HomeMy WebLinkAbout07 Intl Pow Wow Marketplace Cnvntn .,:�..� � / �e.�
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CITY OF PALM DESERT
COMMUNITY SERVICES DIVISION
STAFF REPORT
TO: The Honorable Mayor and Members of the City Council
FROM: Kristy Kneiding, Marketing Manager
REQUEST: Informational Report on the City's Participation in the 2007
International Pow Wow Marketplace Convention.
DATE: June 14, 2007
CONTENT: Palm Springs Desert Resorts Communities Report on
International Pow Wow 2007
Recommendation:
By Minute Motion, receive and file informational report regarding participation in
the 2007 International Pow Wow marketplace.
Discussion:
Each year the Palm Springs Desert Resort Communities Convention and Visitors
Authority (CVA) participates in the International Pow Wow marketplace and
invites partners to participate to help promote the Desert Resorts.
Pow Wow is produced by the Travel Industry Association and is the travel
industry's premier international marketplace. More than 1,000 suppliers meet
with close to 1,500 international and domestic buyers from more than 70
countries generating more than $3.5 billion in future travel to the United States.
For the first time ever, Palm Desert partnered with the CVA and as Marketing
Manager, I represented the City in the CVA's booth. Representatives from the
Viceroy, Two Bunch Palms, and Homewood Suites also shared the booth with
the CVA. The Palm Springs Bureau of Tourism had its own booth space, as did
the Palm Springs Aerial Tramway.
Pow Wow Participation Informational Report
Page 2
Appointments were prescheduled by the CVA and over the three-day show, I
had the opportunity to meet with more than 85 international travel and tour
operators and was able to promote Palm Desert by distributing collateral
materials such as Vacation Guides, Virtual Tour videos, Desert Willow brochures,
hiking and biking maps, and other general City information.
In order to prepare for the meetings, the CVA provided background information
on each company to each partner. The information included descriptions of the
business, a copy of its website and a spreadsheet with a history of
correspondence and the purpose of the meeting. This was invaluable information
for staff and made the meetings even more productive.
Additionally, the Desert Resorts booth space was reflective of the area and
caught the attention of many attendees. The inviting look of the space
encouraged those who did not have an appointment to stop in and ask about the
desert area.
Since returning, the CVA provided the attached report and also distributed a list
of leads. As a result of participating, Desert Willow and the JW Marriott Desert
Springs received several direct leads and are in the process of following up to
secure business.
In order to take full advantage of the travel industry representatives gathered in
Southern California, the CVA hosted a post Pow Wow familiarization (FAM) trip
for 24 clients. The FAM trip proved to be extremely successful and several of the
attendees spent a day shopping along EI Paseo and exploring Palm Desert.
Overall, attending Pow Wow was worthwhile, and staff feels that participation in
these types of events will offer Palm Desert opportunities that would otherwise be
missed.
Submitted By: ..
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Kristy Knei ing Sheila R. illigan
Marketing Manager Assistant City Manager
CITY COUNCIL ACTION:
Approval: APPROVED DENIED
RECFIVED��-j(..� OTHTsR � 61'/Y1Ct-�i��1Ct I
Carlos L. Orteg M�S zN� r�ATE
City Manager ��Es: ►`?S6 � �ne� i �z�K�((y
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