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HomeMy WebLinkAboutINFO RPRT - 07-07 PSDRCCVA (CVA) Marketing Plan T���� � � CiTY OF PALM DESERT COMMUNITY SERVICES STAFF REPORT REQUEST: Receive and file informational report regarding the 2007/08 CVA Marketing Plan. DATE: March 8, 2007 CONTENT: 2007/08 CVA Marketing Plan; February Marketing Meeting Minutes Recommendation; By Minute Motion, receive and file informational report about the Palm Springs Desert Resort Communities Convention and Visitors Authority (CVA) 2007/08 Marketing Plan. Report: The Palm Springs Desert Resort Communities Convention and Visitors Authority recently unveiled its marketing plan which includes detaiis of regional, nationai, and spot advertising, trade publication advertising, collateral development, sponsorship opportunities, and trade show, sales mission, and familiarization trip schedules. Attached please find an outline of each of the programs mentioned above. In January, City Council approved the appropriation of$50,000 for Palm Desert's participation in the spot marketing co-op designed to increase air service in the Coachella Valley. Additionally, staff is once again recommending participation in the California Magazine insert as well as the Ultimate Guide and Meeting Planner Guide which will be included in the 2007/08 Marketing budget. The Marketing Committee agreed with participation and voted to receive and file the CVA's 2007/08 marketing plan. Submitted By: ` 1 , ' ,l�t� Kristy Knei ing C�TY COU SI�'� R. �illiga Marketing Manager p�pp�OVBD ��6EN� RECSIVF�D OTHER rrn{ic3,r121 Approval: � ME ING DATE AYES: � e � ( • Carlos L. O a NOES:�In,n� City Manager �HSEN�r: �� — ABSTAIN: VERIFIED BY: �riginai on File wi City ],�r 's Office PRELIMINARY MINUTES PALM DESERT MARKETING COMMITTEE FEBRUARY 20,2007 V. NEW BUSINESS A. BIGHORN SAMSUNG WORLD CHAMPIONSHIPS THERESA MAGGIO, Marketing Director, and DENNIS NIGHSWANGER, General Manager at BIGHORN Golf Club distributed the Official Championship Program for the Samsung World Championship scheduled for October 9-15, 2007. Ms. Maggio stated that the survey results from last year's tournament were overwhelmingly positive. The Golf Channel and NBC have contracted to air the Samsung World Champion again this year. Over 400 residents of BIGHORN and their guests attended the tournament last year and were expected to attend again this year. Total attendance was about 15,000. The Palm Desert Visitor Center's table and display was well received by tournament guests. Upon question by Councilmember Spiegel, Ms. Maggio responded 1ha1 BIGHORN's contracted with Samsung runs for one year at a time. Upon question by Mr. Mandelbaum, Ms. Maggio responded that rental equipment, transportation, public health and safety, and a greater number of attendees each year all factor into the increase of costs associated with the tournament. Upon question by Ms. Bowen, Ms. Maggio responded that the City of Palm Desert was the only sponsor for the Samsung World Championship. Mr. Shimer moved to, by Minute Motion, approve the $175,000 sponsorship request from BIGHORN Golf Club. Motion was seconded by Mr. Mandelbaum and carried 6-0. B. PSDRCVA MARKETING PLAN Kristy Kneiding gave an overview of each section of the CVA's Marketing Plan and pointed out the various partnership opportunities within the Plan. Upon question by Ms. O'Flynn, Ms. Kneiding discussed the progress of the CVA's meeting planner and resource guide. Ms. Kneiding will be attending the Travel Industry Tradeshow "Pow Wow" the third week of April at the Anaheim Convention Center. She believed this would be a good opportunity to learn whether these venues would be beneficial to the City's marketing efforts. While the CVA would be promoting the Valley as a whole, Ms. Kneiding will be distributing material specific to Palm Desert. Ms. Gilligan stated that the CVA has improved substantially and was impressed with the efforts put forth over the past year. Ms. Bowen moved to, by Minute Motion, approve staff's recommendation to receive and file information as presented. Motion was seconded by Mr. Darius and carried 6-0. 2 ,_, � � � �.. ��„1'�i�a/ � � � � � � � � `V � _ � � � ti � � N � � � � O �. � rn O _- � � -� --� �, � p � - � _�._� � � � � � � '� p N � O � p o Q � � �� �� � �0 r = --� ?� � � c z z _ _ _ � -.� _ rn cr� _ � _ � � .. -%�-�� .� 1 Introduction � National Advertising Spot Advertising � Regional Advertising Trade Advertising � � Collateral Sponsorships i Trade Shows � Sales Missions � I FAM Tours s�a�a�u� ap�a� pu� �ods `��uoifiaa `�euoi��u paenno� sai6a��a�s ano sn�o� — �i�ua �iuo.���a�a pue �euoi�uanuo� `suoi�e�a.� �i�qnd `suoi�ouaoad `Buisi�anp� �s��p�oaq pu� �u�ad �o uBi�du,�� pa�ea6a�u� u� do�anaa — a�uaipn� �euoi�eu � y��aa o� sa���op Buisi�anp� ano pua�xa o� saap�a� �G�snpui �Ca� pu� saau��d �euoi��N `eiu�o�i��� �o a�e�s au� y�inn aau��d — dn� ay� pu� �odai� ay� `sai�i� ay� uaann�aq diysaau��d an���aadoo� � fiu�do�anap �Cq sa���op �uisi�anpe a6e.�ana� — sai�a��a�s . �all�n �Ilau��o� ay� u� a�qe�ien� s��npo�d asaanip ay� a�ouaoad — apea� pu� aauansuo� y�oq uao�� uoi��ui�sap ay� ao� pueuaap ���.�ano as�aa�u� — � ani��afqp . � � :-� �� �n�l�� r�o � N �l���dw -�r. .�.��/�. ! � I � � .� `a�...�', ,� ':;. . f � •,� � � , � G S ♦ � � 0 P O � v � 5 P � O � . 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E }i �� ���c _ fP7: •t • i s i i � � • i • • • • � � � ,�:,. .� - ; . f. � �y�'. �.� ; : � . ,�� •� ,"���' : � v�, -,� ,, ��r�' .� �... .�j�� ��-���' � . ,� - � ,.l^-� �� " . �I " '�-�r.a.�i ";f�i� ' �.. - .�. ,. � 1 � � '� ti , � • x • , ,.,� -�,,,. � r'� ' .' r. , �'; ._ �:�,�•�'i '' ���„ �_,�;,� . , .. — ' w _ _,�- ,. ., .� iA � . _. _ .r. --.- — e"�_,.� .._t,��_.,•..s, - Music and Dance Biggest Pool in Worid's largest of the 30s & 40s Palm Springs Rotating Tramcars With a Cast Old Enough to Have Lived It Dive-In Movies are Cool Family Fun! Gre�t Adventurec nt�,500 Feet - ,„ �-.;� ,,;:.. _ � \ � r �--�_�� :, -_ �� •j=, ti' �� � �j `�� � � � '!r` ~9 •,,� ` � � .Cr . � � �' 'e = ,. �.� ''� - � � . :, ` r,'� ,t� p.. � i I� � ����� ! �� ,� :,,.,a �� � �� `� � - � 1 1. �� ' x `�,�� �,r $ �=w � .�r- �� �� � ,5`- � � `��� j � �` _ � . � _ � e; � , �.__ ,-__. . er{. � .ii..! jr'.�/_�� r� . . . rrB��r .-'f The Fabulous Palm Springs Follies is a -�� From top to bottom the Palm Springs Broadway-caliber theatrical extra�agan- -- Aerial Tramway delivers a scenic and za with one astounding difference: educational journey.The 10-minute, every cast member is 57-83 years Boasting the largest pool area in Palm 2,5-mile ride begins at the Valley "young"!Add world-renowned guest Springs,and centrally located to down- Station(elevation 2,643 feet)and ends stars and international variety acts,and town,the newly-redesigned Wyndham at the Mountain Station(elevation the Follies is definitely the most fun Palm Springs has all the makings of the g�516 feet). i erfect famil vacation s ot. Summer Durin the summer take a hike you can ha�e in Palm Springs. P y p g But don't just take our word for it. is especially fun for families and all along 54-miles of trails,cainp or enjoy age groups,with special ofFers and a guided nature walk.In the winter, Here's what the media says: activities to enhance your stay. guests can cross-country ski or snow- Washington Post: The f•egular standing Every Friday and Saturday night shoe with rental equipment available at ovations suggest that this is the r•ight sti� features Dive in Movies, where families the Tram's Adventure Center(condi- in the right place c�t t)ie rigltt tinze. can float on rafts in the pool and tions permitting).Guests won't want to People:Thev sing, the��dance, thev re watch movies under star-filled skies. miss the Tram's two mountaintop a��cient, and thev drnu�sellocrt cr•owcls. Other specials inchide the Kids Eat restaurants,spectacular views,gift shop, New York Times: The show�s Virul, Free and Knott's Soak City packages, Nahu•al Histary Museum and two doc- vibrar�t,even sexy. where tickets are included within the uinentary-style movies on the history NBCs Today Show:Daz�li�2g! room rate. of the Tramway anE�State I'ark. The Fa6ulous Palm Springs Follies Wyndham Palm Springs Hotel Palm Springs Aerial Tramway Historic Plaza Theatre 888 Tahquih Canyon Drive One Tramway Road 128 E Palm(anyon Drive Palm Springs,fA 92262 Palm Springs,CA 92262 Palm Springs,(A 92262 160 322-6000 160-325-1391•pstramway.com 160-327-0225•psfollies.com wyndham-palmsprings.ram ._/ 888-589-4222 ,�-��. i � ' ��"���y�� ,. ,.. aY-.,„., ! k,�,.- ' � r tPn,;'rz F �t�i,�� o�ru`'h -..r.'S''��I!'.��..�f:. �,�,� .�; .,r �t'f..�,�����-p�. � � r�.. , r. .•� .�..� �v � � � f �`'� � y �� r;,,: � =� 7:�,������. ,.- '4r �v �,: rg��"� �� . y'�'�. .a;3 f Y � _yk y�,�Y,. 4 �l:.ir `+,S'I,`• f �'.�:y„ F.h;;. Desert Golf & Spa Our Signature is on Every Dish _ r Unique Dining in the Desert Spirit � _ Dining in the desert is an incredible � �; �:;, �, � y € ; 9_ � experience,thanks to the Kaiser 'k�,�r� �'� " � , � ��, ' Group of Restaurants'collection of '' 1. unique dining for all tastes and budg- � a� ; � � �` � + �3 ets. �`' A �`.' ' ; ` '�� ° ''' � A' ' �'s ��' ! ,� 111e fllop House (Palm Springs ond Polm Desert) offers some of the best steaks in the � � � t � � �`�' f � � � � � ' s� desert and has been named among the Prime Time Top 10 Steakhouses in � � � p . America. It is also winner of the Wine � � � � � � � r � ! Spectator Award of Excellence. Crary Bones Barbeque Authentic Smoked BIICbBqUe urges guests to Get sorne Qrt F�r /1II AgeS South in Your Moz�th, with its tradi- `'— - � tional barbeque and southern cooking $UCCOUfId YOUCS2�f WI�1 �8S2ft(U�lUfe from a custom wood smoker. Located above The Chop House in Palm Conveniently located in downtown, � Springs. The Palm Springs Art Museum offers an outstanding permanent collection - Kalser GrIIIe Pplm Springs, long heralded that includes 20th century Modern and as the Critic's choice, loca!'s favorite, Contemporary art,Western American features American and California- and Native American art,and rivo Mediterranean cuisine served indoors beautiful sculpture gardens.The muse- or on the patio. um is also famous for its year-round The Ho 's Breath Inn La displays of touring exhibitions of pho- ""' g Quinta,offer- tograpl�y, architecture, glass art and � ing specialty entrees and fresh seafood � modern and contemporary paintings. � � in a setting above the courtyard of Old The Annenberg Theater of Performing �R'" Town La Quinta,provides a cozy Arts, located within the museum,fea- � '• �� ,,�. atmosphere inspired by Clint tures fabulous perfonnances,musi- Eastwood's most famous roles. cians and symposiums throughout the All of the Kaiser Restaurant year. Group's restaurants bring together fine Palm Springs Art Museum dining and the spirit of the desert. We 101 Museum Drive �: ,, invite you to be our guest and enjoy Paim Springs,(A 92262 the difference. Our signature is on 760-325-7186 ��' every dish. psmuseum.org '` f� � Kaiser Restaurant Group � __ """���' resfaurantsofpalmsprings.com � � aaa .com/hotelspec i a ls . � Supplement to Westways � .� Hei hten Your Indio, The City g f Festivals° Every Sense , � Mediterranean-Inspired luxury Great Family Fun All Year long! �� �� � 7`n�y 4 ,.,� . r - �� _ � '�� , ti .` 'ti -- � �� . .� ,. n.. .. �`, �. � . � �I`� � � #�.. �� . . . . .. ii��.~-�.. � " � .,.y. 1 - '' � � ' � �sl� ♦ �S' Located in prestigious Indian Wells, Indio,The Ciry of Festivals'"', invites -- you to come discover a great family the Miramonte Resoi�t& Spa is a destination all year long! Mediterranean-inspired world of luxu- Activities include great golf,a ry,style and grace set against the stunning casino,resort hotel and spe- majestic Santa Rosa Mountains in the cial events center,world class polo, a Califarnia desert. Miramonte offers historical museum and historic mural 215 luxury guestrooms,woven into 11 tour, a Wild Bird Center,original expansive acres of olive trees,fragrant Mexican restaurants,shopping in Old citrus groves,herb and rose gardens Town Indio and the fainous Shields that will heighten your every sense. Date Garden. Activities abound with nearby champi- Festivals include the enormously onship golf courses,a luxuiy spa and popular Coachella Music Festival,the superb dining. Enjoy three sparkling Indio International Tamale Festival"', pools,two whirlpools,a 24-hr fitness the nationally acclaimed Southwest center,and private poolside cabanas. Arts Festival�,Riverside County Fair All room accommodations are newly &National Date Festival,The Salsa refreshed and provide either a private Festival and the Indio Pow Wow. patio or Venetian style-step out. The Whatever your needs for family resort offers complimentary wireless fun,Indio is the Place to Be! For Internet access,valet and self parkinQ. accommodations,attractions and event Mirumonte Resort&Spa information, call: 45-000 Highway 111 •Indian Wells,CA 42210 Indio Chamber of Commerce 800-237-2926•160-341-2200 miramonteresortcom 760-347-0616•Fax:760-347-6069 indiochamber.org ✓ 8 0 0-2 81 -5110 '>'7�,F � r5tl5�t". q -..v' +,"'h1.9}gy. � � .�x"� 4�''� $��;#�"� ", ,yg.� �, , „ � ��' •j f ���'` � w• rr- Ft . -.�.rr � , '`� ;.p�, � � .. " � �',����''"i'�r�� �� '� ,Ir�_ i �.�r� �.� �'�k"�-, y , : � , � .- .. � '•. r , ,' ' �;�... T �Sr� ^ �;. ' �' ,v�� K• li5.. ��' q . .�{.` 11F V�.. ��' 1 ,� _t �l. .e 7} � f,� 'i��:, � A Relaxin Retreat W�en You Va�ue Our Si nature is on . g 9 in Palm Desert A Great Stay Every Dish Wcdk to Upsc�le Sho�ping an� Fine Ilininrr Free Amenities and Friendly Service Unique Dining in the Desert Spirit in a Convenient Location Dining in the desert is an incredible If you're looking for great value in the experience,thanks to the Kaiser Group heart of Palm Springs,America's Best of Restaurants'collection of unique Value Inn is top-rated for cleanliness dining for all tastes and budgets. and friendly service.Amenities include Tlle Chop House (Palm Springs and Palm Desert) free stays for children under 12,a free light breakfast,free hi-speed internet, offers some of the best steaks in the � a free local calls and 10-minute long dis- desert and has been named among the tance calls,on-site laundry,refrigera- Prime Time Top 10 Steakhouses in tors and coffee makers,pet-friendly America. It is also winner of the Wine rooms($10).There are also beautifully Spectator Award of Excellence. �"" ' "��' landscaped pool and spa areas,and a Crary Bones Barbeque Authentic Smoked �_'" 24-hour front desk. Join the Value Club BpCb@qUe urges guests to"Get some _-" and sa�e an extra 15%! South in Your Mouth,"with its tradi- A wonderful vacation experience starts Americas Best Vdlue Inn tional barbeque and southern cooking at Shadow Mountain Resort&Club in 1900 N Palm Canyon Drive•Palm Springs,fA 42262 from a custom wood smoker. Located '" Palm Desert, a condo-hotel with a 600-800-8000•160-322-3757 above The Chop House in Palm relaxed,retreat feeling.Just two blocks innworks.com/palmsprings Springs. from the upscale shopping,art galleries and fine dining ofThe Gardens on El Newly Renovated Kaiser Grille Palm Springs,long heralded as the Cf�itic's choice, local's Paseo, Shadow Mountain offers one of favorite, the largest heated pools in the desert, f or Your Comfort features American and California- five spas, 16 tennis courts,golf,volley- Mediterranean cuisine served indoors ball, basketball,and a massage thera- $pOLIOUS ROOIIIS, Daily Breakfast Hi-lite Stay or on the patio. pist.The resort's conference center is The newly-renovated Embassy Suites The Hog's Breath Inn La Qu�nta, offering dedicated to small meetings,reunions, Hotel Palm Desert Resort offers specialty entrees and fresh seafood in a seminars and retreats.Tennis groups Embassy's signature two-room suites setting above the courtyard of Old welcome. Guests can enjoy spacious with the leasure of s ace and coinfort. Town La rooms or 1,2 &3 bedrooin condos p p Quinta,provides a cozy Guests will also enjoy a full,cooked- atmosphere inspired by Clint with kitchens,daily maid service,cof- to-order breakfast and a daily Eastwood's most famous roles. fee,microwave,cable TV,telephones Managers Reception.When it's time to with data ports,voice mail, iron and vvind down from afternoon activities All of the Kaiser Restaurant Group's ironing boards,hair dryers and air-con- and enjoy camaraderie with fellow restaurants bring together fine dining ditioning.All rooins are non-smoking gttests,the Embassy staff will treat you and the spirit of the desert.We invite with patios or balconies.Wi-Fi a�ail- to the beverage of your choice, includ- you to be our guest and enjoy the dif- able in lobby and seasonal cafee Free ir����,���tails, wine,Ueer o��soda. ��renc�. Oiir si;nat�.ire is an every c�is11. parking.Family friendly. Embassy Suites Hotel Palm Desert Resort Kaiser Restaura�Group Shadow Mountain Resort&Club 74-700 Highway 111 restauranisofpalmsprings.rom 45-750 San luis Rey•Palm Desert,fA 92260 Palm Desert,CA 92260 800-472-3713•160-346-6123 800-EMBASSY•7b0-340-6600 shadow-mountain.com polmdesert.embsuites.com aaa . com/ etawa s g y A VIA Special Advertising Section Find Your Oasis M diteaaneaneinspredlM�ramionte Just footsteps Indian Wells:A luxurious Desert Sanctuory Resort and Spa, and palatial f rom the Village Renaissance Esmeralda Resort and �--� Spa. Einerald green fairways, state-of- Nyatt Regency Suites is a Visitors' Favorite - ,��: the-art tennis courts and three spectac- . �F � `� ular spa retreats-conveniently located ;� 1 \� adjacent to all four resorts-guarantee � x� , ,, myriad opportunities to refresh and ' -` ' '- ' recharge. �'�� Rich in history as well as natural beauty,Indian Wells is the ideal place to indulge in the vacation of your . dreains.To learn more about Southern ' California's ultimate desert paradise, ,� �C+!p � including details on off-season resort �`"� . � promotions and special packages, � ^:.�.a. �_� ; � please contact your AAA agent for �' your special AAA rate,or visit indian- �, , _� � wells.org for more information on each • of our luxurious resorts. , „�, ! � ( - � ' � , Come experience the unsurpassed tran- - ` quility of Indian Wells,a luxurious desert sanctuary just minutes from Featuring beautiful mountain views and Palm Springs. Framed by a breathtak- located just footsteps from everything ing setting of majestic mountains and � downtown Palm Springs has to offer, pristine palm-lined streets,Indian Wells � Hyatt Regency Suites is a favorite is distinguished by its world-renowned :,�` choice among desert visitors. Its spa- resorts and spas,restaurants,golf,ten- cious qualities include over 193 gue- nis, shopping,and variety of year- stroom suites and 10,000 square feet of round recreational and cultural activi- � �' meeting space. Shopping,dining, ties. nightly entertainment,muse�.uns,art The incomparable luxury of Indian galleries,and world-class golf courses Wells provides the ultimate vacation are all just minutes away. destination,where one can expect exceptional service and a wide array of Hyott Regency Suites Palm Springs world-class amenities at four exquisite 285 N Palm(anyon Drive resorts: the opulent Hyatt Grand � � �: : - Palm Springs,fA 92262 Champions Resort and Spa,boutique- ' � - _;,,,.� 160-322-9000•Fax:160-969-6025 I`�' - palmsprings.hyattcom r���L��n •-s�t:ita�� � Am�s �. Tr m � Bes3 va��e�nn � � � 11�pIA!1 � a`ELLS �A��� i Y�A 4�L Y 8 V 1 T t f ��r«w�•� WYt�HAM pALM$PRIIVG3' �s�-- w•oTs,4• �r.JI Fll J�r..+Ili;�1 �1;`i�i j 1�."'.JJj1J . . i .� }���« � � ,' . '�, �� y ..�� ... � +�' '�. I} "��.'.'_�..�.�>, e Y �' _ ,y'� _ � % �� � �� n �,A�� '_q �J,�� � !'- �' � . . k - � .�. � ` ty �r`- k`, i �' ���,�`, �'N-a'� � +� `` � } r ;�`} _yg_}�". ".r����r f ��l� �t r ,�. � 4� . � a�'r ` �' ti��d `�y4h �t,,� _ 'y,, � x� . }� 1 :Y "� � � .,����__ F�, ti '��,� �'.,a �,�' � ..i� �{ = 5_k�� H���.:�u���r�? ��r 4��( Z ..i'� 'yc t _�- _ X. ,P��� �� ''�. � � �s s *, '��`S r ����. ,_ :3 -y ��`'��'� _ „� ',�' I�CM ,w:'r�. � � 'FR.�'"q•` -*ir- � •/,T"' � ��'...�� . � - '�,': � 'q: ( II �f ���....... - i .�r j + a� t`���i �N��_ = tt, ,� Ex �rience �� p - . ������.����� ��i���;��t�.��-�:; • , ��a� ��,- ��'�11���4 � �ve in to T � �.� ��',S�'1"� x j.: .� .fi , . . • �,��� � �, ��'11� a� Palm Springs Desert Resorts ` Cool Summe� Packages C A L ! F D R N I A Cothedrai Ci.ty • Desert Hot Springs • Indian We�is • India • la Quinta + Paim Desert = Palm Springs + Roncho Mirage � � � �:��,a��.�� -� � �:i,;�nt u,L�'es�ways ;� � 0. �•� � i ' / �,s '.�' ,r ,:. " �, 'r�J , ;j. ..� ~ „�� , ��� � �' '� �j�'� � ; �,. a�' j �„ _,�,""- �,�11��'.,,. � � „ � -� - .,,. : . �. .,, - _...,: ..,. ,• r_ �..•�� ,..,,, �,.. j , - �r-.t � -- . . _ �-�- � .,.� �. _ � } r.�_�+• - 1 __ '�,� � ati �.�.,�:,�:�'��:. ���-. .� � usic and Dance Biggest Pool in World's Largest M . of the 30s & 40s Palm Springs Rotating Tramcars With a Cast Old Enough to Have Lived It Dive-In Movies are Cool Family Fun! rrent Ar_Iventures nt 8,500 Feet �� � ..�..� �s.� , - �r, � . �, . � , . ���� ``" nt �� ,Y ,,.h, �;�� -' "' � � i •��` ,�a� u�':,. . � . y� �/�' ,��4: ► y�� •� I �� _ . t� .. . �.' `.� r� '�r • 45:� � , � � � �!�r f�4'-.�� F. 1 , •Y,� '� t . .r-' _ a ;_ � , }� - .. . � �. . � , i �• � ,., �,R � �_ —„�, . __ . , . , . . ..�'f . `. ,- s � � . .,...1 ..� � . �.< ��� � '�lE�A..-��- ��� ..h i,. '. � ��r����aa��R4� ,-� ��:-� _ - ��' � w ;`� �;,+� ^,��;;� The Fabulous Palm Springs Follies is a _� �� From top to bottom the Palm Springs Broadway-caliber theatrical extrava- ~ `"` � Aerial Tramway delivers a scenic and ganza with one astounding difference: educational journey.The 10-mimrte, every cast member is 57-83 years Boasting the largest pool area in Palm 2_5-mile ride begins at the Valley S rin s and centrall located to Station elevation 2,643 feet)and ends "young"! Add world-renowned guest P g � y � stars and internarional variety acts, downtown,the newly-redesigned at the Mountain Station(elevation and the Follies is definitely the inost Wyndham Palm Springs has all the g,516 feet). fun you can have in Palm Springs! makings of the perfect family vacation During the summer take a hike But don't just take our word for it, spot. Suminer is especially fixn for along 54-miles of trails,cainp or enjoy fainilies and all age groups,with spe- a guided nature walk.In the winter, Here's what the inedia says: cial offers and activities to enhance guests can cross-country ski or snow- Washinglon Posi: The regc+lar•standing your stay. shoe with rental equipment available ovutio»s setggest that this is tlte r�ight stuff Every Friday and Saturday night at the Tram's Advent�ire Center(condi- in the right place at the r•ight ti�rie. features Dive in Movies, where fami- tions permitting).Guests won't want People:Thev sing, thev dance, thev je lies can float on rafts in the pool and to miss the Tram's two mountaintop ancie��t,and they dr�aw sellout crowds. watch movies under star-filled skies. restaurants,spectacular views,gift New York Times: TITe sho�1�is vital, Other specials include the Kids Eat shop,Natural History Museum and vibrant, evef:sexy. Free and Knott's Soak Ciry packages, �o documentary-style movies on the NBC's Today Show:Daa�ling! where tickets are included within the histc�iy of the Tramway and State Park. room rate. The Fabulous Palm Springs Follies Palm Springs Aerial Tramway Hisioric Plaza Theatre Wyndham Pnlm Springs Hotel One Tramway Road 128 E Palm[anyon Drive 888 Tahquitz Canyon Drive Palm Springs,(A 92262 Palm Springs,(A 92262 pplm Springs,CA 92262 160-325-1391•pstramway.com 760-327-0225•psfollies.com 160 322-6000 wyndham-palmsprings.rom � soo-2 8 � -5 > > o :�u.p��rnant to Westw��y�; _ f f• • pristine palm-]ined streets,Inciian to indulge in the vacation of your in Your Oasis Wells is distinguished by its world- dreams.To learn more about Southern Indian Wells:A Luxurious Desert Sanctuary Ienowned resorts and spas,restaurants, California's ultimate desert paradise, golf,tennis, shopping,and variety of including details on off-season resort � year-roi�nd recreational and cultural promotions and special packages, activities. please contact your AAA agent for The incoinparable luxury of Indian your special AAA rate, or visit indian- Wells provides the ultimate vacation wells.org for more information on � destination,where one can expect each of our luxurious resorts. , _ � exceptional service and a wide array �,� '� of world-class amenities at four ex tii- ' +� / t,� �,. site resorts: the opulent Hyatt Granci � �-*� +�.,�� Champions Resort and Spa,bouti�yi��- � •�► style Indian Wells Resort Hotel, � • � � Mediterranean-inspired Miramoe���.• � Resort and Spa,and palatial . � � Renaissance Esmeralda Resort and Spa. Emerald green fairways, state-of- °'„�� , '� the-art tennis courts and three spectac- ---�. ` •:;�� ular spa retreats—conveniently located Come experience the unsurpassed adjacent to all four resorts—guarantee tranquility of Indian Wells,a ltucurious myriad opportunities to refresh and L-- desert sanctuary just minutes froin recharge. Palm Springs.Framed by a breathtak- Rich in history as well as natural , ing setting of majestic mountains and beauty, Indian Wells is the ideal place Desert Outdoor Adventure ..�t ��,�°s .� -�F .7 d ���}.:. � .,``�` q �+ � _ '_`y, �€�--yk e �I o ��- '�4� ,'� i I� i ` � a°� .��,. �.. �f ��, �y - i � t •.�t �. ? V:di , �i �., Nt r�d _ �� ��� "s � 5.�� , 5 6 '� � � . ' ����r��.' i�l . _ �i��� f v 1�� ;a {� ;� � _ � � �� ;, j; �: 6!6'� ', ,�y,•s�r �. r a #;��,. �SIfS` 1 l,��ja �3 tbl � ,� �� E�f} - � e F �' "'.- ' 1 1 1 ! i"•" ! ! � I ' - ° ���''s'�a� 1 ,r o t � 1 ! � _ 4 `` \`_. '.-' ..' ..-.e. --.._...�_ �.-:� .n- ... ._..:- . �. _i.... _ ._ . . ."-__ -....«.. . . .�. -� I " ,S.':i.�in. ..,... i aaa .com/hotelspec i a ls � . � - � :, � � -� � � ,�i' � �- � ��� �� � '- � ; �'' � _�'� . �a x .. �',�.'' "' � _ � _ , ,,�� �, , � .::... � � � � � ���.� ,.� � _ _ _ �1� : _ � �,�. - — — — In the Heart o� t�e Vil�age The �pirit Hya1t Regency Suites is a Visitors' Favorite of the Desert � ��� A Booming Hub of Entertainment Featuring beautiful mountain views and located just footsteps from every- thing downtown Palin Springs has to � , offer,Hyatt Regency Suites is a favorite choice among desert visitors. - Its spacious qualities include 193 gue- •� - - stroom suites and 10,000 square feet � _ of ineeting space. Shopping,dining, . � ,. nightly entertainment,museums,art ��' � — galleries, and world-class golf courses ;- h . are all just minutes away. ' ` T ' = - --�—�r. � ° Hyatt Regency Suites Palm Springs 285 N Palm Canyon Drive Palm Springs,(A 92262 a` 760-322-9000•Fax:760-969-6025 �` palmsprings.hyalt com Incorporated in 1981,Cathedral City , • derived its name in 1858 when ; D e s e r t F a m � I y F u n General Pershing's explorers were awed by its canyon's cathedral-like resemblance. Located in the heart of - e` �:# `' �S� g � �=w �, :E R , ;,i �� the Coachella Valley,the city lives up - ` ' tx'z � to its motto: "The Spirit of the � � � ' �� ' � �' �� "' + Desert,"and has become a booming ihub of entertainment and commerce thanks to its dramatic downtown ren- i �� � p e � t o 3' r�"� �: aissance,exciting new architecture and . ~ palm tree-lined boulevards.Residents e . � i . � ,t �� c � 9 : a.� �;� and visitors alike enjoy Cathedral City �:�-, ,;4�' � � ,,. , .� �,� -:, � �,r �� -� � - ; ;� as home to the $51 inillion Desert IMAX Theater,The Maiy Pickford �° .� � 9���' i ��a f - � ��� � �i� Movie Theatre,and the `Fountain of '�� Life,'which attracts more than s: ' o ►" � •►� ;: ° i B i E ' 200,000 visitors each year. Outdoor family fun options include Boomers � Family Fun Center,and Big League � � � � ` � ` � % � � ` � � � Dreams Sports Park,which boasts three baseball fields, soccer fields, a roller-hockey rink and more. � 800-2 81 -51 10 � - _ - c7::�)E7i�lTiu41Rt;�0�ES�'L"J:;y; �+ -- � .k y; ,;;; . � _ � s I� �. . ��� � � �. �. _���, �, �: ��, � 1 s M�� i r { , � . � � �.� M � � ..,� �. "' "'''�r �S �� ���►� . .,:,. , _ = � • - - a „ __ , _. ��+, _ , _ , � , - Desert S a and Wellness Along The p River's E dge � ��; _ .��r� � ' _ �" �� � .�.�- . - — Cool Pool, Comfy Rooms ��h�.-.�; .. '�' �� .},;. -`- in Beautiful Rancho Mirage ; - � _ �rr,�� _ �� �,, �,t;� �� :a� �"�� _ � . , ,;; ., . , _ �`� - � - �� �` ���,:�::�� � -0 �1�. i' B 3 � - `�—�.+.�...,_ � _- ;� � �� �-�` ��_ai `�t' g 4_� - '''�� ;� �li� �� � g; � .' � � � a � ' ��, i � ,-��; 'j 6 i �+s'� � ,�. ,. ,�'.�'-'r ,� _ __ = a - �...-:.; ��� 1 1 `� i=1 f ��� � i 1'� 4 - f i u � .�_�..;�.�, " 4'��;��� ! 4 1 � � � 1 �� n. ',�. A Relaxin Retreat in Palm Desert 9 Walk to Upscole Shopping and Fine Dining Visitors to beautiful Rancho Mirage on El Paseo, Shadow Mountain offers won't want to miss a stay at The one of the largest heated pools in the Hilton Garden Inn, featuring plush, desert,five spas, 16 tennis courts, comfy rooms,a cool, splashy pool, golf,volleyball,basketball, and a mas- microwaves and refrigerators, compli- sage therapist.The resort's conference mentary coffee,and 24-hour snacks center is dedicated to small meetings, and sundries in the Pavilion Pantry. reunions, seminars and retreats.Tennis The Hilton is conveniently located ` �, _ - groups welcome. Guests can enjoy next door to The River at Rancho r*� � �; � ' spacious rooms or 1,2 &3 bedroom Mirage,featuring year round shop- � �,; ��+ , �•:; condos with kitchens, daily maid serv- ping,dining and entertainment ice,coffee,microwave,cable TV,tele- options,while a variety of recreational � �. '_��-� phones with data ports,voice inail, activities,attractions and over 100 golf ;�'f� iron and ironing boards,hair dryers courses are close by.The Hilton i I and air-conditioning.All rooms are Garden Inn is everything you need to non-smoking with patios or balconies. feel relaxed,coinfortable and taken A wonderful vacation experience sta��ts Wi-Fi av�ilable in lobby ancl seasonal care of at a breat price. at Shadow Mountain Resort&Club in cafe.Free parking. Family friendly. Palm Desert, a condo-hotel with a Hilton Garden Inn Rancho Mirage S6odow Mountain Resort&tlub 7i-700 Highway 111 •Raneho Mirage,CA 92270 relaxed,retreat feeling. Just two blocks 4 5-7 5 0 S a n L u i s R e y•P a lm Dese r t C A 9 2 2 6 0 760-716-9100•Fax:760-176-4110 from the upscale shopping,art gal- 800-472-3713•760-346-bi 23 hiltongardeninn.com leries and fine dining ofThe Gardens shadow-mountain.co►n aaa .com/hotelspecials � Supplem I estways ; � i ' _ � �, d �, b-; � r -3�... � q,��.;�'j� "`u.:, - � `.''!! ��= i J :^�,��; �� � � . h c� , _`Y�'� I F��,.�� — iS t �t�. fi _ �r� � - :�'� 4�?` .. Y.St .. . , �'_ k<< ��.- : ' ' �, _:�" +�'+, r �:' Give in to The Desert One of the best ways to enjoy kisses and take pictures with Woters to Soothe the Soul all the desert has to offer is to "Apache," who appeared in the The natural mineral waters that explore—whether its on foot in film Dances with Wolves. By spring from the ground into var- the great outdoors, looking for Jeep, Hummer, covered wagon ious desert spas continue to the hidden gems among incredi- or hot air balloon, the desert has attract those seeking the ulti- ble hotel properties or it all. mate approach to manage health unearthing your adventurous and decompress. From exclu- side by trying that one, very unusual spa treatment. Htstoric, Timeless Hotels sive celebrity hideaways, full service resorts and day-use Getting One With Nature Stunning properties that cater to facilities, these magical waters The quiet beauty and enchant- every lifestyle and taste—from of the desert have been a source turn of the century inns and mod- of healing and wellness since ment of historic canyons that ernist hotels to tile-roofed villas Native Americans first discov- were once the summer home of and family-friendly resorts— ered the area. the Agua Caliente Band of beckon visitors to an experience Cahuilla Indians are easily far removed from the realities of Spa treatments found through- accessible, tucked away in the today's world. out the desert include Japanese folds of the San Jacinto Mountains and foothills of The desert's small hotel coltec- acupressure called Shiatsu, -- Joshua Tree National Park. tion,some bearing the mark of champagne facials originating Hikers will delight at the such creative architects as Albert in India, Swedish Massage, thought of more than 50 miles Frey, Herb W.Burns and William hydrotherapy, body wraps with of hiking trails found nearly F. Cody, first enticed the early everything from sea algae to 9,000 feet atop Mount San Hollywood crowd before the likes seaweed, essential oil massages, Jacinto itself, a towering nation- of Albert Einstein, Gable and mud baths, and an underwater al monument that keeps a Lombard,and Sinatra inade the treatment, called Wassertanzen, watchful eye over the desert desert their home away from which is Swiss for water dance. home. Many properties have been floor. restored to their original grandeur We invite you to visit the desert You may prefer to get in touch by mid-century modern enthusi- resort cities of the Coachella with a wilder side, taking tours asts who have kept a vital link to Valley and experience the ulti- that actually allow you to run the desert's past alive and well. mate, stress-free and relaxed with wolves and feeling their For more infornlation on the deserrs pace of life. spirit through actual interaction. sma»t,otets cau goo-at-RELAx. 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'� . .« w�. _. � i�� � I�l�t. ��lh�� I.JPCP1l� �E'S(Q�� �� - � C:ONVEPITlUN Ah1D VlSI fUl?S AU� li (rF;(?��� Coririe�• /1�l��sa;iire i� the ��fhcial publication of the lvati�n�l Tour Association anci ���ac recently r�nked as r.hP most read industry publication hy RTA t�ur operators. C�urier offers in-dcpth infrn7�iati�n on destinafions. industry news and business trends. The May issue is ihe annual preview to convention issue and the ttip planncrs focus on other desert arcas such as the Grand Canyon, Las Vegas, and Sedona. We are looking to buy a full color, 2-page spread with tl�e opportunity for 3 members to buy in to the program with a half page advertorial. Palm Sprin�s Desert Resorts CVA will underwrite 40%. You can purcl�ase a lialf pa�e advercorial for$1,1 bQ and we wi!! desigi� the J�iece. SIGN-UP UF.ADLIN�: No Lutc�r �lt«!t Frirlu�•, Fe�brrear�� 16, ?047 NIATERIALS DEADLiNE: N� Lutei• Thun F�•itlut', Februafy 23, ?(107 YES, we would like to be included! Please make your ad selection from t�e choices below: HALF PAGE, Cost $1,160 FULL PAGE, Cost $2,320 (Stcrndard Ra�e is.S2.2Z8) (Standard Rate is.53,I S4) Signature of Director of Sales & Marketing Datc or Company Representative Print IiotellCompan��/.Attraction NAme Date Credit Card # Exp: Type: Name on Card Code: Pleuse retinv�puynre�ii wit/: lhis fnrin by Februury 16, 2007 Note: Pavment is Non-Refundable Attention: Lo�•i Abela Senior Adnu�usuauvz Ass�sian� / Marke�iug l.00rdinator Phone: 760-9fi9-1�3=! Fa�.: ?60-�69-',37t Ia��la�a�ualm���_in�z;us�,.�c,��� Se,v.�in ti�e OESr�i Rc•5o�� C'c�6'�m�r���ic: o� k�vEi��ue Cuunt} �:A1nPtlrP� G11y � D'c�Gi� I�JI SI)�InqS ` �n(��hr, IYhUs � iri0ir� •� _,-. L�Uln�a � Fdlin U•'S@cl • P<^�ro �U�inr�c : r'.dricli0 47�r�c�i ,U :�� :;i(�Itt:•dy' � i , fiTn�ii� le�i�l.ne l..v Jt.:�ll � � ,l�i�-� i:J�yUU�I • :F .�uv �oi �o�o, • Y rGU�. �U'i'UUI • U.�IOI��i�Utyst :o.���.. l,.� .ini�ii�:i. .�C ..�:Ic� C�;iiLe - �1.. 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Hcadquartered in Chicago,PCMA has �6 chapters throughout thc United States and Canada. Feb 7- 8 Conference Direct-Chicago ConferenceDirect books over 4,30o meetings per year,generating over $24o million in room revenue.Approximately �70 of our 20�sales Associates,representing over 80o customers,will attend this event. B�� attending ConferenceDirect's Annual Partner Meeting and Trade Show, you will have the opportunity to meet with ConferenceDirect's Associates on an individual basis to discuss future business opportunities as well as spend time with them in more casual,social settings. March i Destinadons Showcase- Serving meedng professional for more than 2o years,Destinations Washington DC Showcase Conference&Expo is the Mid-Atlanric's largest event exclusively bringing meeting planners together with convention and visitor bureaus from around the lobe! March 22 MPI-SCC- Los Angeles With a membership of over 80o planners and suppliers,MPISCC represents the most respected and influential industry individuals in Southern California and the profession as a whole. April i�-�2 HSMAI's Affordable Meetings� HSMAI is a leading organization of sales and marketing professionals Mid-America-Chicago representing all segments of the hospitality industry.With a strong focus on education,HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry while operaring as a leading voice for both hospitality and sales and markering management disciplines April 23-25 Ca Society of Assoc Executives Ca1SAE has over i,ioo members,and is the third largest local Society of (Ca1SAE)-znd Annual Conference Association Executives in the nation.Ca1SAE serves the entire state of Monterey,CA California and includes a rich array of ediication and training programs, services,and networking opportunities. May 2-6 Soc of Government Mtg SGMP is the only national organization dedicated to improving the Proiessionals(SGMP)-Annual knowledge and expertise of individuals in the planning and management Education Conf-Atlantic City, NJ of government meerings through education,training,and industry reladonshi s. June i4 Greater Washington Society of The Greater Washington Network provides��alue and sen�ice to the o��er Assoc Execs(GWSAE)Springtime 8,00o ASAE&The Center members in the DC Metro area.Our in the Park- Washington DC commitment is to connect associadon professionals and industry partners like you with a strong,vibrant and supportive community.The GW Network develops innovative and fun opportunities such as Idea Swaps,networking events,forum programs,and local volunteer opportunities that allow you to learn and develop relationships with other local association industry professionals. June ig-2o HSMAI's Affordable MeetingsQ HSMAI is a global organization of sales and marketing professionals West-San Jose,CA representing all segments of the hospitality industry.With a strong focus on education,HSMAI has become the industr}�champion in identifying and communicating trends in the hospitality industn�H�hile operating as a leading voice for both hospitality and sales and marketing management disciplines,as well as connecting its members with customers. 200� MEETING & CONVEN'TION TRADE SHOWS DATE EVENT DESCRIP'I'ION Ji�lt�2q-3i Meeting Professionals Intl -World MPI empowers meeting professionals to increase their strategir Education Congress(MPI-WEC)- organizational value through education and networking opportunities. Monreat,Canada Its strategic plan, Pathways to Excellence,is designed to elet°ate the role of ineetings in business via:creating professional development le��els to evolve member careers to positions of strategic understanding and influence;influencing executives about the value of ineetings;and ensuring MPI is the premier marketplace for planners and suppliers. August it-ig ASAE Annual Meeting& The 2007 Annual Meeting 8; Exposition,August ii-i4,Chicago,is all Exposition-Chicago about connecting...in a vibrant,high-energy environment full of the best and brightest in the association world.You and your peers H�11 be challenged,inspired and recharged!Whether you are new to the association industry or a seasoned executive,whether you work for a professional society,trade association,or not-for-profit organization, this Annual Meeting has something for you! September 5-6 HSMAI's Affordable MeetingsQ HSMAI is a leading organization of sales and marketing professionals National-Washington DC representing all segments of the hospitality industry.With a strong focus on education,HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry while operating as a leading voice for both hospitality and sales and marketing management disciplines. September TBD IT&ME,The Modvation Show- The Motivation Show provides a year-round network of information Chicago services focused on motivarion in business and the related field of People Performance Mana ement. _ October 24-27 Travel,Events and Management in In this session,attendees will hear from as many as 2o sports Sports(7'EAMS)-Conference& organizations. Each organization will have three minutes to present an Expo overview of their sport,the events they're organizing and their business development goals for TEAMS 2007. Exhibitors and sponsors are encouraged to attend this session as a way of connecting with event organizers to fill available appointment slots or to set other times to meet during TEAMS.Attending this session wi11 also make the pre- scheduled appointment sessions more productive. December 5 CA Society of Assoc Executives Ca1SAE's Seasonal Spectacular is THE MUST ATTEND event of the year. (Ca1SAE)-Seasonal Spectacular- The]argest association industry tradeshow on the Wesi coast is]ike no Sacramento,CA other. This show is your once-a-year opportunity to hear about hundreds of products and properties in one convenient location...not to mention the endless holiday goodies. December 6 International Association of LAEM shall be recognized as a premier international organization of Exhibition Management(IAEM) emergency management professionals.The mission of IAEM is to sen�e Expo! Expo! its members by providing information,networking and professional opportunities,and to advance the emergency management profession. December TBD Holidav Showcase aoo7-Chicago Holiday Showcase is an annual seasonal celebration for meeting, association,incentive planners and corporate executi��es,w7th more than i,5oo qualified planners attending from throughout the Midwest. � � r rn � � _ t� - � _ 0 z � � . � �;_. 1�-` . . . � � N N N N � � i i i i � i i i i i i � i i i i � � � i i � i i � � N N N t�!! CD �� � 3c� v « � � 3c� v � � 3c� v oo�c � � 3c� v � q� � � y .di 3 n1� A �. ' y � 3� �. p� y „�,r 3 (D� f�f �• Ol y .Cli 3 � j D 01 � S+ ID y �D� � � � �D y. � � � � A N. � A� � � � � y o �n � °° v p� yn o`� c'' � O n '� °° 41 O � � ° '� oo � C O v � n � o� � � � n o� � � � n � o � � o� 3 n � o � � � < _ m � ,� �� =' c � � r. � ,�: o� � ,� � � _: o� °' ^' � � �tA fA � O � � �N � � � O N � N� N � O � � N N � t�A � p`Z O �.. � D � � ma.. Q .. �O� cn � . .. D � cc ('� .. � .. 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