HomeMy WebLinkAboutSR - '08 Virginia Waring Piano CompetitionREQUEST:
SUBMITTED BY:
DATE:
CONTENTS:
Recommendation:
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CITY OF PALM DESERT
COMMUNITY SERVICES
STAFF REPORT
Consideration of a request for funding of the 2008 Virginia Waring
Piano Competition Black and White Ball.
Kristy Kneiding, Marketing Manager
October 11, 2007
Letter of Request from Virginia Waring Piano Competition
Draft Marketing Committee Minutes September 18, 2007
By Minute Motion, concur with the Marketing Committee's recommendation to 1)
Approve sponsorship of $35,000 for the Virginia Waring Piano Competition Black
and White Ball; 2) appropriate $35,000 from the unobligated General Fund to
Special Events Account #110-4416-414-3061.
Executive Summary:
At its meeting of September 18, 2007, the Marketing Committee reviewed a letter of
request to sponsor the upcoming Virginia Waring Piano Competition Black and White
Ball to be held February 8, 2008. Following discussion, the committee requested that
the City again become a sponsor of this event.
Members of the Marketing Committee agreed this event was growing in stature and that
it received international recognition. By sponsoring the Ball, this allows for all proceeds
to go towards the costs of organizing and hosting the competition. Therefore, both Staff
and the Marketing Committee recommend to the City Council that it support this event.
Discussion:
In March 2007, fifty-three young pianists competed in the Virginia Waring Piano
competition which received international attention. Prior to the next competition in 2009,
the organization is raising funds to ensure another successful event.
Staff Report
Virginia Waring Piano Competition 2008
Page 2
October 11, 2007
With a theme of "Italian Musical Heritage," this year's Ball will salute the country where
Western European classical music was born. The Guest of Honor at the event will be
Maestro Carlo Ponti, Jr., who plays an important role in the regional international music
scene as a conductor of major symphony orchestras.
The Competition is held at Cal State San Bernardino Palm Desert Campus and College
of the Desert, with the finals at the McCallum Theatre. While not necessarily a
Marketing budgetary item, the members of the Committee all felt that the promotion of
this event throughout the world, tagged as Palm Desert, was valuable in the City
branding efforts. Therefore, Staff concurs with the Marketing Committee's
recommendation to sponsor the Virginia Waring Piano Competition's 2008 Black and
White Ball.
Submitted By:
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Kristy Kneiding
Marketing Manager
Approval:
Carlos L. Ort
City Manager
Department Head
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J� Sheila R. Gilligan
Assistant City Manag
Paul Gibson
Director of Finance