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HomeMy WebLinkAboutC27340 - Off Madison Ave., Inc. (Mighty Interactive) Contract No. C27340 MARKETING AGREEMENT DATE: January 24, 2008 PARTIES: City of Palm Desert, a California corporation, currently located at 73-510 Fred Waring Drive Palm Desert, 92260 ("Client"). Phone: 760-346-0611; Fax: 760-340-0574 and Off Madison Ave, Inc., an Arizona Corporation, including its division Mighty Interactive, currently located at 80 E. Rio Salado Parkway, Suite 711, Tempe, Arizona ("Agency"). Phone: 480-505-4502; Fax: 480-505-4501 RECITALS: A. Client desires to engage Agency to prepare, develop and implement certain public relations, advertising and interactive marketing programs for Client. Agency desires to prepare, develop and implement such programs for Client. B. Client and Agency (singularly "party" or collectively "parties") desire to enter into this Marketing Agreement upon the terms and conditions set forth herein. AGREEMENTS: 1. Agency Appointment and Services to be Performed. Client hereby engages and retains Agency to perform certain services, projects or programs as shown in attached Statement of Work. 2. Status of Aqencv. Agency, while performing the services and projects under this Agreement, is at all times acting as an independent contractor. No work, act, commission, or omission by Agency pursuant to the terms and conditions of this Agreement shall be construed to make or render Agency an employee of Client. 3. Fees. Client shall pay Agency for all time that Agency's employees render and/or spend on Client related services or projects at the then employees' rates or fees charged (collectively "fee" or "fees"), and as outlined in Agency's invoices to Client and in Agency's separate reports of total fees spent to Client. Contract No. C?.7340 4. Billina and Pavment. Agency will invoice Client for services provided. Agency's invoices are due and payab(e upon receipt. Interest will be charged from the date of the invoice at the rate of 10 percent per annum on all invoices not paid within 45 days of the invoice. If Client disputes any Agency invoice, Client shall notify Agency in writing of such dispute within 20 days of the date of the invoice. If Client fails to dispute any Agency invoice in writing within such 20-day period, Client shall be deemed to have waived any and all claims and/or disputes deriving from such invoice. Notwithstanding the existence of any dispute deriving from an invoice, Client shall remit payment for all amounts not in dispute in a timely fashion, whether owed pursuant to the disputed invoice or any other invoice. 5. Creative Works and Intellectual Property. Upon full payment for creative services, Client owns all intellectual property rights in all work developed by Agency on Client's behalf during the term of this Marketing Agreement. To the extent applicable, Agency agrees that a(I materia(s created for Client are considered "work made for hire" as defined in the United States Copyright Act. 5.1 Format. Agency will endeavor to create and prepare its work or projects in a form or format that may be submitted for trademark and/or copyright protection with the United States Patent & Trademark Office ("USPTO") and/or the Register of Copyrights ("Register") respectively. Upon written request by Client, Agency shall submit and/or file any work completed by Agency to the USPTO and/or Register for trademark and/or copyright protection at Client's expense. Upon written reques# by Client, Agency shall execute any and all reasonably requested documents, such as an assignment of rights, to protect ClienYs ownership interest in any intellectual property created by Agency on behalf of Client. 5.2 Infringement Warrantv. Agency warrants and represents that, to the best of its knowledge without duty of inquiry or investigation, any material created for Client by Agency pursuant to this Agreement does not infringe upon any federally registered trademark or service mark of third parties (the "Infringement Warranty"). If Agency defends any claim related to an Infringement Warranty, then Agency shall have the right to determine ClienYs continued execution, use, implementation, or suspension of the project or any part thereof. 6. Confidentiality. Agency shall treat as private and confidential certain information, which is not otherwise publicly available, relating to Client's pricing, customers, trade secrets, and proprietary information. Agency will not release any such information to any person, firm or institution without the express written permission of Client, unless under Court order, or as may be necessary in Rules of Procedure. Notwithstanding the foregoing, Agency may disclose the parties' relationship to others. 2 Coi�tract Nc�. C27340 7. Term of Aqreement. This Marketing Agreement shall be effective as dated above and shall continue in force for a period of one year (the "Initial Term"). At the end of the Term the contract will be reviewed and renewed upon approval by the City Council. 8. Earlv Termination. Either party may terminate this Agreement prior to the end of the Initial Term or any Renewal Term for any reason by giving written notice to terminate to the other party at least 30 days prior to the effective date of termination (the "Effective Termination Date"). Notwithstanding the foregoing provision, in the event that Client fails to pay any invoice or Retainer when due, Agency may terminate this Agreement, and such termination may be immediate or may be subject to the Effective Termination Date, to be determined by Agency at its discretion. 8.1 Pavment if Notice of Termination. In the event that either party submits a notice to terminate this Agreement as referenced in Section 9, Client shall pay and shall be obligated to pay and be liable to Agency for all fees, costs, expenses, third party costs and other costs incurred by agency from the execution of this Agreement through the Effective Termination Date, in performance of Agency's obligations hereunder. Nothing in this provision shall be construed as an election of remedies, and Client shall be liable for all damages as provided by law, except as excluded in Section 10.1. 9. Riqhts and Duties Upon Notice of Termination. Upon submission of the written notice of termination as referenced in Section 8, no work in progress or project shall be completed by Agency unless (i) such work or project can be completed before the Effective Termination Date, (ii) Client requests the completion of such work or project in writing, and (iii) if demanded by Agency, Client provides security and/or advance payment deemed adequate by Agency in Agency's sole discretion for execution of such work or project. 9.1 Delivery of Materials. Agency shall deliver to Client all materials related to the work performed by Agency only if all outstanding invoices, expenses and other costs are paid in full to Agency. If Client directs Agency to transport and/or store such materials, Client agrees to pay in advance the reasonable costs and fees for transportation and/or storage, including any preparation costs and fees for transportation and/or storage. 10. Indemnitv. Except to the extent caused bv a partv's (the "Indemnifvinq Parhr") neqli_qence or willful misconduct, the Indemnifying Party hereby indemnifies and holds the other party (the "Indemnified Party") harmless for any loss, costs (including all reasonable attorneys' fees) or damage suffered by the Indemnified Party due to, or related to, any material or information 3 Contrac� No, C27340 furnished by the lndemnifying Party; materials and/or projects developed by the Indemnified Party and/or used by the Indemnified Party in any advertising or public relations; other material or projects developed for the Indemnifying Party; or any claims made against the Indemnified Party by a present or former employee of the Indemnifying Party due to or related to the Indemnifying Party's investigation or interviewing of such employee, and the results thereof, for the project. The obligations of this section shall survive the termination of this Agreement. 10.1 Limitation of Liability. Except as provided for in Section 10, each party reserves its right to pursue direct or general contract damages caused by a party failing to perform its duties under this Agreement. Neither party shall be liable to the other party for lost profits, punitive, incidental, special or consequential damages (collectively "special damages") suffered as a result of, or in any way connected to, this Agreement, including without limitation such special damages arising from a breach of contract or negligence, even if the breaching party has been specifically advised concerning the possibility that special damages may result. The obligations of this section shall survive the termination of this Agreement. 11. Non-Solicitation of Aqencv Emplovees. Client agrees that during the term of this Agreement and for a 12 month period following any termination of this Agreement, Client will not, either directly or indirectly, on its own behalf or on behalf of its affiliates or others solicit, employ, manage, divert or hire away, or attempt to solicit, divert or hire away any person who is (or was, at any time during the term of the Agreement or such 12 month period following) employed, contracted, or consulting with the Agency. The obligations of this Section shall survive the termination of this Agreement. 12. General Provisions. The obligations of this Section 12 and its sub-sections shall survive the termination of this Agreement. (a) Complete Aqreement. This Agreement constitutes the complete agreement between the pa�ties and supersedes all prior contracts, agreements and understandings between the parties. This Agreement may not be modified, changed or altered by any promise or statement unless in writing, signed by the parties. (b) Servabilitv; Governing Law; Mediation. Each of the provisions of this Agreement shall be enforceable independently of any other provision of this agreement and independent of any other claim or cause of action. This Agreement shall be governed by and constructed under the laws of the State of California and any and all actions relating to this Agreement shall be brought in a Court of law in Riverside County, California. Prior to bringing any lawsuit against Agency, the parties hereby agree to mediate any dispute relating to this Agreement, which such claims inciude but are not limited to breach of contract, 4 Contract No. C27340 negligence and/or fraud. All mediation costs will be born equally by the parties, and an agreement, if any, signed by the parties pursuant to the mediation conference shall be binding. (c) Waiver of Breach. The failure of either party at any time to require the performance of the other of any provision herein shall in no way affect the respective rights of either party to enforce the same, nor shall the waiver by either party of any breach of any provisions hereunder be construed to be a waiver of any succeeding breach or as a waiver or modification of the provisions of this Agreement. (d) Notices. All notices and communications shall be in writing and shall be either delivered personally, telefaxed by confirmed facsimile, mailed by certified mail postage prepaid, or sent by express overnight courier, with confirmation of delivery. Such notices and communications shall be deemed to be given on the date of personal delivery, confirmed facsimile transmission, actual delivery of certified mail, or actual confirmed delivery by an express overnight courier. Unless otherwise specified in a notice sent or delivered in accordance with the terms hereof, notices and other communications in writing shall be given to the parties hereto at their respective addresses set forth at the beginning of this Agreement, or, in the case of a facsimile transmission, to the parties at their respective regular facsimile telephone number. (e) Counterparts. This Agreement may be executed in two or more counterparts, each of which shall be deemed an original, but all of which together shall constitute one and the same instrument. (fl Attornevs' Fees. In the event litigation, arbitration, or any other judicial or quasi-judicial relief is brought to enforce the terms of this Agreement, the non-prevailing party shall be liable to the prevailing party for all of its attorneys' fees and costs. (g) Construction. All parties participated in drafting this Agreement, and this Agreement shali be construed against the drafting party of any particular provision. (h) Authori . Each person executing this Agreement on behalf of a party hereto warrants and represents to the other party that he or she has the authority to bind his or her company to this Agreement and all of its terms and provisions. (i) Understandinq of Aqreement. Each pa►ty has read this Agreement and understands the contents thereof. Each party hereby affirms that it agrees with each provision herein. 5 Contract No. C2i340 IN WITNESS WHEREOF, the parties have executed this Agreement as of the date first written above. OFF MADISON AVE., INC. ("Agency") CITY OF PALM DESERT ("Client") By: BY� David Anderson, President Carlos Ortega, City Manager 6 Contract No. C27340 Exhibit A Scope of Services and Fees The following services shall be provided to the City of Palm Desert, Web site services specific to www.palm-desert.org, for a one-time fee: Web Site Strateav, Blue Prints, Wireframes, Requirements, and Desiqn Review, Development and Search Enqine Optimization and Email Setup • Consultation on Web site strategy, blue prints, wireframes, requirements and design (up to 5 hours) • Web site development per client provided requirements and design o Assumed scope includes content management system, and simifar page count to current Web site • Search Engine Optimization setup o Search term analysis and recommendations o Competitive review o Recommendations for related Web site enhancements o Search code delivery and instruction for implementation by 3�d party Web site developer • Search tracking software code delivery for Search Engine Optimization reporting (requires installation of javascript on all Web pages) • Email Marketing Program Setup, Training, and Testing Plan o Exact Target license o Technical program setup o User training (up to 10 hours) o User guide creation o Test plan creation o Email template development— 2 templates o Note — does not include feed build from Web site. Final feed cost TBD dependent on 3�d party Web site vendor capabilities, and final Web site requirements/capabilities The following services shall be provided to the City of Palm Desert ongoing commencing upon new Web site launch: Search Enqine Optimization • Seek out and add new inbound links to the City of Palm Desert Tourism Web site through a combination of directory submissions, blog postings, and social networking on a monthly basis • Create optimized content for up to 36 search phrases annually • Adjust search efforts based on search engine algorithm changes as needed • Provide monthly written reports detailing traffic from search, search rankings, total number of inbound links, and recommendations for ongoing program improvement 7 Contract No. C27340 Email Marketinq Program Manaqement • Biannual (in season, off season) management level reporting, analysis and consultation, up to 5 hours per occurrence • Hourly technical support as requested Web Site Hostinq Web Site Maintenance • As needed, Web site maintenance will be performed on a project basis, requested by the City of Palm Desert Fees It is understood and agreed by and between the parties that in exchange for the mutual promises and undertakings contained herein Agency shall be compensated as follows: • $750 for Web Site Strategy, Blue Prints, Wireframes, Requirements, and Design review and consultation, 100% billed upon contract signature • $20,000 - $30,000 for Web Site Development, 50% billed upon work commencement notification from client, 50% billed upon work completion • $2,750 for Search Engine Optimization setup, 50% billed upon work commencement notification from client, 50% billed upon work completion • $1,500 for Exact Target license fee, 100% billed upon work commencement notification from client • $5,000 for Email Program setup, 50% billed upon work commencement notification from client, 50% billed upon work completion • $1,500 each for Email Template Creation (2 recommended), 50% billed upon work commencement notification from client, 50% billed upon work completion • $.01 per Email sent volume usage fee reconciled monthly • $700 for biannual Email Reporting and Consultation • $1,500 for monthly services including: o Search Engine Optimization ($1,500) • $75 for monthly Web site hosting • $150/hr for Web site maintenance handled on a project basis as needed All software licenses and associated fees will be paid by Agency. Other fees and hard costs, other than those applicable to ongoing consultation requests as described below, will be billed to Client at cost plus customary agency markup of 17.65%. 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By creating a new tourism website for the City, prospective visitors will find it much easier to find information about the many attractions and events in your community. The Scope of Work below represents and describes implementation of a tourism website for the City of Palm Desert. Please review this and Addendum #2 below. If our services meet your expectations, please sign Addendum #2 and initial each page of this document. Scope of Work In order to provide potential visitors to the City with a portal to your many tourism opportunities, Vision Internet will develop a website specifically for tourism. As a part of this project, we will provide the following services: ❑ 30 hours of Project Management. ❑ 10 hours of Graphic Production Work. ❑ 12 hours of HTML Programming, to include the programming of 60 static pages. , ❑ A News template to display newsletters, press releases, and other news information. ❑ A Calendar template to display event and meeting information. ❑ Programming of a Contact Us form to help visitors communicate with the City. ❑ Testing and debugging. Optionally, we can also include the following: o A Restaurant Directory to help promote local restaurants. ' This will be based on the sitemap provided by the City. City's Initials -1- Contractor's Initials `�; \ � vision I n t o r n o t Pricing fo� Tou�ism Website Senrices Services Hours Rate per hour Budget Project Management 3 $135 $4,050 Graphic Production 1 $95 $950 HTML Programming 1 $8 $1,020 Dynamic Programming 12 $13 $1,620 Quality Assurance 2 $105 $2,100 Total not to Exceed $9,740 As an option, we are also offering our Restaurant Directory. Below is pricing for this option: Item Budget Restaurant Directory $4,420 Optiona/Maintenance and Support Beyond the initial development of the website, Vision Internet is able to provide ongoing website maintenance services. The following table shows our maintenance fee structure for services on an as-needed basis. Maintenance Pricing Hourly Rate Custom Programming $135 Graphic Design $125 ebmaster Service $105 HTML Programming/Content Migration $85 Because Vision Internet is looking forward to continuing our relationship with the City, we will provide three months FREE website maintenance (up to five hours per month - approximate value $1,500). City's Initials__ ____ -2- Contractor's Initials `., . vision I n t o r n o t The customization mentioned herein will be governed by the same terms and conditions in the Website Development, Hosting and Maintenance Services Terms and Conditions dated June 1, 2007 ("Agreement"). All terms in the Agreement will remain in full force and effect. If you have any questions regarding the above mentioned proposed item, please feel free to contact your Project Manager Jay Ding. We look forward to further discussing how Vision Internet can provide the City of Palm Desert with solutions for its website needs. Sincerely, . � � Steven B. Chapin President,Vision Internet Providers, Inc. City's Initials -3- Contractor's Initials \ . vision � � � o � � ot Addendum #2 This addendum specifies additional work to the Website Development, Hosting and Maintenance Services Terms and Conditions dated June 1, 2007 ("Agreement"). City of Palm Desert ("City") desires Vision Internet Providers, ]nc. ("Contractor") to perform work as defined in Enhancements #2, attached hereto and incorporated hcrein by this reference. 1. Price: Contractor agrees to perform work for prices listed in Enhancements #2. A. Ciry agrees to pay Contractor as follows: (i) An initial payment equal to 50% of the total cost; (ii) A payment equal to 50% of the total cost upon completion of the work. 2. All terms and conditions of the Agreement shall remain in full force and effect. AGREED: CI'I'Y OF PALM DESER"T DATr: ___By: _ P►•int Name Print Title VISION INTERNET PROVIDERS, INC. DATE:__ _ _By: _ STEVEN CHAPIN Title: President City's Initials__. _ -4- Contractor's Initials