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HomeMy WebLinkAboutInfo Rprt - Media Rplcmnts & PR Activities by NJ Friedman PR �1���� � CITY OF PALM DESERT � COMMUNITY SERVICES DIVISION • � STAFF REPORT REQUEST: Receive and file informational report on media placements and public relations activities as provided by Nancy J. Friedman Public Relations DATE: December 11, 2008 CONTENT: Nancy J. Friedman Public Relations Activity Report September/October 2008 Recommendation: By Minute Motion, receive and file informational report on media placements and public relations activities as provided by Nancy J. Friedman Public Relations. Background: The attached report is being provided at the request of Council to be kept informed of public relations activities and results. The report highlights activities for the period of September — October 2008, as conducted by the Nancy J. Friedman Public Relations Agency (NJFPR) on behalf of the City of Palm Desert. The report includes a list of inedia placements along with copies of the clippings. Topics being pitched to national media and ongoing media relations activities ar'e also outlined. Staff is recommending that the City Council receive and file this report. Submitted By: _ + . , � ` � � � � Kristy Kn iding � Sheila R. G' igan Marketing Manager Assistant City Manager CITY CCyUI�t�IL ���1 IOIv: ,APPROVED . DENIED Approval: RECEIVED����— OTHER �'!E8'3'TIe�� L��'E (�- - Carlos L. Orte AYE�: - , T��S: City Manager �sS�N�r� N�?� ------- ABSTAIN� — VERIFIED BY• Origina]. an•Fil� with City Clark' s Office • ,. , �RtrD'v'�E=`�: PUBLIC RELATIONS MEMO To: Kristy Kneiding Marketing Manager, City of Palm Desert CC: Sheila Gilligan Assistant City Manager, City of Palm Desert From: Nancy J. Friedman Public Relations Date: November 7, 2008 Subject: Account Activity September-October 2008 NJFPR is pleased to provide highlights of activities undertaken and results achieved on behalf of the City of Palm Desert during the months of September and October. MEDIA PLACEMENTS: Great Destinations: Palm Springs & Desert Resorfs(Countryman Press) October 2008 Following NJFPR's work with author Christopher Baker and his participation in our press trip, Palm Desert was extensively featured in this book. The publication includes more than a dozen pages of Palm Desert coverage—including a segment calling EI Paseo "a veritable art haven" and coverage of The Art of Food & Wine, McCallum Theatre, shopping, Fashion Week, and golf. The Los Angeles Times October 29, 2008 Circulation: 773,884 Following our pitching to freelance writer Avital Binshtock, The Art of Food 8� Wine was recommended on the website and in the paper (including photos). Healing Lifestyles & Spas September/October 2008 Circulation: 55,000 As a result of NJFPR outreach to Debra Bokur and her visit to the Palm Desert, Spa Desert Springs was included in a story that lists a number of treatments and information on the Spa Sanctuary. American Spa September 2008 Circulation: 28,151 As a result of NJFPR outreach to Julie Keller, a feature on Spa Desert Springs was included in the September issue. 1 PITCHING AND OUTREACH: • NJFPR pitched Palm Desert destination stories—focusing on outdoor and active pursuits—to more than a dozen outlets, including: - Nationa/Geographic Traveler - National Geographic Adventure - Outside - P/enty - Frommers.com - The New York Times - Cooking Light - Conde Nast Trave/er - Men's Fitness • Pitched a celebrity-focused getaway to InStyle and In Town magazines • Drafted EI Paseo Invitational press release and pitched a story to Travel+ Leisure • Provided Art of Food &Wine information and photos to The Los Angeles Times • Continued pitching Palm Desert's energy-saving programs to national media; reached more than 50 outlets, including: - The New York Times - CNBC - Plenty - The Washington Post - Dow Jones Newswire - Los Ange/es Times -Travelocity.com - NBC.com • Pitched the WildLights festival at The Living Desert to Grandparents.com and Desert Golf • Pitched profiles of Pat Conlon to Newsweek, The Wall Street Journal, U.S. News & World Report, and The Daily Sound • Offered energy-saving tips, inspired by Palm Desert's eco programs, to Woman's Day, SierraClub.com, and others • Agency principal met with and pitched Palm Desert to more than 50 members of the media at the annual Society of American Travel Writers convention; outlets included: - The Oregonian - Philadelphia lnquirer - Globe and Mail - Miami Herald - Westways - San Antonio Express-News -AARP Magazine - Minnesota Star-Tribune • Pitched seasonal savings in Palm Desert to several outlets, including: - USA Today 2 - Sherman's Travel - ForbesTraveler.com - NBC News • Sent Palm Desert information to Deirdre van Dyk of Time.com for consideration in the magazine's new`Week in Travel' column. • Sent information on Palm Desert's new ZENN cars to freelance automotive journalist Rex Roy, who is seeking green automotive news. Rex writes for a number of outlets, including The Detroit News, AutomobileMag.com and AOL Autos • Pitched bachelorette parties in Palm Desert to Karen Schaler, freelance writer for ABCNews.com and Family Circle; and Aly Walansky at SheKnows.com • Pitched a getaway story to Farhad Heydari, senior editor of Centurion and Departures Magazines Europe • Sent area information Desert Springs to Judith Ritter, who writes for the South China Morning Post and the Globe and Mail • Sent information to Francisca Kellett at The Daily Telegraph (UK) • Pitched Palm Desert to freelance writer Katharine Dyson, who writes for a number of outlets including Go/fStyles, Fairways & Greens, AmericasBride.com, and AARP Magazine • Continued working with writer Lena Katz; provided Palm Desert information for her guidebook from Globe Pequot Press • Pitched Jim Ferguson and to freelance writer/blogger Peter Panepento, who is developing a series of profiles of mayors of small cities and towns. Peter currently writes for GlobalErie.com and The Chronicle of Philanthropy • Arranged Palm Desert visit, tours, and interviews for Lisa Smith, editor of SouthwestBlend.com and BigBlend.com • Palm Desert will also benefit from NJFPR's extensive pitching of Desert Springs JW Marriott Resort & Spa to regional, national, and international media, on topics such as spa, Make a Difference Day, seasonal savings, savings, golf, and dining ACCOUNT ACTIVITY: • Met with Kim Corak to discuss Palm Desert's website re-launch, social-media applications, and marketing ideas • Submitted "fascinating facts" on behalf of Palm Desert to the California CVB for upcoming media outreach � 3 � � • � �11 1��1� �C� �� ,� � �� n���G;�l`�,�C � �. �°' y��, 1[ ��'.��,�' �'; .._.. ,�. ._-_ ._.. ... .rti../ — — _ _. _ � �.y ) � ! , ) . ���� :����CjI}j�lr ��.i(� �r';�n�l �L .L �l�it ,�j, ;,,.��1 ; [�i� .��i����1 L �� ��� � �� � r '��� � � „"� „� �:�. ^y�� c��"� � . � �� ■ Hista ����,�� � � h���f �,,. � � �� �� :��� �. ,.�. �a.,`' �� � "�. N,� ��4-� ■ Lodging ■ Dining _r..`- � , : ,�- - ��.� _ �::: � .;..� '�- �.._ ■� Culture ���� " '� � � � '" E � Recreation �' � � ■ Shoppi�g ' . . ■ Transportation , � ' ,� �. � • ;�:. . ,���., , , {�• �. , � &Morei -� ,��� -� ,,,�, ��, a � �..: . { S; . t u.��i `�C' S ��,;v �-. ' � ;' �� �A � � � �f• _...-.�.y_"'- .r'' - � - _..�.:-�*��.. . . . .� � n . ;; � w;_ � .. _ _ . ., . __._ . . . _ ;_.. _ . . , , ; x. - . �� .... . _ - . � - � News from... ACKNOWLEDGMENTS I could not have prepared this boolc without the help of a coterie of other peopie. Particular tl�anks go to Mark Graves,of the Palm Springs Desert Resorts Convention &Visitors Authority;ta Mary Perry,oi'the Palm Springs Bureau of Tourism;and to Lena Zi�nmerschied,of Palm Springs Aerial Tram�vay. I also wish to acknowledge tl�e following for miscellaneous assistance: Bnb Bogard, of Palm Springs Art Museum;Kimberly Bowers and Peter Siminslci,of The Living Desert; Bill Davis,of Celebrity Tours;Mary Dungans,of Desert Adventures;Therese�verett- Kerley,of the Agua Caliente Band of Cahuilla Indians;Mark Parley,of�lite Tours;Robert Imber,of PS Modern Tow•s:Kristy Kneiding,of#l�e City of Palm Desert; Patrick Milson, of Fleming's Restaurant;Grea Purdy,of Fabulous Palm Springs Follies;Larry Rener,of Ho�nes Run;Rick Seidner,of Rick's;Evan Trubee,of Big Wheel Tauring;Dan 1C/estfall,oF C.H.E.E.T.A.Primate Sanetuary;and Ste�hen and Cynthia lrJilkinson,of Fantasy Balloon Pliglits. Finally,I'd like to hear from you if you l�ave suggestions for ways to improve this book.Also,please let us know about yow•experienees,both good and bad,with lsotels, restaurants,�nd other businesses listed.If they don't live up ta their recommendations, let me know. SR0711-C6f111C(ll�'10liritS0.R,1QL'L71dOflSCSltLt�2Cf�15tQ7LCC. AalmSpringzDesertRcsartsCanventlons�YsilorsAuthorrty !i '�,f"�"� -� '`a �� ... �I �25�c �"}�`� ��'a:t^4 s ..r�r��^� � �+ .. y . +�„;%�."�s''; d r��' ., .� "3"�^`�`p"�' �' . . � . �'�E 'i-, � ^ � ,. . �, : s�r + � � � � r � �`��� ����.� ���� ��-. .�` �: �:. ,;° �,,._.. � #.:: }�;,*,y.�li :+! x-� .._ .. . DESERT SPRINGS�W MARRIOTT RESORT&SPA General Manager:Ken Schwartz 76o-gqi-aal�ori-800-33�-3�rz; fax:qbo-34�-�57� wtinv.desertspringsresort.com E-mail:desertspringsPVP@marriott.coni 74-855�ountry Ciub Dr.,Palm Desert, CA 9a;6o Price:Very�xpensive 65 suites(the largest are 3,ioo square feet), Credit Cards:AE,CB,D,DC,MC,V all tastefully decorated witli green carpet, Special Features:Spa,gondolas teak furniture,king beds with thick duvets Fresh from a$�5 million renovation,this and heaps of tluffy pillows,plus del�vice inarble-ciad bathrooms with separate lu�curious oasis known for its unique water sho�vers and tubs. features is more styiish than ever.The dra- �1e five restaurants range from the matic approach framed by palms is graced superb Ristorante Tuscany to the Mikado by a lake where flamingos parade around in hot pinlc.The massive,ei�ht-story indoor Guestroom at th.e Desert Springs Ji�Marriott Resort&Spa. atrium entrance features a vast �vall of glass openin�to Venetian-inspired watenvays with gondolas and swans.Boats sail into the lobby to transport ' � guest's around the pi'operty.The ;i�.-�� "�� ,� _ .,} lobby,with its snazzy new 60- foot bar backed by a water Lvall made of texh�red glass,even boasts a Starbucks with an out- door fia•e pit. This behemoth hotel boasts &8�,guest quarters,including Jnpanese Steak House.The lobby bar is a sophisticated retreat for postprandial pleasure prior to kicking up your heels in Castas Nightclttb.The eoup de gr5ce is the hotel's g8,000-square-foot health spa, completely rernodeled and eacpanded for 2007.Now offering q,8 treatment rooms,a Turkish hammam,and private"spas within a spa;'this sophisticated retreat is the ]argest spa i'acility in Southern California. Let's not forget il�e hvo swimming pools and i6 tennis courts.And nvo Te�l Robinson—designed golf courses keep golfers in the s�ving. � .. ' �,_ ;� �, � ct �, :.�i" n; �';r:°%; e; �r� i'l,' '_, � / � ..���.:t -f'(.:_ . a��Y ,� �•t� ��': .� 4'}' �.s �� � ��' � � ��y}' � -ey , . . fl,�$.}� .� �� Y 3' 1 { �4ai�� ti�M1\ 1 ; YS � �x . :�.� •�'�� �'�� Jeep adventures in the cangrons of the Coachelda Ya[le�: � 1 � ,� � � s, ..,.�.° ����t�' � 4a y , . ''":a ;,b�.;�; �. t�r Descrt Springs jl�/Afarriott Resort&Spa. �. y,g ,�i y �s s ,�, �'� � �3 C £ u�S��u,� s� ���`�,��� �`€,� � �e�����'��'`�f� �`�Z` � �_bq,,.n.�.� :t ��,*t*�,� �r+� s �3.e�j`" yy � �"��"��� ��°�r.5�4�td' v54 ,���,`sx.�� '"i`;'` . .�'t�.a� ��{�" �� ,�. �y r r;.i:' �"yr �'f: �L l .#; Y� �� Z � �µ � �' �,�� y�.. �,� �, �'.'. ��: ? � � � � .�4�'�'�..r �:. � � �3. � � � � �� a�r' �� �. LIVING DESERTZOO&GARDENS qGo-34.6-5Ggq. w�vw.livin�desert.org q,7-goo Poi�tola Ave.,Palm besert,CA�zz6o Open:Daity g-5,Sept.—mid-June Admission:$ii.g5 adults,$7.5o children(g—i�)�+�nter;$8.?5 adults,$q,.�5 cl�ildren summer One af the higl►li�lzts of any visit to the desert region,tliis r.00 and botanical garden astounds.�stabiisl�ed in i97o as a g6o-acre wilderness preserve,it is the only zoologica] and botanicai park specializing in one ecosysieni,interpreting and conserving deserts of the world.Today sprawlin�over t;oo acres,it exhibits nearly q.00 species of animals, from orya:and zebras and meerkats to local favorites such as bighorn sheep and coyotes. The Discovery Room provides a complete introductian to deseri ecologies.Hil:ing trails lead through specialized botanical gardens,including the Upper Golorado Garden and Cahuilla Indian�thnobotanical Garden(you can also buy desert plants at the Palo Verde Garden Ccnter). 'I'he main trail leads to Gagle Canyon,eachibiiing local ciesert animals,including bobcat, mountain lion,desert badger,coyotes,ancl various foxes,vie�val�le tlirough walls of glass in spacious enclosures that are re-creations of the animals'natural habitats.One exhibit. built around a rocky mountain,is dedicated to the bighorn sheep.The birds are there,toa, inciuding�olden eagle,and don't be surpi•ised to see an o�vl perched in the palms over- head.Foreign animals are also well represented,including endangered Mexican�volves. You can't help but thrill to the site of girafFe nnd ostricll st�vtting their stuff in the section dedioated to African desert wildlife.Oryx,camels,cheetalrs,and zebras alsn kick up tlie dust or spend long liours snoozing in the shade.There's even a re-creation of a�qth-century Nigerian village called Wa Tu Tu.�vith a petting kraal with sheep,goa#s,and Ankole cattle. You can even�vatch animals being ireated in the veterinary hospitai,where a�vall of glass and TV monitor permit close-up viewing.Treatment schedules are posted. The Living Desert supports conservation programs around the�vorld,including efforts to protect the pronghorn antelope of Baja California's Vizcaino Biospl�ere Resetve. It even has an in-vitro fertilization program,such as for endangered sand cats of North Africa.In zooZ an e��ibition�vas added dedicated to educating patrons on the eurrent extinction crisis of amphibians world�vide. - �� ;?, .�,. s�F '..�..y,'',. . .f.1�`��:'�'��. �',. *t, ' ��`��, , � �, ...:��'��'. �� �� . • �k m� D * � ��t:? .. 4' _' ��l"��- ��,�r��5�a �..��tc �',`�`�a. ��" �� �� ���tt; ��. �r z "� � �ta^ ,� , t �� y Y(„ ' '���s+�c.,t;. �i�'�'y � '�+Y�-�F. �*�.+ ��� r. �:. , ; �.t� ��;. �� ,�"� - � _ �.�� � a �,�° *" �� �` � ,�� j• a � R���, G� 1 �,,$ ��k 1 .�-. � .,�,. F<. ���'�� 'tt.. a �s;• ��. ��: ��: SHOPPING A shopaholic's Meceac Where you finri serious money,you find serious shops.So it is with Palm Springs and the desert resorts,which dra�v serious shoppers from far and�vidc for a dash of retaii therapy bet�veen their spa treatments,Palm Springs itself is renowned for art galleries and, uniquely,boutique stnres specializing in�c�5os and igbos modernist decor.Palm Canyon Drive is a veritable Aiaddin's cave of American kitsch.Lava lamps.Velveteen sofas.Tulip- shaped Jackson chairs.Zenith Deluxe Royal 50o transistor radios.There are dozens of thrift stores miraculously unpicked-ovei•.The merchants of Palm Canyon Drive have a Web site:www.palmcanyondrive.org. For high fasliion,the money heads to�l Paseo(tivww.elPaseocatalogue.com),Palm Desert's own talce on Beveriy Hilts'Rodeo Drive.Count the$entleys parked along its mile length! El Pasea speCializes in apparel boutiques,haute couYuriers,jewelry stores,and upscalc art galleries.It also has plenty of rest�urants and bistros.Palm Desert also has a reputation as the desert's retail oasis,thanks to its iq,sliopping rnalls.You can hdp a free tour on the"Sl�op- `:;: per Hopper"(i-800-347'8628),an air-conditioned shuttle that operates every,5 rninutes. �' io art-5 rnt,Nov.—May,and eveiy�o minutes June—Oct.,linking ihe main shoppingplazas. e- Meanwhile,Cathedral City,for some reason,is carpet central. Aancho Mirage,for all its �� �: wealth,is capital of consignment home furnishings.And when it comes to discounts, �; nowhere beats the factory outlets at Cabazon. �� � y �� n ele� �tm.e � � October 29, 2008 CALENDAR Travel calendar: Events for November 2008 k.'.\j C\.'�l:.l<:":! f)ii���^.��I�!_;Y;�'.,"; ��} .. �t���.�4 ���� �(�� .F,�.�' , }� ,`'.�._' � : I � �` vQ r 2008 California food festivals More Photos» � PALM DESERT Art of Food�Wine When,where: Nov. 6 to 9,throughout Palm Desert. Highlights: Local chefs and bartenders show off their talent amid live music(including performances by the B-52s),art,fashion and a culinary-themed golf tournament. Cost:Tickets start at$40.50 per person. Info: (866) 968-2783,www.artoffoodandwine.com MAMMOTH LAKES Mammoth Film Festival When,where: Nov. 13 to 23, throughout Mammoth Lakes. Highlights: More than 60 feature and short films in a variety of genres make their debut or are screened; between show times, festival-goers can attend panel discussions, live music and social events. Cost: $25 for an all-access pass. Info: (760) 965-4072,www.mammothfilmfestival.com EL CAJON Mother Goose Parade When,where: Nov. 23,from Magnolia Avenue and Main Street to Madison Avenue. Highlights:The 62nd annual parade is San Diego County's largest single-day event; it features floats, marching bands and celebrity appearances by actors(including Tori Spel�ing), pro athletes, musicians--and Santa Claus. Cost: $25 each for grandstand seats. Info: (619)444-8712,www.mothergooseparade.org EUREKA Craftsman's Days When,where: Nov. 29, Blue Ox Millworks Historic Park. Highlights: Lessons and demos about blacksmithing, woodworking, spinning, ceramics and other Victorian- era crafts. Food and live music too. Cost: $7.50 for adults; $3.50 for children 6 to 12;free for ages 5 and younger. (Profits go to the town's youth radio station.) Info: (800)248-4259,www.blueoxmill.com itinerary@latimes.com Binshtock is a freelance writer. • News from... N,�P R Circulation: 773,884 - .. � �:P1JE1. '.'PT'�ONc September/October 2008 � healthy choices for balanced • living /11 �� (� ` z est P, : F� ��s as .,�:; � � _ � Escape to your own -� 4 Healing . . ,f�,� � Oas�s �- r � BCs top getaways Sinfully Sweet ; ' Conquer your sugar addiction � ,��'`�- r Catch the Bua! ` �: Bee propolis for your skin �� America's Best Islarad S�as ', Discover Your �� f Inn�er Cowgirl Sept < `xoo8 �Y..54,95 ��' :7. . _ :," , ., `.w � ��:. � f1 �i ��" � ��1� - ' �',; `" �,�, , �f_ ' OVINC� , . ;:;, 5 RETREATS ' 8 WEIGHT LOSS � � � voLu no.5 TO BOOST TIPS FROM ' � www.healinglifestyles.com YOUR HEI1L7�#=` THE SPA PROS ' Newsfrom... N�FPR Circulation: 55,000 Dor.�n in tlze �e� er�� Thougli it's a mere nvo-hour dri��e from Los ringeles, the Desert Springs J�N Iviarriott & Spa feels lil:e it's a mil- lion miles away. The glittering new spa belies its sandy setting in the Coacl�ella Vailey witii a menu of deeyly hydrating treahnents that inclttde the Dennal Quench Faci�l, Flealing Aloe Wrap> fvloor Nlud 1Nrap, and Califor- nia Sun-Kissed Wrcip. Thera�ies fealure nurturin� produ�ts from I�erstin Florian and Phytomer. Nteji's treatments indude a Eucalyptus Scr«b witlt Turlcish Sea Salt, along with a Getideman's Pacial. In addition, tl�e s�a offers an express menu af ?5-min�ite treatmcnts, plus a fi�ll-ser��ice salon. IF }�ou �vant a little estra in the �vay of pamperin�, reserve a service in the 40�-foot Spa Sanctu- ary, a private suite tvilh its o�vn entrance, coartyard, t�vo-person hydrotherapy tub, and personal butler serv- ice. Boo1: dinnec at Tuscany, and board the inter-property gondola that provides transportation to the restauranis, shops, and spa ��ia a nehvorl: of canals. You can even tal.e a jeep tour along the San �ndreas 1=ault—mayUe aFter all those s}�a treatmencs, yoci'll even feel the eartlt move. Por morc information call (760) i41 -2211 or ��isit tivtiv�v.descrtspringsresort.com —D.B. September 2008 SEPTEMBER 2008 THE SPA PROFESSIONAL'S CHOIGE 4Wl ` � �������� F�`������ e :.t . .... c_ .:. . i. . .—�. .. . . . .� .: in.�.l...p. .% _ i'rtf ei •L1. . .�� � �, n,< � �.�e.,u�� «,i � . _ ; �k � __ i `� "�_� ___ �.,� / y � � , .-:Ea, � ,«s�l",,, - " �--.:� - L, � � �` 'yt� , '" \ ` I � ,l' �-_ ��YY ' ' \ � J �� d� ` I i � : �> �. � -- —_ — � -- � 1�:: �� \ � �� 13��_ � ... � : _ . � , ' I � / � ',, �+ _ �� �i �� _ � � News from... N,�� � Circulation: 28,151 r- "�., m'�,' w z '�� :r�k� . � � DfiSTINATIDNS � �Palm Springs, CA � � This one-time Hollywood haven makes ���. - i�,,,_. modem-day spa-gcers feel hke stars. . � - ��u, �y . �n�v7 �iF,..�- � � ._. ... .- ' , . _� � ��� , � Desert Decadence ' � ���„��,�� i �� Fw�afirionados u(sun and fun. Palm Sp����gs,CA_is an idaal ooUon i 8oasting approKimately 360 days �i sunshine a year th s dese�t cemmu- � nity is a sancwary�oi vacaLoners who ha(.pily ensrcnce themszlves�n !he area's myriad luaury resons, part�tipating in ou[door purei�its lik,e qnll I and eenn�s,soaking up sun in the�risllnz pools,and enjoying ence�lei�s . ouldoor shoppino in�he numercu�.retail dis;uUs. Palm Spnnas has been ', a mecca fer Hollywood sinte the 1950s,when celebs wcn as Ga�L.Gable. ! Greta Garbo,Cary Grnt,Howard Hughes,Dean�larnn, and otncrs mnsl�urted vacafion homes theiz,kickm,off the mid�cenwry rtwd�rn a�chitectural-styfe building vend thal is still prevalent today Spa-goers also get the star treatmem throughoul the area ai spas lhat come in all shapes and�iz=s,��om intimate hot spnnqs escapes to dscadent resoi�spas. On�of di=_ ��wcst ratreats in the reuion i;$pa Desert Springs at D=:==�-5p��nos.1`+V PAarrlott�n Palm Desert,a luee new spa th�t �s pait nf connnu.Jonpn,pr:I t I >>�1'r �gi ` /����!!��1 � '.�� �+,� � _-. ��,N .y .t$, �� �6 ,a V+ . �� � _,�� � /��i- � �1 , q� � i� � � ..,�y Y� " S_Z , .v!` � �;� ��- 1 % ` � . , .� :. . • ' ... „ -- - " I • - T ���- � �� �I��l = ` � .,.�qr4� � 1 �—_� - .; _ �'� I - �: - � � �:_; � ; / -- �_ ��•f'� _ _ - _ �` -�- � ' ` ` � �� � �� t j � ; � - �.� �.; `f""e`�_ r ..�--: � � - - / _. � _-_'" �, � .f � ) �� r .7 rv- " �' � ����.'-. T. i u ,�/� y r 9 C, Ti i � ,"9 � ==�.`* � m � . _... ... . . . . . , . . _— - W�n---� � 4 qn ". s: � �Y`:�' - ' ... . . '. �_'A':�=ya��� � comimicAfrmn pngr I ��,.. , .� the property's recent$35 million renovatioa This 36,000-square- � fooi oasis provides dients with a sense of place,from its open, 11 ��. ` � desert-inspired architecture and relaxation areas that overlook the � resort's golf course to a number of regionally fowsed spa services � _ that inwrporete ingredients found in[he surrounding Sonoran � " ' Desert Locally harvested citrus and dates,for example,are used in ��„`_ the Citrus Sugar Scrub($130,50 minutes)and the Date Scrub(5730, �`�� � �_ 50 minutesl, and the Desert Stone Facial(5180,80 minutes)uses ";�'�� ' nutrient-rich local flowers.Meanwhile,the signature Desert Joumey ~�� Z,•`. ($190,80 minutes),a fragrant hot stone massage and reflexology session,is inspired by the scents of the desert in bloom,and several treatments,induding the Dermal Quench Facial($135,SD minutes), the California Sun-Kissed Wrap(5130, 50 minutes),and the Healing Aloe Wrap(5130, 50 minutes),help spa-goers baitle the effects ��- of the strong desert sun. For dieMs who don't want to miss too �� ��'.,..�,, • many moments enjoying the pleasures of Palm Springs, a host of ��t 25-minute express Ireatments are also available. I � � The spa caters to couples and groups with a number of private ' � , _ � �I� spa suites,ranging from the 600-square-foot Spa Sanctuary,which � � . { was designed to cater to VIPs with a personal butfer,a separate k � entrance, a private courtyard,and indoor andP utdoor hydrotP er- �% � � .' apy tubs ior two,to the Revive Sulte,which is erfec[for cou les. Additionally,small groups can enjoy a large private suite that indudes its own lounge,treatment rooms,and shower areas.A Spa Blstro that serves organic food,healthy smoothies,and free-range meat raunds ouc the experience,making Spa Deser[Springs a . mmprehensive choice(or spa afi<ionados wanting to achieve all- � _ ,, oo��Ce 7i,e�,,.� , around wellness.1nit.xener ����e ma�e����::ow�io��ge,�d.no.�e�a«•:.>.