HomeMy WebLinkAboutINFO RPRT - 07-07 PSDRCCVA (CVA) Marketing Plan T����
� �
CiTY OF PALM DESERT
COMMUNITY SERVICES
STAFF REPORT
REQUEST: Receive and file informational report regarding the 2007/08 CVA
Marketing Plan.
DATE: March 8, 2007
CONTENT: 2007/08 CVA Marketing Plan; February Marketing Meeting Minutes
Recommendation;
By Minute Motion, receive and file informational report about the Palm Springs Desert
Resort Communities Convention and Visitors Authority (CVA) 2007/08 Marketing Plan.
Report:
The Palm Springs Desert Resort Communities Convention and Visitors Authority
recently unveiled its marketing plan which includes detaiis of regional, nationai, and spot
advertising, trade publication advertising, collateral development, sponsorship
opportunities, and trade show, sales mission, and familiarization trip schedules.
Attached please find an outline of each of the programs mentioned above. In January,
City Council approved the appropriation of$50,000 for Palm Desert's participation in the
spot marketing co-op designed to increase air service in the Coachella Valley.
Additionally, staff is once again recommending participation in the California Magazine
insert as well as the Ultimate Guide and Meeting Planner Guide which will be included
in the 2007/08 Marketing budget. The Marketing Committee agreed with participation
and voted to receive and file the CVA's 2007/08 marketing plan.
Submitted By: `
1
, ' ,l�t�
Kristy Knei ing C�TY COU SI�'� R. �illiga
Marketing Manager p�pp�OVBD ��6EN�
RECSIVF�D OTHER rrn{ic3,r121
Approval: �
ME ING DATE
AYES: � e � ( •
Carlos L. O a NOES:�In,n�
City Manager �HSEN�r: �� —
ABSTAIN:
VERIFIED BY:
�riginai on File wi City ],�r 's Office
PRELIMINARY MINUTES
PALM DESERT MARKETING COMMITTEE FEBRUARY 20,2007
V. NEW BUSINESS
A. BIGHORN SAMSUNG WORLD CHAMPIONSHIPS
THERESA MAGGIO, Marketing Director, and DENNIS NIGHSWANGER,
General Manager at BIGHORN Golf Club distributed the Official Championship
Program for the Samsung World Championship scheduled for October 9-15,
2007.
Ms. Maggio stated that the survey results from last year's tournament were
overwhelmingly positive. The Golf Channel and NBC have contracted to air the
Samsung World Champion again this year. Over 400 residents of BIGHORN
and their guests attended the tournament last year and were expected to attend
again this year. Total attendance was about 15,000. The Palm Desert Visitor
Center's table and display was well received by tournament guests.
Upon question by Councilmember Spiegel, Ms. Maggio responded 1ha1
BIGHORN's contracted with Samsung runs for one year at a time.
Upon question by Mr. Mandelbaum, Ms. Maggio responded that rental
equipment, transportation, public health and safety, and a greater number of
attendees each year all factor into the increase of costs associated with the
tournament.
Upon question by Ms. Bowen, Ms. Maggio responded that the City of Palm
Desert was the only sponsor for the Samsung World Championship.
Mr. Shimer moved to, by Minute Motion, approve the $175,000 sponsorship request
from BIGHORN Golf Club. Motion was seconded by Mr. Mandelbaum and carried 6-0.
B. PSDRCVA MARKETING PLAN
Kristy Kneiding gave an overview of each section of the CVA's Marketing Plan
and pointed out the various partnership opportunities within the Plan.
Upon question by Ms. O'Flynn, Ms. Kneiding discussed the progress of the
CVA's meeting planner and resource guide.
Ms. Kneiding will be attending the Travel Industry Tradeshow "Pow Wow" the
third week of April at the Anaheim Convention Center. She believed this would
be a good opportunity to learn whether these venues would be beneficial to the
City's marketing efforts. While the CVA would be promoting the Valley as a
whole, Ms. Kneiding will be distributing material specific to Palm Desert.
Ms. Gilligan stated that the CVA has improved substantially and was impressed
with the efforts put forth over the past year.
Ms. Bowen moved to, by Minute Motion, approve staff's recommendation to receive and
file information as presented. Motion was seconded by Mr. Darius and carried 6-0.
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za with one astounding difference: educational journey.The 10-minute,
every cast member is 57-83 years Boasting the largest pool area in Palm 2,5-mile ride begins at the Valley
"young"!Add world-renowned guest Springs,and centrally located to down- Station(elevation 2,643 feet)and ends
stars and international variety acts,and town,the newly-redesigned Wyndham at the Mountain Station(elevation
the Follies is definitely the most fun Palm Springs has all the makings of the g�516 feet).
i erfect famil vacation s ot. Summer Durin the summer take a hike
you can ha�e in Palm Springs. P y p g
But don't just take our word for it. is especially fun for families and all along 54-miles of trails,cainp or enjoy
age groups,with special ofFers and a guided nature walk.In the winter,
Here's what the media says: activities to enhance your stay. guests can cross-country ski or snow-
Washington Post: The f•egular standing Every Friday and Saturday night shoe with rental equipment available at
ovations suggest that this is the r•ight sti� features Dive in Movies, where families the Tram's Adventure Center(condi-
in the right place c�t t)ie rigltt tinze. can float on rafts in the pool and tions permitting).Guests won't want to
People:Thev sing, the��dance, thev re watch movies under star-filled skies. miss the Tram's two mountaintop
a��cient, and thev drnu�sellocrt cr•owcls. Other specials inchide the Kids Eat restaurants,spectacular views,gift shop,
New York Times: The show�s Virul, Free and Knott's Soak City packages, Nahu•al Histary Museum and two doc-
vibrar�t,even sexy. where tickets are included within the uinentary-style movies on the history
NBCs Today Show:Daz�li�2g! room rate. of the Tramway anE�State I'ark.
The Fa6ulous Palm Springs Follies Wyndham Palm Springs Hotel Palm Springs Aerial Tramway
Historic Plaza Theatre 888 Tahquih Canyon Drive One Tramway Road
128 E Palm(anyon Drive Palm Springs,fA 92262 Palm Springs,CA 92262
Palm Springs,(A 92262 160 322-6000 160-325-1391•pstramway.com
160-327-0225•psfollies.com wyndham-palmsprings.ram
._/
888-589-4222
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Desert Golf & Spa Our Signature is on
Every Dish
_ r Unique Dining in the Desert Spirit
� _
Dining in the desert is an incredible
� �; �:;, �, � y € ; 9_ � experience,thanks to the Kaiser
'k�,�r� �'� " � , � ��, '
Group of Restaurants'collection of
'' 1. unique dining for all tastes and budg-
� a� ; � � �` � + �3
ets.
�`' A �`.' ' ; ` '�� ° ''' � A' ' �'s ��' ! ,� 111e fllop House (Palm Springs ond Polm Desert)
offers some of the best steaks in the
� � � t � � �`�' f � � � � � ' s� desert and has been named among the
Prime Time Top 10 Steakhouses in
� � � p . America. It is also winner of the Wine
� � � � � � � r � ! Spectator Award of Excellence.
Crary Bones Barbeque Authentic Smoked
BIICbBqUe urges guests to Get sorne
Qrt F�r /1II AgeS South in Your Moz�th, with its tradi-
`'— - � tional barbeque and southern cooking
$UCCOUfId YOUCS2�f WI�1 �8S2ft(U�lUfe from a custom wood smoker. Located
above The Chop House in Palm
Conveniently located in downtown, � Springs.
The Palm Springs Art Museum offers
an outstanding permanent collection - Kalser GrIIIe Pplm Springs, long heralded
that includes 20th century Modern and as the Critic's choice, loca!'s favorite,
Contemporary art,Western American features American and California-
and Native American art,and rivo Mediterranean cuisine served indoors
beautiful sculpture gardens.The muse- or on the patio.
um is also famous for its year-round The Ho 's Breath Inn La
displays of touring exhibitions of pho- ""' g Quinta,offer-
tograpl�y, architecture, glass art and � ing specialty entrees and fresh seafood
�
modern and contemporary paintings. � � in a setting above the courtyard of Old
The Annenberg Theater of Performing �R'" Town La Quinta,provides a cozy
Arts, located within the museum,fea- � '• �� ,,�. atmosphere inspired by Clint
tures fabulous perfonnances,musi- Eastwood's most famous roles.
cians and symposiums throughout the All of the Kaiser Restaurant
year. Group's restaurants bring together fine
Palm Springs Art Museum dining and the spirit of the desert. We
101 Museum Drive �: ,, invite you to be our guest and enjoy
Paim Springs,(A 92262 the difference. Our signature is on
760-325-7186 ��' every dish.
psmuseum.org
'` f� � Kaiser Restaurant Group
� __ """���' resfaurantsofpalmsprings.com
� �
aaa .com/hotelspec i a ls
. �
Supplement to Westways
� .�
Hei hten Your Indio, The City
g f Festivals°
Every Sense , �
Mediterranean-Inspired luxury Great Family Fun All Year long!
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Located in prestigious Indian Wells, Indio,The Ciry of Festivals'"', invites --
you to come discover a great family
the Miramonte Resoi�t& Spa is a destination all year long!
Mediterranean-inspired world of luxu- Activities include great golf,a
ry,style and grace set against the stunning casino,resort hotel and spe-
majestic Santa Rosa Mountains in the cial events center,world class polo, a
Califarnia desert. Miramonte offers historical museum and historic mural
215 luxury guestrooms,woven into 11 tour, a Wild Bird Center,original
expansive acres of olive trees,fragrant Mexican restaurants,shopping in Old
citrus groves,herb and rose gardens Town Indio and the fainous Shields
that will heighten your every sense. Date Garden.
Activities abound with nearby champi- Festivals include the enormously
onship golf courses,a luxuiy spa and popular Coachella Music Festival,the
superb dining. Enjoy three sparkling Indio International Tamale Festival"',
pools,two whirlpools,a 24-hr fitness the nationally acclaimed Southwest
center,and private poolside cabanas. Arts Festival�,Riverside County Fair
All room accommodations are newly &National Date Festival,The Salsa
refreshed and provide either a private Festival and the Indio Pow Wow.
patio or Venetian style-step out. The Whatever your needs for family
resort offers complimentary wireless fun,Indio is the Place to Be! For
Internet access,valet and self parkinQ.
accommodations,attractions and event
Mirumonte Resort&Spa information, call:
45-000 Highway 111 •Indian Wells,CA 42210 Indio Chamber of Commerce
800-237-2926•160-341-2200
miramonteresortcom 760-347-0616•Fax:760-347-6069
indiochamber.org
✓
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in Palm Desert A Great Stay Every Dish
Wcdk to Upsc�le Sho�ping an� Fine Ilininrr Free Amenities and Friendly Service Unique Dining in the Desert Spirit
in a Convenient Location Dining in the desert is an incredible
If you're looking for great value in the experience,thanks to the Kaiser Group
heart of Palm Springs,America's Best of Restaurants'collection of unique
Value Inn is top-rated for cleanliness dining for all tastes and budgets.
and friendly service.Amenities include Tlle Chop House (Palm Springs and Palm Desert)
free stays for children under 12,a free
light breakfast,free hi-speed internet, offers some of the best steaks in the
� a free local calls and 10-minute long dis- desert and has been named among the
tance calls,on-site laundry,refrigera- Prime Time Top 10 Steakhouses in
tors and coffee makers,pet-friendly America. It is also winner of the Wine
rooms($10).There are also beautifully Spectator Award of Excellence.
�"" ' "��' landscaped pool and spa areas,and a Crary Bones Barbeque Authentic Smoked
�_'" 24-hour front desk. Join the Value Club BpCb@qUe urges guests to"Get some
_-" and sa�e an extra 15%! South in Your Mouth,"with its tradi-
A wonderful vacation experience starts Americas Best Vdlue Inn tional barbeque and southern cooking
at Shadow Mountain Resort&Club in 1900 N Palm Canyon Drive•Palm Springs,fA 42262 from a custom wood smoker. Located
'" Palm Desert, a condo-hotel with a 600-800-8000•160-322-3757 above The Chop House in Palm
relaxed,retreat feeling.Just two blocks innworks.com/palmsprings Springs.
from the upscale shopping,art galleries
and fine dining ofThe Gardens on El Newly Renovated Kaiser Grille Palm Springs,long heralded
as the Cf�itic's choice, local's
Paseo, Shadow Mountain offers one of favorite,
the largest heated pools in the desert, f or Your Comfort features American and California-
five spas, 16 tennis courts,golf,volley- Mediterranean cuisine served indoors
ball, basketball,and a massage thera- $pOLIOUS ROOIIIS, Daily Breakfast Hi-lite Stay or on the patio.
pist.The resort's conference center is The newly-renovated Embassy Suites The Hog's Breath Inn La Qu�nta, offering
dedicated to small meetings,reunions, Hotel Palm Desert Resort offers specialty entrees and fresh seafood in a
seminars and retreats.Tennis groups Embassy's signature two-room suites setting above the courtyard of Old
welcome. Guests can enjoy spacious with the leasure of s ace and coinfort. Town La
rooms or 1,2 &3 bedrooin condos p p Quinta,provides a cozy
Guests will also enjoy a full,cooked- atmosphere inspired by Clint
with kitchens,daily maid service,cof- to-order breakfast and a daily Eastwood's most famous roles.
fee,microwave,cable TV,telephones Managers Reception.When it's time to
with data ports,voice mail, iron and vvind down from afternoon activities All of the Kaiser Restaurant Group's
ironing boards,hair dryers and air-con- and enjoy camaraderie with fellow restaurants bring together fine dining
ditioning.All rooins are non-smoking gttests,the Embassy staff will treat you and the spirit of the desert.We invite
with patios or balconies.Wi-Fi a�ail- to the beverage of your choice, includ- you to be our guest and enjoy the dif-
able in lobby and seasonal cafee Free ir����,���tails, wine,Ueer o��soda. ��renc�. Oiir si;nat�.ire is an every c�is11.
parking.Family friendly.
Embassy Suites Hotel Palm Desert Resort Kaiser Restaura�Group
Shadow Mountain Resort&Club 74-700 Highway 111 restauranisofpalmsprings.rom
45-750 San luis Rey•Palm Desert,fA 92260 Palm Desert,CA 92260
800-472-3713•160-346-6123 800-EMBASSY•7b0-340-6600
shadow-mountain.com polmdesert.embsuites.com
aaa . com/ etawa s
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A VIA Special Advertising Section
Find Your Oasis M diteaaneaneinspredlM�ramionte Just footsteps
Indian Wells:A luxurious Desert Sanctuory Resort and Spa, and palatial f rom the Village
Renaissance Esmeralda Resort and �--�
Spa. Einerald green fairways, state-of- Nyatt Regency Suites is a Visitors' Favorite
- ,��: the-art tennis courts and three spectac-
. �F � `� ular spa retreats-conveniently located
;� 1 \� adjacent to all four resorts-guarantee
�
x� , ,, myriad opportunities to refresh and ' -` ' '- '
recharge.
�'�� Rich in history as well as natural
beauty,Indian Wells is the ideal place
to indulge in the vacation of your .
dreains.To learn more about Southern '
California's ultimate desert paradise, ,�
�C+!p � including details on off-season resort
�`"� . � promotions and special packages, �
^:.�.a. �_� ; � please contact your AAA agent for
�' your special AAA rate,or visit indian-
�, , _� �
wells.org for more information on each •
of our luxurious resorts. ,
„�,
! �
( -
� ' � ,
Come experience the unsurpassed tran- - `
quility of Indian Wells,a luxurious
desert sanctuary just minutes from Featuring beautiful mountain views and
Palm Springs. Framed by a breathtak- located just footsteps from everything
ing setting of majestic mountains and � downtown Palm Springs has to offer,
pristine palm-lined streets,Indian Wells � Hyatt Regency Suites is a favorite
is distinguished by its world-renowned :,�` choice among desert visitors. Its spa-
resorts and spas,restaurants,golf,ten- cious qualities include over 193 gue-
nis, shopping,and variety of year- stroom suites and 10,000 square feet of
round recreational and cultural activi- � �' meeting space. Shopping,dining,
ties. nightly entertainment,muse�.uns,art
The incomparable luxury of Indian galleries,and world-class golf courses
Wells provides the ultimate vacation are all just minutes away.
destination,where one can expect
exceptional service and a wide array of Hyott Regency Suites Palm Springs
world-class amenities at four exquisite 285 N Palm(anyon Drive
resorts: the opulent Hyatt Grand � � �: : - Palm Springs,fA 92262
Champions Resort and Spa,boutique- ' � - _;,,,.� 160-322-9000•Fax:160-969-6025
I`�' - palmsprings.hyattcom
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Palm Springs Desert Resorts
` Cool Summe� Packages C A L ! F D R N I A
Cothedrai Ci.ty • Desert Hot Springs • Indian We�is • India • la Quinta + Paim Desert = Palm Springs + Roncho Mirage
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of the 30s & 40s Palm Springs Rotating Tramcars
With a Cast Old Enough to Have Lived It Dive-In Movies are Cool Family Fun! rrent Ar_Iventures nt 8,500 Feet
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The Fabulous Palm Springs Follies is a _� �� From top to bottom the Palm Springs
Broadway-caliber theatrical extrava- ~ `"` � Aerial Tramway delivers a scenic and
ganza with one astounding difference: educational journey.The 10-mimrte,
every cast member is 57-83 years Boasting the largest pool area in Palm 2_5-mile ride begins at the Valley
S rin s and centrall located to Station elevation 2,643 feet)and ends
"young"! Add world-renowned guest P g � y �
stars and internarional variety acts, downtown,the newly-redesigned at the Mountain Station(elevation
and the Follies is definitely the inost Wyndham Palm Springs has all the g,516 feet).
fun you can have in Palm Springs! makings of the perfect family vacation During the summer take a hike
But don't just take our word for it, spot. Suminer is especially fixn for along 54-miles of trails,cainp or enjoy
fainilies and all age groups,with spe- a guided nature walk.In the winter,
Here's what the inedia says: cial offers and activities to enhance guests can cross-country ski or snow-
Washinglon Posi: The regc+lar•standing your stay. shoe with rental equipment available
ovutio»s setggest that this is tlte r�ight stuff Every Friday and Saturday night at the Tram's Advent�ire Center(condi-
in the right place at the r•ight ti�rie. features Dive in Movies, where fami- tions permitting).Guests won't want
People:Thev sing, thev dance, thev je lies can float on rafts in the pool and to miss the Tram's two mountaintop
ancie��t,and they dr�aw sellout crowds. watch movies under star-filled skies. restaurants,spectacular views,gift
New York Times: TITe sho�1�is vital, Other specials include the Kids Eat shop,Natural History Museum and
vibrant, evef:sexy. Free and Knott's Soak Ciry packages, �o documentary-style movies on the
NBC's Today Show:Daa�ling! where tickets are included within the histc�iy of the Tramway and State Park.
room rate.
The Fabulous Palm Springs Follies Palm Springs Aerial Tramway
Hisioric Plaza Theatre Wyndham Pnlm Springs Hotel One Tramway Road
128 E Palm[anyon Drive 888 Tahquitz Canyon Drive Palm Springs,(A 92262
Palm Springs,(A 92262 pplm Springs,CA 92262 160-325-1391•pstramway.com
760-327-0225•psfollies.com 160 322-6000
wyndham-palmsprings.rom �
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:�u.p��rnant to Westw��y�;
_ f
f• • pristine palm-]ined streets,Inciian to indulge in the vacation of your
in Your Oasis Wells is distinguished by its world- dreams.To learn more about Southern
Indian Wells:A Luxurious Desert Sanctuary Ienowned resorts and spas,restaurants, California's ultimate desert paradise,
golf,tennis, shopping,and variety of including details on off-season resort
� year-roi�nd recreational and cultural promotions and special packages,
activities. please contact your AAA agent for
The incoinparable luxury of Indian your special AAA rate, or visit indian-
Wells provides the ultimate vacation wells.org for more information on
� destination,where one can expect each of our luxurious resorts.
, _ � exceptional service and a wide array �,�
'� of world-class amenities at four ex tii-
' +� / t,� �,. site resorts: the opulent Hyatt Granci �
�-*� +�.,�� Champions Resort and Spa,bouti�yi��- �
•�► style Indian Wells Resort Hotel, �
• � � Mediterranean-inspired Miramoe���.•
� Resort and Spa,and palatial
. � � Renaissance Esmeralda Resort and
Spa. Emerald green fairways, state-of- °'„�� ,
'� the-art tennis courts and three spectac- ---�. ` •:;��
ular spa retreats—conveniently located
Come experience the unsurpassed adjacent to all four resorts—guarantee
tranquility of Indian Wells,a ltucurious myriad opportunities to refresh and
L-- desert sanctuary just minutes froin recharge.
Palm Springs.Framed by a breathtak- Rich in history as well as natural ,
ing setting of majestic mountains and beauty, Indian Wells is the ideal place
Desert Outdoor Adventure
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In the Heart o� t�e Vil�age The �pirit
Hya1t Regency Suites is a Visitors' Favorite of the Desert
� ��� A Booming Hub of Entertainment
Featuring beautiful mountain views
and located just footsteps from every-
thing downtown Palin Springs has to
� , offer,Hyatt Regency Suites is a
favorite choice among desert visitors. -
Its spacious qualities include 193 gue- •�
- - stroom suites and 10,000 square feet
� _ of ineeting space. Shopping,dining, .
� ,.
nightly entertainment,museums,art
��' � — galleries, and world-class golf courses ;-
h . are all just minutes away. ' ` T ' =
- --�—�r.
� ° Hyatt Regency Suites Palm Springs
285 N Palm Canyon Drive
Palm Springs,(A 92262 a`
760-322-9000•Fax:760-969-6025 �`
palmsprings.hyalt com
Incorporated in 1981,Cathedral City
, • derived its name in 1858 when
; D e s e r t F a m � I y F u n General Pershing's explorers were
awed by its canyon's cathedral-like
resemblance. Located in the heart of
- e` �:# `' �S� g � �=w �, :E R , ;,i �� the Coachella Valley,the city lives up
- ` ' tx'z � to its motto: "The Spirit of the
� � � ' �� ' � �' �� "' + Desert,"and has become a booming
ihub of entertainment and commerce
thanks to its dramatic downtown ren-
i �� � p e � t o 3' r�"� �: aissance,exciting new architecture and
. ~ palm tree-lined boulevards.Residents
e . � i . � ,t �� c � 9 : a.� �;�
and visitors alike enjoy Cathedral City
�:�-, ,;4�' � � ,,. , .� �,� -:, � �,r �� -� � - ; ;� as home to the $51 inillion Desert
IMAX Theater,The Maiy Pickford
�° .� � 9���' i ��a f - � ��� � �i� Movie Theatre,and the `Fountain of
'�� Life,'which attracts more than
s:
' o ►" � •►� ;: ° i B i E ' 200,000 visitors each year. Outdoor
family fun options include Boomers
� Family Fun Center,and Big League
� � � � ` � ` � % � � ` � � � Dreams Sports Park,which boasts
three baseball fields, soccer fields, a
roller-hockey rink and more.
�
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Desert S a and Wellness Along The
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� ��; _ .��r� � ' _ �" �� � .�.�- . - — Cool Pool, Comfy Rooms
��h�.-.�; .. '�' �� .},;. -`- in Beautiful Rancho Mirage
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A Relaxin Retreat in Palm Desert
9
Walk to Upscole Shopping and Fine Dining Visitors to beautiful Rancho Mirage
on El Paseo, Shadow Mountain offers won't want to miss a stay at The
one of the largest heated pools in the Hilton Garden Inn, featuring plush,
desert,five spas, 16 tennis courts, comfy rooms,a cool, splashy pool,
golf,volleyball,basketball, and a mas- microwaves and refrigerators, compli-
sage therapist.The resort's conference mentary coffee,and 24-hour snacks
center is dedicated to small meetings, and sundries in the Pavilion Pantry.
reunions, seminars and retreats.Tennis The Hilton is conveniently located
` �, _ - groups welcome. Guests can enjoy next door to The River at Rancho
r*� � �; � ' spacious rooms or 1,2 &3 bedroom Mirage,featuring year round shop- �
�,; ��+ , �•:; condos with kitchens, daily maid serv- ping,dining and entertainment
ice,coffee,microwave,cable TV,tele- options,while a variety of recreational
� �. '_��-� phones with data ports,voice inail, activities,attractions and over 100 golf
;�'f� iron and ironing boards,hair dryers courses are close by.The Hilton
i I and air-conditioning.All rooms are Garden Inn is everything you need to
non-smoking with patios or balconies. feel relaxed,coinfortable and taken
A wonderful vacation experience sta��ts Wi-Fi av�ilable in lobby ancl seasonal care of at a breat price.
at Shadow Mountain Resort&Club in cafe.Free parking. Family friendly.
Palm Desert, a condo-hotel with a Hilton Garden Inn Rancho Mirage
S6odow Mountain Resort&tlub 7i-700 Highway 111 •Raneho Mirage,CA 92270
relaxed,retreat feeling. Just two blocks 4 5-7 5 0 S a n L u i s R e y•P a lm Dese r t C A 9 2 2 6 0 760-716-9100•Fax:760-176-4110
from the upscale shopping,art gal- 800-472-3713•760-346-bi 23 hiltongardeninn.com
leries and fine dining ofThe Gardens shadow-mountain.co►n
aaa .com/hotelspecials
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Supplem I estways
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Give in to The Desert
One of the best ways to enjoy kisses and take pictures with Woters to Soothe the Soul
all the desert has to offer is to "Apache," who appeared in the The natural mineral waters that
explore—whether its on foot in film Dances with Wolves. By spring from the ground into var-
the great outdoors, looking for Jeep, Hummer, covered wagon ious desert spas continue to
the hidden gems among incredi- or hot air balloon, the desert has attract those seeking the ulti-
ble hotel properties or it all. mate approach to manage health
unearthing your adventurous and decompress. From exclu-
side by trying that one, very
unusual spa treatment. Htstoric, Timeless Hotels sive celebrity hideaways, full
service resorts and day-use
Getting One With Nature Stunning properties that cater to facilities, these magical waters
The quiet beauty and enchant- every lifestyle and taste—from of the desert have been a source
turn of the century inns and mod- of healing and wellness since
ment of historic canyons that ernist hotels to tile-roofed villas Native Americans first discov-
were once the summer home of and family-friendly resorts— ered the area.
the Agua Caliente Band of beckon visitors to an experience
Cahuilla Indians are easily far removed from the realities of Spa treatments found through-
accessible, tucked away in the today's world. out the desert include Japanese
folds of the San Jacinto
Mountains and foothills of The desert's small hotel coltec- acupressure called Shiatsu, --
Joshua Tree National Park. tion,some bearing the mark of champagne facials originating
Hikers will delight at the such creative architects as Albert in India, Swedish Massage,
thought of more than 50 miles Frey, Herb W.Burns and William hydrotherapy, body wraps with
of hiking trails found nearly F. Cody, first enticed the early everything from sea algae to
9,000 feet atop Mount San Hollywood crowd before the likes seaweed, essential oil massages,
Jacinto itself, a towering nation- of Albert Einstein, Gable and mud baths, and an underwater
al monument that keeps a Lombard,and Sinatra inade the treatment, called Wassertanzen,
watchful eye over the desert desert their home away from which is Swiss for water dance.
home. Many properties have been
floor. restored to their original grandeur We invite you to visit the desert
You may prefer to get in touch by mid-century modern enthusi- resort cities of the Coachella
with a wilder side, taking tours asts who have kept a vital link to Valley and experience the ulti-
that actually allow you to run the desert's past alive and well. mate, stress-free and relaxed
with wolves and feeling their For more infornlation on the deserrs pace of life.
spirit through actual interaction. sma»t,otets cau goo-at-RELAx.
Touch them, hug them, get wolf
� �t�u,cten Inn• �n��n t � w E G�s �s��nws a�trr
a �
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� C:ONVEPITlUN Ah1D VlSI fUl?S AU� li (rF;(?���
Coririe�• /1�l��sa;iire i� the ��fhcial publication of the lvati�n�l Tour Association anci ���ac recently r�nked as r.hP
most read industry publication hy RTA t�ur operators. C�urier offers in-dcpth infrn7�iati�n on destinafions.
industry news and business trends.
The May issue is ihe annual preview to convention issue and the ttip planncrs focus on other desert arcas such
as the Grand Canyon, Las Vegas, and Sedona.
We are looking to buy a full color, 2-page spread with tl�e opportunity for 3 members to buy in to the program
with a half page advertorial. Palm Sprin�s Desert Resorts CVA will underwrite 40%. You can purcl�ase a lialf
pa�e advercorial for$1,1 bQ and we wi!! desigi� the J�iece.
SIGN-UP UF.ADLIN�: No Lutc�r �lt«!t Frirlu�•, Fe�brrear�� 16, ?047
NIATERIALS DEADLiNE: N� Lutei• Thun F�•itlut', Februafy 23, ?(107
YES, we would like to be included!
Please make your ad selection from t�e choices below:
HALF PAGE, Cost $1,160 FULL PAGE, Cost $2,320
(Stcrndard Ra�e is.S2.2Z8) (Standard Rate is.53,I S4)
Signature of Director of Sales & Marketing Datc
or Company Representative
Print IiotellCompan��/.Attraction NAme Date
Credit Card # Exp: Type:
Name on Card Code:
Pleuse retinv�puynre�ii wit/: lhis fnrin by Februury 16, 2007
Note: Pavment is Non-Refundable
Attention: Lo�•i Abela
Senior Adnu�usuauvz Ass�sian� / Marke�iug l.00rdinator
Phone: 760-9fi9-1�3=!
Fa�.: ?60-�69-',37t
Ia��la�a�ualm���_in�z;us�,.�c,���
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MEETINGS 8 CONVENTinN TRACIF PUBLICATIONS
PUBLICATION REACH* PRICE TOTAL TOTAL CPM
_ _,� OPTIONS COST REACH
� Smart Meetings 75A�f1 Full Page 6x $5,410 �'2 460 45(�,nnr� 5;7`' i
�-paye 1 x $14,960 �i�.y60 �5,uuu :n lu,
I fVleetings West 65,000 Full Page 6x $7,600 �45,60U 390,000 $�I i�i
Full Page 3x $6,995 $20,985 195,000 $108
4-page 1x $19,540 $19,540 65,000 �;30�i
M & C Magazine 175,0�0 Full Page 6x $7,500 �45,000 1,050,�40 VW�J
4-page 1x $12,000 $12,000 175,040 $69
Association News 100,000 Full Page 6x $9,935 $59,610 600,000 �99
Full Page 3x $10,515 $31,545 300,000 $105
4-page 1x $18,950 $18,950 100,000 $190
' Total Reach is determined as follows: Circulation x 2.5 Readers Per Copy
With CVA's 380,000 Cost Circ
6X Full Page in Smart Meetings $32,460 450,000
6x Full Page in M &C Magazine $45,000 1,050,240
577,460 1,500,240
With an additional a50,000(5130,000 Total)
OPTION 1 Cost Circ
5X Full Page in Smart Meetings $27,050 375,000
1x 4-Page Spread in July Smart mag $14,960 75,000
5x Full Page in M & C Magazine $37,500 875,200
- 1 x 4-Page Spread in Sept M&C $12,000 175,040
1x 4-Page Spread in Meetings West $19,540 65,000
1 x 4-Page Spread m Aug Association News $18,950 100,000
$130,000 1,fi65,240
OPTION 2 Cost Circ
6X Full Page in Smart Meetings $32,460 450,000
6x Full Page in M &C Magazine $45,000 1,050,240
3x Full Page in Meetings West $20,985 195,000
3x Full Page in Association News $31,545 300,000
$129,950 1,995.240
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• Sponsorship packages wili be offered for a
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200� MEETING & CONVENTION TRADE SHOWS
DATE EVF.NT DESCRIP'I'ION
Jan 7-,lan �o Professional Convention PCMA empowers its over 5,00o members with the tools the��need to
Managemenl Association(PCMA)- succeed as meeting professionals and to promote the�•aliie of the
Toronto,Canada industry to their organizations and the general public. Hcadquartered in
Chicago,PCMA has �6 chapters throughout thc United States and
Canada.
Feb 7- 8 Conference Direct-Chicago ConferenceDirect books over 4,30o meetings per year,generating over
$24o million in room revenue.Approximately �70 of our 20�sales
Associates,representing over 80o customers,will attend this event. B��
attending ConferenceDirect's Annual Partner Meeting and Trade Show,
you will have the opportunity to meet with ConferenceDirect's Associates
on an individual basis to discuss future business opportunities as well as
spend time with them in more casual,social settings.
March i Destinadons Showcase- Serving meedng professional for more than 2o years,Destinations
Washington DC Showcase Conference&Expo is the Mid-Atlanric's largest event
exclusively bringing meeting planners together with convention and
visitor bureaus from around the lobe!
March 22 MPI-SCC- Los Angeles With a membership of over 80o planners and suppliers,MPISCC
represents the most respected and influential industry individuals in
Southern California and the profession as a whole.
April i�-�2 HSMAI's Affordable Meetings� HSMAI is a leading organization of sales and marketing professionals
Mid-America-Chicago representing all segments of the hospitality industry.With a strong focus
on education,HSMAI has become the industry champion in identifying
and communicating trends in the hospitality industry while operaring as
a leading voice for both hospitality and sales and markering
management disciplines
April 23-25 Ca Society of Assoc Executives Ca1SAE has over i,ioo members,and is the third largest local Society of
(Ca1SAE)-znd Annual Conference Association Executives in the nation.Ca1SAE serves the entire state of
Monterey,CA California and includes a rich array of ediication and training programs,
services,and networking opportunities.
May 2-6 Soc of Government Mtg SGMP is the only national organization dedicated to improving the
Proiessionals(SGMP)-Annual knowledge and expertise of individuals in the planning and management
Education Conf-Atlantic City, NJ of government meerings through education,training,and industry
reladonshi s.
June i4 Greater Washington Society of The Greater Washington Network provides��alue and sen�ice to the o��er
Assoc Execs(GWSAE)Springtime 8,00o ASAE&The Center members in the DC Metro area.Our
in the Park- Washington DC commitment is to connect associadon professionals and industry
partners like you with a strong,vibrant and supportive community.The
GW Network develops innovative and fun opportunities such as Idea
Swaps,networking events,forum programs,and local volunteer
opportunities that allow you to learn and develop relationships with
other local association industry professionals.
June ig-2o HSMAI's Affordable MeetingsQ HSMAI is a global organization of sales and marketing professionals
West-San Jose,CA representing all segments of the hospitality industry.With a strong focus
on education,HSMAI has become the industr}�champion in identifying
and communicating trends in the hospitality industn�H�hile operating as
a leading voice for both hospitality and sales and marketing
management disciplines,as well as connecting its members with
customers.
200� MEETING & CONVEN'TION TRADE SHOWS
DATE EVENT DESCRIP'I'ION
Ji�lt�2q-3i Meeting Professionals Intl -World MPI empowers meeting professionals to increase their strategir
Education Congress(MPI-WEC)- organizational value through education and networking opportunities.
Monreat,Canada Its strategic plan, Pathways to Excellence,is designed to elet°ate the role
of ineetings in business via:creating professional development le��els to
evolve member careers to positions of strategic understanding and
influence;influencing executives about the value of ineetings;and
ensuring MPI is the premier marketplace for planners and suppliers.
August it-ig ASAE Annual Meeting& The 2007 Annual Meeting 8; Exposition,August ii-i4,Chicago,is all
Exposition-Chicago about connecting...in a vibrant,high-energy environment full of the best
and brightest in the association world.You and your peers H�11 be
challenged,inspired and recharged!Whether you are new to the
association industry or a seasoned executive,whether you work for a
professional society,trade association,or not-for-profit organization,
this Annual Meeting has something for you!
September 5-6 HSMAI's Affordable MeetingsQ HSMAI is a leading organization of sales and marketing professionals
National-Washington DC representing all segments of the hospitality industry.With a strong focus
on education,HSMAI has become the industry champion in identifying
and communicating trends in the hospitality industry while operating as
a leading voice for both hospitality and sales and marketing
management disciplines.
September TBD IT&ME,The Modvation Show- The Motivation Show provides a year-round network of information
Chicago services focused on motivarion in business and the related field of People
Performance Mana ement. _
October 24-27 Travel,Events and Management in In this session,attendees will hear from as many as 2o sports
Sports(7'EAMS)-Conference& organizations. Each organization will have three minutes to present an
Expo overview of their sport,the events they're organizing and their business
development goals for TEAMS 2007. Exhibitors and sponsors are
encouraged to attend this session as a way of connecting with event
organizers to fill available appointment slots or to set other times to
meet during TEAMS.Attending this session wi11 also make the pre-
scheduled appointment sessions more productive.
December 5 CA Society of Assoc Executives Ca1SAE's Seasonal Spectacular is THE MUST ATTEND event of the year.
(Ca1SAE)-Seasonal Spectacular- The]argest association industry tradeshow on the Wesi coast is]ike no
Sacramento,CA other. This show is your once-a-year opportunity to hear about
hundreds of products and properties in one convenient location...not to
mention the endless holiday goodies.
December 6 International Association of LAEM shall be recognized as a premier international organization of
Exhibition Management(IAEM) emergency management professionals.The mission of IAEM is to sen�e
Expo! Expo! its members by providing information,networking and professional
opportunities,and to advance the emergency management profession.
December TBD Holidav Showcase aoo7-Chicago Holiday Showcase is an annual seasonal celebration for meeting,
association,incentive planners and corporate executi��es,w7th more than
i,5oo qualified planners attending from throughout the Midwest.
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