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Home My WebLink AboutMinutes - Marketing Committee 06-17-08 ['"•�.�I'��T DESERT PALM DESERT MARKETING COMMITTEE APPROVED MINUTES Tuesday, June 17, 2ppg _ 2:pp p m Administrative Conference Room I. CALL TO ORDER Sara O'Flynn called the meeting to order at 2 p.m. II. ROLL CALL Members Present: Melissa Allensworth Members Absent: Sara O'Flynn, Chair Emily Bird-Hrivnak, Vice Chair Lee Morcus Theresa Maggio Michael Shimer Brent Wise CITY CO�TNCIL ACTY�;r;; �PPR�y�D Staff/Others Present: R��IVE� �"��"�T�� _.�._ :�'�`iY:t��2 —_"_""' Dick Kelly, Councilman - Sheila Gilligan, ACM, Community Service r�,jt^��,��'T� �� -.._ _.. Kristy Kneiding, Marketing Manager ��r "''— �'��"� ��,rT,:�: t- � 1- _ '��""�-_'— David Herman, ManagementAnalyst ,R��L�,r: Piper Close, Full Gallop Marketing ,�, � �� Michael Shepherd, Full Gallop Marketin � TAZN: --- 9 VERIFIEn BY--/J��-_ Michael Osgood, Desert Willow �rigi.nal on Fi1��a��;� Lori Wimbish, Recording Secretary �tY lerk'� Officc III. ORAL COMMUNICATIONS PIPER CLOSE introduced Michael Shepherd to the Committee. Mr. Shepherd has joined Full Gallop Marketing and will be handling all the City of Palm Desert and Desert Willow accounts with Ms. Close. SHIELA GILLIGAN announced that Ms. Barbara DeBoom will become an Ex-Officio Member of the Marketing Committee. IV. CONSENT CALENDAR A. MINUTES OF THE MEETING OF MAY 20, 2008. Michael Shimer moved, by Minute Motion, to approve the minutes of the May 20, 2008, meeting. Motion was seconded by Ms. O'Flynn and carried 4-0. APPROVED MINUTES PALM DESERT MARKETING COMMITTEE JUNE 17, 2008 V. NEW BUSINESS A GOLF CART PARADE KRISTY KNEIDING stated that the City of Palm Desert had supported the Golf Cart Parade in the amount of $35,000 for the past two years. All pertinent information about the proposal by Parade Charities, Inc. was included in the staff report. Ms. Kneiding introduced Katie Slimko from Parade Charities, Inc. KATIE SLIMKO announced that the theme for the Parade this year was "Mardi Gras Desert Style" and scheduled for October 26, 2008. The Chamber was looking forward to expanding the parade and bringing the community together with more activities. Ms. Kneiding stated that the funding for this event was earmarked in the FY 2008/09 Special Events budget. Mr. Shimer moved, by Minute Motion, to approve staff's recommendation to sponsor the 2008 Golf Cart Parade in the amount of $35,000. Motion was seconded by Ms. O'Flynn and carried 4-0. B. MARRIOTT CO-OP ADVERTISING Ms. Kneiding reported that past co-op campaigns with Marriott Desert Springs had proven to be beneficial for the City and the Marriott. It has been reported that leisure travel was down 45% and the co-op partnership would give the Marriott and the City a greater opportunity to extend its advertising in the Los Angeles, Orange, and San Diego counties The Palm Desert logo and Visitor Center phone number will be included on all campaign materials. The ads will run in the Sunday editions of the Los Angeles Times Travel Section, the Orange County Register, and in e-mail blasts. Ms. Kneiding added that there was money in the Marketing budget, but it was not specifically earmarked for this proposal. No appropriation of funds would need to be requested from City Council. Ms. O'Flynn moved, by Minute Motion, to approve staff's recommendation to participate in a co-op campaign with Desert Springs Marriott in the amount of $20,000. Motion was seconded by Brent Wise and carried 4-0. C. AIRPORT PRESENTATION MARK KIEHL the Deputy Director of Aviation, Marketing and Development for the Palm Springs Airport gave a presentation regarding recent airport activity trends. The PowerPoint presentation consisted of the following: U.S. Carrier Group Revenues; U.S. Carrier Revenue Shares; Highest Industry Operating Profits; U.S. Carrier Fuel Costs; PSP Route Results; and a sample of Aircraft Operating Expenses. 2 APPROVED MINUTES PALM DESERT MARKETING COMMITTEE JUNE 17,2008 A discussion ensued about the airline industry and what the future might hold. Ms. O'Flynn moved, by Minute Motion, to receive and file the airport presentation. Motion was seconded by Mr. Shimer and carried 5-0. Lee Morcus arrived at the meeting. D. JOURNEY TV UPDATE Ms. Close gave an overview of the Journey TV Report. She went through each category and provided an explanation for the numbers contained therein. Ms. Kneiding stated that the reports received by Time Warner were difficult to understand; however, from staff's perspective, the City was getting the value of the television exposure through the commercials, which it would have purchased anyway. There was also the bonus of having the City's videos available for viewing by Time Warner customers. She added that the Journey TV contract will end in November 2008, and the item will return to the Committee for further evaluation and review at that time. Ms. O'Flynn moved, by Minute Motion, to receive and file the Journey TV update. Motion was seconded by Mr. Shimer and carried 5-0. VI. CONTINUED BUSINESS None VII. OLD BUSINESS None VIII. REPORTS FROM CITY COUNCIL LIAISONS Ms. Kneiding reported that the City Council will approve the City's 2008/09 fiscal year budget at its meeting on June 26, 2008. She also reported that the recommendation to sponsor Fashion Week 2008 also will be on the City Council's June 26, 2008, agenda. IX. REPORTS AND REMARKS A. Chair Ms. O'Flynn reported that the EI Paseo Merchants Association will be meeting to discuss the events for the coming year. The Gardens will be holding a blood drive on June 22, 2008. The Putt-Putt on EI Paseo event was coming in July. Ms. Flynn also commented on the merchants trying to keep a positive outlook with regards to the economy. 3 APPROVED MINUTES PALM DESERT MARKETING COMMITTEE JUNE 17, 2008 B. Committee Members MELISSA ALLENSWORTH reported that the McCallum was in summer hiatus and gearing up for next year. Mr. Shimer reported that for the first time in 10 years Tommy's will have a bar menu and happy hour. BRENT WISE reiterated the same sentiments as the other members with regard to keeping a positive spin on the economy. He said Nordstrom's was still scheduled to open at Westfield; however, he could not reveal with certainty the timeframe. He was only able to confirm that the plans for Westfield were moving along and they were close to making a big announcement. LEE MORCUS spoke about the economy and how his business was being affected. C. Staff Ms. Kneiding reported that CALTIA (California Travel Industry Association) Conference was being held this week at the Marriott Desert Springs. There was a well-received reception last night and thanks to Tommy's and Kaiser Group. The Los Angeles Radio Contest on KFI and the WAVE ended Sunday. There were approximately 1250 entries. The number of people who clicked through to the contest application was impressive. She will have a full report on the July agenda. Ms. Kneiding reported on the PowWow International Travel Conference in Las Vegas. She said news of the economy was obviously a hot topic, but the interest from the UK and Canadian markets was exciting. Upon question by Mr. Shimer, Ms. Kneiding responded to the status of the coupon book that was approved by the committee early this year. A discussion ensued regarding the details. X. INFORMATIONAL ITEMS 1. Visitor Information Center Activity Report— May 2008 The number of visitors to the Center continues to increase. XI. ADJOURNMENT With Committee concurrence the meeting was adjourned at 3:30 p.m. � � r • /� Lori Wim ish, Recording Secretary 4