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Home My WebLink About'08 Virginia Waring Piano Competition ' N4EfTl�f� DAT�� -C� ��'�i�NUEDTO ��J -j�5 - C�7 �-�-� � � ❑ PA�SEO TO 2N0 READfNG � CITY OF PALM DESE � t!+�i:t�f?`!r, :si?�i�c_ �d �S -�� COMMUNITY SERVIC '�r�,r� ��;t �� /��D�__ � IJ l:'JS�� I�-_7lJ 1 f V � �._.� �: .'.�� !EJ C��li.� ��'�l.i�o'v'_.._._�.f�..� . STAFF REPORT � �.�..._�.�.,_.�..�.�H..��,.�,..e.�....,.�,�,�,_,.,,�„ a N � o REQUEST: Consideration of a request for funding of the 2008 Virginia Waring �w + Piano Competition Black and White Ball. � y p � � �' SUBMITTED BY: Kristy Kneiding, Marketing Manager � � � w � ^ � N DATE: October 11, 2007 0 � � N Q � ^ O � CONTENTS: Letter of Request from Virginia Waring Piano Competition � +� � Draft Marketing Committee Minutes September 18, 2007 w � a� � � � � � a� o a� Recommendation: A a b a w a cd By Minute Motion, concur with the Marketing Committee's recommendation to 1) ° y � Approve sponsorship of $35,000 for the Virginia Waring Piano Competition Black c� � and White Ball; 2) appropriate $35,000 from the unob(igated General Fund to � � � Special Events Account#110-4416-414-3061. � H � a o +� x N u Executive Summary: " �' � o w � .. +� o � o At its meeting of September 18, 2007, the Marketing Committee reviewed a letter of � � � � request to sponsor the upcoming Virginia Waring Piano Competition Black and White p b � � Ball to be held February 8, 2008. Following discussion, the committee requested that � � � „ the City again become a sponsor of this event. c� �'� � * a�e � �l Members of the Marketing Committee agreed this event was growing in stature and that it received international recognition. By sponsoring the Ball, this allows for all proceeds to go towards the costs of organizing and hosting the competition. Therefore, both Staff and the Marketing Committee recommend to the City Council that it support this event. Discussion: In March 2007, fifty-three young pianists competed in the Virginia Waring Piano competition which received international attention. Prior to the next competition in 2009, the organization is raising funds to ensure another successful event. Staff Report Virginia Waring Piano Competition 2008 Page 2 October 11, 2007 With a theme of"Italian Musical Heritage," this year's Ball will salute the country where Western European classical music was born. The Guest of Honor at the event will be Maestro Carlo Ponti, Jr., who plays an important role in the regional international music scene as a conductor of major symphony orchestras. The Competition is held at Cal State San Bernardino Palm Desert Campus and College of the Desert, with the finals at the McCallum Theatre. While not necessarily a Marketing budgetary item, the members of the Committee all felt that the promotion of this event throughout the world, tagged as Palm Desert, was valuable in the City branding efforts. Therefore, Staff concurs with the Marketing Committee's recommendation to sponsor the Virginia Waring Piano Competition's 2008 Black and White Ball. Submitted By: Department Head: , , �� ,. . , . I ` i TZ ' Kristy Kn ' ing � -� Sheila R. Gilligan Marketing Manager Assistant City Manag Approval: ! l Carlos L. Ort Paul Gibson City Manager Director of Finance i, i_�.:_! `,�:�� C►�i '; ';_��; 'S OFFICE '�'��t i D t S Elqi�)I�T/wIIARIMG INTERNATIONAL PIANO COMPETITfON Fa�nerly tlr f��Ffadpn Ir.vrnsriona!Aov C.a�ryrMnrt ��1 AUG 20 PN 4� I 5 Honorary'Arthtk Bmrd August 17, 2447 F�y°°�� Richard 8c lahn(:rntiguglia Pcter Duchin Ms. Sheila Gilli an Me"h""""" g c�i�s KR�► Assistant City Manager Mton Nd Ci of Palm Desert �"k'��on°,'` � Uavid Robtrtxm 73-510 Fred Waring Drive A�m ScAein o�c snane�, Palm Desert, CA 92260 ��,�s,�,,, tisrl�Id Dear Ms. Gilligan, n�m�n;.�w� Dr.Patricia Taylor Lee This has been a great year for the Virginia Waring International Piano E��h Comp�tition: First, because in March we had fifly-tivee amazing young pianists v«g�n�w4��,P��,c + � 7'ony Rose,Pres�drnl ages 8 to 17, who brought the audience to its feet, in multiple standing ovations, [k.lohn Norman.Vicc P�idcnt with their display of virtuosiry and sympathetic interpretation of the most difficult }_�..<<A,.,,;� piano literature. Second,because of the tremendous excitement that is being �''�S'�"' rk.s��.�c c;«a� generated as we plan the upcoming traditional Black and White Ball of 2008. ��,�f�,Y.�„�s With a theme of"Italian Musica] Heritage"we will salute the country where p�?'�`'�"��°�opment Chair Western European classical music was bom and nurtured. We will use the occasion Jcan Mn Hircchi to reco nize as ow Guest of Honor the oun and vibrant Maestro Carlo Ponti, Jr., �^•��a�-',V��lunteera g , Y 8 s��. who plays an important role in the regional and international musical scene as a i��i cn�� conductor of ma'or hon orchestras. Maestro Ponti is the Musical Director of r�""`�• � sYmp }� Cherlotte Mennilb the San Bernardino Symphony Orchestra and Associate Conductor of the Russian ^u'S'm"r^�""�: National Symphony. U.��„x�� Our Com etition of March 2007, for ianists in the Junior Level e ran e ArrstcDrnr"� P > P � 8 n. r�u;��r..iM� was noteworthy, and received much attention, as the Concerto portion was done .Nrmb�rsotlwgr: with the outstandin orchestra of California State Universi}�� Northrid e. Orchestra �"'"�'�""S g `7> g PamclaRuchrdenz participation at this age level is almost unique and marks the VW1PC as an ��sl�� outstanding event of its type. ��a., That we are able to produce this standard of top quality musical experience °i"'R��ti��"`�"'�' i3ob A�lcWn for these emerging concert artists, in the City of Palm Desert, is due to the �Bo.�n outstanding community support we have continued to receive over the years. Fa�„`i�k�"i"` Itlll C.87T1LS Very significant was the generous contriburion from the City of Palm Sharon Cherry Desert of$35,000 this last ear. It was s ent carefull and wisel As we now ��"`°art Y P Y Y� M.u�i�:��m�, enter t�e period of intense preparation for the Senior Competition, less than 18 ��a c�e�s ik.William Kroonrn months distant, we respectfully request ihat the City of Palm Desert once again Lillian Bira[.apid�� award us with a similaz grant. We are assured the 2009 Event will bring distinction 8��M"`?` ��, f��Ma� and international recognition to your remarkable City. M��n,�i� James Mc(;ormick JoMn Mc(ir�th \ Sincerely, / Nclms McKelvain � / Holly Mcrrigan Ruth Moir Dr.Chmles M<x�cll � 9 � � /, �� Carol Mort�m (�. Juhn Nociu P .�7'��V Mary Suc Rcynolds �� !)on Robcrtnm First Vice President: Chair of Development �;�sn�W w�� n..M�sn«n� Gina SWlivan l.�nda Thibault Nanry B�card Woods Nuu t�i[+coig 73-71U Frod Wanng Ik.r.ZUI Palm Ihesert.CA Y22f�O UtiA 7fa�77 i-257S.Idephonc 7G0-776.01(di.fa� A Nc�n-Protit(kganvahon 501(c)3 I a1 ia�11)� i i-Op25(il 3 � _ l'ALM DESERT PALM DESERT MARKETING COMMITTEE PRELIMINARY MINUTES Tuesday, September 18, 2007 — 2:00 p.m. Administrative Conference Room I. CALL TO ORDER Chairwoman Sara O'Flynn called the meeting to order at 2:00 p.m. II. ROLL CALL Members Present: Members Absent: Emily Bird-Hrivnak Rick Darius, Vice Chair Sara O'Flynn, Chair Lee Morcus Theresa Maggio Michael Shimer Staff/Others Present: Dick Kelly, Mayor Robert Spiegel, Councilmember Sheila Gilligan, Assistant City Manger Kristy Kneiding, Marketing Manager Piper Close, Full Gallop Marketing Mike Osgood, Desert Willow Lori Wimbish, Recording Secretary III. ORAL COMMUNICATIONS None IV. CONSENT CALENDAR A. MINUTES OF THE MEETING OF JULY 17, 2007 Michael Shimer moved, by Minute Motion, to approve the minutes of the July 17, 2007, meeting. Motion was seconded by Emily Bird-Hrivnak and carried 4-0. V. NEW BUSINESS A. VIRGINIA WARING PIANO COMPETITION Councilmember Spiegel introduced this item. He stated that the funds requested would be used for the sponsorship dinner. This year Carlos Ponte', Jr. will be attending the dinner. PRELIMINARY MINUTES PALM DESERT MARKETING COMMITTEE SEPTEMBER 18, 2007 Sheila Gilligan stated that the Virginia Waring Piano Competition has been around for many years and was a proven benefit to the City of Palm Desert. Sara O'Flynn moved, by Minute Motion, to approve the $35,000 sponsorship request from Virginia Waring Piano Competition and recommend that City Council appropriate those funds. Motion was seconded by Michael Shimer and carried 4-0. B. 2008 EASTER BOWL JUNIOR TENNIS Kristy Kneiding introduced this item. Upon question by Theresa Maggio, Ms. Kneiding stated that the Easter Bowl was held during spring break so that most kids can participate. It was one of the best junior tennis tournaments in the country. Emily Bird suggested that in lieu of the $5,000 sponsorship the Committee could approve the cost of purchasing the awards for the tournament. Upon question by Michael Shimer, Ms. Kneiding responded that the organization pays for tournament workers and volunteer's meals but not the participants. Sara O'Flynn remarked that the original request was for $15,000 and staff was recommending $5,000. She was comfortable with a $5,000 sponsorship amount. Discussion was held regarding the benefit of supporting the 2008 Easter Bowl Junior Tennis tournament. Michael Shimer moved, by Minute Motion, to approve the $5,000 sponsorship and recommend that City Council appropriate those funds. Motion was seconded by Emily Bird- Hrivnak and carried 4-0. C. ADVERTISING CAMPAIGN/SEPTEMBER— OCTOBER MEDIA SCHEDULE Michael Shimer moved, by Minute Motion, to received and file the Advertising Campaign September-October Media Schedule. Motion was seconded by Emily Bird-Hrivnak and carried 4-0. VI. OLD BUSINESS None VII. REPORTS FROM CITY COUNCIL LIAISONS VIlI. REPORTS AND REMARKS A. Chair 2