
sponsorship is appropriate funding for an event that focuses on one specific area
of the City. Funding in this amount was included in the Fiscal Year 2007/08
Special Events budget.
Submitted By:
Kristy Kneiding
Marketing Manager
Approval:
Carlos L. Orteg/
City Manager
Or -
Sheila R. Gilligan
Assistant City Manager
Paul Gibson
Director of Finance
REGULAR PALM DESERT CITY COUNCIL MEETING AUGUST 9, 2007
CONSIDERATION OF A REQUEST FOR SPONSORSHIP OF 2008 FASHION WEEK
EL PASEO, MARCH 23 - 30 (Contract No. C26870).
3I TY COUNC I I, ACT ION :
APPROVED DENIED
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