HomeMy WebLinkAboutC27170 Agmt - Nancy J. Friedman Pub. Relations Contract No. C27170
PUBLIC RELATIONS SERVICES AGREEMENT
CONTRACT NO. c27170
1. Parties: This Agency Service Agreement("Agreement") is entered into this lst
day of November, 2007, by and between the CITY OF PALM DESERT, a municipal
corporation, hereinafter referred to as "CITY", and Nancy J. Friedman Public Relations,
Inc, hereinafter referred to as "NJFPR."
2. Scope of Services: Subject to the terms and conditions of this Agreement, NJFPR
shall furnish and provide the following services and materials, including but not limited to
those services outlined in the proposal presented to and accepted by the Palm Desert
Marketing Committee:
(a) Prepare or cause to be prepared comprehensive media relations programs
for approval by the CITY or its designee. In connection therewith, NJFPR
shall:
(i) Work within the approved proposal and schedule as set forth by NJFPR
for the period between November 1, 2007, and October 31, 2008, for approval by the CITY or
its designee,which proposal and schedule shall include recommendations as to media
relations, designated subjects, and coordination of such public relations as it relates to other
marketing and advertising activities within the CITY of Palm Desert;
(ii) Prepare cost estimates and furnish the same to the CITY, or its
designee, for approval;
(iii) Implement an ongoing media relations program;
(iv) Provide marketing counsel to attach Palm Desert to existing and
emerging travel trends and industry programs;
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Contract No. C27170
(v) Assist in evaluating existing collateral and press materials; and
(vi) Provide news bureau and account support.
(b) Furnish or cause to be furnished all required research,writing, editing, and
distribution of, and all other details connected with any such requested projects;
(i) Evaluate and recommend payment for all expenses incurred for the
preparation and distribution of any such projects in accordance with Section 4.
(c) Assist in the promotion of such public relations events as the CITY or its
designee may request.
(d) Any advertising and/or promotional pieces (including but not limited to
collateral materials, brochures,website design, and special projects) shall be
developed and produced by CITY through an already approved contract with
Full Gallop Marketing or its successor.
(e) Term: The term of this contract shall commence on November 1, 2007,
and end on October 31, 2008.
3. Comnensation: Prior to performing any services or furnishing any material
contemplated by this contract to be undertaken and furnished by NJFPR, the CITY or its
designee, after conferring with NJFPR, shall authorize the services rendered and materials to
be furnished,the agreed compensation to be paid for these services,the manner of payment,
the description of the estimate of reimbursable expense, and such other matters as may be
deemed proper. Subject to the limitations and provisions set forth in this Section, the CITY
shall compensate and reimburse NJFPR as follows:
(a) The CITY will pay NJFPR a flat fee of five thousand dollars (S5,000) per
month to cover public relations services and other projects, including but not Iimited to
Contract No. C27170
development and implementation of a comprehensive media relations program, counseling
and planning, development of inedia database, and arranging media visits and interviews. (in
accordance with the proposal presented by NJFPR to the Marketing Committee and/or any
marketing mutually agreed to by the parities hereto). Such services include but are not
limited to meetings, account planning and service, production, management, public relations,
secretarial and clerical. The parties estimate that NJFPR will provide a maximum of 35
hours per month of services for each fee.
(b) Any work over and above the scheduled $5,000 fee must receive prior approval
by the City or its designee.
(i) Such work shall be billed at the hourly rate of$350 to all time Nancy J.
Friedman w� nd related to this matter. The hourly rate of$300 applies to all time
NJFPR's Senior Vice President spends, $250 applies to all time the Associate Director spends,
�200 applies to all time the Senior Account Executive spends, $150 applies to all time the
Account Executive spends and $65 applies to all time Administrative spends.
(c) The hourly rates set forth in this paragraph 3B shall apply with respect to all
hours expended by such personnel on the services provided by NJFPR under this Agreement,
but only to the extent (i) such hours exceed, in the aggregate, 30 hours per month for the
Initial Term, and (ii) Company has authorized NJFPR to incur such additional hours and
expense for the benefit of the Company.
(d) NJFPR shall bill the CITY monthly in advance for the comrng month's
approved activities the fee set forth in 4 a). Each invoice shall contain, in reasonable detail,
the projects and services worked on and rendered with supporting documentation or
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Contract No. C27170
reimbursable costs and expenses. Payment and reimbursement will be made in due course by
the CITY.
(e) NJFPR shall keep full and accurate books of accounts and records and other
pertinent data in accordance with generally accepted accounting principles reflecting all
transactions contem�lated by this Agreement and provide the same to CITY upon request
therefor.
4. Termination: Either party may terminate this Agreement at any time by giving
the other party thirty (30) days written notice of its intent to terminate, provided,
however, the CITY's obligation to compensate and reimburse NJFPR for services
rendered or materials furnished or contracted for as of the date of noti�cation by either
party of the election to terminate, shall continue in accordance with the terms herein.
6. Non-ComAetition: The CITY shall not hire or retain directly any NJFPR employee
for at least one (1)year following termination of this Agreement.
7. CITY Approval: The CITY approval for all services, materials and project shall
be designated as the City Manager or his designee/representative.
8. Owner of Work: NJFPR specifically transfers any "right of reproduction" as
defined by California Civil Code § 982 and § 988 to the CITY and its assigns. NJFPR also
agrees to maintain adequate books and records of all works in progress throughout the
duration of this Agreement. Said books and records shall be anc! remain the property of the
CITY upon the expiration or earlier termination of this Agreement. Within five (5) days of
Contract No. C27170
any expiration or earlier termination of this Agreement, NJFPR agrees that it shall provide
the CITY with the aforementioned books and records.
IN WITNESS WHEREOF, the parties have caused this Agreement to be executed
by their respective authorized officers or representatives as of the date and year first
above written.
NJFPR MARKETING CITY OF PALM DESERT
COMMUNICATIONS A Municipal Corporation
By:
sy:
Printed Name:
Date•
(SIGNATURE MUST BE NOTARIZED)
APPROVED AS TO FORM:
David J. Erwin
City Attorney
ATTEST:
ay:
City Clerk
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