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Home My WebLink AboutSUPPTL INFO - '08 Easter Bowl �c:en<i'Namilt�n +"`1ssc�ci<itc:s, [nc. September 10, 2007 Kristy Kneiding Marketing Manager City of Palm Desert 72567 Highway Number 111 Palm Desert, CA 92260 Dear Kristy, Thank you for considering supporting the 2008 Easter Bowl. As we mentioned previously, this event costs close to $200,000 to run. We are sending you our expenses from last yeaz which will be similaz this coming year. We generated 50 million print impressions for the azea(which we credited to our host city Rancho Mirage) as we11 as produced our nationally syndicated TV show, which costs close to $66,000. As you will see from our P&L statement(see enclosed), our staff compensation, EB expenses, and overhead total $197,000 and some bills aze still coming in. We do not chazge admission for spectators of the tournament which means our only source of income comes from sponsors and commissions. The city of Rancho Mirage has given us $25,000 and all we aze asking from Palm Desert is $15,000. We are hoping that Palm Desert will provide these funds in exchange not only for the business that your hotels get, but also the enormous publicity that we bring to the area; in fact Palm Desert hotels generated more business than Rancho Mirage. The Easter Bowl is the most famous national junior tennis tournament, attracting the best 640 junior tennis stars with their aflluent families. More than three quarters of them have incomes of $75,000 to $200,000. Many are professionals, corporate executives or heads of their own businesses. Not only that, but we have key USTA executives, along with more than 150 private coaches, many of whom manage their own clubs and are influential throughout the industry. In addition, some of our corporate sponsors have brought their sales meetings to the Valley after attending the Easter Bowl. According to Ed Svitak, former Riveria vice-president,the Easter Bowl publicity resulted in an additional 4,000 room nigh[s throughout the year. The EB is recognized as unique in the enormous major national, regional, and local media exposure it delivers. The promotional staff at the Easter Bowl utilizes a number of different mediums to achieve millions of print impressions. 1161 YOKK nVENUE, PHE, NEW YOKK, NY 10021 •"I'cl:(212)30H-536t�• Fax:(212)753-8742• Gmail:sccnal 161(n eol.a�m MARKL:r11�G SERVI('E:S\SPORTS, SPfC1Al. EVENlS1NUBLIC RELn'I IO'�S The following aze some key points with regards to the Easter Bowl and how it benefits the Palm Desert community. From the time we came to the Palm Springs area over eleven years ago, it has officially been recorded that we generate from 3500 to 4000 room nights and we bring over $1.2 million in revenue to the area. In addition, we generate major national publicity for the valley via stories on players, sponsors and results of seminars and surveys. • National TV: SHA produces and nationally syndicates a one-hour TV special. It airs the highlights of six championships as well as delivering constant mention and tremendous exposure for the azea. When you add all the audience for the different networks that air the show, the Easter Bowl TV Special has a reach of over 50 million households. Please note that many of the networks have multiple airings. (Attached is u list of the difrerent networks that air the show). • Print Media: Through its fully staffed press room, sports and mainstream media contacts around the country, the Easter Bowl (according to Burrelle's clipping service) generates 50 million print media impressions. We also have one full-page ad in the Desert Sun(broken up into three different ads)and a full-page ad in Palm Springs Life and Inside Tennis (of�icial publication of California tennis associations) where Palm Desert will be prominently featured. • Electronic Media. Via the official Easter Bowl website, �ww.eastcrh��wl.com and media partner w•w��.juniortcnnis.com, Palm Desert will receive millions of additional on-line impressions. There is heavy volume on both sites during the month of the Easter Bowl and Juniortennis.com is the most populaz junior tennis website in the world. In addition, the website w�vw�.tennisplaycr.nct has prominently featured the Easter Bowl in a seven page spread that reaches millions of viewers. Besides the budget and the air dates, we are sending you the 2008 Easter Bowl fact sheet and quotes about SHA and the Easter Bowl. We are looking forward to a great 2008 Easter Bowl in the desert. Si rely, � , � - ?' j �e;� !��'�J S na Hamilto President Seena Hamilton Associates, Inc. August 24,2UU7 Hi Jennifer, Per our canversation today, here is the budget information that you requested for 2408 Easter Bowl. Staff compensation $ 22,000 Meals and Entertaining $ 15,000 Signage a 3,000 Office equipment $ 4,ODU Travel $ 2,000 Advertising $ 3,000 Shipping $ 2,000 Umpire fees $ 16,000 Awazds $ 2,000 TV Special Production Costs $ 66,000 Printing&Artwork $ 4,000 Extra Insurance $ SOU News Clip Service $ 2,500 Overhead $ 55,000 TOTAL $197,000 2007 Easter Bowl TV Show Air Dates Sunscwrts/Sunshine Sports. all of Florida MSG Network(New York Tri- . Tuesday May 22°d Spm State a�t . Thursday May 24"'9am • Satuzday May 19m 1 pm . Thursday May 31�`9:30 am . Saturday June 2"°4:30 pm Fuz Sports NY . Tuesday May 22"d 2pm Coincast Southeast (GeorQia, S.E. . Saturday May 26"'Spm US—9states) • Wednesday May 30`� 1pm . Sunday May 27'�4pm Foz Suorts Midwest(MO, IL, IN, . Wednesday May 30�' �� 1230 pm • Sunday June 3rd 2pm Foa Suorts West (So California and Arizons)/Foz Suo�-ts 2 Comcsst Detroit (Detrnit and S. • Sunday May 20th 4pm �c6i sn � • Tuesday May 22"d Ipm • �Y May 1�9 Spm Friday May 25`�2pm • Sunday May 20 �2pm � . Saturday May 26 Spm Foz Spo,-ts Nort6west • s'��y May 2�� 2Pm • DATES TBD WJAIrTV/WB (Washineton Foz Snorts 06io D.C. • Saturday May 26�'at Spm • Satwrciay June 2nd ai Spm • Saturday May 19`� 12pm Comcast St�orts West (Bav Area) . Thursday,July 5 6:30pm THE 2008 EASTER BOWL USTA NATIONAL SPRING CHAMPIONSHIPS NAME: THE EASTER BOWL-The blockbuster showcase of American junior tennis since its 1968 debut in New York City-40�'Anniversary. DATE: Apri16-13, 2008 SITE: Rancho Mirage, Ca and Palm Desert, Ca. FORMAT: Boys and Girls 18, 16, & 14 and under divisions— 18's are also a top int'1 event with Singles, Doubles& Feed-In-Consolations FACTS: ■ Every Americxn tennis grext h�.s plxyed in the Exster Bowl includiag: Sampras, Agassi,McEnroe,Conaors, Davenport,Capriati,Austin,And current phenoms, Andy Roddick,Robby Ginepri&Taylor Dent! ■ America's future stars: the top junior tennis players(from over 40 states) in what the press catls"The Super Bowl of junior tennis" ■ Only Nat'1 Championship where the top juniors in multiple age divisions,their families and coaches are all at the same place at the same time ➢ Over 650 high-profile influential teenagers 12— 18 years old ➢ Young, upscale parents: avg, age 37—55, 26%earn over�200,000 ➢ Over 500 family members and 150 private coaches ■ Only junior tennis tournament noted for its national publicity and high sponsor I.D. through tailor made promotions and visibility on our TV special ■ National print and electronic media coverage reaches(over SO nrillion print impressions) ■ Nationally syndicated award winning Easter Bowl TV special: reaches over SO million households! ■ Only junior tennis tournament with own national TV special � Generates$2 million in tourism revenue for the Palm Springs economy ■ Noted for its world-class hospitality for players and sponsors ■ 20,000+spectators on-site; 100,000+in the community Jun 20 07 07:29p p�� 1161 Yaic Ave. 12 E New York, NY 10021 • �l �Il �4�p . . • . �2�G} .7�JS�J.7C7p ��.�i, 4 + 1 . � �2'!2) 753-8742 (fax) Sha.Ny@earthbnk.net v Toe ` � frone Seena tiamOron �— Fa�c '��0�7 7 9 �� Z 7 � PaAe�: � L� �j'�`''�-tiJ rlw��e: Da�' .E7( 2.0 ''��I [me Easter Bowl 2007 - cc: `��- (Qc-sR-z.f Ury�nt x For Revfew ❑Plsas�Con�et�t 0 Plsas�it�/ly ❑Pl�as�R�eyd ��'1,��j � u...e � 5�►.cc,� s�-o--�--� �-� �-�-�-� �-� �f�- ��-� -�-<� c�� . �Cc� �. a--� �.�.�.c.� O � � � � � �� L�. � � t 7 . , , � �� (6 Z k � � � � �� ` ,�,_,.e� �-f 76 Q-�`' � �h-�`v�.,,' �j ',�..e' .�� - D��-� o�V' � �� 6 ✓� ��'��.;%'�� C9'N i��K.�c�v ��/ � ,c �i�e -��'�� ,�� °-,�,� � ��.f:C-� • �`,�fi� �f q�,�,�.,�,c,� 5�� a. 7 - /��.�v"a+vV � r ^ �� f��!_ /��j��l.�i�f�.� y" � PRELIMINARY MINUTES PALM DESERT MARKETING COMMITTEE SEPTEMBER 18,2007 Sheila Gilligan stated that the Virginia Waring Piano Competition has been around for many years and was a proven benefit to the City of Palm Desert. Sara O'Flynn moved, by Minute Motion, to approve the $35,000 sponsorship request from Virginia Waring Piano Competition and recommend that City Council appropriate those funds. Motion was seconded by Michael Shimer and carried 4-0. B. 2008 EASTER BOWL JUNIOR TENNIS Kristy Kneiding introduced this item. Upon question by Theresa Maggio, Ms. Kneiding stated that the Easter Bowl was held during spring break so that most kids can participate. It was one of the best junior tennis tournaments in the country. Emily Bird suggested that in lieu of the $5,000 sponsorship the Committee could approve the cost of purchasing the awards for the tournament. Upon question by Michael Shimer, Ms. Kneiding responded that the organization pays for tournament workers and volunteer's meals but not the participants. Sara O'Flynn remarked that the original request was for $15,000 and staff was recommending $5,000. She was comfortable with a $5,000 sponsorship amount. Discussion was held regarding the benefit of supporting the 2008 Easter Bowl Junior Tennis tournament. Michael Shimer moved, by Minute Motion, to approve the $5,000 sponsorship and recommend that City Council appropriate those funds. Motion was seconded by Emily Bird- Hrivnak and carried 4-0. C. ADVERTISING CAMPAIGN/SEPTEMBER— OCTOBER MEDIA SCHEDULE Michael Shimer moved, by Minute Motion, to received and file the Advertising Campaign September-October Media Schedule. Motion was seconded by Emily Bird-Hrivnak and carried 4-0. VI. OLD BUSINESS None VII. REPORTS FROM CITY COUNCIL LIAISONS VIII. REPORTS AND REMARKS A. Chair 2