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HomeMy WebLinkAbout07 Intl Pow Wow Marketplace Cnvntn .,:�..� � / �e.� �-�-� � � CITY OF PALM DESERT COMMUNITY SERVICES DIVISION STAFF REPORT TO: The Honorable Mayor and Members of the City Council FROM: Kristy Kneiding, Marketing Manager REQUEST: Informational Report on the City's Participation in the 2007 International Pow Wow Marketplace Convention. DATE: June 14, 2007 CONTENT: Palm Springs Desert Resorts Communities Report on International Pow Wow 2007 Recommendation: By Minute Motion, receive and file informational report regarding participation in the 2007 International Pow Wow marketplace. Discussion: Each year the Palm Springs Desert Resort Communities Convention and Visitors Authority (CVA) participates in the International Pow Wow marketplace and invites partners to participate to help promote the Desert Resorts. Pow Wow is produced by the Travel Industry Association and is the travel industry's premier international marketplace. More than 1,000 suppliers meet with close to 1,500 international and domestic buyers from more than 70 countries generating more than $3.5 billion in future travel to the United States. For the first time ever, Palm Desert partnered with the CVA and as Marketing Manager, I represented the City in the CVA's booth. Representatives from the Viceroy, Two Bunch Palms, and Homewood Suites also shared the booth with the CVA. The Palm Springs Bureau of Tourism had its own booth space, as did the Palm Springs Aerial Tramway. Pow Wow Participation Informational Report Page 2 Appointments were prescheduled by the CVA and over the three-day show, I had the opportunity to meet with more than 85 international travel and tour operators and was able to promote Palm Desert by distributing collateral materials such as Vacation Guides, Virtual Tour videos, Desert Willow brochures, hiking and biking maps, and other general City information. In order to prepare for the meetings, the CVA provided background information on each company to each partner. The information included descriptions of the business, a copy of its website and a spreadsheet with a history of correspondence and the purpose of the meeting. This was invaluable information for staff and made the meetings even more productive. Additionally, the Desert Resorts booth space was reflective of the area and caught the attention of many attendees. The inviting look of the space encouraged those who did not have an appointment to stop in and ask about the desert area. Since returning, the CVA provided the attached report and also distributed a list of leads. As a result of participating, Desert Willow and the JW Marriott Desert Springs received several direct leads and are in the process of following up to secure business. In order to take full advantage of the travel industry representatives gathered in Southern California, the CVA hosted a post Pow Wow familiarization (FAM) trip for 24 clients. The FAM trip proved to be extremely successful and several of the attendees spent a day shopping along EI Paseo and exploring Palm Desert. Overall, attending Pow Wow was worthwhile, and staff feels that participation in these types of events will offer Palm Desert opportunities that would otherwise be missed. Submitted By: .. � � � , ��' Kristy Knei ing Sheila R. illigan Marketing Manager Assistant City Manager CITY COUNCIL ACTION: Approval: APPROVED DENIED RECFIVED��-j(..� OTHTsR � 61'/Y1Ct-�i��1Ct I Carlos L. 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